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薄膜投影型静電容量式タッチパネル産業:市場機会と課題

Opportunities and Challenges for the Thin-Film Projected Capacitive Touch Panel Industry

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 279152
出版日 ページ情報 英文 11 Pages
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薄膜投影型静電容量式タッチパネル産業:市場機会と課題 Opportunities and Challenges for the Thin-Film Projected Capacitive Touch Panel Industry
出版日: 2013年08月23日 ページ情報: 英文 11 Pages
概要

薄膜投影型静電容量式タッチ技術は、2012年後半、AppleがiPad Miniにこの機能を組み込んだことによって脚光を浴びましたが、それ以前にも、この技術は、コストの優位性で大きな市場シェアを獲得していました。

当レポートでは、薄膜投影型静電容量式タッチ市場について調査分析し、メーカーが直面する課題やビジネス機会の活用について検証して、概略以下の構成でお届けいたします。

第1章 異なる市場動向における技術的多様性の結果

第2章 低コストソリューションへの需要が、薄膜投影型静電容量式タッチ市場を促進

  • CE製品における明確なバリューラインの動向
  • タッチ対応のノートPCの売上に影響を与える価格

第3章 最終製品の工業デザインの変更が、タッチ技術の次なる成長に影響を与える

  • フレキシブルなディスプレイの開発が、薄膜タッチパネルの市場機会を提示
  • カバーガラスの差別化が、薄膜タッチ技術に利益をもたらす

第4章 競争力はITO薄膜の代替品の開発

  • 薄膜タッチ開発における競争上の優位性
  • MICの見通し
  • 付録

図表

目次

In the second half of 2012, Apple incorporated thin-film projected capacitive touch features into its iPad Mini putting this technology into the spotlight. However, even before Apple's decision, the technology had already gained a significant share in the market due to its cost advantage. In 2011, thin-film projected capacitive touch technology accounted for 33% of touch panels used in smartphones and tablets, and this ratio rose further to approximately 40% in 2012. The considerable growth of mid-range to value-line consumer electronics products in 2013, as well as the expectation that numerous branded vendors will switch technologies, has further improved the outlook for this technology. This report analyzes the challenges manufacturers face in their quest to take advantage of business opportunities in this technology segment.

Table of Contents

1. Technological Diversity Results in Disparate Market Trends

2. Demand for Low-cost Solutions Drives Thin-film Projected Capacitive Touch Market

  • 2.1. Clear Value-line Trend among Consumer Electronics Products
  • 2.2. Price Affecting Touch-enabled Notebook PC Sales

3. Changes in Industrial Design of End-products to Affect Next Growth Wave of Touch Technology

  • 3.1. Flexible Display Development Presents Opportunities for Thin-film Touch Panels
  • 3.2. Cover Glass Differentiation Benefits Thin-film Touch Technology

4. Developing Substitutes for ITO Thin Film Key for Competitiveness

  • 4.1. Competitive Advantages in Thin-film Touch Development
  • MIC Perspective
  • Appendix

List of Topics

  • Current status of global thin-film projected capacitive touch panel industries, touching on the industrial and product development of major manufacturers in Japan, Korea and Taiwan
  • Analyzing the pros and cons of all types of touch technologies, including G/G, OGS, AM-OLED, and film-type; shares of touch technology among tablets and smartphones equipped with touch screens
  • Development of substitutes for ITO materials in the production process for touch sensors
  • Companies and organizations analyzed or mentioned in the report include.
  • Apple, ASUS, GIS, HTC, Lenovo, MIC (Market and Intelligent Consulting Institute), Microsoft, Nitto Optical, OIKE, Samsung, TPK, Young Fast Optical

List of Figures

  • Figure 1: Share of Touch Technologies among Smartphones Equipped with Touch Screens
  • Figure 2: Shares of Touch Technologies among Tablets Equipped with Touch Screens
  • Figure 3: Smartphone Shipment Volume by Price Point, 2012 - 2013
  • Figure 4: Comparison of Lightweight Features and Cost Competitiveness among Touch Technologies
  • Figure 5: Specifications Comparison of Touch Technologies
  • Figure 6: Future Developments in Touch Panel Structure
  • Figure 7: Current Status of the ITO Thin Film Supply Chain
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