Product Code: SR1020D187_Report
The global Over the Top (OTT) market exhibited strong growth during 2015-2020. The OTT refers to the media service that facilitates the delivery of audio, video and digital media content over the internet. This content gets transmitted over various electronic devices, such as smartphones, smart televisions and other connected devices without requiring a multi-system operator for the distribution. This service offers unlimited data streaming and enables viewers to access content as per their convenience. Apart from this, OTT is also used for streaming music, live broadcasting, watching educational channels, advertising and communication.
The growing media and entertainment industry, along with the rising sales of smart computing devices across the globe, is one of the key factors driving the growth of the market. In line with this, widespread adoption of OTT services and high-quality streaming content over devices, such as smartphones, laptops, smart televisions, computers and tablets, is further contributing to the market growth. In comparison to the traditionally used cables and satellite television sets, devices offering OTT media services provide higher portability, convenience, accessibility and connectivity. Furthermore, the deployment of artificial intelligence (AI) by OTT service providers is also providing a boost to the market growth. Service providers are increasingly utilizing advanced technologies to analyze users' preferences and offer them customized content. This improves the overall experience of the user, thus favoring the adoption rates of OTT. Additionally, significant developments in the communication infrastructure and increasing penetration of high-speed internet across emerging nations, are also creating a positive outlook for the market. Other factors, including rapid urbanization, inflating disposable incomes and increasing consumer expenditure on entertainment and related services, along with extensive research and development (R&D) activities, are expected to drive the market in the upcoming years. Looking forward, IMARC Group expects the global Over the Top (OTT) market to grow at a CAGR of around 19% during the forecast period (2021-2026).
Breakup by Component:
Breakup by Platform Type:
- Smartphones
- Smart TV's
- Laptops Desktops and Tablets
- Gaming Consoles
- Set-Top Boxes
- Others
Breakup by Deployment Type:
Breakup by Content Type:
- Voice Over IP
- Text and Images
- Video
- Others
Breakup by Revenue Model:
- Subscription
- Procurement
- Rental
- Others
Breakup by Service Type:
- Consulting
- Installation and Maintenance
- Training and Support
- Managed Services
Breakup by Vertical:
- Media & Entertainment
- Education & Training
- Health & Fitness
- IT & Telecom
- E-Commerce
- BFSI
- Government
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
- The competitive landscape of the industry has also been examined with some of the key players being Amazon, Eros International, Facebook Inc., Google Inc., Hulu, IBM, Limelight Networks, Microsoft Corporation, Netflix, Nimbuzz, Star India, Tencent, Telstra, The Walt Disney Company, Yahoo!, etc.
Key Questions Answered in This Report:
- How has the global Over the Top (OTT) market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global Over the Top (OTT) market?
- What is the breakup of the market based on the component?
- What is the breakup of the market based on the platform type?
- What is the breakup of the market based on the deployment type?
- What is the breakup of the market based on the content type?
- What is the breakup of the market based on the revenue model?
- What is the breakup of the market based on the service type?
- What is the breakup of the market based on the vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the global Over the Top (OTT) market and who are the key players?
- What is the degree of competition in the market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Over the Top (OTT) Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Component
- 6.1 Solution
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Platform Type
- 7.1 Smartphones
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Smart TV's
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Laptops Desktops and Tablets
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Gaming Consoles
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Set-Top Boxes
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
- 7.6 Others
- 7.6.1 Market Trends
- 7.6.2 Market Forecast
8 Market Breakup by Deployment Type
- 8.1 Cloud
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 On-Premise
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Content Type
- 9.1 Voice Over IP
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Text and Images
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Video
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Others
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
10 Market Breakup by Revenue Model
- 10.1 Subscription
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Procurement
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Rental
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Others
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
11 Market Breakup by Service Type
- 11.1 Consulting
- 11.1.1 Market Trends
- 11.1.2 Market Forecast
- 11.2 Installation and Maintenance
- 11.2.1 Market Trends
- 11.2.2 Market Forecast
- 11.3 Training and Support
- 11.3.1 Market Trends
- 11.3.2 Market Forecast
- 11.4 Managed Services
- 11.4.1 Market Trends
- 11.4.2 Market Forecast
12 Market Breakup by Vertical
- 12.1 Media & Entertainment
- 12.1.1 Market Trends
- 12.1.2 Market Forecast
- 12.2 Education & Training
- 12.2.1 Market Trends
- 12.2.2 Market Forecast
- 12.3 Health & Fitness
- 12.3.1 Market Trends
- 12.3.2 Market Forecast
- 12.4 IT & Telecom
- 12.4.1 Market Trends
- 12.4.2 Market Forecast
- 12.5 E-Commerce
- 12.5.1 Market Trends
- 12.5.2 Market Forecast
- 12.6 BFSI
- 12.6.1 Market Trends
- 12.6.2 Market Forecast
- 12.7 Government
- 12.7.1 Market Trends
- 12.7.2 Market Forecast
- 12.8 Others
- 12.8.1 Market Trends
- 12.8.2 Market Forecast
13 Market Breakup by Region
- 13.1 North America
- 13.1.1 United States
- 13.1.1.1 Market Trends
- 13.1.1.2 Market Forecast
- 13.1.2 Canada
- 13.1.2.1 Market Trends
- 13.1.2.2 Market Forecast
- 13.2 Asia Pacific
- 13.2.1 China
- 13.2.1.1 Market Trends
- 13.2.1.2 Market Forecast
- 13.2.2 Japan
- 13.2.2.1 Market Trends
- 13.2.2.2 Market Forecast
- 13.2.3 India
- 13.2.3.1 Market Trends
- 13.2.3.2 Market Forecast
- 13.2.4 South Korea
- 13.2.4.1 Market Trends
- 13.2.4.2 Market Forecast
- 13.2.5 Australia
- 13.2.5.1 Market Trends
- 13.2.5.2 Market Forecast
- 13.2.6 Indonesia
- 13.2.6.1 Market Trends
- 13.2.6.2 Market Forecast
- 13.2.7 Others
- 13.2.7.1 Market Trends
- 13.2.7.2 Market Forecast
- 13.3 Europe
- 13.3.1 Germany
- 13.3.1.1 Market Trends
- 13.3.1.2 Market Forecast
- 13.3.2 France
- 13.3.2.1 Market Trends
- 13.3.2.2 Market Forecast
- 13.3.3 United Kingdom
- 13.3.3.1 Market Trends
- 13.3.3.2 Market Forecast
- 13.3.4 Italy
- 13.3.4.1 Market Trends
- 13.3.4.2 Market Forecast
- 13.3.5 Spain
- 13.3.5.1 Market Trends
- 13.3.5.2 Market Forecast
- 13.2.6 Russia
- 13.2.6.1 Market Trends
- 13.2.6.2 Market Forecast
- 13.2.7 Others
- 13.2.7.1 Market Trends
- 13.2.7.2 Market Forecast
- 13.4 Latin America
- 13.4.1 Brazil
- 13.4.1.1 Market Trends
- 13.4.1.2 Market Forecast
- 13.4.2 Mexico
- 13.4.2.1 Market Trends
- 13.4.2.2 Market Forecast
- 13.4.3 Others
- 13.4.3.1 Market Trends
- 13.4.3.2 Market Forecast
- 13.5 Middle East and Africa
- 13.5.1 Market Trends
- 13.5.2 Market Breakup by Country
- 13.5.3 Market Forecast
14 SWOT Analysis
- 14.1 Overview
- 14.2 Strengths
- 14.3 Weaknesses
- 14.4 Opportunities
- 14.5 Threats
15 Value Chain Analysis
16 Porters Five Forces Analysis
- 16.1 Overview
- 16.2 Bargaining Power of Buyers
- 16.3 Bargaining Power of Suppliers
- 16.4 Degree of Competition
- 16.5 Threat of New Entrants
- 16.6 Threat of Substitutes
17 Competitive Landscape
- 17.1 Market Structure
- 17.2 Key Players
- 17.3 Profiles of Key Players
- 17.3.1 Amazon
- 17.3.1.1 Company Overview
- 17.3.1.2 Product Portfolio
- 17.3.1.3 Financials
- 17.3.1.4 SWOT Analysis
- 17.3.2 Eros International
- 17.3.2.1 Company Overview
- 17.3.2.2 Product Portfolio
- 17.3.3 Facebook Inc.
- 17.3.3.1 Company Overview
- 17.3.3.2 Product Portfolio
- 17.3.3.3 Financials
- 17.3.3.4 SWOT Analysis
- 17.3.4 Google Inc.
- 17.3.4.1 Company Overview
- 17.3.4.2 Product Portfolio
- 17.3.4.3 Financials
- 17.3.4.4 SWOT Analysis
- 17.3.5 Hulu
- 17.3.5.1 Company Overview
- 17.3.5.2 Product Portfolio
- 17.3.6 IBM
- 17.3.6.1 Company Overview
- 17.3.6.2 Product Portfolio
- 17.3.6.3 Financials
- 17.3.6.4 SWOT Analysis
- 17.3.7 Limelight Networks
- 17.3.7.1 Company Overview
- 17.3.7.2 Product Portfolio
- 17.3.7.3 Financials
- 17.3.8 Microsoft Corporation
- 17.3.8.1 Company Overview
- 17.3.8.2 Product Portfolio
- 17.3.8.3 Financials
- 17.3.8.4 SWOT Analysis
- 17.3.9 Netflix
- 17.3.9.1 Company Overview
- 17.3.9.2 Product Portfolio
- 17.3.9.3 Financials
- 17.3.9.4 SWOT Analysis
- 17.3.10 Nimbuzz
- 17.3.10.1 Company Overview
- 17.3.10.2 Product Portfolio
- 17.3.11 Star India
- 17.3.11.1 Company Overview
- 17.3.11.2 Product Portfolio
- 17.3.12 Tencent
- 17.3.12.1 Company Overview
- 17.3.12.2 Product Portfolio
- 17.3.12.3 Financials
- 17.3.13 Telstra
- 17.3.13.1 Company Overview
- 17.3.13.2 Product Portfolio
- 17.3.14 The Walt Disney Company
- 17.3.14.1 Company Overview
- 17.3.14.2 Product Portfolio
- 17.3.14.3 Financials
- 17.3.14.4 SWOT Analysis
- 17.3.15 Yahoo!
- 17.3.15.1 Company Overview
- 17.3.15.2 Product Portfolio