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スマート・リストバンド型ウェアラブル機器:世界市場の予測、バリューチェーン分析、市場機会・課題

Smart Wrist Wearable: Global Forecast, Value Chain Analysis, and Opportunities and Challenges

発行 MIC - Market Intelligence & Consulting Institute 商品コード 621925
出版日 ページ情報 英文 30 Pages
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スマート・リストバンド型ウェアラブル機器:世界市場の予測、バリューチェーン分析、市場機会・課題 Smart Wrist Wearable: Global Forecast, Value Chain Analysis, and Opportunities and Challenges
出版日: 2018年03月26日 ページ情報: 英文 30 Pages
概要

当レポートでは、世界のリストバンド型ウェアラブル機器の市場について分析し、市場の定義や製品の特長、近年の市場動向の推移と今後の見通し (世界市場/台湾市場)、近年の市場の主な動きと背景事情、バリューチェーンの構造と最新動向、今後の市場需給バランスや市場機会・課題などを調査しております。

第1章 序論

第2章 スマート・ウェアラブル産業

  • 定義と範囲
  • 世界のリストバンド型ウェアラブル機器市場の概要
  • 世界のリストバンド型ウェアラブル機器市場の主要企業

第3章 業界の将来展望

  • リストバンド型ウェアラブル機器市場の主要製品
  • ブランド構築の目的から、スマートウォッチの単価は600米ドル以上となる
  • ファッション・アクセサリー、モバイルペイメント、緊急通信:リストバンド型ウェアラブル機器の主要テーマ
  • ファッション・アクセサリー
  • モバイルペイメント
  • 緊急通信

第4章 昨今の市場の主な動き

  • スマートウォッチ・ブーム:リストバンド型ウェアラブル機器の成長促進要因
  • リストバンド型ウェアラブル機器のニッチ市場:大幅な市場成長を謳歌
  • スマートウォッチがスマートフォンのように機能し始める
  • フォームファクタ・デザインとバッテリー寿命:重要な注目事項
  • ソリューション市場全体の活性化のための、ニッチ市場への注力

第5章 MICによる将来予測

  • スマートウォッチが、リストバンド型ウェアラブル機器市場の成長促進要因となる
  • リストバンド型ウェアラブル機器のニッチ市場:大幅な市場成長を謳歌

付録

用語一覧

分析対象企業

  • Acer、Adidas、Apple、ASUS、Better Life Group、Blackberry、Bulgari、カシオ計算機、Diesel、Emporio Armani、Epson、Fitbit、Fossil、Garmin、GOLife、Google、Goyourlife Inc.、Guider、Hermes、HTC、Huawei、Infineon Technologies、Intel、Jawbone、LG、MasterCard、Meizu、MIC、Michael Kors、Microsoft、MiTAC、Mobvoi、Motorola、MyKronoz、New balance、Nike、Nokia、Okii、Oppo、Pebble、Philips、Polar、Samsung、ソニー、Suunto、Swarovski、Swiss、TAG Heuer、TomTom、Under Armour、WISeKey、Withings、Xiaomi、ZTE
目次
Product Code: NARPT18032601

Faced with a slowdown in the smartphone market, ICT companies have turned to the IoT (Internet of Things) in the hope of finding new sources of opportunity. Among wearable devices, smart wrist wearables - comprising of smartwatch and smart wristband - have unique selling points of freeing up the wearer's hands and providing continuous monitoring. These features, together with the increased investments of Apple and other large vendors, have made wrist wearables the mainstream of the wearable market, and have expanded the market size as a whole. The objective of this report is to analyze the worldwide market, industry, and product developments of smart wrist wearables, and identify their future trends. To this end, MIC (Market Intelligence & Consulting Institute) interviewed dozens of prominent suppliers, manufacturers, and distributors of smart wrist wearables, as well as studied brands and their wrist wearable products that have been sold globally.

Table of Contents

1.Preface

2. The Smart Wearable Industry

  • 2.1 Definition and Scope
  • 2.2 Overview of the Global Wrist Wearable Market
    • 2.2.1 Smartwatch Has Become the Fastest Growing Wrist Wearable
    • 2.2.2 The Takeoff of Smartwatch Has Increased the Market Value of Wrist Wearables
    • 2.2.3 Smartwatch Becomes the Popular Seasonal Gift Choice
  • 2.3 Players in the Global Wrist Wearable Market
    • 2.3.1 While New Players are Expanding Overall Market Size, Market Share of the Three Key Players Has Slightly Declined
    • 2.3.2 The Three Key Players: High Sales Driven by Brand Value and Domestic Demand
    • 2.3.3 Other Players: Prioritize Niche Market and Avoid Direct Competition with Key Players
    • 2.3.4 The Game Changing as Watch and IT Companies Join the Wrist Wearable Market
    • 2.3.5 Mobile Phone Companies: Wearable-Mobile Phone Bundles to Create Incentives and Synergies
    • 2.3.6 Startups: Focus on One Product at a Time, and Gradually Expand Product Portfolios or Seek M&As and Investment Offers from Big-name Companies
    • 2.3.7 Other ICT Companies: Differentiate Themselves with Core Competencies
    • 2.3.8 Traditional Watch Companies: Venture into the Smartwatch Market to Maintain Brand Loyalty
    • 2.3.9 Sports Companies: Emphasize Sports Fashion, and Collaborate with Leading ICT Companies for Software and Hardware Integration

3. Industry Outlook

  • 3.1 Products in the Global Wrist Wearable Market
  • 3.2 Smartwatches Priced at USD 600 or Higher are for Branding Purpose
  • 3.3 Fashion Accessory, Mobile Payment, and Emergency Communications are the Main Themes for Wrist Wearables in 2016
  • 3.4 Fashion Accessory
  • 3.5 Mobile Payment
  • 3.6 Emergency Communications

4. Highlighted Topics

  • 4.1 Smartwatch Becoming the Growth Driver for Wrist Wearables
  • 4.2 The Niche Markets for Wrist Wearables are Enjoying Significant Growth
  • 4.3 Smartwatch Starts Acting Like Smartphone
  • 4.4 Form Factor Design and Battery Life as Key Focus
  • 4.5 Niche Markets are Prioritized Leveraging Proprietary Total Solutions

5.MIC Perspective

  • 5.1 Smartwatch is Becoming the Growth Driver for Wrist Wearables
  • 5.2 The Niche Markets for Wrist Wearables are Enjoying Significant Growth

Appendix

Glossary of Terms

List of Companies

List of Topics

Definition, scope, industrial characteristics of the smart wrist wearable industry, and includes its shipment performance for the period 2016-2017

Shipment volume and value forecast of the global and Taiwanese smart wrist wearable industries for the period 2018-2020

The industry's value chain analysis, touching on major players in each segment and their product strategies

Highlights observed the smart wrist wearable industry that are examined from supply and demand perspectives, and includes opportunities and challenges facing the industry

List of Figures

  • Figure 1: Worldwide Market Volume of Smartwatch and Smart Wristband, 2014-2017
  • Figure 2: Worldwide Market Value and ASP of Smartwatch and Smartband
  • Figure 3: Google Search Interest for Smartwatch from 2012 to 2017
  • Figure 4: Market Share Changes By Brand in the Global Wrist Wearable Market: 2015 vs. 2017
  • Figure 5: Product Offerings of Major Wrist Wearable Vendors around the World
  • Figure 6: Global Smart Wearable Devices Market Value, 2015-2021
  • Figure 7: Leading Vendors and Their Smartwatch Launched in 2016 and 2017
  • Figure 8: Leading Vendors and Their Smartbands Launched in 2016 and 2017

Companies covered

Acer, Adidas, Apple, ASUS, Better Life Group, Blackberry, Bulgari, Casio, Diesel, Emporio Armani, Epson, Fitbit, Fossil, Garmin, GOLife, Google, Goyourlife Inc., Guider, Hermès, HTC, Huawei, Infineon Technologies, Intel, Jawbone, LG, MasterCard, Meizu, MIC, Michael Kors, Microsoft, MiTAC, Mobvoi, Motorola, MyKronoz, New balance, Nike, Nokia, Okii, Oppo, Pebble, Philips, Polar, Samsung, Sony, Suunto, Swarovski, Swiss, TAG Heuer, TomTom, Under Armour, WISeKey, Withings, Xiaomi, ZTE

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