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IPTV(インターネットプロトコルテレビ)市場:世界の業界動向、シェア、規模、成長、機会、予測(2021~2026年)

IPTV (Internet Protocol Television) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 107 Pages | 納期: 2-3営業日

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IPTV(インターネットプロトコルテレビ)市場:世界の業界動向、シェア、規模、成長、機会、予測(2021~2026年)
出版日: 2021年06月15日
発行: IMARC Services Private Limited
ページ情報: 英文 107 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のIPTV(インターネットプロトコルテレビ)の市場規模は、2015年から2020年にかけて力強い成長を示しました。インターネットベースのプロトコルテレビ(IPTV)は、インターネットを介してテレビ番組やビデオを送信するプロセスを指します。ビデオサーバーは、屋上アンテナ、衛星放送受信アンテナ、光ファイバーケーブルを介して信号を送信し、さまざまな場所でコンテンツをストリーミングします。IPTVは主に、ライブブロードキャストおよびオンデマンドプログラムに、インターネットグループ管理プロトコル(IGMP)、リアルタイムストリーミングプロトコル(RTSP)、リアルタイムメッセージングプロトコル(RTMP)、およびハイパーテキスト転送プロトコル(HTTP)を使用したIPマルチキャストを使用します。パブリックインターネットと比較して、ネットワークオペレーターはビデオトラフィックをより細かく制御でき、サービスの定期的な品質チェックが可能です。また、視聴者はチャンネルのカスタムリストを作成し、高解像度(HD)品質で番組を録画することもできます。世界のIPTV(インターネットプロトコルテレビ)市場は、予測期間(2021~2026年)中に約17%のCAGRで拡大すると予測されています。

繁栄している電子産業は、世界中のブロードバンドインフラの改善とともに、市場の成長を推進する重要な要因の1つです。さらに、ビデオオンデマンド(VOD)サービス、HDチャネル、ハイブリッドIPTVサービスの採用率の上昇は、市場の成長を促進しています。さらに、テレビのデジタル化やDirect-to-Home(DTH)サービスなどの有利な政府の政策の実施により、世界中でIPTVが広く受け入れられるようになりました。インターネットのセットアップにおける重要な開発と、住宅および商業部門全体でのインターネット接続の強化も、市場を後押ししています。さらに、消費者の嗜好の変化により、スマートホームと統合でき、オンライン会議やゲームとともにビデオ通話をサポートできるIPTVの需要が高まっています。可処分所得の増加や世界中の都市化の進展も、市場の前向きな見通しがさらに高まっています。

当レポートでは、IPTV(インターネットプロトコルテレビ)市場について調査し、市場の概要とともに、サブスクリプションタイプ別、トランスミッションタイプ別、デバイスタイプ別、ストリーミングタイプ別、サービスタイプ別、エンドユーザー別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 序文

第2章 範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のIPTV市場

  • 市場概要
  • 市場パフォーマンス
  • COVID-19の影響
  • サブスクリプションタイプ別の市場セグメンテーション
  • トランスミッションタイプ別の市場セグメンテーション
  • デバイスタイプ別の市場セグメンテーション
  • ストリーミングタイプ別の市場セグメンテーション
  • サービスタイプ別の市場セグメンテーション
  • エンドユーザー別市場セグメンテーション
  • 地域別の市場セグメンテーション

第6章 市場セグメンテーション、サブスクリプションタイプ別

  • サブスクリプションベースのIPTV
  • サブスクリプション無料IPTV

第7章 市場セグメンテーション、トランスミッションタイプ別

  • 有線
  • 無線

第8章 市場セグメンテーション、デバイスタイプ別

  • スマートフォンとタブレット
  • スマートテレビ
  • PC
  • その他

第9章 市場セグメンテーション、ストリーミングタイプ別

  • ビデオIPTV
  • 非ビデオIPTV

第10章 市場セグメンテーション、サービスタイプ別

  • 社内サービス
  • マネージドサービス

第11章 市場セグメンテーション、エンドユーザー別

  • 住宅
  • 企業

第12章 市場セグメンテーション、地域別

  • アジア太平洋
  • 欧州
  • 北米
  • 中東とアフリカ
  • ラテンアメリカ

第13章 SWOT分析

第14章 バリューチェーン分析

第15章 ポーターズファイブフォース分析

第16章 競合情勢

  • 市場構造
  • キープレーヤー
  • キープレーヤーのプロファイル
    • AT&T
    • Bharti Airtel Limited
    • Akamai Technologies
    • Verizon Communications
    • Orange S.A.
    • Ericsson
    • CenturyLink
    • Deutsche Telekom
    • MatrixStream Technologies Inc.
    • Arris International
    • Sterlite Technologies
    • Cisco Systems
    • Broadcom Corporation
    • Telefonica
    • Foxtel
    • Huawei Technologies Co., Ltd.
    • Nectro IPTV
    • Amino Technologies
    • PCCW
    • Chunghwa Telecom
図表

List of Figures

  • Figure 1: Global: IPTV Market: Major Drivers and Challenges
  • Figure 2: Global: IPTV Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: IPTV Market: Breakup by Subscription Type (in %), 2020
  • Figure 4: Global: IPTV Market: Breakup by Transmission Type (in %), 2020
  • Figure 5: Global: IPTV Market: Breakup by Device Type (in %), 2020
  • Figure 6: Global: IPTV Market: Breakup by Streaming Type (in %), 2020
  • Figure 7: Global: IPTV Market: Breakup by Service Type (in %), 2020
  • Figure 8: Global: IPTV Market: Breakup by End-User (in %), 2020
  • Figure 9: Global: IPTV Market: Breakup by Region (in %), 2020
  • Figure 10: Global: IPTV Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 11: Global: IPTV Industry: SWOT Analysis
  • Figure 12: Global: IPTV Industry: Value Chain Analysis
  • Figure 13: Global: IPTV Industry: Porter's Five Forces Analysis
  • Figure 14: Global: IPTV (Subscription Based IPTV) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 15: Global: IPTV (Subscription Based IPTV) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 16: Global: IPTV (Subscription Free IPTV) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 17: Global: IPTV (Subscription Free IPTV) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 18: Global: IPTV (Wired) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 19: Global: IPTV (Wired) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 20: Global: IPTV (Wireless) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 21: Global: IPTV (Wireless) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 22: Global: IPTV (Smartphones & Tablets) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 23: Global: IPTV (Smartphones & Tablets) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 24: Global: IPTV (Smart TVs) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 25: Global: IPTV (Smart TVs) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 26: Global: IPTV (PCs) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 27: Global: IPTV (PCs) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 28: Global: IPTV (Other Device Types) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 29: Global: IPTV (Other Device Types) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 30: Global: IPTV (Video IPTV) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 31: Global: IPTV (Video IPTV) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 32: Global: IPTV (Non-Video IPTV) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 33: Global: IPTV (Non-Video IPTV) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 34: Global: IPTV (In-House Service) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 35: Global: IPTV (In-House Service) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 36: Global: IPTV (Managed Service) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 37: Global: IPTV (Managed Service) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 38: Global: IPTV (Residential) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 39: Global: IPTV (Residential) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 40: Global: IPTV (Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 41: Global: IPTV (Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 42: Asia Pacific: IPTV Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 43: Asia Pacific: IPTV Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 44: Europe: IPTV Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 45: Europe: IPTV Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 46: North America: IPTV Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 47: North America: IPTV Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 48: Middle East and Africa: IPTV Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 49: Middle East and Africa: IPTV Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 50: Latin America: IPTV Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 51: Latin America: IPTV Market Forecast: Sales Value (in Million US$), 2021-2026

List of Tables

  • Table 1: Global: IPTV Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: IPTV Market Forecast: Breakup by Subscription Type (in Million US$), 2021-2026
  • Table 3: Global: IPTV Market Forecast: Breakup by Transmission Type (in Million US$), 2021-2026
  • Table 4: Global: IPTV Market Forecast: Breakup by Device Type (in Million US$), 2021-2026
  • Table 5: Global: IPTV Market Forecast: Breakup by Streaming Type (in Million US$), 2021-2026
  • Table 6: Global: IPTV Market Forecast: Breakup by Service Type (in Million US$), 2021-2026
  • Table 7: Global: IPTV Market Forecast: Breakup by End-User (in Million US$), 2021-2026
  • Table 8: Global: IPTV Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 9: Global: IPTV Market Structure
  • Table 10: Global: IPTV Market: Key Players
目次
Product Code: SR1020D101_Report

The global IPTV (Internet Protocol Television) market exhibited strong growth during 2015-2020. The Internet-based Protocol Television (IPTV) refers to the process of transmitting television programs and videos through the internet. The video servers transmit signals through rooftop antenna, satellite dish and fiber optic cables to stream content at various locations. The IPTV primarily uses IP multicasting with Internet Group Management Protocol (IGMP), Real-Time Streaming Protocol (RTSP), Real-Time Messaging Protocol (RTMP) and Hypertext Transfer Protocol (HTTP) for live broadcasts and on-demand programs. In comparison to the public internet, it provides the network operators with more control over the video traffic and enables regular quality-checks of the service. It also allows the viewers to create a custom list of channels and record shows in high-definition (HD) quality. Looking forward, the global IPTV (Internet Protocol Television) market is expected to grow at a CAGR of around 17% during the forecast period (2021-2026).

The thriving electronics industry, along with an improving broadband infrastructure across the globe, is among the key factors driving the growth of the market. Furthermore, the rising adoption rates of video-on-demand (VOD) services, HD channels and hybrid IPTV services are catalyzing the growth of the market. Additionally, the implementation of favorable government policies, such as digitization of television and Direct-to-Home (DTH) services have favored the widespread acceptance of IPTV across the globe. Significant developments in the internet setup and enhanced internet connectivity across the residential and commercial sectors are also providing a boost to the market. Moreover, changing consumer preferences have increased the demand for IPTVs that can be integrated with smart homes and can support video calls, along with online conferencing and games. Other factors, including the rising disposable incomes and growing urbanization across the globe, are further creating a positive outlook for the market.

IMARC Group's latest report provides a deep insight into the global IPTV market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the IPTV market in any manner.

Report Coverage:

  • Historical, Current and Future Market Trends

Market Breakup by Subscription Type:

  • Subscription Based IPTV
  • Subscription Free IPTV

Market Breakup by Transmission Type:

  • Wired
  • Wireless

Market Breakup by Device Type:

  • Smartphones & Tablets
  • Smart TVs
  • PCs
  • Others

Market Breakup by Streaming Type:

  • Video IPTV
  • Non-Video IPTV

Market Breakup by Service Type:

  • In-House Service
  • Managed Service

Market Breakup by End-User:

  • Residential
  • Enterprises

Market Breakup by Region:

  • Asia Pacific
  • Europe
  • North America
  • Middle East and Africa
  • Latin America

Competitive Landscape:

  • The report has also analyzed the competitive landscape of the market with some of the key players being AT&T, Bharti Airtel Limited, Akamai Technologies, Verizon Communications, Orange S.A., Ericsson, CenturyLink, Deutsche Telekom, MatrixStream Technologies Inc., Arris International, Sterlite Technologies, Cisco Systems, Broadcom Corporation, Telefonica, Foxtel, Huawei Technologies Co., Ltd., Nectro IPTV, Amino Technologies, PCCW, Chunghwa Telecom, etc.

Key Questions Answered in This Report:

  • How has the global IPTV market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global IPTV industry?
  • What has been the impact of COVID-19 on the global IPTV industry?
  • What is the breakup of the market based on the subscription type?
  • What is the breakup of the market based on the transmission type?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the streaming type?
  • What is the breakup of the market based on the service type?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the global IPTV industry?
  • What are the key driving factors and challenges in the global IPTV industry?
  • What is the structure of the global IPTV industry and who are the key players?
  • What is the degree of competition in the global IPTV industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global IPTV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Subscription Type
  • 5.5 Market Breakup by Transmission Type
  • 5.6 Market Breakup by Device Type
  • 5.7 Market Breakup by Streaming Type
  • 5.8 Market Breakup by Service Type
  • 5.9 Market Breakup by End-User
  • 5.10 Market Breakup by Region
  • 5.11 Market Forecast

6 Market Breakup by Subscription Type

  • 6.1 Subscription Based IPTV
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Subscription Free IPTV
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Transmission Type

  • 7.1 Wired
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Wireless
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Device Type

  • 8.1 Smartphones & Tablets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Smart TVs
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 PCs
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Streaming Type

  • 9.1 Video IPTV
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Non-Video IPTV
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Service Type

  • 10.1 In-House Service
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Managed Service
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by End-User

  • 11.1 Residential
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Enterprises
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast

12 Market Breakup by Region

  • 12.1 Asia Pacific
    • 12.1.1 Market Trends
    • 12.1.2 Market Forecast
  • 12.2 Europe
    • 12.2.1 Market Trends
    • 12.2.2 Market Forecast
  • 12.3 North America
    • 12.3.1 Market Trends
    • 12.3.2 Market Forecast
  • 12.4 Middle East and Africa
    • 12.4.1 Market Trends
    • 12.4.2 Market Forecast
  • 12.5 Latin America
    • 12.5.1 Market Trends
    • 12.5.2 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 AT&T
    • 16.3.2 Bharti Airtel Limited
    • 16.3.3 Akamai Technologies
    • 16.3.4 Verizon Communications
    • 16.3.5 Orange S.A.
    • 16.3.6 Ericsson
    • 16.3.7 CenturyLink
    • 16.3.8 Deutsche Telekom
    • 16.3.9 MatrixStream Technologies Inc.
    • 16.3.10 Arris International
    • 16.3.11 Sterlite Technologies
    • 16.3.12 Cisco Systems
    • 16.3.13 Broadcom Corporation
    • 16.3.14 Telefonica
    • 16.3.15 Foxtel
    • 16.3.16 Huawei Technologies Co., Ltd.
    • 16.3.17 Nectro IPTV
    • 16.3.18 Amino Technologies
    • 16.3.19 PCCW
    • 16.3.20 Chunghwa Telecom