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市場調査レポート

中国のノートPC市場におけるブランド競合および消費者の好み

Brand Competition and Consumer Preference of the Chinese Notebook PC Market

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 344334
出版日 ページ情報 英文 21 Pages
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中国のノートPC市場におけるブランド競合および消費者の好み Brand Competition and Consumer Preference of the Chinese Notebook PC Market
出版日: 2015年10月30日 ページ情報: 英文 21 Pages
概要

当レポートでは、ビッグデータ分析を用いて、利用可能アイテム数によるブランドのランキング、ノートPC売上によるランキング、オンラインユーザーが特定のノートPCブランドについて言及したオンラインの数、ブランドの好み、購入影響要因、オンライン購買客のコメントおよびユーザー分析などについて、まとめています。

第1章 エグゼクティブサマリー

第2章 調査目的

第3章 製品売上トラッキング

第4章 ブランドポジショントラッキング

第5章 ブランド認識

  • Maibenben Xiaomai 2S のレビュー
  • Dell Inspiron 15 (3543) のレビュー
  • ASUS X550 のレビュー
  • Hasee Elegant XS-5Y10S1 のレビュー
  • Lenovo G40 のレビュー

第6章 ユーザー分析

  • Apple
  • ThinkPad
  • Dell
  • Lenovo

結論

付録

トピックリスト

図表リスト

調査対象企業

目次
Product Code: NBRPT15102901

Using big data analytics, this research covers all top notebook PC brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by notebook PC sales, number of times online users mention about a particular notebook PC brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness

  • 5.1. Maibenben Xiaomai 2S Reviews
  • 5.2. Dell Inspiron 15 (3543) Reviews
  • 5.3. ASUS X550 Reviews
  • 5.4. Hasee Elegant XS-5Y10S1
  • 5.5. Lenovo G40 Reviews

6. User Analysis

  • 6.1. Apple
  • 6.2. ThinkPad
  • 6.3. Dell
  • 6.4. Lenovo
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Overview of the sales of major notebook PC models on two Chinese major online stores Tmall and JD and ranks top-10 Chinese, foreign, and Taiwanese notebook PC models by sales volume
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular brand on Tmall and JD
  • Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
  • User analysis of major notebook PC brands in China, including Apple, ThinkPad, Dell, and Lenovo, highlighting user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 3: Sales Volume Ranking by Notebook PC Model
  • Figure 4: Sales Volume Ranking by Chinese Notebook PC Model
  • Figure 5: Sales Volume Ranking by Foreign Notebook PC Model
  • Figure 6: Sales Volume Ranking by Taiwanese Notebook PC Model
  • Figure 6: Online Visibility Ranking by Notebook PC Brand
  • Figure 7: Sentiment Ranking by Notebook PC Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Notebook PC Models
  • Figure 9: Factors Affecting Purchase of Maibenben XiaomaiS
  • Figure 10: Factors Affecting Purchase of Dell Inspiron 15 (3543)
  • Figure 11: Factors Affecting Purchase of the ASUS X550
  • Figure 12: Factors Affecting Purchase of the Hasee Elegant XS-5Y10S1
  • Figure 13: Factors Affecting Purchase of Lenovo G40
  • Figure 14: Apple Notebook PC User Distribution by Gender & Age
  • Figure 15: Apple Notebook PC User Distribution by Region
  • Figure 16: ThinkPad Notebook PC User Distribution by Gender & Age
  • Figure 17: ThinkPad Notebook PC User Distribution by Region
  • Figure 18: Dell Notebook PC User Distribution by Gender & Age
  • Figure 19: Dell Notebook PC User Distribution by Region 20
  • Figure 20: Lenovo Notebook PC User Distribution by Gender & Age
  • Figure 21: Lenovo Notebook PC User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Acer, Apple, ASUS, Daysky, Dell, Fireying, Hasee, IBM, JD, Lenovo, Machenike, Maibenben, Samsung, ThinkPad, Thunderobot, Tmall, Toshiba.

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