市場調査レポート
商品コード
1370405

抹茶市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

Matcha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日: | 発行: IMARC | ページ情報: 英文 139 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=158.49円
抹茶市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年10月15日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

市場概要:

世界の抹茶市場規模は2022年に30億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに46億米ドルに達し、2023年から2028年の間に7.2%の成長率(CAGR)を示すと予測しています。

抹茶は緑茶の一種で、若い茶葉を摘んで粉砕し、鮮やかな緑色の粉末にしたものです。カメリア・シネンシス(Camellia sinensis)植物から得られ、ビタミン、ミネラル、健康に有益なポリフェノールなどの必須栄養素を豊富に含んでいます。抹茶には抗酸化作用と抗炎症作用があり、コレステロール値を高め、骨を丈夫にし、肌のコラーゲン生成を促進します。また、心臓の健康を促進し、がんや糖尿病の発症を予防し、脳機能を高め、肝臓を毒素の蓄積から守り、エネルギーを増加させ、体重減少を促します。粉末や液体の形で市販されている抹茶は、いくつかの主要な栄養素と抗酸化物質をより強力に含んでいるため、従来の緑茶に代わるより健康的な代替品と考えられています。

抹茶市場の動向:

世界中の飲食品(F&B)業界で広く製品が採用されていることが、市場に明るい見通しを生み出しています。抹茶は、オートミール、ラテアイスキャンディー、サラダドレッシング、スムージー、アイスティー飲料、デザートなど、いくつかの食品に広く取り入れられています。さらに、消費者の抹茶への傾倒が高まっているのは、糖尿病、がん、心臓病などの生活習慣病が増加していることと、抹茶の消費に関連する健康上の利点に関する認識が高まっていることに起因しています。これとは別に、多様な消費者層に対応するため、マンゴー、ブルーベリー、バニラ、マンゴー・ピーチといった新しい革新的なフレーバーの製品が登場したことも、市場成長に弾みをつけています。これに伴い、人工農薬や化学肥料を使用せず、環境に配慮した有機抹茶の発売が市場成長にプラスの影響を与えています。その他、クリーンラベル製品に対する需要の増加、化粧品やパーソナルケア産業における製品の利用拡大、消費者の支出能力の上昇などが、市場のさらなる成長を促すと予想されます。

本レポートで扱う主な質問

  • 世界の抹茶市場はこれまでどのように推移し、今後どのように推移していくのか?
  • COVID-19が世界の抹茶市場に与えた影響は?
  • 主要地域市場とは?
  • 製品タイプ別の市場内訳は?
  • 形態別の市場内訳は?
  • 由来に基づく市場内訳は?
  • 流通チャネル別の市場内訳は?
  • 業界のバリューチェーンにおける様々な段階とは?
  • 業界の主な促進要因と課題は何か?
  • 世界の抹茶市場の構造と主要プレーヤーは?
  • 業界の競合の程度は?

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界の抹茶市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:製品タイプ別

  • レギュラー
    • 市場動向
    • 市場予測
  • フレーバード
    • 市場動向
    • 市場予測

第7章 市場内訳:形態別

  • 粉末
    • 市場動向
    • 市場予測
  • 液体
    • 市場動向
    • 市場予測

第8章 市場内訳:由来別

  • 従来型
    • 市場動向
    • 市場予測
  • オーガニック
    • 市場動向
    • 市場予測

第9章 市場内訳:流通チャネル別

  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • フードサービス
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • AIYA Europe GmbH
    • AOI Tea Company
    • Celestial Seasonings(The Hain Celestial Group Inc.)
    • Encha
    • Grace & Green
    • Green Foods Corporation
    • Ito En Ltd.
    • Marukyu Koyamaen Co Ltd.
    • Midori Spring Limited
    • Mizuba Tea Company
    • Sasaki Green Tea Company
    • Tenzo Tea
    • Unilever plc
図表

List of Figures

  • Figure 1: Global: Matcha Tea Market: Major Drivers and Challenges
  • Figure 2: Global: Matcha Tea Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Matcha Tea Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Matcha Tea Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Matcha Tea Market: Breakup by Form (in %), 2022
  • Figure 6: Global: Matcha Tea Market: Breakup by Nature (in %), 2022
  • Figure 7: Global: Matcha Tea Market: Breakup by Distribution Channel (in %), 2022
  • Figure 8: Global: Matcha Tea Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Matcha Tea (Regular) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Matcha Tea (Regular) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Matcha Tea (Flavored) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Matcha Tea (Flavored) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Matcha Tea (Powder) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Matcha Tea (Powder) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Matcha Tea (Liquid) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Matcha Tea (Liquid) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Matcha Tea (Conventional) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Matcha Tea (Conventional) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Matcha Tea (Organic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Matcha Tea (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Matcha Tea (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Matcha Tea (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Matcha Tea (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Matcha Tea (Specialty Store) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Matcha Tea (Food Service) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Matcha Tea (Food Service) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Matcha Tea (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Matcha Tea (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Matcha Tea (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Matcha Tea (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: North America: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: North America: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: United States: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: United States: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Canada: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Canada: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Asia-Pacific: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Asia-Pacific: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: China: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: China: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Japan: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Japan: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: India: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: India: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: South Korea: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: South Korea: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Australia: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Australia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Indonesia: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Indonesia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Others: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Europe: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Europe: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Germany: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Germany: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: France: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: France: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: United Kingdom: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: United Kingdom: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Italy: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Italy: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Spain: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Spain: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Russia: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Russia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Others: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Latin America: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Latin America: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Brazil: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Brazil: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Mexico: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Mexico: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Middle East and Africa: Matcha Tea Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Middle East and Africa: Matcha Tea Market: Breakup by Country (in %), 2022
  • Figure 79: Middle East and Africa: Matcha Tea Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Global: Matcha Tea Industry: SWOT Analysis
  • Figure 81: Global: Matcha Tea Industry: Value Chain Analysis
  • Figure 82: Global: Matcha Tea Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Matcha Tea Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Matcha Tea Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Matcha Tea Market Forecast: Breakup by Form (in Million US$), 2023-2028
  • Table 4: Global: Matcha Tea Market Forecast: Breakup by Nature (in Million US$), 2023-2028
  • Table 5: Global: Matcha Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 6: Global: Matcha Tea Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Matcha Tea Market: Competitive Structure
  • Table 8: Global: Matcha Tea Market: Key Players
目次
Product Code: SR112023A5784

Abstract

Market Overview:

The global matcha tea market size reached US$ 3.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.6 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.

Matcha tea is a type of green tea prepared by picking and grinding young tea leaves into a bright green powder. It is obtained from the Camellia sinensis plant and is rich in essential nutrients, such as vitamins, minerals, and health-beneficial polyphenols. Matcha tea exhibits antioxidant and anti-inflammatory properties and promotes healthier cholesterol levels, builds bone strength, and stimulates collagen production in the skin. It also aids in promoting heart health, preventing the onset of cancer and diabetes, boosting brain function, protecting the liver against toxin buildups, increasing energy and encouraging weight loss. Commercially available in powder and liquid forms, matcha tea is considered a healthier alternative to traditional green tea as it contains a stronger concentration of some key nutrients and antioxidants.

Matcha Tea Market Trends:

The widespread product adoption in the food and beverage (F&B) industry across the globe is creating a positive outlook for the market. Matcha tea is widely incorporated in several foods, such as oatmeal, latte popsicles, salad dressings, smoothies, iced tea beverages, and desserts. Additionally, the rising inclination of consumers toward matcha tea can be attributed to the increasing instances of lifestyle-based diseases, such as diabetes, cancer and heart diseases, and the growing awareness regarding the health benefits associated with the consumption of the product. Apart from this, the introduction of the product in new innovative flavors, such as mango, blueberry, vanilla and mango peach, to cater to the diverse consumer base is providing an impetus to the market growth. In line with this, the launch of organic matcha tea produced without artificial pesticides and fertilizers while being environmentally friendly is positively impacting the market growth. Other factors, including the increasing demand for clean label products, widespread product utilization in the cosmetics and personal care industries, and the rising expenditure capacities of consumers, are anticipated to drive the market further toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global matcha tea market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, form, nature and distribution channel.

Breakup by Product Type:

Regular

Flavored

Breakup by Form:

Powder

Liquid

Breakup by Nature:

Conventional

Organic

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Food Service

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AIYA Europe GmbH, AOI Tea Company, Celestial Seasonings (The Hain Celestial Group Inc.), Encha, Grace & Green, Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea and Unilever plc.

Key Questions Answered in This Report:

  • How has the global matcha tea market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global matcha tea market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the form?
  • What is the breakup of the market based on the nature?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global matcha tea market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Matcha Tea Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Regular
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Flavored
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Form

  • 7.1 Powder
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Liquid
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Nature

  • 8.1 Conventional
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Organic
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Specialty Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Food Service
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online Stores
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AIYA Europe GmbH
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 AOI Tea Company
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Celestial Seasonings (The Hain Celestial Group Inc.)
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Encha
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Grace & Green
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Green Foods Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Ito En Ltd.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
    • 15.3.8 Marukyu Koyamaen Co Ltd.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Midori Spring Limited
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Mizuba Tea Company
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Sasaki Green Tea Company
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Tenzo Tea
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Unilever plc
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
      • 15.3.13.3 Financials