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市場調査レポート

中国の食器洗浄機市場における、ブランド間の競合と消費者の選好

Brand Competition and Consumer Preference of the Chinese Dishwasher Market

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 346216
出版日 ページ情報 英文 19 Pages
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中国の食器洗浄機市場における、ブランド間の競合と消費者の選好 Brand Competition and Consumer Preference of the Chinese Dishwasher Market
出版日: 2015年12月01日 ページ情報: 英文 19 Pages
概要

当レポートでは、中国のオンライン店舗 (Tmall、DJ) で販売されている食器洗浄機 (自動皿洗い機) のブランド別の市場動向について分析し、ビッグデータ解析の手法を活用して、様々な指標 (製品種類数、売上高ランキング、ブランド別の購入回数、消費者のブランド選好、購入意志の決定要因、ユーザーのコメントなど) に基づいて、各ブランドのランキングを算出しております。

第1章 エグゼクティブ・サマリー

第2章 分析対象

第3章 製品売上高

第4章 ブランドの位置づけ

第5章 ブランドの知名度

  • Midea WQP6-3206A-CNのレビュー
  • Siemens SN23E831TIのレビュー
  • Siemens SC73M610TIのレビュー
  • Siemens SK23E800TIのレビュー
  • Siemens SC73M810TIのレビュー

第6章 ユーザー分析

  • Siemens
  • Midea
  • Fotile

結論

  • ブランド間競争の分析
  • 消費者の選好の分析

付録

  • 用語集
  • 企業一覧

図表一覧

分析対象企業

  • CAL、Diemei、Fotile、Haier、Midea、パナソニック、Siemens
目次
Product Code: BDRPT15120101

Using big data analytics, this research covers all top dishwasher brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by dishwasher sales, number of times online users mention about a particular dishwasher brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive Summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1. Midea WQP6-3206A-CN Reviews
  • 5.2. Siemens SN23E831TI Reviews
  • 5.3. Siemens SC73M610TI Reviews
  • 5.4. Siemens SK23E800TI Reviews
  • 5.5. Siemens SC73M810TI Reviews

6. User Analysis

  • 6.1. Siemens
  • 6.2. Midea
  • 6.3. Fotile
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese and foreign dishwasher brands, including sales volume ranking of those brands' best-selling models
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular dishwasher brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
  • User analysis of major dishwasher brands in China, including those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Dishwasher Model
  • Figure 4: Sales Volume Ranking by Chinese Dishwasher Model
  • Figure 5: Sales Volume Ranking by International Dishwasher Model
  • Figure 6: Sentiment Ranking by Dishwasher Brand
  • Figure 7: Factors Affecting Purchase of Top 5 Dishwasher Models
  • Figure 8: Factors Affecting Purchase of Chinese Branded Best Seller: Midea WQP6-3206A-CN
  • Figure 9: Factors Affecting Purchase of Foreign Branded Best Seller: Siemens SN23E831TI
  • Figure 10: Factors Affecting Purchase of 2nd Foreign Branded Best Seller: Siemens SC73M610TI
  • Figure 11: Factors Affecting Purchase of 3rd Foreign Branded Best Seller: Siemens SK23E800TI
  • Figure 12: Factors Affecting Purchase of 4th Foreign Branded Best Seller: Siemens SC73M810TI
  • Figure 13: Siemens Dishwasher User Distribution by Gender & Age
  • Figure 14: Siemens Dishwasher User Distribution by Region
  • Figure 15: Midea Dishwasher User Distribution by Gender & Age
  • Figure 16: Midea Dishwasher User Distribution by Region
  • Figure 17: Fotile Dishwasher User Distribution by Gender & Age
  • Figure 18: Fotile Dishwasher User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

CAL, Diemei, Fotile, Haier, Midea, Panasonic, Siemens.

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