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世界のスマートウォッチ業界の発展動向とブランド戦略

Global Smartwatch Development Trends and Brand Strategies

出版日: | 発行: MIC - Market Intelligence & Consulting Institute | ページ情報: 英文 22 Pages | 納期: 即納可能 即納可能とは

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世界のスマートウォッチ業界の発展動向とブランド戦略
出版日: 2019年08月08日
発行: MIC - Market Intelligence & Consulting Institute
ページ情報: 英文 22 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のスマートウォッチの出荷台数は、2018~2020年に16%のCAGR (複合年間成長率) で拡大し、2020年には1億3400万本に達する見通しです。Appleが (iPhone無しで動ける) 新たなApple Watchを投入し、市場の成長を牽引したことが、他社の追従行動を引き起こし、ひいては市場全体の発展につながっています。

当レポートでは、世界のスマートウォッチ業界における技術・製品開発の動きについて分析し、主要ブランド間の技術開発・市場シェア競争の動きや、業界全体に共通する傾向、主要ブランドの将来計画・事業戦略の事例、といった情報を取りまとめてお届けいたします。

第1章 世界のスマートウォッチ産業の動向

  • Apple Watchが世界市場の成長を牽引
  • 上位ブランド2社が市場を独占

第2章 スマートウォッチの機能の開発動向

  • 機能開発の主な動向
  • 3つの共通傾向
    • 独立型ネットワーク
    • NFC決済の普及
    • 健康管理モニタリングの最適化
  • 主要ブランドの将来計画と戦略

第3章 世界的ブランドの製品戦略

  • Apple
  • Fitbit
  • Fossil
  • Garmin

第4章 MICの見解

付録

  • 用語一覧
  • 企業一覧

分析対象企業

  • Abardeen
  • Adidas
  • Apple
  • ASUS
  • BBK
  • Dexcom
  • E. Armani
  • Epson
  • Fitbit
  • Fossil
  • Garmin
  • GOLiFE
  • Google
  • Guess
  • Guider
  • Huawei
  • Kate Spade
  • Kido
  • Leadtek
  • LG
  • LV
  • Microsoft
  • Michael Kors
  • Motorola
  • Movado
  • New Balance
  • Nike
  • Nokia
  • Polar
  • Qualcomm
  • Samsung
  • Suunto
  • Swarovski
  • TAG Heuer
  • Teemo
  • TomTom
  • UA
  • Xiaomi
  • XT
図表

List of Topics

Development of the global smart watch industry, touching on development of Apple and other brands

Development of smart watch features and includes its three key trends

Development of brands, including Apple, Fitbit, Fossil, and Garmin, and their product strategies

Companies covered

Abardeen

Adidas

Apple

ASUS

BBK

Dexcom

E. Armani

Epson

Fitbit

Fossil

Garmin

GOLiFE

Google

Guess

Guider

Huawei

Kate Spade

Kido

Leadtek

LG

LV

Microsoft

Michael Kors

Motorola

Movado

New Balance

Nike

Nokia

Polar

Qualcomm

Samsung

Suunto

Swarovski

TAG Heuer

Teemo

TomTom

UA

Xiaomi

XT

目次
Product Code: NARPT19022201

Abstract

The global smartwatch shipment volume is estimated to reach 134 million units in 2020 as the market has been inspired by the new generation of Apple Watch which can work without an iPhone and perform outstandingly in the medical sector over the years. As a result, the CAGR (Compound Annual Growth Rate) of the global smartwatch market between 2018 and 2022 is estimated at 16%. Apple Watch has been the most appealing with unique functions and appearance and thus has been the best-selling product of its kind over the past two years. For this reason, other counterparts have been imitating Apple Watch’s specifications and functions. This report provides the development of the global smartwatch market, focuses on three key development trends observed and examines product strategies of key players, such as Apple, Fitbit, Fossil, and Garmin.

Table of Contents

1.Development of the Global Smarwatch Industry

  • 1.1 Apple Watch to Drive Global Market Growth
  • 1.2 Apple the Biggest Player in Smartwatch Market

2.Global Development of Smartwatch Features

  • 2.1 Three Major Smartwatch Trends
  • 2.2 Three Development Trends of Smartwatch Functions
    • 2.2.1 Direct Internet connectivity as Key Feature of Multi-functional Smartwatches
    • 2.2.2 Popularization of NFC Payment
    • 2.2.3 Smartwatches as Personal Health Monitoring Gadgets

3. Product Strategies of Leading Smartwatch Vendors

  • 3.1 Apple Taps into MVNO Market with Direct Internet Access
  • 3.2 Fitbit Targets Demand for High Price-Performance Products and Aggressively Taps into Healthcare Market
  • 3.3 Fossil Defends Market Share with Fast Time-to-Market Strategy and Basic Smartwatch Functions
  • 3.4 Garmin Avoids Competition with GPS Smartwatches Designed for Sports
  • 3.5 Smartwatch Features Give a Clue to Vendors’ Future Developments

4.MIC Persepctive

  • Glossary of Terms
  • List of Companies

List of Tables

  • Table 1 Worldwide Smartwatch Shipments by Vendor, 2016 - 2017
  • Table 2 Development of Smartwatch Functions in 2017 and 2018

List of Figures

  • Figure 1 Worldwide Shipment Volume of Smart Wearable Devices, 2015 - 2022
  • Figure 2 Features and Prices of Top 5 Smartwatch Brands
  • Figure 3 DexcomG5 Continuous Glucose Monitoring System Co-developed by Fitbit and Dexcom
  • Figure 4 Fossil’s Smartwatch with Watch Hand Movements
  • Figure 5 Comparison of Smartwatch Features Provided by Vendors
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