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台湾のモバイルペイメント:消費者選好と行動分析

Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis

発行 MIC - Market Intelligence & Consulting Institute 商品コード 354747
出版日 ページ情報 英文 24 Pages
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台湾のモバイルペイメント:消費者選好と行動分析 Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis
出版日: 2016年03月18日 ページ情報: 英文 24 Pages
概要

当レポートでは、モバイルペイメントに関する調査結果に基づき、台湾のモバイルペイメントユーザー/非ユーザーの選好と考え方について、モバイルペイメントユーザーの満足度に焦点を当てて、体系的な情報を提供しています。

第1章 台湾のモバイルペイメント市場の発展

  • 調査手法と参入企業
  • 台湾の消費者向けモバイルペイメントの選好の分析

第2章 ユーザーエクスペリエンス分析

  • モバイルペイメントの購入回数と金額

第3章 結論

付録

用語集

企業リスト

図表

対象企業

  • Alipay、Tenpay
目次
Product Code: NARPT16031801

Driven by passion and efforts made by many global companies to use mobile payments, there are an increasing number of Taiwanese companies rushing into the arena and launching corresponding services. This report provides an overview of statistical outcomes of a survey conducted by MIC (Market Intelligence & Consulting Institute) to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments; examines the satisfaction levels of mobile payment users in an attempt to provide a demand-side analysis of mobile payments in Taiwan.

Table of Contents

1.Development of the Taiwanese Mobile Payment Market

  • 1.1 Research Methods and Participants
  • 1.2 Analysis of Taiwan Consumer Mobile Payment Preferences
    • 1.2.1 Preferred Payment Method by Transaction Type
    • 1.2.2 Mobile Payment Distribution by Age Group
    • 1.2.3 Intention and Preferred Payment Methods
    • 1.2.4 Consumer Preferences by Security Identification Method
    • 1.2.5 Influence Factors of Mobile Payments

2.User Experience Analysis

  • 2.1 Purchase Times and Amounts of Mobile Payments

3.Conclusion

  • Finding #1: Consumers' Perceptions of Mobile Payments Growing Strong
  • Finding #2: Millennial Consumers to Change the World of Mobile Payments in Taiwan
  • Finding #3: Security Remains a Key Concern for Mobile Payment Users and Non-users
  • Finding #4: Core Users Contribute Nearly 50% of Taiwan's Mobile Payment Market

Appendix

Glossary of Terms

List of Companies

List of Figures

  • Figure 1: Purchase Times and Amounts of Taiwanese Mobile Payment Users
  • Figure 2: Maximum Single Mobile Payment Amounts, 2014 vs. 2015
  • Figure 3: Most Recent Mobile Payment Time Periods

List of Tables

  • Table 1: Taiwanese Mobile Payment User Distribution by Age, 2014-2015
  • Table 2: Taiwanese Mobile Payment User Distribution by Living Area, 2014-2015
  • Table 3: Taiwanese Mobile Payment Users' and Non-users' Intention to Use Mobile Payments as the Main Form of Payment
  • Table 4: Taiwan Consumer Intention to Use Mobile Payments Instead of Cash or Credit/Debit Cards
  • Table 5: Taiwan Consumer Preferred Mobile Payment Method by Transaction Type
  • Table 6: Taiwan Consumer Preferred Mobile Payment Method by Security Identification Type
  • Table 7: Taiwan Consumer Willingness to Start or Continue Using Mobile Payments in the Future
  • Table 8: Possible Influence Factors of Consumers' Mobile Payment Adoption
  • Table 9: Consumer Preference of In-Store Mobile Payments

Companies covered

Alipay, Tenpay

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