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タッチパネル産業におけるO-filmの製品戦略と特許展開

O-Film's Product Strategy and Patent Deployment in the Touch Panel Industry

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 296535
出版日 ページ情報 英文 33 Pages
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タッチパネル産業におけるO-filmの製品戦略と特許展開 O-Film's Product Strategy and Patent Deployment in the Touch Panel Industry
出版日: 2014年02月20日 ページ情報: 英文 33 Pages
概要

Shenzhen O-film Tech Co., Ltd.は、投影型静電容量式タッチパネル市場の後発組として、ブランドのスマートフォンベンダー(Lenovo、ZTE、Huawei、Samsung、Asusなど)に対し、低価格ソリューションを提供して来ました。

当レポートでは、タッチパネル産業におけるO-filmについて調査分析し、同社による製品戦略と特許ポートフォリオについて検証して、概略以下の構成でお届けいたします。

第1章 O-filmによる投影型静電容量式タッチパネル事業の概要

  • 投影型静電容量式タッチパネ技術が牽引する収益成長
  • 業界の見返りと比較すると高い売上総利益率
  • 密度の濃い顧客基盤が営業リスクを増加
  • 中国の国内市場に注目
  • 政府の助成金が支持するタッチパネル事業

第2章 O-filmによる製品戦略

  • 小型・中型製品の低コスト戦略
  • 新製品開発を加速、大型の用途を拡大

第3章 O-filmによる特許出願の考察

  • 社内の研究開発の強みを統合
  • 膨大なユーティリティ特許が潜在的競合企業を阻止
  • 中国市場だけに焦点を合わせる
  • 極めて優れた発明者を採用

第4章 O-filmによる特許ポートフォリオの分析

  • 金網技術の開発に重点を置く
  • 統合タッチパネル事業に割り込む
  • スリムな設計とコスト削減を重視

第5章 MICの見通し

  • 付録

図表

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目次
Product Code: DPRPT14022002

As a latecomer in the projected capacitive touch panel market, Shenzhen O-film Tech Co., Ltd. managed to attract branded smartphone vendors, such as Lenovo, ZTE, Huawei, Samsung, and Asus, by providing them with low-cost solutions. After gaining a foothold, the company further builds up its R&D strength by focusing on the in-house development of metal mesh touch panels. This research profiles O-film's product strategies and patent portfolio, with a close look at its deployment of related technologies in the touch panel industry.

Table of Contents

1. Overview of O-film's Projected Capacitive Touch Panel Business

  • 1.1. Revenue Growth Driven by Projected Capacitive Touch Technology
  • 1.2. Higher Gross Profit Margin Compared to Industry Counterparts
  • 1.3. Highly Concentrated Customer Base Increases Operational Risks
  • 1.4. Focus on China's Domestic Market
  • 1.5. Touch Panel Business Bolstered by Government Subsidies

2. O-film's Product Strategy

  • 2.1. Low Cost Strategy for Small, Medium-sized Products
    • 2.1.1. Dedication to Roll-to-Roll Production Process
    • 2.1.2. Increasing the Share of ITO Film Made In House
  • 2.2. Accelerating New Product Development & Expanding Large-size Applications
    • 2.2.1. Capability to Independently Produce Metal Mesh
    • 2.2.2. Fast Commercialization on Good Customer Relationship
    • 2.2.3. Expansion to LCM for Total Solutions

3. Insight into O-film's Patent Applications

  • 3.1. Consolidating In-house R&D Strength
  • 3.2. Enormous Utility Patents Deter Potential Competitors
  • 3.3. Focusing on the Chinese Market Alone
  • 3.4. Recruiting Outstanding Inventors

4. Analysis of O-film's Patent Portfolio

  • 4.1. Emphasis on Developing Metal Mesh Technology
    • 4.1.1. Patterned Processing based on Imprinting Technology
    • 4.1.2. Filing PCT Applications for Overseas Markets
  • 4.2. Cutting into Integrated Touch Panel Business
  • 4.3. Focusing on Slim Design and Reducing Cost

5. MIC Perspective

  • Appendix

List of Topics

  • Overview of the business operation of Shenzhen O-film Tech Co., Ltd., including its recent revenues, revenue share by product, profit margin, major customers, domestic and overseas sales share, and net profit
  • Highlights of O-film's product strategy for small and medium-sized products and large-size applications in the touch panel industry
  • Insight into O-film's patent applications, covering its invention patents as well as utility model patents, with an analysis of its patents related to both metal mesh and integrated touch panel technologies
  • Companies and organizations analyzed or mentioned in the report include:
  • 3M, Acer, Asus, Atmel, Beijing Beny Wave Technology Ltd., Coolpad, CPT, Dell, Eagletech Communication, E-shine, Evolution Hong Kong, Fujifilm, GSEO, HP, Huawei, Innolux, JDI, KOLEN, Lenovo, LG Display, Lite-On, Oclaro Inc., Samsung, Sharp, Shenzhen O-film Tech Co., Ltd., SIPO, USPTO, WIPO, ZTE

List of Figures

  • Figure 1: O-film's Revenues, 2009 - 1H 2013
  • Figure 2: O-film's Product Revenue Share, 2009 - 1H 2013
  • Figure 3: O-film's Gross Profit Margin, 2010 - 1H 2013
  • Figure 4: O-film's Domestic and Overseas Sales Share, 2009 - 1H 2013
  • Figure 5: O-film's Net Profit, 2009 - 1H 2013
  • Figure 6: Major Components of a Touch Display
  • Figure 7: O-film's Patent Application Number by Type, 2009 - 2013
  • Figure 8: O-film's Patent Application Volume Share by Type, 2009 - 2013
  • Figure 9: Share of Accumulated Patent Applications by Type, 2009 - 2013
  • Figure 10: O-film's Invention Patents by Technology Field, 2010 - 2013
  • Figure 11: Technology-Function Matrix of O-film's Invention Patents Related to Touch Panel, 2009 - 2013

List of Tables

  • Table 1: O-film's Major Customers and Their Share in its Revenues, 2009 - 1H 2013
  • Table 2: Major Events of the Patent Infringement Lawsuits between O-film and TPK
  • Table 3: Top 10 Inventors of O-film's Patents
  • Table 4: O-film's International Patent Applications under the PCT
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