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市場調査レポート

中国の扇風機市場のブランド競争と消費者選好

Brand Competition and Consumer Preference of the Chinese Electric Fan Market

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 345792
出版日 ページ情報 英文 19 Pages
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中国の扇風機市場のブランド競争と消費者選好 Brand Competition and Consumer Preference of the Chinese Electric Fan Market
出版日: 2015年11月24日 ページ情報: 英文 19 Pages
概要

当レポートでは、中国の主要扇風機ブランドに焦点を当てて、ブランドランキング (オンラインストア) 、売上高別ランキング、ブランド選好、購入に影響を与える要因、オンライン買い物客のコメント、ユーザー分析など、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査目的

第3章 製品の売上高

第4章 ブランドの位置付け

第5章 ブランドの知名度

  • TCL FS-40-AT1607
  • Camel FS-25AZ
  • Kungchung FS40
  • Lvling TF1004R
  • Bilisha FT-30

第6章 ユーザー分析

  • Midea
  • Airmate

結論

  • ブランド競争分析
  • 消費者選好分析

付録

  • 用語集
  • 企業リスト

トピック

  • 中国の主要扇風機モデルの売上高の概要
  • ブランドの位置付け分析
  • ブランドの知名度分析
  • 中国の主要扇風機ブランドのユーザー分析

図表

調査対象企業

  • Airmate、Aucma、Aux、Bilisha、Camel、Changhong、Chigo、Diamond、Gree、Kungchung、LianChuang、Lvling、Midea、Renjie、Royalstar、Saiyi、Singfun、Siyu、TCL、Wahson
目次
Product Code: BDRPT15112401

Using big data analytics, this research covers all top electric fan brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by electric fan sales, number of times online users mention about a particular household electric fan brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1. TCL FS-40-AT1607 Reviews
  • 5.2. Camel FS-25AZ Reviews
  • 5.3. Kungchung FS40 Reviews
  • 5.4. Lvling TF1004R Reviews
  • 5.5. Bilisha FT-30 Reviews

6. User Analysis

  • 6.1. Midea
  • 6.2. Airmate
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese and foreign electric fan brands, including sales volume ranking of those brands' best-selling models
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular electric fan brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
  • User analysis of major electric fan brands in China, including those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Electric Fan Model
  • Figure 4: Sales Volume Ranking by Chinese Electric Fan Model
  • Figure 5: Sales Volume Ranking by Taiwanese Electric Fan Model
  • Figure 6: Online Visibility Ranking by Electric Fan Brand
  • Figure 7: Sentiment Ranking by Electric Fan Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Electric Fan Models
  • Figure 9: Factors Affecting Purchase of Best Seller: TCL FS-40-AT1607
  • Figure 10: Factors Affecting Purchase of 2nd Best Seller: Camel FS-25AZ
  • Figure 11: Factors Affecting Purchase of 3rd Best Seller: Kungchung FS40
  • Figure 12: Factors Affecting Purchase of 4th Best Seller: Lvling TF1004R
  • Figure 13: Factors Affecting Purchase of 5th Best Seller: Bilisha FT-30
  • Figure 14: Midea Electric Fan User Distribution by Gender & Age
  • Figure 15: Midea Electric Fan User Distribution by Region
  • Figure 16: Airmate Electric Fan User Distribution by Gender & Age
  • Figure 17: Airmate Electric Fan User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Airmate, Aucma, Aux, Bilisha, Camel, Changhong, Chigo, Diamond, Gree, Kungchung, LianChuang, Lvling, Midea, Renjie, Royalstar, Saiyi, Singfun, Siyu, TCL, Wahson.

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