Product Code: NARPT15112403
Using big data analytics, this research covers all top refrigerator brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
Table of Contents
1. Executive Summary
- 1.1. Product Sales
- 1.2. Brand Position
- 1.3. Brand Awareness
- 1.4. User Analysis
2. Research Objective
3. Product Sales Tracking
4. Brand Position Tracking
5. Brand Awareness
- 5.1. Konka BCD-192MT Reviews
- 5.2. Haier BCD-206STPA Reviews
- 5.3. Midea BCD-206TM(E) Reviews
- 5.4. Skyworth BCD-160 Reviews
- 5.5. KEG BCD-102D Reviews
6. User Analysis
- 6.1. Haier
- 6.2. Midea
- 6.2. Siemens
- Conclusion
- Brand Competition Analysis
- Consumer Preference Analysis
- Appendix
- Glossary of Terms
- List of Companies
List of Topics
- Tmall and JD sales rankings of Chinese and foreign refrigerator brands and includes sales volume ranking of those brands' bestsellers
- Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular refrigerator brand over the research period
- Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
- User analysis of major refrigerator brands in China, namely Haier, Midea, and Siemens, and includes those brands' user distribution by gender, by age, and by region
List of Figures
- Figure 1: Data Sources and Collection Methods
- Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
- Figure 3: Sales Volume Ranking by Refrigerator Model
- Figure 4: Sales Volume Ranking by Chinese Refrigerator Model
- Figure 5: Sales Volume Ranking by Foreign Refrigerator Model
- Figure 6: Online Visibility Ranking by Refrigerator Brand
- Figure 7: Sentiment Ranking by Refrigerator Brand
- Figure 8: Factors Affecting Purchase of Top 5 Refrigerator Models
- Figure 9: Factors Affecting Purchase of Konka BCD-192MT
- Figure 10: Factors Affecting Purchase of Haier BCD-206STPA
- Figure 11: Factors Affecting Purchase of Midea BCD-206TM(E)
- Figure 12: Factors Affecting Purchase of Skyworth BCD-160
- Figure 13: Factors Affecting Purchase of KEG BCD-102D
- Figure 14: Haier Refrigerator User Distribution by Gender & Age
- Figure 15: Haier Refrigerator User Distribution by Region
- Figure 16: Midea Refrigerator User Distribution by Gender & Age
- Figure 17: Midea Refrigerator User Distribution by Region
- Figure 18: Siemens Refrigerator User Distribution by Gender & Age
- Figure 19: Siemens Refrigerator User Distribution by Region
List of Tables
- Table 1: Brand Competition Analysis
Companies covered
Electrolux, Haier, Hisense, Homa, JD, KEG, Konka, LG, Meiling, Midea, New-fly, Panasonic, Ronshen, Siemens, Sina, Skyworth, TCL, Tmall.