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Webコンテンツ管理市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測Web Content Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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Webコンテンツ管理市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測 |
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2~3営業日
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世界のWebコンテンツ管理市場規模は、2022年に71億米ドルに達しました。今後、IMARC Groupは、2022年から2028年にかけて16.1%の成長率(CAGR)を示し、2028年までに174億米ドルに達すると予測しています。検索エンジン最適化(SEO)とWCMソリューションの統合が進んでいること、複数のビジネスで自動化の需要が広がっていること、情報技術(IT)産業が台頭していることなどが、市場を牽引する主な要因となっています。
Webコンテンツ管理(WCM)には、Webサイト上のデジタルコンテンツの作成、変更、公開を管理する一連のプロセスと技術が含まれます。WCMは、企業がコンテンツの制作、公開、管理プロセスを合理化し、デジタル・マーケティングやコミュニケーション活動の効率と効果を向上させるのに役立ちます。コンテンツオーサリングおよび編集システム、コンテンツリポジトリ、パブリッシングエンジン、一連のコラボレーションツールなど、複数のコンポーネントで構成されています。コンテンツ作成・編集システムは、作成者がコンテンツを作成・修正するためのユーザーフレンドリーなインターフェースを提供し、コンテンツリポジトリは、作成者が作成したすべてのコンテンツを保存・整理します。パブリッシングエンジンは、Webサイト、モバイルアプリ、ソーシャルメディアプラットフォームなどの適切なチャネルにコンテンツを配信し、コラボレーションツールは、複数のユーザーが同じコンテンツで同時に作業できるようにします。その結果、Webコンテンツ管理は、最新のデジタルマーケティング戦略やコミュニケーション戦略にとって重要な要素になり、企業は、高品質で、適切な、魅力的なコンテンツを作成し、複数のデジタルチャネルにわたってオーディエンスに配信できるようになります。
世界市場の主な原動力となっているのは、複数のビジネスにおける自動化に対する幅広い需要です。この背景には、急速なデジタル化、スマートフォンの普及、高速インターネット接続の浸透があります。これに伴い、組織で利用可能なデジタル・チャネルの数が増加しているため、複数のチャネルのコンテンツを一元管理するプラットフォームを提供するWCMソリューションの導入が大幅に増加しており、組織はすべてのデジタル・タッチポイントで一貫性と品質を確保しやすくなっています。さらに、絶え間ない技術の進歩とモノのインターネット(IoT)、人工知能(AI)、クラウドコンピューティングの出現が、世界レベルでの需要を大きく支えています。さらに、検索エンジン最適化(SEO)とWCMソリューションの統合が進むことで、企業は検索エンジン向けにコンテンツを最適化し、検索結果での可視性とランキングを向上させることができるようになり、これが市場を後押ししています。急速な都市化、激しい競合、新興情報技術(IT)産業、広範な研究開発(R&D)活動など、その他の要因も市場に好影響を与えています。
The global web content management market size reached US$ 7.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.4 Billion by 2028, exhibiting a growth rate (CAGR) of 16.1% during 2022-2028. The growing integration of search engine optimization (SEO) with WCM solutions, the widespread demand for automation across multiple businesses and the emerging information technology (IT) industry represent some of the key factors driving the market.
Web content management (WCM) includes a set of processes and technologies that assist organizations in managing the creation, modification, and publishing of digital content on their websites. It helps businesses to streamline their content production, publishing, and management processes while improving the efficiency and effectiveness of their digital marketing and communication efforts. It consists of several components, including a content authoring and editing system, a content repository, a publishing engine, and a set of collaboration tools. The content authoring and editing system provides a user-friendly interface for authors to create and modify content, while the content repository stores and organizes all the content created by the authors. The publishing engine delivers the content to the appropriate channels, such as websites, mobile apps, or social media platforms, and the collaboration tools enable multiple users to work on the same content simultaneously. As a result, web content management is a critical component of modern digital marketing and communication strategies, enabling organizations to create and deliver high-quality, relevant, and engaging content to their audiences across multiple digital channels.
The global market is majorly driven by the widespread demand for automation across multiple businesses. This can be attributed to rapid digitization, the growing popularity of smartphones and the penetration of high-speed internet connectivity. Along with this, with the growing number of digital channels available to organizations, there has been a considerable rise in the uptake of WCM solutions that provide a centralized platform for managing content across multiple channels, making it easier for organizations to ensure consistency and quality across all digital touchpoints, which is creating a positive market outlook. Moreover, continual technological advancements and the emergence of the Internet of Things (IoT), artificial intelligence (AI) and cloud computing are significantly supporting the demand on the global level. In addition, the growing integration of search engine optimization (SEO) with WCM solutions has enabled organizations to optimize their content for search engines and improve their visibility and ranking in search results, which is providing a boost to the market. Other factors, including rapid urbanization, intensive business competition, the emerging information technology (IT) industry and extensive research and development (R&D) activities, are also impacting the market favorably.
IMARC Group provides an analysis of the key trends in each sub-segment of the global web content management market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment type, organization size and vertical.
Solutions
Services
The report has provided a detailed breakup and analysis of the web content management market based on the component. This includes solutions and services. According to the report, services represented the largest segment.
On-premises
Cloud-based
A detailed breakup and analysis of the web content management market based on the deployment type has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based type accounted for the largest market share.
Large Enterprises
Small and Medium Enterprises
The report has provided a detailed breakup and analysis of the web content management market based on the organization size. This includes large enterprises and small and medium enterprises. According to the report, large enterprises exhibit a clear dominance in the market.
BFSI
IT and Telecom
Retail
Education
Government
Healthcare
Media and Entertainment
Travel and Hospitality
Others
A detailed breakup and analysis of the web content management market based on the vertical has also been provided in the report. This includes BFSI, IT and telecom, retail, education, government, healthcare, media and entertainment, travel and hospitality and others. According to the report, media and entertainment hold the leading position in the market.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for web content management. Some of the factors driving the North America web content management market included the growing smartphone users, continual technological advancements, intensive business competition, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global web content management market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Acquia Inc., Adobe Inc., Contentful Inc., Crownpeak Technology Inc., Episerver Inc., e-Spirit AG (Adesso AG), International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SDL Plc, Sitecore Corporation A/S, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.