ロケーションアナリティクス市場レポート：コンポーネント別、展開モード別、ロケーションタイプ別、用途別、最終用途産業別、地域別、2024-2032

世界のロケーションアナリティクス市場規模は2023年に230億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて15.2%の成長率（CAGR）を示し、2032年までに852億米ドルに達すると予測しています。サプライチェーン・オペレーションを最適化するためのリアルタイムの位置追跡に対する需要の高まり、様々な産業におけるモノのインターネット（IoT）デバイスの統合の増加、自律走行車の出現と段階的な商業化は、市場を推進している要因のいくつかを表しています。

ロケーションアナリティクスとは、地理的データに表された情報を解釈・分析し、洞察、パターン、動向を発見することです。この製品には、地理的または位置情報に基づく要素をビジネス・データに統合し、文脈の理解を深めるさまざまなソフトウェア・ソリューションが含まれます。これらのソリューションは、地理情報システム（GIS）技術や空間分析ツールを活用することが多いです。主な作業メカニズムには、マッピングやレイヤリング技術による位置情報データの抽出、処理、可視化が含まれます。これにより、企業は空間的な関係や消費者行動への地域的な影響を理解することで、より多くの情報に基づいた意思決定を行うことができます。

世界市場は主に、サプライチェーン・オペレーションを最適化するためのリアルタイム位置追跡に対する需要の高まりによって牽引されています。これに伴い、様々な産業でモノのインターネット（IoT）デバイスの統合が進んでいることが、市場に弾みをつけています。さらに、消費者行動分析を通じて競合優位性を獲得したいという企業のニーズも、大きな成長促進要因となっています。これに加えて、デジタルチャネルの普及によるデータ量と種類の増加により、アナリティクスソリューションへの投資が増加しています。これとは別に、遠隔地での労働環境の増加により、より優れた位置追跡システムが必要となり、市場をさらに前進させています。市場に寄与するその他の要因としては、スマートシティの出現、公共安全対策の強化の必要性、パーソナライズされた顧客体験のための小売業界での利用の増加、より効率的な分析ソリューションをもたらす研究開発への堅調な投資などが挙げられます。

ロケーションアナリティクス市場の動向と促進要因：

自律走行車の商業化の高まり

自律走行車の登場と段階的な商業化は、高度なロケーションアナリティクスソリューションの需要を大きく促進しています。これらの車両は、安全で効率的なナビゲーション、交通管理、衝突回避のために正確な位置情報に大きく依存しています。これらのタスクを達成するために、車両はリアルタイムのデータ分析と処理を必要とする複雑なシステムを統合しています。単純な地理空間データだけでなく、ロケーションアナリティクスには道路状況、交通密度、環境要因などさまざまな要因の分析が含まれます。このレベルの複雑な分析には、膨大な量のデータを低遅延で処理できる高度に洗練されたソフトウェア・ソリューションが必要です。さらに、V2X（Vehicle-to-Everything）通信技術は、安全で効率的な運行を確保するための正確な位置分析の重要性をさらに強調しています。自律走行車両が交通手段のユビキタスな一部となる日が近づくにつれ、その運行と安全プロトコルにおけるこの技術の役割は拡大しています。

ヘルスケアにおけるテクノロジーの採用拡大

病院管理システムは、医療機器やスタッフの可用性や位置など、資源配分を最適化するために位置情報を活用しています。さらに、公衆衛生の分野では、ロケーションアナリティクスによって病気の蔓延に関する重要な洞察を得ることができます。データポイントを追跡・分析することで、当局はホットスポットを特定し、動向を予測し、疾病対策により効果的にリソースを割り当てることができます。パンデミックや局地的な疾病の発生時には、タイムリーで正確な位置情報に基づく洞察が、情報に基づいた意思決定を行う上で極めて重要です。これらの分析は、人口密度やニーズに基づいた診療場所の最適化など、患者中心のサービスにも利用できます。このようなアナリティクスを電子カルテ（EHR）と統合することで、さらにパーソナライズされた患者ケアを実現し、ヘルスケアの成果を高めることができます。ヘルスケア・システムの複雑化により、ロケーションアナリティクスの利用が増加しており、市場力学に強い影響を与えています。

高まるサイバーセキュリティとデータ保護への懸念

サイバーセキュリティの脅威とデータ侵害はますます巧妙になっており、データ保護は組織にとって最優先事項となっています。ロケーションアナリティクスは、地理的パラメータに基づいて異常な行動をリアルタイムで監視・検知することで、サイバーセキュリティ対策を強化する上で重要な役割を果たしています。例えば、ユーザーが不慣れな場所から機密データにアクセスしようとした場合、分析システムはこれを潜在的なセキュリティリスクとしてフラグを立て、多要素認証やアクセス試行のブロックなどの即時対応を促すことができます。サイバーセキュリティの脅威が複雑さと頻度の両面でエスカレートし続ける中、企業は堅牢なセキュリティ機能を提供するロケーションアナリティクスソリューションへの投資が不可欠だと感じています。さらに、いくつかの国では、消費者データを適切に保護できない組織に多額の罰金を課しているため、安全なロケーションアナリティクスソリューションの統合はビジネス上必要不可欠となっています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のロケーションアナリティクス市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：コンポーネント別

• ソフトウェア
  • 市場動向
  • 市場予測
• サービス
  • 市場動向
  • 市場予測

第7章 市場内訳：導入形態別

• オンプレミス
  • 市場動向
  • 市場予測
• クラウドベース
  • 市場動向
  • 市場予測

第8章 市場内訳：ロケーションタイプ別

• 屋内
  • 市場動向
  • 市場予測
• 屋外
  • 市場動向
  • 市場予測

第9章 市場内訳：用途別

• 遠隔監視
  • 市場動向
  • 市場予測
• 販売とマーケティングの最適化
  • 市場動向
  • 市場予測
• 資産管理
  • 市場動向
  • 市場予測
• リスク管理
  • 市場動向
  • 市場予測
• ファシリティマネジメント
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：最終用途産業別

• BFSI
  • 市場動向
  • 市場予測
• ヘルスケア
  • 市場動向
  • 市場予測
• ホスピタリティ
  • 市場動向
  • 市場予測
• 政府機関
  • 市場動向
  • 市場予測
• 運輸・物流
  • 市場動向
  • 市場予測
• ITとテレコム
  • 市場動向
  • 市場予測
• 小売・消費財
  • 市場動向
  • 市場予測
• メディアとエンターテイメント
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第11章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第12章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第15章 価格分析

第16章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Alteryx Inc.
  • Cisco Systems Inc.
  • Esri
  • Galigeo
  • Google LLC
  • HERE Technologies
  • Hexagon AB
  • International Business Machines Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Pitney Bowes Inc.
  • SAS Institute Inc.
  • Sisense Inc.
  • TIBCO Software Inc.

List of Figures

• Figure 1: Global: Location Analytics Market: Major Drivers and Challenges
• Figure 2: Global: Location Analytics Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Location Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Location Analytics Market: Breakup by Component (in %), 2023
• Figure 5: Global: Location Analytics Market: Breakup by Deployment Mode (in %), 2023
• Figure 6: Global: Location Analytics Market: Breakup by Location Type (in %), 2023
• Figure 7: Global: Location Analytics Market: Breakup by Application (in %), 2023
• Figure 8: Global: Location Analytics Market: Breakup by End Use Industry (in %), 2023
• Figure 9: Global: Location Analytics Market: Breakup by Region (in %), 2023
• Figure 10: Global: Location Analytics (Software) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Location Analytics (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Location Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Location Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Location Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Location Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Location Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Location Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Location Analytics (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Location Analytics (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Location Analytics (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Location Analytics (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Location Analytics (Remote Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Location Analytics (Remote Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Location Analytics (Sales and Marketing Optimization) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Location Analytics (Sales and Marketing Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Location Analytics (Asset Management) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Location Analytics (Asset Management) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Location Analytics (Risk Management) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Location Analytics (Risk Management) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Location Analytics (Facility Management) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Location Analytics (Facility Management) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Location Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Global: Location Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Global: Location Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Global: Location Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Global: Location Analytics (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Global: Location Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Global: Location Analytics (Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Global: Location Analytics (Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Global: Location Analytics (Government) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Global: Location Analytics (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Global: Location Analytics (Transport and Logistic) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Global: Location Analytics (Transport and Logistic) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Global: Location Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Global: Location Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Global: Location Analytics (Retail and Consumer Goods) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Global: Location Analytics (Retail and Consumer Goods) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Global: Location Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Global: Location Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Global: Location Analytics (Other End Use Industries) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Global: Location Analytics (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: North America: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: North America: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: United States: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: United States: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Canada: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Canada: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Asia-Pacific: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Asia-Pacific: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: China: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: China: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Japan: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Japan: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: India: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: India: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: South Korea: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: South Korea: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Australia: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Australia: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Indonesia: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Indonesia: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Others: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: Europe: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: Europe: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 76: Germany: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 77: Germany: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 78: France: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 79: France: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 80: United Kingdom: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 81: United Kingdom: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 82: Italy: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 83: Italy: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 84: Spain: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 85: Spain: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 86: Russia: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 87: Russia: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 88: Others: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 89: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 90: Latin America: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 91: Latin America: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 92: Brazil: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 93: Brazil: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 94: Mexico: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 95: Mexico: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 96: Others: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 97: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 98: Middle East and Africa: Location Analytics Market: Sales Value (in Million US$), 2018 & 2023
• Figure 99: Middle East and Africa: Location Analytics Market: Breakup by Country (in %), 2023
• Figure 100: Middle East and Africa: Location Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 101: Global: Location Analytics Industry: SWOT Analysis
• Figure 102: Global: Location Analytics Industry: Value Chain Analysis
• Figure 103: Global: Location Analytics Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Location Analytics Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Location Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
• Table 3: Global: Location Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
• Table 4: Global: Location Analytics Market Forecast: Breakup by Location Type (in Million US$), 2024-2032
• Table 5: Global: Location Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 6: Global: Location Analytics Market Forecast: Breakup by End Use Industry (in Million US$), 2024-2032
• Table 7: Global: Location Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 8: Global: Location Analytics Market: Competitive Structure
• Table 9: Global: Location Analytics Market: Key Players

The global location analytics market size reached US$ 23.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 85.2 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032. The rising demand for real-time location tracking to optimize supply chain operations, the increasing integration of Internet of Things (IoT) devices in various industries, and the advent and gradual commercialization of autonomous vehicles represent some of the factors that are propelling the market.

Location analytics is the practice of interpreting and analyzing information represented in geographical data to discover insights, patterns, and trends. The product encompasses a range of software solutions that integrate geographic or location-based elements into business data for better contextual understanding. These solutions often utilize Geographic Information System (GIS) technology and spatial analytics tools. The primary working mechanism involves the extraction, processing, and visualization of location-based data through mapping and layering techniques. This enables businesses to make more informed decisions by understanding spatial relationships and regional influences on consumer behavior.

The global market is primarily driven by the rising demand for real-time location tracking to optimize supply chain operations. In line with this, the increasing integration of Internet of Things (IoT) devices in various industries is providing an impetus to the market. Moreover, the need for businesses to obtain a competitive edge through consumer behavior analytics acts as a significant growth-inducing factor. In addition to this, the rise in data volume and variety due to the proliferation of digital channels results in a higher investment in analytics solutions. Apart from this, an increase in remote working conditions necessitates better location tracking systems, advancing the market further. Some of the other factors contributing to the market include the emergence of smart cities, the need for enhanced public safety measures, increasing utilization in the retail industry for personalized customer experiences, and robust investment in research and development yielding more efficient analytics solutions.

Location Analytics Market Trends/Drivers:

Rising commercialization of autonomous vehicles

The advent and gradual commercialization of autonomous vehicles are significantly driving the demand for advanced location analytics solutions. These vehicles rely heavily on precise location data for safe and efficient navigation, traffic management, and collision avoidance. To accomplish these tasks, they integrate complex systems that require real-time data analytics and processing. Beyond simple geospatial data, location analytics includes the analysis of various factors such as road conditions, traffic density, and environmental factors. This level of intricate analytics requires highly sophisticated software solutions capable of handling vast amounts of data with low latency. Additionally, vehicle-to-everything (V2X) communication technologies further emphasize the importance of accurate analytics of location to ensure safe and efficient operations. As autonomous vehicles inch closer to becoming a ubiquitous part of the transportation landscape, the role of this technology in their operation and safety protocols are expanding.

Rising adoption of the technology in healthcare

Hospital management systems utilize location data to optimize resource allocation, such as the availability and location of medical equipment or staff. Furthermore, in the realm of public health, location analytics can provide significant insights into the spread of diseases. By tracking and analyzing data points, authorities can identify hotspots, forecast trends, and allocate resources more effectively for disease control. During pandemics or localized disease outbreaks, timely and accurate location-based insights are crucial for making informed decisions. These analytics can also be used for patient-centric services, including the optimization of clinic locations based on population density and needs. The integration of these analytics with Electronic Health Records (EHR) can yield even more personalized patient care, thereby enhancing healthcare outcomes. The increasing complexity of healthcare systems is resulting in a higher utilization of location analytics, thereby strongly influencing market dynamics.

Growing cybersecurity and data protection concerns

Cybersecurity threats and data breaches have become increasingly sophisticated, making data protection a top priority for organizations. Location analytics play a critical role in enhancing cybersecurity measures by providing real-time monitoring and detection of unusual activities based on geographical parameters. For instance, if a user tries to access sensitive data from an unfamiliar location, the analytics system can flag this as a potential security risk and prompt immediate action, such as multifactor authentication or even blocking the access attempt. As cybersecurity threats continue to escalate in terms of both complexity and frequency, companies are finding it imperative to invest in location analytics solutions that offer robust security features. Furthermore, several countries are imposing hefty fines on organizations that fail to protect consumer data adequately, making the integration of secure location analytics solutions a business necessity.

Location Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global location analytics market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, location type, application and end use industry.

Breakup by Component:

Software

Services

Software represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the component. This includes software and services. According to the report, software represented the largest segment.

The software segment of the market is experiencing growth, propelled by the rising need for data visualization and real-time analytics. Companies increasingly rely on location-based data to make informed decisions, leading to the adoption of specialized software solutions. Furthermore, the software simplifies complex data sets, making them accessible for businesses of all sizes. The growing importance of geospatial data in various sectors like retail, healthcare, and logistics also contributes to this segment's growth. Finally, advancements in Artificial Intelligence (AI) and Machine Learning (ML) are enhancing software capabilities, making them more adaptive and predictive.

On the other hand, the growing need for specialized skills in analytics, coupled with the rise in cloud-based solutions, is propelling the services segment. Companies are increasingly outsourcing tasks like data analysis, maintenance, and training to third-party vendors. This is particularly beneficial for small and medium enterprises (SMEs) that may lack the in-house capabilities for handling complex analytics. The evolving nature of analytics technology also means that businesses are seeking specialized services to keep up with industry standards.

Breakup by Deployment Mode:

On-premises

Cloud-based

Cloud-based accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest segment.

The cloud-based segment is growing due to its scalable and flexible nature, allowing companies to adapt to market changes swiftly. Reduced infrastructure costs and streamlined operations contribute to its popularity. Businesses are leveraging cloud-based location analytics to facilitate remote working conditions and to better align with digital transformation strategies. The ability to integrate with other cloud services and platforms is another driving factor. Ease of deployment and maintenance also make cloud-based solutions increasingly appealing to enterprises.

On the other hand, data security concerns, regulatory compliance, and the need for customized solutions are the driving factors for the on-premises segment. Companies that handle sensitive data or are part of regulated industries often opt for on-premises solutions. This offers them greater control over their data, enabling customization and internal oversight. In-house analytics solutions are seen as more secure and compliant with stringent regulations, thus bolstering this segment.

Breakup by Location Type:

Indoor

Outdoor

Outdoor represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the location type. This includes indoor and outdoor. According to the report, outdoor represented the largest segment.

The outdoor segment is driven by the escalating use of mobile devices and Internet of Things (IoT) technologies. This enables businesses to capture a plethora of data from outdoor environments, from traffic patterns to consumer behavior. Urban planning and public safety sectors are increasingly using location analytics to optimize services and operations. Tourism and hospitality industries are also key players, utilizing outdoor analytics to enhance visitor experiences. Commercial applications, such as targeted advertising based on geographical location, further contribute to the growth of this segment.

On the other hand, the expansion of indoor location-based services such as in-store navigation, asset tracking, and proximity marketing drives the indoor segment. The adoption of technologies like Bluetooth, Wi-Fi, and RFID for precise indoor positioning is also influencing growth. Businesses in retail, healthcare, and logistics find these services indispensable for enhancing user experience and operational efficiency. Indoor malls, airports, and large public facilities are also adopting these technologies for seamless operations and enhanced customer engagement.

Breakup by Application:

Remote Monitoring

Sales and Marketing Optimization

Asset Management

Risk Management

Facility Management

Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes remote monitoring, sales and marketing optimization, asset management, risk management, facility management, and others.

Increased demand for real-time data analytics, the proliferation of connected devices, and advancements in IoT technologies are driving the growth in the remote monitoring segment. The desire for improved operational efficiency and preventive maintenance has led businesses to adopt remote monitoring solutions. Heightened security concerns also contribute to this trend, as businesses aim to monitor assets and operations 24/7. The rise in smart cities and smart infrastructure further fuels the adoption of remote monitoring.

On the other hand, the need for consumer behavior insights, real-time analytics, and competitive intelligence is propelling the sales and marketing optimization segment. The use of location analytics in this field helps organizations in customer segmentation, targeted advertising, and location-based promotions.

Also, businesses are increasingly focusing on real-time asset tracking, efficient utilization, and cost reduction, which are the key drivers for the asset management segment. As global operations and supply chains become more complex, the need for centralized asset management has grown exponentially. Integration with existing ERP and CMMS systems and advancements in cloud computing are also supporting this trend.

Besides this, regulatory compliance, data security, and predictive analytics for unforeseen risks are the leading factors driving the risk management segment. As industries become more regulated and interconnected, the need for a robust risk management framework equipped with location analytics is vital.

Moreover, the growth in smart building technologies, energy efficiency requirements, and regulatory compliance are key drivers in the facility management segment. Location analytics enable organizations to monitor and manage various aspects of a facility like energy usage, space utilization, and safety protocols.

Breakup by End Use Industry:

BFSI

Healthcare

Hospitality

Government

Transport and Logistic

IT and Telecom

Retail and Consumer Goods

Media and Entertainment

Others

Retail and Consumer Goods represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the end use industry. This includes BFSI, healthcare, hospitality, government, transport and logistic, IT and telecom, retail and consumer goods, media and entertainment, and others. According to the report, retail and consumer goods represented the largest segment.

For the retail and consumer goods segment, location analytics provide invaluable insights into consumer behavior and preferences. This, in turn, helps retailers to optimize store layouts, manage inventories, and improve supply chain efficiency. Geo-fencing and proximity marketing are growing trends that rely on location analytics to send targeted promotions to consumers in specific areas. These technologies are enhancing customer engagement and contributing to higher sales volumes. The integration of online and offline data is another driver, offering a more comprehensive view of the consumer journey.

On the other hand, the market is experiencing notable growth across various sectors such as BFSI, healthcare, hospitality, government, transport and logistics, IT and telecom, as well as media and entertainment. One of the primary factors driving this growth is the increasing need for real-time data analytics to improve operational efficiency and customer experience. For instance, in the BFSI sector, location analytics can help in fraud detection by analyzing transaction locations, while in healthcare, it is used for resource allocation and patient care. The advent of advanced technologies like the Internet of Things (IoT), Big Data, and artificial intelligence (AI) has further augmented the demand, allowing businesses in these sectors to leverage spatial and geographical data for various applications ranging from market segmentation to risk assessment.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest location analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

In North America, the growth of the market is propelled by the early adoption of technological advancements which gives the region a competitive edge. This advantage is further bolstered by a robust infrastructure that enables rapid implementation of location-based solutions. An expanding ecosystem of key industry players stimulates innovation and market expansion. High consumer expectations for personalized experiences encourage businesses to incorporate advanced analytics solutions.

The growth is also fueled by extensive research and development (R&D) activities, propelling the boundaries of what can be achieved with location analytics. Stringent data privacy regulations serve as a driving force, compelling businesses to opt for secure and compliant solutions. These regulations also act as market differentiators. Furthermore, the growing interest in developing smart cities is resulting in a higher utilization of location analytics, especially in urban planning and public service sectors.

Competitive Landscape:

Key players in the global market are actively investing in research and development to create cutting-edge solutions. These market leaders are also forming strategic alliances and partnerships to extend their product offerings and geographic reach. Mergers and acquisitions are being employed to consolidate market positions and acquire new technologies. To ensure scalability and performance, companies are adopting cloud-based solutions, and integrating them with existing enterprise systems. Further, they are working on enhancing data security measures to comply with regulatory standards. To build a sustainable market presence, the key players are actively engaging with customers through robust after-sales support and training programs. Businesses are also providing free trials and proofs of concept to potential clients, thereby reducing the adoption barriers.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Alteryx Inc.

Cisco Systems Inc.

Esri

Galigeo

Google LLC

HERE Technologies

Hexagon AB

International Business Machines Corporation

Microsoft Corporation

Oracle Corporation

Pitney Bowes Inc.

SAS Institute Inc.

Sisense Inc.

TIBCO Software Inc.

Recent Developments:

In August 2023, Alteryx, Inc. announced that it is expanding its partnership with Google Cloud to provide Looker Studio users with native access to a free limited version of Alteryx Designer Cloud's AI-powered data preparation capabilities and enhanced connectivity. This new integration builds on Alteryx and Google Cloud's commitment to make it easier for customers to surface critical insights for decision-makers in a timely manner, resulting in actions that can improve business outcomes.

In August 2023, Cisco Systems Inc. announced a global strategic partnership with Nutanix, Inc., a leader in hybrid multicloud computing, to accelerate hybrid multicloud deployments by offering the industry's most complete hyperconverged solution for IT modernization and business transformation.

In July 2023, Esri, in partnership with Impact Observatory, released a global land-use/land-cover map of the world based on the most up to date 10-meter Sentinel-2 satellite data for every year since 2017. Following the latest 2022 data released earlier, the artificial intelligence (AI) model for classification has been improved, making the maps more temporally consistent.

Key Questions Answered in This Report

• 1. What was the size of the global location analytics market in 2023?
• 2. What is the expected growth rate of the global location analytics market during 2024-2032?
• 3. What are the key factors driving the global location analytics market?
• 4. What has been the impact of COVID-19 on the global location analytics market?
• 5. What is the breakup of the global location analytics market based on the component?
• 6. What is the breakup of the global location analytics market based on the deployment mode?
• 7. What is the breakup of the global location analytics market based on the location type?
• 8. What is the breakup of the global location analytics market based on the end use industry?
• 9. What are the key regions in the global location analytics market?
• 10. Who are the key players/companies in the global location analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Location Analytics Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Software
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Services
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

• 7.1 On-premises
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Cloud-based
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Location Type

• 8.1 Indoor
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Outdoor
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Application

• 9.1 Remote Monitoring
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Sales and Marketing Optimization
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asset Management
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Risk Management
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Facility Management
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Others
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast

10 Market Breakup by End Use Industry

• 10.1 BFSI
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Healthcare
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Hospitality
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Government
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Transport and Logistic
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast
• 10.6 IT and Telecom
  • 10.6.1 Market Trends
  • 10.6.2 Market Forecast
• 10.7 Retail and Consumer Goods
  • 10.7.1 Market Trends
  • 10.7.2 Market Forecast
• 10.8 Media and Entertainment
  • 10.8.1 Market Trends
  • 10.8.2 Market Forecast
• 10.9 Others
  • 10.9.1 Market Trends
  • 10.9.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia-Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Alteryx Inc.
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
    • 16.3.1.3 Financials
  • 16.3.2 Cisco Systems Inc.
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
    • 16.3.2.3 Financials
    • 16.3.2.4 SWOT Analysis
  • 16.3.3 Esri
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
    • 16.3.3.3 SWOT Analysis
  • 16.3.4 Galigeo
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
  • 16.3.5 Google LLC
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
    • 16.3.5.3 SWOT Analysis
  • 16.3.6 HERE Technologies
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
  • 16.3.7 Hexagon AB
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
    • 16.3.7.3 Financials
    • 16.3.7.4 SWOT Analysis
  • 16.3.8 International Business Machines Corporation
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
    • 16.3.8.3 Financials
    • 16.3.8.4 SWOT Analysis
  • 16.3.9 Microsoft Corporation
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 Financials
    • 16.3.9.4 SWOT Analysis
  • 16.3.10 Oracle Corporation
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
    • 16.3.10.3 Financials
    • 16.3.10.4 SWOT Analysis
  • 16.3.11 Pitney Bowes Inc.
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
    • 16.3.11.3 Financials
    • 16.3.11.4 SWOT Analysis
  • 16.3.12 SAS Institute Inc.
    • 16.3.12.1 Company Overview
    • 16.3.12.2 Product Portfolio
    • 16.3.12.3 SWOT Analysis
  • 16.3.13 Sisense Inc.
    • 16.3.13.1 Company Overview
    • 16.3.13.2 Product Portfolio
  • 16.3.14 TIBCO Software Inc.
    • 16.3.14.1 Company Overview
    • 16.3.14.2 Product Portfolio
    • 16.3.14.3 SWOT Analysis