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市場調査レポート

中国のタブレット市場における、ブランド間の競合と消費者の選好

Brand Competition and Consumer Preference of the Chinese Tablet Market

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 346218
出版日 ページ情報 英文 31 Pages
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中国のタブレット市場における、ブランド間の競合と消費者の選好 Brand Competition and Consumer Preference of the Chinese Tablet Market
出版日: 2015年12月02日 ページ情報: 英文 31 Pages
概要

当レポートでは、中国のオンライン店舗 (Tmall、DJ) で販売されているタブレットのブランド別の市場動向について分析し、ビッグデータ解析の手法を活用して、様々な指標 (製品種類数、売上高ランキング、ブランド別の購入回数、消費者のブランド選好、購入意志の決定要因、ユーザーのコメントなど) に基づいて、各ブランドのランキングを算出しております。

第1章 エグゼクティブ・サマリー

第2章 分析対象

第3章 製品売上高

第4章 ブランドの位置づけ

第5章 ブランドの知名度

  • Xiaomi Wi-Fi 64GBのレビュー
  • Cube iwork8 Wi-Fi 32GBのレビュー
  • Onda V891 Wi-Fi 32GBのレビュー
  • Xiaomi Wi-Fi 16GBのレビュー
  • Teclast X80HD Wi-Fi 32GBのレビュー

第6章 ユーザー分析

  • Haier
  • Midea
  • Samsung

結論

  • ブランド間競争の分析
  • 消費者の選好の分析

付録

  • 用語集
  • 企業一覧

図表一覧

分析対象企業

  • Acer、Apple、ASUS、Chuwi、Cube、Huawei、Jumper、Lenovo、Microsoft、Nokia、Onda、Samsung、Teclast、Xiaomi
目次
Product Code: NBRPT15120101

Using big data analytics, this research covers all top tablet brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by tablet sales, number of times online users mention about a particular tablet brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness

  • 5.1. Xiaomi Wi-Fi 64GB Reviews
  • 5.2. Cube iwork8 Wi-Fi 32GB Reviews
  • 5.3. Onda V891 Wi-Fi 32GB Reviews
  • 5.4. Xiaomi Wi-Fi 16GB Reviews
  • 5.5. Teclast X80HD Wi-Fi 32GB Reviews

6. User Analysis

  • 6.1. Haier
  • 6.2. Midea
  • 6.2. Samsung
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese, foreign, and Taiwanese tablet brands and includes sales volume ranking of those brands' bestsellers
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular tablet brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
  • User analysis of major tablet brands in China, namely Haier, Midea, and Samsung, and includes those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 3: Sales Volume Ranking by Tablet Model
  • Figure 4: Sales Volume Ranking by Chinese Tablet Model
  • Figure 5: Sales Volume Ranking by Foreign Tablet Model
  • Figure 6: Sales Volume Ranking by Taiwanese Tablet Model
  • Figure 7: Online Visibility Ranking by Tablet Brand
  • Figure 8: Sentiment Ranking by Tablet Brand
  • Figure 9: Factors Affecting Purchase of Top 5 Tablet Models
  • Figure 10: Factors Affecting Purchase of Xiaomi Wi-Fi 64GB
  • Figure 11: Factors Affecting Purchase of Cube iwork8 Wi-Fi 32GB
  • Figure 12: Factors Affecting Purchase of Onda V891 Wi-Fi 32GB
  • Figure 13: Factors Affecting Purchase of Xiaomi Wi-Fi 16GB
  • Figure 14: Factors Affecting Purchase of Teclast X80HD Wi-Fi 32GB
  • Figure 15: Xiaomi Tablet User Distribution by Gender & Age
  • Figure 16: Xiaomi Tablet User Distribution by Region
  • Figure 17: Apple Tablet User Distribution by Gender & Age
  • Figure 18: Apple Tablet User Distribution by Region
  • Figure 19: Samsung Tablet User Distribution by Gender & Age
  • Figure 20: Samsung Tablet User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Acer, Apple, ASUS, Chuwi, Cube, Huawei, Jumper, Lenovo, Microsoft, Nokia, Onda, Samsung, Teclast, Xiaomi.

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