中国の冷蔵庫市場のブランド競争と消費者選好

当レポートでは、中国の主要冷蔵庫ブランドに焦点を当てて、ブランドランキング (オンラインストア) 、売上高別ランキング、ブランド選好、購入に影響を与える要因、オンライン買い物客のコメント、ユーザー分析など、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査目的

第3章 製品の売上高

第4章 ブランドの位置付け

第5章 ブランドの知名度

• Konka BCD-192MT
• Haier BCD-206STPA
• Midea BCD-206TM(E)
• Skyworth BCD-160
• KEG BCD-102D

第6章 ユーザー分析

• Haier
• Midea
• Siemens

結論

• ブランド競争分析
• 消費者選好分析

付録

• 用語集
• 企業リスト

トピック

• 中国の主要冷蔵庫モデルの売上高の概要
• ブランドの位置付け分析
• ブランドの知名度分析
• 中国の主要冷蔵庫ブランドのユーザー分析

図表

調査対象企業

• Electrolux、Haier、Hisense、Homa、JD、KEG、Konka、LG、Meiling、Midea、New-fly、Panasonic、Ronshen、Siemens、Sina、Skyworth、TCL、Tmall

Using big data analytics, this research covers all top refrigerator brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive Summary

• 1.1. Product Sales
• 1.2. Brand Position
• 1.3. Brand Awareness
• 1.4. User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness

• 5.1. Konka BCD-192MT Reviews
• 5.2. Haier BCD-206STPA Reviews
• 5.3. Midea BCD-206TM(E) Reviews
• 5.4. Skyworth BCD-160 Reviews
• 5.5. KEG BCD-102D Reviews

6. User Analysis

• 6.1. Haier
• 6.2. Midea
• 6.2. Siemens

• Conclusion
• Brand Competition Analysis
• Consumer Preference Analysis
• Appendix
• Glossary of Terms
• List of Companies

List of Topics

• Tmall and JD sales rankings of Chinese and foreign refrigerator brands and includes sales volume ranking of those brands' bestsellers

• Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular refrigerator brand over the research period

• Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them

• User analysis of major refrigerator brands in China, namely Haier, Midea, and Siemens, and includes those brands' user distribution by gender, by age, and by region

List of Figures

• Figure 1: Data Sources and Collection Methods
• Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
• Figure 3: Sales Volume Ranking by Refrigerator Model
• Figure 4: Sales Volume Ranking by Chinese Refrigerator Model
• Figure 5: Sales Volume Ranking by Foreign Refrigerator Model
• Figure 6: Online Visibility Ranking by Refrigerator Brand
• Figure 7: Sentiment Ranking by Refrigerator Brand
• Figure 8: Factors Affecting Purchase of Top 5 Refrigerator Models
• Figure 9: Factors Affecting Purchase of Konka BCD-192MT
• Figure 10: Factors Affecting Purchase of Haier BCD-206STPA
• Figure 11: Factors Affecting Purchase of Midea BCD-206TM(E)
• Figure 12: Factors Affecting Purchase of Skyworth BCD-160
• Figure 13: Factors Affecting Purchase of KEG BCD-102D
• Figure 14: Haier Refrigerator User Distribution by Gender & Age
• Figure 15: Haier Refrigerator User Distribution by Region
• Figure 16: Midea Refrigerator User Distribution by Gender & Age
• Figure 17: Midea Refrigerator User Distribution by Region
• Figure 18: Siemens Refrigerator User Distribution by Gender & Age
• Figure 19: Siemens Refrigerator User Distribution by Region

List of Tables

• Table 1: Brand Competition Analysis

Companies covered

Electrolux, Haier, Hisense, Homa, JD, KEG, Konka, LG, Meiling, Midea, New-fly, Panasonic, Ronshen, Siemens, Sina, Skyworth, TCL, Tmall.