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市場調査レポート

中国のスマートフォン市場:ブランド競争と消費者選好の分析

The Chinese Smartphone Market: Analysis of Brand Competition and Consumer Preference, September - October 2014

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 323353
出版日 ページ情報 英文 30 Pages
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中国のスマートフォン市場:ブランド競争と消費者選好の分析 The Chinese Smartphone Market: Analysis of Brand Competition and Consumer Preference, September - October 2014
出版日: 2015年01月22日 ページ情報: 英文 30 Pages
概要

当レポートでは、主要B2Cウェブサイト経由、中国で販売された海外・中国・台湾のスマートフォンモデルに焦点を当てて、出荷台数ランキング、消費者のスマートフォン購入に影響を与える主要要因の分析、スマートフォンブランドのユーザーの特徴、ブランド競争と消費者選好の分析などについて、体系的な情報を提供しています。

目次

  • 調査概要
  • 製品の売上高
  • ブランドの位置付け
  • 製品の意識
  • ユーザーの特徴
  • 結論

調査内容

  • 中国の主要B2Cウェブサイトで販売された海外・中国・台湾のスマートフォンブランドの概要
  • 出荷台数ランキング(海外・中国・台湾のスマートフォンモデル別)の概要
  • 消費者のスマートフォン購入に影響を与える主要要因の分析
  • スマートフォンブランドのユーザーの特徴
  • ブランド競争と消費者選好の分析

対象企業

  • Apple、ASUS、Haier、HTC、Huawei、Konka、Meizu、Motorola、Newsmy、Nokia、Philips、Samsung、Sony、Xiaomi
目次
Product Code: MPSYM15012101

Amid the growing importance of ecommerce in China, this research focuses on international, Chinese and Taiwanese smartphone models sold in China through two major B2C (Business to Customer) websites, tmall.com and jd.com, which constitutes a combined share of over 70% in the China ecommerce market. The report analyzes the volume ranking by smartphone brand and presents their online visibility ranking, brand favorite mapping, and key factors influencing purchase of smartphone brands as well as some user reviews. Also included is the analysis of user characteristics of smartphone brands in China, including Apple, Samsung, Nokia, Huawei, Xiaomi, HTC, and ASUS, with user distribution by gender, age, and hobby. The content of this report is based on a large volume of online data obtained from tmall.com and jd.com and, after performing big data analytics, some finding on internet users' purchase behavior patterns are discovered.

Table of Contents

  • Research Overview
  • Product Sales
  • Brand Position
  • Product Awareness
  • User Characteristics
  • Conclusion

List of Topics

  • Overview of international, Chinese, and Taiwanese smartphone brands sold through two Chinese leading B2C websites - tmall.com and jd.com which have a combined market share of 70%- from September to October 2014, with the breakdown by the number of items displayed on online store shelves of those two major websites
  • Overview of volume ranking by international, Chinese and Taiwanese smartphone model in China and also included are their online visibility ranking based on the number of times mentioned online and net sentiment rate
  • Analysis of major factors influencing consumers' purchase of smartphones - Apple iPhone 4S, Redmi 1S, HTC Desire 816t - in China, with some user reviews included
  • User characteristics of smartphones brands in China, including Apple, Samsung, Nokia, Huawei, Xiaomi, HTC, ASUS
  • Analysis of brand competition and consumer preference by pointing out and analyze their candidate buyers

Companies covered

Companies and organizations analyzed or mentioned in the report include: Apple, ASUS, Haier, HTC, Huawei, Konka, Meizu, Motorola, Newsmy, Nokia, Philips, Samsung, Sony, Xiaomi.

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