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モバイルPOS:選ばれるPOSプラットフォームへ

Mobile First POS: How mPOS is Becoming Preferred POS Platform

発行 IHL Group 商品コード 911620
出版日 ページ情報 英文
納期: 即日から翌営業日
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モバイルPOS:選ばれるPOSプラットフォームへ Mobile First POS: How mPOS is Becoming Preferred POS Platform
出版日: 2019年09月09日 ページ情報: 英文
概要

当レポートでは、北米地域のモバイルPOSの市場を調査し、市場背景、モバイルPOS導入の推進因子・抑制因子の分析、出荷数・インストールベースの予測、小売業者による導入計画の分析、将来の展望などをまとめています。

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イントロダクション

第1章 背景

第2章 市場動向・導入推進因子

  • モバイルPOS導入の推進因子
  • モバイルPOS導入の抑制因子
  • モバイルPOS導入の課題

第3章 市場規模・予測

  • 出荷数の予測:北米
  • 出荷数の予測:固定 vs モバイル
  • インストールベースの予測:北米
  • インストールベースの予測:固定 vs モバイル

第4章 小売業者による購入計画

  • モバイルPOS購入のタイミング・目的:店舗区分別
    • 食品
    • 医薬品
    • スーパーストア/ウェアハウスクラブ
    • 大型量販店
    • デパートメントストア
    • その他の専門店
    • カテゴリーキラー
    • コンビニエンスストア・ガソリンスタンド
    • バー・レストラン
    • ファーストフード
    • 宿泊施設
    • エンターテインメント (カジノ・レストランなど)
    • エンターテインメント (テーマパーク・映画館など)
  • モバイルPOS購入のタイミング・目的:小売業者規模別

第5章 将来の展望

文献・調査手法

目次

For several years the Mobile POS (mPOS) market has taken off, but in a somewhat bifurcated manner. While among smaller retailers, mPOS has truly been transforming, replacing traditional POS for new retailers at a rapid pace, the use of mPOS as a standard every day product in enterprise retailers was delayed due to EMV and the drive to Unified Commerce. But in mid-2018 the Mobile POS market among the largest of retailers has hit its growth strides and this has continued through 2019 as retailers update their customer experience due to declining foot traffic.

Further, with the increase of Click and Collect and BOPIS, along with the sunset of Window 7 support, more retailers than ever are considering a Mobile First approach to their next POS installation. This is because they wish to have a single platform across their POS and mPOS systems.

Without question, the opportunity is staggering as some retailers have seen upwards of 25% increase in sales per transaction when mobile is used.

The enterprise retailers who are deploying now have a much more mature view of the market than the early adopters. They have the systems in place to actually benefit from MPOS and are not as concerned with the WOW factor or cool factor of the technology but rather the functionality that increases sales.

This research looks at the current state of Mobile POS n North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). It includes market sizing, trends, and forecasts through 2023.

This study is designed for use by Private Equity Investors, Mobile POS Hardware and Software Providers, Service Providers, Maintenance Providers, Retailers and others who might have a vested interest in the North American Mobile Point-of-Sale Market.

Highlights

The study looks at the opportunity for each of the mobile devices for the following segments:

  • Food
  • Drug
  • Superstore/Warehouse Club
  • Mass Merchandisers
  • Department Stores
  • Other Specialty
  • Category Killers
  • Convenience/Gas
  • Bar Restaurant
  • Fast Food
  • Lodging
  • Ent. Casino-Cruise
  • Ent. Theme, Theaters, Sports

Table of Contents

Executive Summary

Introduction

1.0. Background

2.0. Trends and Market Drivers

  • 2.1. Trends Driving mPOS Adoption
  • 2.2. Trends Slowing mPOS Adoption
  • 2.3. Challenges When Deploying Mobile

3.0. Market Size and Forecasts

  • 3.1. North American mPOS Shipments through 2022
  • 3.2. Fixed vs True Mobile Shipments through 2022
  • 3.3. mPOS North America Installed Base Forecast through 2022
  • 3.4. Fixed vs True Mobile Installed Base Forecast through 2022

4.0. Retailer Purchase Plans

  • 4.1. mPOS Purchase Timing and Intent by Segment
  • 4.2. mPOS Purchase Timing and Intent by Size of Retailer

5.0. What We See Ahead

References and Methodology

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