Mobile First POS: How mPOS is Becoming Preferred POS Platform
発行: IHL Group
For several years the Mobile POS (mPOS) market has taken off, but in a somewhat bifurcated manner. While among smaller retailers, mPOS has truly been transforming, replacing traditional POS for new retailers at a rapid pace, the use of mPOS as a standard every day product in enterprise retailers was delayed due to EMV and the drive to Unified Commerce. But in mid-2018 the Mobile POS market among the largest of retailers has hit its growth strides and this has continued through 2019 as retailers update their customer experience due to declining foot traffic.
Further, with the increase of Click and Collect and BOPIS, along with the sunset of Window 7 support, more retailers than ever are considering a Mobile First approach to their next POS installation. This is because they wish to have a single platform across their POS and mPOS systems.
Without question, the opportunity is staggering as some retailers have seen upwards of 25% increase in sales per transaction when mobile is used.
The enterprise retailers who are deploying now have a much more mature view of the market than the early adopters. They have the systems in place to actually benefit from MPOS and are not as concerned with the WOW factor or cool factor of the technology but rather the functionality that increases sales.
This research looks at the current state of Mobile POS n North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). It includes market sizing, trends, and forecasts through 2023.
This study is designed for use by Private Equity Investors, Mobile POS Hardware and Software Providers, Service Providers, Maintenance Providers, Retailers and others who might have a vested interest in the North American Mobile Point-of-Sale Market.
The study looks at the opportunity for each of the mobile devices for the following segments: