デフォルト表紙
市場調査レポート
商品コード
1378751

ラガー市場レポート:製品・流通チャネル・地域別、2023-2028年

Lager Market Report by Product (Standard, Premium), Distribution Channel (On-Trade, Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, and Others), and Region 2023-2028

出版日: | 発行: IMARC | ページ情報: 英文 143 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.52円
ラガー市場レポート:製品・流通チャネル・地域別、2023-2028年
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のラガー市場規模は2022年に3,402億米ドルに達しました。今後、IMARC Groupは、2028年には4,015億米ドルに達し、2022~2028年の成長率(CAGR)は2.8%になると予測しています。eコマースやオンライン小売チャネルの大幅な拡大、ソーシャルメディアの影響力の増大、ビール観光や醸造所体験の人気の高まりなどが、市場成長の主な要因となっています。

ラガーはビールの一種で、独特の醸造工程と風味が特徴です。ラガービールは低温で発酵・調整され、通常7~13℃(44~55°F)で下面発酵酵母を使用します。この低温発酵により、エール・ビールに比べてすっきりとした味わいと滑らかな後味が得られます。色も薄く、味もマイルドでバランスが取れているため、ビール愛好家にとって親しみやすいビールです。一般的に知られているものには、ペールラガー、ピルスナー、マルゼン、ボックなどがあり、それぞれに独自の特徴と醸造の伝統があります。現在では、広く消費されているビールの一種であり、世界中の多くのビール愛好家の味の嗜好を捉えています。

市場を牽引しているのは、主に消費者の間でラガー人気が高まっていることです。加えて、ラガーは爽やかですっきりした味わいで知られ、その結果、製品需要が高まり、市場成長に寄与しています。さらに、クラフトビールメーカーは革新的なバリエーションを生み出し、数多くの原料や醸造技術を試すことで、消費者に伝統的な認識を覆すユニークで多様な選択肢を紹介しており、これも大きな成長導入要因となっています。これに加えて、なめらかで親しみやすい味を持つ、バランスの取れた軽い風味の製品に対する消費者の嗜好の変化が、製品採用率を加速させています。これに加え、暑い夏の日、ボリュームのある食事との組み合わせ、社交の場など、さまざまな場面で楽しめる軽くて爽やかな性質がラガーの人気を高めており、市場成長を後押ししています。さらに、海外旅行や文化交流市場の拡大により、ブランド製品が容易に入手できるようになったことも、市場の前向きな見通しを生み出しています。

ラガー市場の動向と促進要因:

eコマースとオンライン小売チャネルの大幅拡大

eコマースとオンライン小売チャネルの大幅な拡大により、市場は変貌しつつあります。加えて、デジタル化の進展、インターネット接続性の向上、可処分所得の増加により、消費者は製品にアクセスして購入できるようになり、市場成長に寄与しています。これとともに、オンライン・プラットフォームは、消費者が地理的な制約を超えて、多数の地域や醸造所から、より広範なブランドを探索するための便利なハブとして台頭してきており、これが市場の成長を増大させています。さらに、eコマースによって提供される容易なアクセスは、地元市場ではなかなか入手できないユニークで希少な製品の発見を容易にし、市場成長を促進しています。これに加えて、玄関先までの配達という利便性により、酒屋に実際に足を運ぶ必要がなくなり、購入プロセスがより合理的かつ効率的になるため、製品の普及率が加速します。さらに、オンライン上のレビュー、評価、説明に簡単にアクセスできるため、消費者は十分な情報を得た上で意思決定を行うことができ、好みに合った製品を選ぶ自信が高まる。

ソーシャルメディアの影響力の増大

ソーシャルメディア・プラットフォームの影響力の高まりは、市場内の消費者行動と意思決定を形成しています。加えて、ソーシャルメディアは、ビールメーカーが消費者と直接関わり、製品の最新情報を共有し、ブランド・ロイヤルティを構築できるようにすることで、ビールメーカーと消費者との関わり方を変革しており、市場成長に貢献しています。さらに、インスタグラム、ツイッター、フェイスブックといった複数のプラットフォームの影響力の高まりは、ビール愛好家が体験、レビュー、推奨を共有するハブとなっており、これも成長を促す大きな要因となっています。これと並行して、いくつかのビール会社はこれらのプラットフォームを利用して製品を紹介し、舞台裏のコンテンツを共有し、さらには仮想試飲イベントを開催し、製品の普及率を加速させています。これに加えて、ユーザー生成コンテンツはブランドの知名度と信頼性を高め、消費者は仲間からの推薦を信頼するため、市場成長を後押ししています。さらに、インフルエンサーやビールブロガーは、新製品を多くの聴衆に紹介し、興味と好奇心の波及効果を生み出しています。

ビール観光と醸造所体験の人気の高まり

没入型体験を求める消費者の間で、ビール観光や醸造所体験の人気が高まっていることが、市場の成長に寄与しています。加えて、多数の醸造所へのアクセスが容易なため、数種類の製品に直接触れることができ、市場の成長を後押ししています。さらに、ビール・ツーリズムは、醸造プロセスを直接見て、醸造者と交流し、クラフトに関する洞察を得る機会を愛好家に提供し、もう一つの大きな成長誘発要因となっています。これに加え、ビール醸造所のツアー、テイスティング、イベントは、消費者の商品への関心と理解を深める思い出に残る体験を生み出し、市場成長を促進します。これに加えて、ビール醸造所はしばしば、その醸造所でしか入手できない限定リリースや限定ラガーを製造します。これは、ビール・ツーリズムの魅力を高め、消費者を旅行へと誘い、さまざまな醸造所を探検してユニークな製品にアクセスさせ、市場成長にプラスの推進力を与えます。

本レポートで扱う主な質問

  • 世界のラガー市場はこれまでどのように推移してきたか?
  • 世界のラガー市場における促進要因、抑制要因、機会は何か?
  • それぞれの促進要因、抑制要因、機会が世界のラガー市場に与える影響は?
  • 主要な地域市場は?
  • 最も魅力的なラガー市場はどの国か?
  • 製品別の市場内訳は?
  • ラガー市場で最も魅力的な製品は?
  • 市場の流通チャネル別区分は?
  • ラガー市場で最も魅力的な流通チャネルは?
  • 世界のラガー市場の競争構造は?
  • 世界のラガー市場における主要プレーヤー/企業は?

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のラガー市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:製品別

  • 標準
    • 市場動向
    • 市場予測
  • プレミアム
    • 市場動向
    • 市場予測

第7章 市場内訳:流通チャネル別

  • オントレード
    • 市場動向
    • 市場予測
  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • 専門小売店
    • 市場動向
    • 市場予測
  • コンビニエンスストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第9章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第12章 価格分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Anheuser-Busch Companies LLC
    • Asahi Breweries Ltd.
    • Carlsberg Breweries A/S
    • China Resources Beer(Holdings)Company Limited
    • Diageo Plc
    • Heineken N.V.
    • Kirin Brewery Company Limited
    • Molson Coors Beverage Company
    • Tsingtao Brewery Company Limited
    • United Breweries Holdings Limited
図表

List of Figures

  • Figure 1: Global: Lager Market: Major Drivers and Challenges
  • Figure 2: Global: Lager Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Lager Market: Breakup by Product (in %), 2022
  • Figure 4: Global: Lager Market: Breakup by Distribution Channel (in %), 2022
  • Figure 5: Global: Lager Market: Breakup by Region (in %), 2022
  • Figure 6: Global: Lager Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 7: Global: Lager (Standard) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 8: Global: Lager (Standard) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 9: Global: Lager (Premium) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Lager (Premium) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Lager (On-Trade) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Lager (On-Trade) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Lager (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Lager (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Lager (Specialist Retailers) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Lager (Specialist Retailers) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Lager (Convenience Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Lager (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Lager (Others) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Lager (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: North America: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: North America: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: United States: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: United States: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Canada: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Canada: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Asia Pacific: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Asia Pacific: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: China: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: China: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Japan: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Japan: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: India: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: India: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: South Korea: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: South Korea: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Australia: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Australia: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Indonesia: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Indonesia: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Others: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Others: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Europe: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Europe: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Germany: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Germany: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: France: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: France: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: United Kingdom: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: United Kingdom: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Italy: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Italy: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Spain: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Spain: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Russia: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Russia: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Others: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Others: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Latin America: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Latin America: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Brazil: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Brazil: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Mexico: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Mexico: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Others: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Others: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Middle East and Africa: Lager Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Middle East and Africa: Lager Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Global: Lager Industry: SWOT Analysis
  • Figure 70: Global: Lager Industry: Value Chain Analysis
  • Figure 71: Global: Lager Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Lager Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Lager Market Forecast: Breakup by Product (in Million US$), 2023-2028
  • Table 3: Global: Lager Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 4: Global: Lager Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 5: Global: Lager Market: Competitive Structure
  • Table 6: Global: Lager Market: Key Players
目次
Product Code: SR112023A102

Abstract

The global lager market size reached US$ 340.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 401.5 Billion by 2028, exhibiting a growth rate (CAGR) of 2.8% during 2022-2028. The significant expansion in the e-commerce and online retail channels, the increasing social media influence, and the growing popularity of beer tourism and brewery experiences are some of the major factors contributing to the market growth.

Lager is a type of beer characterized by its distinct brewing process and flavor profile. It is fermented and conditioned at low temperatures, typically between 44-55°F (7-13°C), using bottom-fermenting yeast strains. This cold fermentation results in a clean, crisp taste and a smoother finish compared to ales. It often has a lighter color and a milder, well-balanced flavor, making it highly approachable to several beer enthusiasts. Some commonly known products include pale lagers, pilsners, Marzen, and bocks, each with its own unique characteristics and brewing traditions. Nowadays, it is a widely consumed type of beer, capturing the taste preferences of many beer aficionados across the globe.

The market is primarily driven by the increasing popularity of lager among consumers. In addition, lager is known for its refreshing and crisp taste, resulting in the escalating product demand, thus contributing to market growth. Moreover, craft breweries create innovative variations, experimenting with numerous ingredients and brewing techniques, introducing consumers to unique and several options that challenge traditional perceptions, representing another major growth-introducing factor. Besides this, the changing consumer preferences toward balanced and light flavor products with smooth and approachable tastes are accelerating the product adoption rate. Along with this, the growing popularity of lager due to its light and refreshing nature, which complements various occasions enjoyed on a hot summer day, paired with a hearty meal, or at social gatherings, propelling the market growth. Furthermore, the easy availability of branded products due to the growing international travel and cultural exchange market is creating a positive market outlook.

Lager Market Trends/Drivers:

The significant expansion in the e-commerce and online retail channels

The market is transforming with the significant expansion of e-commerce and online retail channels. In addition, growing digitization, increasing internet connectivity, and rising disposable income, allow consumers to access and purchase products, thus contributing to the market growth. Along with this, online platforms are emerging as convenient hubs for consumers to explore an extensive larger brand from numerous regions and breweries, transcending geographical limitations, which is augmenting the market growth. Moreover, the easy accessibility provided by e-commerce facilitates the discovery of unique and rare products that are not readily available in local markets, thus propelling market growth. Besides this, the convenience of doorstep delivery eliminates the need for physical visits to liquor stores, making the buying process more streamlined and efficient, thus accelerating the product adoption rate. Furthermore, the easy accessibility to online reviews, ratings, and descriptions empowers consumers to make informed decisions, enhancing their confidence in selecting product that align with their preferences, thus providing a positive thrust to the market growth.

The increasing social media influence

The rising influence of social media platforms are shaping consumer behaviors and decisions within the market. In addition, social media is transforming how breweries interact with their audience, allowing them to engage with consumers directly, share product updates, and build brand loyalty, thus contributing to the market growth. Moreover, the growing influence of several platforms such as Instagram, Twitter, and Facebook are becoming hubs for beer enthusiasts to share their experiences, reviews, and recommendations representing another major growth-inducing factor. Along with this, several breweries use these platforms to showcase their products, share behind-the-scenes content, and even host virtual tasting events, accelerating the product adoption rate. Besides this, user-generated content amplifies brand visibility and authenticity, as consumers trust recommendations from their peers, which is propelling market growth. Furthermore, influencers and beer bloggers are significantly introducing new products to several audiences, creating a ripple effect of interest and curiosity, thus creating a positive market outlook.

The growing popularity of beer tourism and brewery experiences

The growing popularity of beer tourism and brewery experiences among consumers seeking immersive experiences are contributing to the market growth. In addition, the accessibility to numerous breweries offers a direct connection to the several kinds of products, thus augmenting the market growth. Moreover, beer tourism offers enthusiasts the opportunity to witness the brewing process firsthand, interact with brewers, and gain insights into the craft representing another major growth-inducing factor. Along with this, brewery tours, tastings, and events create memorable experiences that deepen consumer engagement and appreciation for products, thus propelling the market growth. Besides this, breweries often create exclusive releases or limited-edition lagers that are only available at the brewery which enhances the appeal of beer tourism, enticing consumers to travel and explore different breweries to access unique product offerings, thus providing a positive thrust to the market growth.

Lager Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global lager market report, along with forecasts at the global, regional, and country levels for 2023-2028. Our report has categorized the market based on product and distribution channels.

Breakup by Product:

Standard

Premium

Premium represents the most popular product

The report has provided a detailed breakup and analysis of the market based on the product. This includes standard, and premium. According to the report, premium accounted for the largest market share.

Premium lagers are characterized by their superior ingredients, meticulous brewing processes, and often, traditional brewing techniques. These elements contribute to a refined and sophisticated flavor profile that sets them apart from standard or economy products. The emphasis on quality ingredients and craftsmanship appeals to consumers who prioritize taste and are willing to invest in a more elevated beer experience.

Moreover, the premium segment showcases innovation through several flavor profiles, including variations such as craft lagers, specialty lagers, and international premium lagers. Also, breweries often experiment with unique ingredients, such as different hops, malts, and adjuncts, to create distinct and memorable flavor profiles that cater to evolving consumer preferences, thus propelling the market growth.

Furthermore, the premium product category also capitalizes on branding, packaging, and marketing strategies that align with the notion of exclusivity and sophistication. They are often associated with heritage, tradition, and authenticity, further enhancing their appeal to consumers who value a well-crafted and unique beer offering.

Breakup by Distribution Channel:

On-Trade

Supermarkets and Hypermarkets

Specialist Retailers

Convenience Stores

Others

On-trade presently accounts for the largest market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes on-trade, supermarkets and hypermarkets, specialist retailers, convenience stores, and others. According to the report, on-trade accounted for the largest market share.

On-Trade is driven by the establishments that provide consumers with an environment where they can enjoy lagers in a social setting, often accompanied by food and entertainment. The ambiance and atmosphere of these venues are essential in enhancing the experience of consuming lagers, making it a preferred choice for social gatherings, celebrations, and casual outings. Moreover, the on-trade channel offers an avenue for consumers to explore several product types from different breweries, regions, and styles which allows patrons to indulge their curiosity and discover new favorites, contributing to the growth of the market.

Furthermore, the role of bartenders and staff within on-trade establishments with their expertise in recommending products based on consumer preferences, offering food pairings, and sharing information about different brands add value to the consumer experience and influencing purchasing decisions, thus propelling the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe is driven by the rich brewing heritage with ingrained lagers as a cultural staple in many nations. In addition, traditional brewing methods passed down through generations, are contributing to the authenticity and diversity of products. This deep-rooted beer culture resonates with Europeans, making lagers an integral part of social gatherings, celebrations, and daily life. Moreover, the several lager types found in Europe cater to several types of tastes from the classic Czech pilsners to German helles and British pale, Europe improves a tapestry of flavors that cater to individuals ensuring products remain relevant and appeal to a broad consumer base.

Besides this, the mature and well-developed beer market is driven by the presence of established breweries, large and small that provide consumers with a plethora of options, thus accelerating the market growth. Furthermore, the robust trade networks of Europe facilitate the distribution of lagers across borders, ensuring their availability even in remote regions, thus propelling the market growth.

Competitive Landscape:

At present, key players in the market are employing strategic measures to bolster their positions and sustain competitiveness within this dynamic industry. These efforts encompass a range of approaches that enable these players to maintain their market standing. They are investing in continuous product innovation to cater to evolving consumer preferences and introducing new types, experimenting with unique ingredients, and creating limited-edition releases. Moreover, companies are maintaining consistent quality and implementing stringent quality control measures throughout the brewing process to ensure that every batch meets the expected standards. Besides this, several breweries are adopting sustainable practices to resonate with environmentally conscious consumers, implementing energy-efficient production methods, using eco-friendly packaging, and reducing water use which contribute to positive brand perception.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Anheuser-Busch Companies LLC

Asahi Breweries Ltd.

Carlsberg Breweries A/S

China Resources Beer (Holdings) Company Limited

Diageo Plc

Heineken N.V.

Kirin Brewery Company Limited

Molson Coors Beverage Company

Tsingtao Brewery Company Limited

United Breweries Holdings Limited.

Recent Developments:

In September 2022, United Breweries Holdings Limited., launched a fresh addition to its lineup of beer offerings, introducing the Heineken Silver variant, which represents the brand's most recent entry into the emerging premium segment of the company.

In July 2021, Heineken N.V, a multinational brewing company based in the Netherlands, announced that subsequent to the Annual General Meeting of United Breweries Limited (UBL), it successfully acquired control over UBL in India.

In February 2022, Molson Coors Beverage Company introduced Madri Exceptional Lager in the superstores of the United Kingdom, aiming to establish a consumer base.

Key Questions Answered in This Report:

  • How has the global lager market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global lager market?
  • What is the impact of each driver, restraint, and opportunity on the global lager market?
  • What are the key regional markets?
  • Which countries represent the most attractive lager market?
  • What is the breakup of the market based on the product?
  • Which is the most attractive product in the lager market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the lager market?
  • What is the competitive structure of the global lager market?
  • Who are the key players/companies in the global lager market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Lager Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Standard
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Premium
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 On-Trade
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Specialist Retailers
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Convenience Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Anheuser-Busch Companies LLC
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 SWOT Analysis
    • 13.3.2 Asahi Breweries Ltd.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Carlsberg Breweries A/S
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 China Resources Beer (Holdings) Company Limited
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Diageo Plc
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 Heineken N.V.
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Kirin Brewery Company Limited
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 Molson Coors Beverage Company
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 Tsingtao Brewery Company Limited
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
    • 13.3.10 United Breweries Holdings Limited
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio