表紙
市場調査レポート

中国におけるスマートウェアラブルの消費者需要分析

Consumer Demand Analysis of Smart Wearable Devices in China

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 308436
出版日 ページ情報 英文 20 Pages
即納可能
価格
本日の銀行送金レート: 1USD=102.18円で換算しております。
Back to Top
中国におけるスマートウェアラブルの消費者需要分析 Consumer Demand Analysis of Smart Wearable Devices in China
出版日: 2014年07月16日 ページ情報: 英文 20 Pages
概要

当レポートでは、中国におけるスマートウェアラブルデバイスの消費者需要調査に基づき、ターゲット市場の消費者プロファイル、スマート端末デバイスの利用・購入態度、スマートウェアラブルデバイスアプリケーション・デザインの好みなどを明らかにしています。

目次

  • ターゲット市場顧客の概要
  • 消費者のスマート端末デバイス利用および購入態度
  • スマートウェアラブルデバイスのアプリケーション嗜好
  • スマートウェアラブルデバイスのデザイン嗜好
  • 結論

トピックリスト

目次
Product Code: MCSYM14071601

This report presents a consumer demand survey of smart wearable devices in China. The analysis is based on the primary data collected by MIC from 1 April 2014 to 14 April 2014 in Beijing, Shanghai, Guangzhou, Shenzhen, and Tianjin where a total of 1,000 effective samples were drawn for further investigation. The report first gives a profile of the target market customers, followed by their usage and purchasing behavior of smart handheld devices. Also provided are their preferences for smart wearable device applications and designs.

The report finds that target market customers for smart wearable devices are medium-heavy smart handheld device users aged between 20 and 29 who have a higher education level and reliable income source. They are more familiar with wrist-worn and head-mounted devices and are smart buyers who will acquire as much information before buying a new product. They also care more about a product's function than its added value, such as sleek design or the impression it gives to people. For applications, most consumers regard head-mounted and wrist-worn devices as accessories that are used to extend smartphone functions.

Table of Contents

  • Overview of the Target Market Customers
  • Consumers' Smart Handheld Device Usage & Purchasing Behavior
  • Smart Wearable Device Application Preferences
  • Smart Wearable Device Design Preferences
  • Conclusion

List of Topics

Overview of the target market customers, including their age, gender, education level, occupation, marriage status, and monthly disposable income

Consumers' smart handheld device usage and purchasing behavior, including device replacement frequency, app downloading frequency, average device usage time per day, average Internet usage time per day, major online activities, when they will buy a new device, what aspects they care about when buying a new product, and how much information they will acquire before making a purchase decision

Consumers' preferences for smart wearable device applications, touching on head-mounted, wrist-worn, and body-worn devices and their major applications which consumers think are essential

Consumers' preferences for smart wearable device designs, including the number of lenses, screen sizes, UIs, and the average willingness to pay for each category of wearable devices

Back to Top