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主要タブレットPCベンダーの主流タブレットPC:統計分析

The Statistical Analysis of Key Tablet PC Vendors' Mainstream Tablet PCs

発行 Market Intelligence & Consulting Institute (MIC) 商品コード 240544
出版日 ページ情報 英文 20 Pages
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主要タブレットPCベンダーの主流タブレットPC:統計分析 The Statistical Analysis of Key Tablet PC Vendors' Mainstream Tablet PCs
出版日: 2012年05月08日 ページ情報: 英文 20 Pages
概要

2010年1月27日のApple iPadのリリース以来、タブレットPCは世界中の注目を集め、他社ベンダー(Asus、Acer、HP、Dell、ソニー、Samsung、HTC、Motorola、Nokia)もタブレット市場に参入、iPadに類似した製品を発表しました。

当レポートでは、主要ベンダー5社がリリースした、8機種の主流タブレットPCを取り上げ、価格・機能・利点などを比較して検証し、概略以下の構成でお届けいたします。

第1章 8機種の主流タブレットPC:価格と機能の比較

第2章 8機種の主流タブレットPC:価格と利点の比較

第3章 8機種の主流タブレット製品:価格/利点の競争力の比較

  • 適正価格のハイエンド製品
  • 適正価格のミッドレンジ〜ハイエンドタブレット製品
  • 高価格のミッドレンジタブレット製品
  • 低価格のミッドレンジタブレット製品
  • 入門レベルモデル

MICの見通し

付録

図表

目次

Ever since Apple's release of a multi-touch tablet PC, dubbed the Apple iPad on January 27, 2010, the frenzy that tablet PC unleashed around the world has attracted other vendors to join the tablet market competition by unveiling iPad-like products. In the Internet environment, users are able to connect to the world anytime anywhere by means of a tablet PC and therefore business opportunities can go beyond the limits of time and space through real-time connection. This report profiles eight mainstream tablet PCs released by five major brand-name vendors. Through a dummy variable multiple linear regression analysis model, tablet PC prices and benefits are examined, in order to identify key product benefits that influence tablet PC price differences.

Table of Contents

1. Comparison of Prices and Functions of Eight Mainstream Tablet PCs

2. Comparison of Prices and Benefits of Eight Mainstream Tablet PCs

3. Comparison of Price¡VBenefit Competitive Positioning of Eight Mainstream Tablet Products

  • 3.1. High-end Products at Reasonable Prices
  • 3.2. Mid-range to High-end Tablet Products at Reasonable Prices
  • 3.3. Mid-range Tablet Products at High Prices
  • 3.4. Mid-range Tablet Products at Low Prices
  • 3.5. Entry-level Model
  • MIC Perspective
  • Appendix

List of Topics

  • Popularity of tablet PC products, the five key tablet PC vendors, eight tablet PC products, and major specs and functions of these mainstream tablet PCsComparison of prices and benefits of the eight tablet PCs, through the use of a dummy variable multiple linear regression analysis model to identify primary benefits that best explain price differences and secondary benefits that have a negative explanatory power with respect to price differences among tablet PCs.Comparison of price-benefit competitive positioning of the eight mainstream tablet PCs by calculating and plotting the expected price line and price-benefit competitive positioning map, and further categorize the eight tablet PCs into five positioning sections: high-end products at reasonable prices, mid- to high-end products at reasonable prices, mid-range tablet products at high prices, mid-range tablet products at low prices, and entry-level productsOnline entertainment becomes key product benefit, multi-touch feature has no explanatory power with respect to the price of mainstream tablet PCs, 3G gesture expected to become next key technology, and product differentiation between tablet PCs and notebook PCs becomes more prominentCompanies and organizations analyzed or mentioned in the report include:Acer,AMD, Apple, Asus, Dell, HP, HTC, MIC, Motorola, Nokia, Nvidia, Qualcomm, Samsung, Sony, USPTO

List of Figures

  • Figure 1: Eight Mainstream Tablet PCs Launched by Five Major Vendors
  • Figure 2: Mainstream Tablet PCs Launched by Five Major Vendors by Display Size
  • Figure 3: Mainstream Tablet PCs Launched by Five Major Vendors by Operating System
  • Figure 4: Mainstream Tablet PCs Launched by Five Major Vendors by Processor Type
  • Figure 5: Independent Variables of Mainstream Tablet PCs and Their Statistical Values Displayed in Horizontal Bar Chart
  • Figure 6: Mainstream Tablet PCs Launched by Five Major Vendors by Price-Benefit Competitive Positioning
  • Figure 7: Anticipated Product Benefits of Future Tablet PCs
  • Figure 8: Apple's 3D Gesture Patent US 8,018,579

List of Tables

  • Table 1: Comparison of Price Tags and Product Functions of Mainstream Tablet Products
  • Table 2: Independent Variables of Mainstream Tablet PCs and Their Statistical Values
  • Table 3: Primary, Secondary Benefits of Mainstream Tablet PCs Launched by Five Major Vendors
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