クラフトビール市場レポート：製品タイプ、年齢層、流通チャネル、地域別、2024～2032年

世界のクラフトビール市場規模は2023年に1,304億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけての成長率（CAGR）は9.2％を示し、2032年には2,934億米ドルに達すると予測しています。同市場は、ユニークで職人的なビールフレーバーに対する消費者の嗜好の高まり、低アルコールビールやノンアルコールビールといった健康志向の高まり、そして継続的な進歩によって、着実な成長を遂げています。

クラフトビール市場の分析：

市場の成長と規模：消費者の嗜好の変化と人口の増加により、世界のクラフトビール市場シェアは大きく拡大しています。市場は、味覚プロファイルやファッションの面で多様化し、より多くの顧客層を引き寄せ、特に個性的で手作り品に価値を見出す若い世代の間で規模を拡大しています。

技術の進歩：このビジネスでは、サプライチェーンマネジメントと醸造プロセスにおける技術の進歩が極めて重要です。最新の醸造方法と設備は、より多くの風味の革新と安定した品質を可能にし、デジタルマーケティングと流通チャネルは市場を拡大し、消費者との交流を深めています。

業界での用途：業界におけるクラフトビールの用途は、典型的な飲食品消費者の枠を超え、飲食品や観光セグメント、文化イベントにも及んでいます。グルメ料理と一緒に提供されることが多くなり、料理体験が向上しています。

主要市場動向：消費者の嗜好がより健康的な製品へとシフトしています。ビール会社との提携による限定ビールや季節限定ビールの人気は、消費者の交流と市場の活気を後押ししています。

地理的動向：世界のクラフトビール市場の需要は、北米と欧州で急速に拡大しており、アジア太平洋は、可処分所得の上昇と消費者の欧米製品への嗜好の変化により、大いに有望です。各地域の市場力学は、各地域の独特な風味の嗜好と醸造の伝統に影響されます。

競合情勢：小規模な地ビール醸造所やブルーパブが多いのが市場の特徴です。大手ビール会社も買収や独自のクラフトスタイルビールの導入を通じてクラフトビール市場に参入しており、市場競争は激化しています。

課題と機会：クラフトビール市場の成長レポートは、厳しい法律や小規模醸造業者にとって高価な事業などの障害に直面しています。それにもかかわらず、健康志向の選択肢を包含するよう製品ポートフォリオを拡大し、デジタルプラットフォームを活用して市場浸透を強化し、顧客との交流を深めるという注目すべき展望が存在します。ビールツーリズムの人気の高まりは、業界成長のさらなる機会をもたらします。

クラフトビール市場の動向：

職人的でユニークな味を好む消費者の増加

クラフトビール市場展望は、職人的で個性的なフレーバーに対する消費者の嗜好の変化により拡大しています。これはクラフトビール業界の主要動向の一つです。この変化は、大量生産ビールの均質化された味わいへの対応であり、これらのビールは、IPA、スタウト、サワーなど、幅広い味わいとジャンルを提供し、多様な味覚に合うようになっています。高級食材や地元産の食材を使用することで、これらのビールの魅力はさらに増し、消費者の食の産地や品質に対する関心の高まりを物語っています。一般的なビールの選択肢と比較すると、ミレニアル世代やZ世代の消費者は、新しく多様な風味を試したがるため、この動向に特に惹かれます。

地ビール醸造所とブルーパブの著しい増加

クラフトビール市場の主要なビジネス機会は、世界中のブルーパブやマイクロブルワリーの大幅な成長です。このような小規模な施設の増加により、ビール愛好家のコミュニティはより活発化し、つながりを深めています。マイクロブルワリーやブルーパブは、醸造の実験や革新のための独特の環境を記載しています。多くの地域では、小規模なビール醸造事業を促進する政府の支援法があり、この成長に貢献しています。加えて、こうした場所を訪れることで、顧客は醸造工程を実際に見たり、醸造者と直接交流したりすることができ、その体験全体が商品の魅力を高めています。このような要因が、クラフトビール市場の統計の改善につながっています。

健康志向の高まりと低アルコール飲料への需要

市場のもう一つの主要促進要因は、健康と福祉を重視する傾向が強まっていることです。クラフトビールメーカーはこのニーズに機敏に対応し、味の深みを犠牲にすることなく、より健康的な選択肢を提供する幅広い「ライト」ビールを生み出しています。職人技を駆使したノンアルコールビールもまた、健康に気を配りながらも味には妥協できない消費者のため、需要の増加を目の当たりにしています。健康志向へのシフトが市場を牽引しています。これによって、健康上の懸念からビールの飲用を避けていた消費者が、ビールに魅力を感じるようになりました。この市場開拓により、市場は新たな消費者層を開拓し、クラフトビール産業レポートにおける成長をさらに後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のクラフトビール市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• エール
• ラガー
• その他

第7章 市場内訳：年齢層別

• 21～35歳
• 40～54歳
• 55歳以上

第8章 市場内訳：流通チャネル別

• オントレード
• オフトレード

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Anheuser-Busch InBev SA/NV
  • Bell's Brewery Inc.
  • Constellation Brands Inc.
  • D.G. Yuengling & Son Inc.
  • Diageo Plc
  • Duvel Moortgat
  • Heineken NV
  • New Belgium Brewing Company Inc.
  • Oskar Blues Brewery LLC
  • Sierra Nevada Brewing Co.
  • Stone & Wood Brewing Co.（Lion Brewery Co）
  • The Boston Beer Company Inc.

List of Figures

• Figure 1: Global: Craft Beer Market: Major Drivers and Challenges
• Figure 2: Global: Craft Beer Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Craft Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Craft Beer Market: Breakup by Product Type (in %), 2023
• Figure 5: Global: Craft Beer Market: Breakup by Age Group (in %), 2023
• Figure 6: Global: Craft Beer Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Craft Beer Market: Breakup by Region (in %), 2023
• Figure 8: Global: Craft Beer (Ales) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Craft Beer (Ales) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Craft Beer (Lagers) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Craft Beer (Lagers) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Craft Beer (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Craft Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Craft Beer (21-35 Years Old) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Craft Beer (21-35 Years Old) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Craft Beer (40-54 Years Old) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Craft Beer (40-54 Years Old) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Craft Beer (55 Years and Above) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Craft Beer (55 Years and Above) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Craft Beer (On-Trade) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Craft Beer (On-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Craft Beer (Off-Trade) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Craft Beer (Off-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: North America: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: North America: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: United States: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: United States: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Canada: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Canada: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Asia-Pacific: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Asia-Pacific: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: China: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: China: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Japan: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Japan: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: India: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: India: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: South Korea: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: South Korea: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Australia: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Australia: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Indonesia: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Indonesia: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Others: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Others: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Europe: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Europe: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Germany: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Germany: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: France: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: France: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: United Kingdom: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: United Kingdom: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Italy: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Italy: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Spain: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Spain: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Russia: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Russia: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Others: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Others: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Latin America: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Latin America: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Brazil: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Brazil: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Mexico: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Mexico: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Others: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Others: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Middle East and Africa: Craft Beer Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Middle East and Africa: Craft Beer Market: Breakup by Country (in %), 2023
• Figure 72: Middle East and Africa: Craft Beer Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Global: Craft Beer Industry: SWOT Analysis
• Figure 74: Global: Craft Beer Industry: Value Chain Analysis
• Figure 75: Global: Craft Beer Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Craft Beer Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Craft Beer Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Craft Beer Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
• Table 4: Global: Craft Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Craft Beer Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Craft Beer Market: Competitive Structure
• Table 7: Global: Craft Beer Market: Key Players

The global craft beer market size reached US$ 130.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 293.4 Billion by 2032, exhibiting a growth rate (CAGR) of 9.2% during 2024-2032. The market is experiencing steady growth driven by the growing consumer preference for unique and artisanal beer flavors, the increasing focus on health-conscious choices, such as low-alcohol and non-alcoholic beers, and continuous advancements.

Craft Beer Market Analysis:

Market Growth and Size: Due to shifting consumer preferences and a growing population, the global craft beer market share is expanding significantly. The market is becoming more diverse in terms of taste profiles and fashions, drawing in a larger client base and growing in size especially among younger generations who value distinctive and handcrafted goods.

Technological Advancements: In the business, technological advancements in supply chain management and brewing processes are crucial. Modern brewing methods and equipment enable more flavor innovation and consistent quality, and digital marketing and distribution channels are expanding the market and increasing consumer interaction.

Industry Applications: The uses of craft beer in the industry go beyond the typical beverage consumer and include the food and tourist sectors as well as cultural events. They are being served with gourmet dishes more and more, which improves the culinary experience.

Key Market Trends: There is a shift in consumer preferences towards healthier products. The popularity of limited edition and seasonal beers, which frequently come from brewery partnerships, is boosting consumer interaction and market vibrancy.

Geographical Trends: The global craft beer market demand is expanding rapidly in North America and Europe, and the Asia-Pacific area has a lot of promise because of rising disposable incomes and a shift in consumer preferences towards Western goods. Local market dynamics are influenced by the distinct flavor preferences and brewing traditions of each region.

Competitive Landscape: Many small-scale microbreweries and brewpubs characterize the market. The competition is getting more intense as larger breweries are also joining the craft market through acquisitions or the introduction of their own craft-style beers.

Challenges and Opportunities: The craft beer market growth report is confronted with obstacles including strict laws and expensive operations for small-scale brewers. Nonetheless, there exist noteworthy prospects for broadening product portfolios to encompass health-conscious choices and leveraging digital platforms to enhance market penetration and enhance customer interaction. The increasing popularity of beer tourism presents further opportunities for industry growth.

Craft Beer Market Trends:

Increasing consumer preference for artisanal and unique flavors

The craft beer market outlook is expanding due to shifting customer preferences for artisanal and distinctive flavors. It is one of the major craft beer industry trends. This change is a response to the homogenized flavors of mass-produced beers; these beers offer a wide range of flavors and genres, such as IPAs, stouts, and sours, to suit a wide variety of palates. The use of premium and locally obtained ingredients adds to the allure of these beers and speaks to consumers' growing concern about the provenance and quality of the food they eat. When compared to typical beer options, millennials, and Gen Z consumers are especially drawn to this trend since they are eager to try out new and varied flavor profiles and frequently see the product's consumption as a more unique and genuine experience.

Considerable growth in the number of microbreweries and brewpubs

A major craft beer market business opportunity is the considerable growth in the number of brewpubs and microbreweries around the globe. Due to the growth of these small-scale establishments, the beer enthusiast community has become more active and connected. Microbreweries and brewpubs provide a distinctive setting for brewing experiments and innovations. Many areas have supportive government laws that promote small-scale brewing enterprises, contributing to this growth. interact with brewers and the brewing process, which enhances the product's appeal and creates a more comprehensive experience. In addition, the whole experience of visiting these places, where customers can watch the brewing process in action and interact with brewers directly, adds to the product's appeal. This factor is leading to an improvement in the craft beer market statistics.

Rising health consciousness and demand for low-alcohol options

Another key driver of the market is the growing emphasis on health and well-being. Craft brewers have responded to this need with agility, creating a wide range of 'light' beers that offer healthier options without sacrificing flavor depth. The artisanal non-alcoholic beers are also witnessing an increase in demand due to the consumers who care about their health but can't compromise on taste. This shift towards healthier options is driving the market. This attracts consumers who might have otherwise avoided beer consumption due to health concerns. This development has allowed the market to tap into a new consumer base, further fueling its growth in the craft beer industry report.

Craft Beer Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, age group, and distribution channel.

Breakup by Product Type:

Ales

Lagers

Others

Ales accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes ales, lagers, and others. According to the report, ales represented the largest segment.

A sizable section of the market is dominated by ales. They are renowned for their complex and deep flavors. This category features IPAs, stouts, and porters, among other kinds. Each has a unique flavor and aroma. Ales' fermentation process, which takes place at higher temperatures, adds to the depth and diversity of their flavors. The ale market is especially well-liked by beer connoisseurs who value artisanal and distinctive beer experiences and who are looking for complexity and a wide range of flavor experiences. The introduction of barrel-aged and experimental ales attracts a growing segment of the market that appreciates artisanal and unique beer experiences.

Conversely, due to their broad appeal and ease of access, lagers constitute yet another noteworthy market category. Lagers are popular with a wide range of customers. They have a milder and smoother flavor profile than ales due to the lower temperature fermentation procedure. Pilsners and helles are two of the sub-types in this category that come in a variety of flavors to suit a wide range of consumer tastes.

Breakup by Age Group:

21-35 Years Old

40-54 Years Old

55 Years and Above

21-35 years old holds the largest share of the industry

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 21-35, 40-54, and 55 years and above. According to the report, 21-35 years old accounted for the largest market share.

The market's largest section is made up of people aged 21 to 35, who are drawn to flavors that are distinctive and varied. This group, which includes early Gen Zers and the latter half of Millennials, exhibits a significant taste for artisanal and specialty beers. They are more willing to try out new flavors and varieties, such as experimental brews and IPAs. Furthermore, social media and trends have a big impact on this group, which makes them more open to new product releases and marketing initiatives.

However, the 40-54 age group, which makes up a sizable share of the market, is frequently distinguished by more sophisticated and discriminating tastes. This group, which is mostly made up of Gen Xers, flavors quality over quantity and typically has more disposable cash. They will probably enjoy classic, well-made beers, and they will probably be especially interested in real, regional breweries. This market is particularly drawn to well-known craft brands with a solid name and legacy because they frequently appreciate the craftsmanship and background of the brew.

Moreover, the market for those 55 years of age and above is expanding within the sector. Their selections are also heavily influenced by their health, with a preference for lighter, lower-alcohol, and maybe healthier options. This group enjoys beer primarily for its social and communal qualities, and they frequently drink it in places like brewpubs and community events. They may have a penchant for traditional tastes and styles, but this age group is also becoming more open to trying new things.

Breakup by Distribution Channel:

On-Trade

Off-Trade

On-trade represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes on-trade and off-trade According to the report, on-trade represented the largest segment.

The market's largest segment is the on-trade distribution channel, which includes places like brewpubs, restaurants, taverns, and pubs. Customers place high importance on the social component of drinking this type of artisanal beer, which is the reason for its supremacy. Through the on-trade route, customers can sample a range of products, frequently under the guidance of experienced staff members or, in the case of brewpubs, directly from the brewers. They showcase rare or limited-edition beers to satisfy customers' cravings for uncommon and exciting experiences. Customers are drawn in by this engaging experience as well as the social atmosphere of these businesses, especially the younger people.

In contrast, a sizable but lesser portion of the industry is represented by the off-trade distribution channel, which includes retail establishments like supermarkets, liquor stores, and internet platforms. Customers who want the ease of using the product at home or in private settings may find this channel appealing. Furthermore, the increased availability of products in mainstream retail stores and the emergence of e-commerce sites that specialize in beer delivery are driving growth in the off-trade industry. This market includes people who want to buy these type of beers as gifts or who would rather consume them in the comfort of their own homes.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe leads the market, accounting for the largest craft beer market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

With a long history of brewing and a strong beer culture, notably in nations like Germany, Belgium, and the UK, Europe has the most market share. The region offers a vast array of varieties, from traditional ales and lagers to experimental brews, and is characterized by a fusion of modern innovation and old brewing processes. Craft beer is a vital component of the gastronomic and cultural experience, which is driving the market in addition to high domestic demand.

The Asia Pacific area is becoming the largest market segment due to factors such as rising urbanization, a burgeoning middle class with good income, and fast economic expansion. This region is known for its youthful population, which is always trying new and different flavors and not sticking to the norm when it comes to drinking beer. Due to an increase in microbreweries and a growing interest in craft beer culture, countries like China, Japan, and Australia are driving market expansion.

The market is well-established and growing in North America, especially in the United States and Canada, though at a steadier and more mature rate. This region is known for its innovative brewing techniques and many craft beer styles. It has a strong culture of microbreweries and brewpubs. The market has high consumer awareness and appreciation for craft beer. There is also a particular emphasis on local and artisanal brews.

The market in Latin America is in a phase of rapid growth. It is driven by increasing economic development and the influence of global beer trends. Countries including Brazil, Mexico, and Argentina are witnessing a rise in the number of craft breweries. They also have a growing consumer base keen on exploring diverse and locally produced beers.

Despite being relatively modest, the Middle East and Africa market has room to grow. Premium and imported craft beers are in high demand in these markets, and consumers' curiosity in trying out new flavors and varieties of beer is only increasing. The Middle East and Africa market is expected to grow gradually, concentrating on specialized customer niches and adopting focused marketing techniques.

Leading Key Players in the Craft Beer Industry:

The craft beer market leaders are imitating strategic concepts and innovations to increase their market share. They are broadening their product offerings by incorporating a variety of flavors and styles in order to meet consumer expectations and offer productive items. Additionally, the major companies are working together with other organizations and brewers to create a distinctive limited-edition beer. They are strongly using media platforms to advertise their products and increase sales in order to expand their market. Furthermore, by guaranteeing sustainability and a healthy environment, the major businesses are producing environmentally friendly items. This positive outlook demonstrates that success in the craft beer business requires quality, experimentation, invention, innovation, consumer friendliness, and sustainability.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Anheuser-Busch InBev SA/NV

Bell's Brewery Inc.

Constellation Brands Inc.

D.G. Yuengling & Son Inc.

Diageo Plc

Duvel Moortgat

Heineken NV

New Belgium Brewing Company Inc.

Oskar Blues Brewery LLC

Sierra Nevada Brewing Co.

Stone & Wood Brewing Co. (Lion Brewery Co)

The Boston Beer Company Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

April 24, 2023: Bell's Brewery Inc. announced expansion into Alaska, Idaho, Oregon, Utah, and Washington, among the other five states.

March 27, 2023: New Belgium Brewing Company Inc. agreed to purchase the Daleville, Virginia-based, 259,000-square-foot brewing plant owned by Constellation Brands.

Dec. 12, 2023: Sierra Nevada Brewing Co. has just released its first-ever line of non-alcoholic brews -- Trail Pass IPA and Trail Pass Golden, hitting shelves across the U.S. this month. To round out the full non-alcoholic portfolio, Sierra Nevada is additionally releasing Hop Splash Citrus, a new line extension to its popular Hop Splash sparkling water.

Key Questions Answered in This Report

• 1. How big is the craft beer industry?
• 2. What is the expected growth rate of the global craft beer market during 2024-2032?
• 3. What are the key factors driving the global craft beer market?
• 4. What has been the impact of COVID-19 on the global craft beer market?
• 5. What is the breakup of the global craft beer market based on the product type?
• 6. What is the breakup of the global craft beer market based on the age group?
• 7. What is the breakup of the global craft beer market based on the distribution channel?
• 8. What are the key regions in the global craft beer market?
• 9. Who are the key players/companies in the global craft beer market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Craft Beer Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Ales
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Lagers
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Age Group

• 7.1 21-35 Years Old
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 40-54 Years Old
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 55 Years and Above
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 On-Trade
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Off-Trade
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Anheuser-Busch InBev SA/NV
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Bell's Brewery Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Constellation Brands Inc.
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 D.G. Yuengling & Son Inc.
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Diageo Plc
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Duvel Moortgat
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Heineken NV
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 New Belgium Brewing Company Inc.
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Oskar Blues Brewery LLC
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Sierra Nevada Brewing Co.
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Stone & Wood Brewing Co. (Lion Brewery Co)
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 The Boston Beer Company Inc.
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
    • 14.3.12.3 Financials
    • 14.3.12.4 SWOT Analysis