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市場調査レポート

中国の空気清浄機市場のブランド競争と消費者選好

Brand Competition and Consumer Preference of the Chinese Air Purifier Market

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 345790
出版日 ページ情報 英文 20 Pages
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中国の空気清浄機市場のブランド競争と消費者選好 Brand Competition and Consumer Preference of the Chinese Air Purifier Market
出版日: 2015年11月23日 ページ情報: 英文 20 Pages
概要

当レポートでは、中国の主要空気清浄機ブランドに焦点を当てて、ブランドランキング (オンラインストア) 、売上高別ランキング、ブランド選好、購入に影響を与える要因、オンライン買い物客のコメント、ユーザー分析など、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査目的

第3章 製品の売上高

第4章 ブランドの位置付け

第5章 ブランドの知名度

  • Mi Air Purifier
  • TCL TKJ-F220B
  • Changhong CKJ-B160F
  • TCL TKJ-F220A
  • Lemai KX-35

第6章 ユーザー分析

  • Xiaomi
  • TCL
  • シャープ

結論

  • ブランド競争分析
  • 消費者選好分析

付録

  • 用語集
  • 企業リスト

トピック

  • 中国の主要空気清浄機モデルの売上高の概要
  • ブランドの位置付け分析
  • ブランドの知名度分析
  • 中国の主要空気清浄機ブランドのユーザー分析

図表

調査対象企業

  • Changhong、Daikin、Gentleman、Kylin、Lemai、Mfresh、Midea、Mitsubishi、Panasonic、Philips、Povos、Sharp、TCL、Westinghouse、Xiaomi、Xiaomi、Xuyang、Yadu
目次
Product Code: BDRPT15112302

Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1 Product Sales
  • 1.2 Brand Position
  • 1.3 Brand Awareness
  • 1.4 User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1 Mi Air Purifier Reviews
  • 5.2 TCL TKJ-F220B Reviews
  • 5.3 Changhong CKJ-B160F Reviews
  • 5.4 TCL TKJ-F220A Reviews
  • 5.5 Lemai KX-35 Reviews

6. User Analysis

  • 6.1 Xiaomi
  • 6.2 TCL
  • 6.3 Sharp

Conclusion

Brand Competition Analysis

Consumer Preference Analysis

Appendix

Glossary of Terms

List of Companies

List of Topics

Tmall and JD sales rankings of Chinese and foreign air purifier brands, including sales volume ranking of those brands' best-selling models

Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD

Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them

User analysis of major air purifier brands in China, highlighting user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Air Purifier Model
  • Figure 4: Sales Volume Ranking by Chinese Air Purifier Model
  • Figure 5: Sales Volume Ranking by Foreign Air Purifier Model
  • Figure 6: Online Visibility Ranking by Air Purifier Brand
  • Figure 7: Sentiment Ranking by Air Purifier Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Air Purifier Models
  • Figure 9: Factors Affecting Purchase of Best Seller: Mi Air Purifier
  • Figure 10: Factors Affecting Purchase of 2nd Best Seller: TCL TKJ-F220B
  • Figure 11: Factors Affecting Purchase of 3rd Best Seller: Changhong CKJ-B160F
  • Figure 12: Factors Affecting Purchase of 4th Best Seller: TCL TKJ-F220A
  • Figure 13: Factors Affecting Purchase of 5th Best Seller: Lemai KX-35
  • Figure 14: Xiaomi Air Purifier User Distribution by Gender & Age
  • Figure 15: Xiaomi Air Purifier User Distribution by Region
  • Figure 16: TCL Air Purifier User Distribution by Gender & Age
  • Figure 17: TCL Air Purifier User Distribution by Region
  • Figure 18: Sharp Air Purifier User Distribution by Gender & Age
  • Figure 19: Sharp Air Purifier User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis 19

Companies covered

Changhong, Daikin, Gentleman, Kylin, Lemai, Mfresh, Midea, Mitsubishi, Panasonic, Philips, Povos, Sharp, TCL, Westinghouse, Xiaomi, Xiaomi, Xuyang, Yadu

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