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1007168

ウイスキーの世界市場:業界動向、市場シェア・規模・成長率・機会および予測(2021年~2026年)

Whiskey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 | 納期: 2-3営業日

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ウイスキーの世界市場:業界動向、市場シェア・規模・成長率・機会および予測(2021年~2026年)
出版日: 2021年05月20日
発行: IMARC Services Private Limited
ページ情報: 英文
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のウイスキー市場は、2015年から2020年にかけて緩やかな成長を示しました。2021年から2026年の間に約6%のCAGRで市場規模が拡大すると予想されています。ウイスキーは、麦芽大麦、ライ麦、小麦、とうもろこしの穀物汁を発酵させて製造されたアルコール飲料です。それは一般的に木製の樽で熟成され、元気回復とレクリエーション用の飲み物として消費されます。ウイスキーの最も人気のあるスタイルには、スコッチウイスキー、グレインウイスキー、ブレンデッドウイスキー、アイルランドおよびアメリカンウイスキーが含まれます。適度な割合でウイスキーを摂取すると、心臓や血圧に関連する合併症を発症するリスクが軽減されるため、健康に有益であると考えられています。ただし、過剰摂取は重大な健康問題に関連しています。救急医療の場合、傷口を消毒するためのアルコールの代替品としても使用されます。

世界中のウイスキー蒸留所の増加と相まって、アルコール飲料の製造における革新と進歩は、市場成長を促進する主要な要因となっています。また、先進国と新興国の両方でプレミアムウイスキーとスーパープレミアムウイスキーの需要が高まっています。さらに、消費者のライフスタイルの変化や、社会人の間での社交や週半ば/週末のパーティーの増加傾向も、市場にプラスの影響を与えています。ウイスキーは、仲間の間で社会的階級と教養を披露したいという願望と関連していることが多く、その結果、消費者は革新的でユニークな飲酒体験を求めています。さらに、流通および購入チャネルを強化するためのメーカーによる広範なプロモーション活動、および消費者に手間のかからないショッピング体験を提供するオンライン小売ポータルの開発が、市場をさらに促進しています。また、オーガニックウイスキーなどの革新的な製品は、世界中の消費者の間で急速に好まれています。可処分所得レベルの上昇や都市化の増加を含む他の要因も、市場成長に寄与すると予測されています。

当レポートは、世界の市場について調査しており、業界動向、市場予測、製品タイプ・品質・流通チャネル・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 序文

第2章 範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のウイスキー市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 製品タイプ別の市場セグメンテーション
  • 品質別の市場セグメンテーション
  • 流通チャネル別の市場セグメンテーション
  • 地域別の市場セグメンテーション

第6章 製品タイプ別の市場セグメンテーション

  • アメリカンウイスキー
  • アイリッシュウイスキー
  • スコッチウイスキー
  • カナディアンウイスキー
  • その他

第7章 品質別の市場セグメンテーション

  • プレミアム
  • ハイエンドプレミアム
  • スーパープレミアム

第8章 流通チャネル別の市場セグメンテーション

  • オフトレード
  • オントレード

第9章 地域別の市場セグメンテーション

  • 欧州
  • 北米
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業 のプロファイル
    • Diageo plc
    • Bacardi Limited
    • Suntory Beverage & Food Limited
    • Pernod Ricard
    • The Brown-Forman Corporation
    • Asahi Group Holdings Ltd
    • William Grant & Sons Holdings Ltd
    • The Edrington Group
    • Allied Blenders and Distillers Pvt Ltd
    • Constellation Brands
    • La Martiniquaise
図表

List of Figures

  • Figure 1: Global: Whiskey Market: Major Drivers and Challenges
  • Figure 2: Global: Whiskey Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Whiskey Market: Breakup by Product Type (in %), 2020
  • Figure 4: Global: Whiskey Market: Breakup by Quality (in %), 2020
  • Figure 5: Global: Whiskey Market: Breakup by Distribution Channel (in %), 2020
  • Figure 6: Global: Whiskey Market: Breakup by Region (in %), 2020
  • Figure 7: Global: Whiskey Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 8: Global: Whiskey Industry: SWOT Analysis
  • Figure 9: Global: Whiskey Industry: Value Chain Analysis
  • Figure 10: Global: Whiskey Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Whiskey (American Whisky) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 12: Global: Whiskey (American Whisky) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 13: Global: Whiskey (Irish Whisky) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 14: Global: Whiskey (Irish Whisky) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 15: Global: Whiskey (Scotch Whisky) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 16: Global: Whiskey (Scotch Whisky) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 17: Global: Whiskey (Canadian Whisky) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 18: Global: Whiskey (Canadian Whisky) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 19: Global: Whiskey (Other Product Types) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 20: Global: Whiskey (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 21: Global: Whiskey (Premium) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 22: Global: Whiskey (Premium) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 23: Global: Whiskey (High-End Premium) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 24: Global: Whiskey (High-End Premium) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 25: Global: Whiskey (Super Premium) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 26: Global: Whiskey (Super Premium) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 27: Global: Whiskey Market (On-Trade): Sales Value (in Billion US$), 2015 & 2020
  • Figure 28: Global: Whiskey Market Forecast (On-Trade): Sales Value(in Billion US$), 2021-2026
  • Figure 29: Global: Whiskey Market (Off-Trade): Sales Value (in Billion US$), 2015 & 2020
  • Figure 30: Global: Whiskey Market Forecast (Off-Trade): Sales Value(in Billion US$), 2021-2026
  • Figure 31: Europe: Whiskey Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 32: Europe: Whiskey Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 33: North America: Whiskey Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 34: North America: Whiskey Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 35: Asia Pacific: Whiskey Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 36: Asia Pacific: Whiskey Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 37: Middle East and Africa: Whiskey Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 38: Middle East and Africa: Whiskey Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 39: Latin America: Whiskey Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 40: Latin America: Whiskey Market Forecast: Sales Value (in Billion US$), 2021-2026

List of Tables

  • Table 1: Global: Whiskey: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Whiskey Forecast: Breakup by Product Type (in Billion US$), 2021-2026
  • Table 3: Global: Whiskey Forecast: Breakup by Quality (in Billion US$), 2021-2026
  • Table 4: Global: Whiskey Forecast: Breakup by Distribution Channel (in Billion US$), 2021-2026
  • Table 5: Global: Whiskey Forecast: Breakup by Region (in Billion US$), 2021-2026
  • Table 6: Global: Whiskey Market Structure
  • Table 7: Global: Whiskey Market: Key Players
目次
Product Code: SR1020C254_Report

The global whiskey market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 6% during 2021-2026. Whiskey is an alcoholic beverage manufactured by fermenting the grain mash of malted barley, rye, wheat or corn. It is commonly aged in wooden barrels and is consumed as a rejuvenating and recreational drink. The most popular styles of whiskey include scotch whiskey, grain whiskey, blended whiskey, Irish and American whiskey. The consumption of whiskey at a moderate rate is considered beneficial for health as it reduces the risk of developing heart and blood pressure-related complications. However, excessive intake is associated with critical health issues. In cases of medical emergencies, it is also used as an alternative to alcohol to disinfect wounds.

Innovations and advancements in the manufacturing of alcoholic drinks, coupled with an increase in the number of whiskey distilleries across the globe are among the key factors driving the growth of the market. There is also an increasing demand for premium and super-premium whiskeys across both developed and emerging nations. Furthermore, changing lifestyles of consumers and the growing trend of socializing and mid-week/weekend parties among working professionals are also influencing the market positively. Whiskey is often associated with a desire to showcase class and sophistication among peers, which has resulted in consumers looking for innovative and unique drinking experiences. Additionally, extensive promotional activities by manufacturers to strengthen distribution and purchase channels, along with the development of online retailing portals that provide consumers with a hassle-free shopping experience, is driving the market further. Moreover, product innovations such as organic whiskeys are gaining rapid preference among consumers across the globe. Other factors, including rising disposable income levels and increasing urbanization, are also projected to contribute to the market growth.

Report Coverage:

  • Historical, Current and Future Market Trends

Market Breakup by Product Type:

  • American Whisky
  • Irish Whisky
  • Scotch Whisky
  • Canadian Whisky
  • Others

Market Breakup by Quality:

  • Premium
  • High-End Premium
  • Super Premium

Market Breakup by Distribution Channel:

  • Off-Trade
  • Supermarkets and Hypermarkets
  • Discount Stores
  • Online Stores
  • Others
  • On-Trade
  • Restaurants and Bars
  • Liquor Stores
  • Others

Market Breakup by Region:

  • Europe
  • North America
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Competitive Landscape:

  • The report has also analysed the competitive landscape of the market with some of the key players being Diageo plc, Bacardi Limited, Suntory Beverage & Food Limited, Pernod Ricard, The Brown-Forman Corporation, Asahi Group Holdings Ltd, William Grant & Sons Holdings Ltd, The Edrington Group, Allied Blenders and Distillers Pvt Ltd, Constellation Brands, La Martiniquaise, etc.

Key Questions Answered in This Report:

  • How has the global whiskey performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global whiskey industry?
  • What has been the impact of COVID-19 on the global whiskey industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the quality?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global whiskey industry?
  • What are the key driving factors and challenges in the global whiskey industry?
  • What is the structure of the global whiskey industry and who are the key players?
  • What is the degree of competition in the global whiskey industry?
  • What are the profit margins in the whiskey industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Whiskey Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product Type
  • 5.5 Market Breakup by Quality
  • 5.6 Market Breakup by Distribution Channel
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Product Type

  • 6.1 American Whisky
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Irish Whisky
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Scotch Whisky
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Canadian Whisky
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Quality

  • 7.1 Premium
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 High-End Premium
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Super Premium
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Off-Trade
    • 8.1.1 Market Trends
    • 8.1.2 Market Breakup by Type
      • 8.1.2.1 Supermarkets and Hypermarkets
      • 8.1.2.2 Discount Stores
      • 8.1.2.3 Online Stores
      • 8.1.2.4 Others
    • 8.1.3 Market Forecast
  • 8.2 On-Trade
    • 8.2.1 Market Trends
    • 8.2.2 Market Breakup by Type
      • 8.2.2.1 Restaurants and Bars
      • 8.2.2.2 Liquor Stores
      • 8.2.2.3 Others
    • 8.2.3 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porter's Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Diageo plc
    • 14.3.2 Bacardi Limited
    • 14.3.3 Suntory Beverage & Food Limited
    • 14.3.4 Pernod Ricard
    • 14.3.5 The Brown-Forman Corporation
    • 14.3.6 Asahi Group Holdings Ltd
    • 14.3.7 William Grant & Sons Holdings Ltd
    • 14.3.8 The Edrington Group
    • 14.3.9 Allied Blenders and Distillers Pvt Ltd
    • 14.3.10 Constellation Brands
    • 14.3.11 La Martiniquaise