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モバイルPOS:メインストリームおよび上昇

Mobile POS: Mainstream and Moving Up

発行 IHL Group 商品コード 677121
出版日 ページ情報 英文
納期: 即日から翌営業日
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モバイルPOS:メインストリームおよび上昇 Mobile POS: Mainstream and Moving Up
出版日: 2018年08月03日 ページ情報: 英文
概要

当レポートでは、北米におけるモバイルPOSの現況、様々な小売り産業における導入率、およびデバイスタイプ別の出荷高・インストールベースについて調査し、市場規模、動向、および予測を提供しています。

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第1章 背景

第2章 動向・市場成長促進要因

  • mPOS導入を促進する動向
  • mPOS導入を抑制する動向
  • モバイル導入の際の課題

第3章 市場規模・予測

  • 北米のmPOS出荷高
  • 固定 vs. モバイル出荷高
  • 北米のmPOSインストールベース予測
  • 固定 vs. モバイルインストールベース予測

第4章 リテラーの購入計画

  • mPOS購入のタイミング・目的:セグメント別
  • mPOS購入のタイミング・目的:リテラーの規模別

第5章 展望

参考資料・調査手法

目次

PRODUCT OVERVIEW

For several years the Mobile POS (mPOS) market has taken off, but in a somewhat bifurcated manner. While among smaller retailers, mPOS has truly been transforming, replacing traditional POS for new retailers at a rapid pace, the use of mPOS as a standard every day product in enterprise retailers was delayed due to EMV and the drive to Unified Commerce. But in mid-2018 the Mobile POS market among the largest of retailers has hit its growth strides and this has continued in 2018 as retailers update their customer experience due to declining foot traffic.

Without question, the opportunity is staggering as some retailers have seen upwards of 25% increase in sales per transaction when mobile is used.

The enterprise retailers who are deploying now have a much more mature view of the market than the early adopters. They have the systems in place to actually benefit from MPOS and are not as concerned with the WOW factor or cool factor of the technology but rather the functionality that increases sales.

This research looks at the current state of Mobile POS n North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). It includes market sizing, trends, and forecasts through 2022.

This study is designed for use by Private Equity Investors, Mobile POS Hardware and Software Providers, Service Providers, Maintenance Providers, Retailers and others who might have a vested interest in the North American Mobile Point-of-Sale Market.

Note, this study does not include share by vendor although it does discuss future retailer preferences. For detailed vendor share and forecasts we recommend our Mobile POS by Vendor research where we track the number of devices shipped by Apple, HP, Toshiba, Motorola, and others and our Mobile POS Software Vendor Data Service.

HIGHLIGHTS

The study looks at the opportunity for each of the mobile devices for the following segments:

  • Food
  • Drug
  • Superstore/Warehouse Club
  • Mass Merchandisers
  • Department Stores
  • Other Specialty
  • Category Killers
  • Convenience/Gas
  • Bar Restaurant
  • Fast Food
  • Lodging
  • Ent. Casino-Cruise
  • Ent. Theme, Theaters, Sports

TABLE OF CONTENTS

Executive Summary

Introduction

1.0. Background

2.0. Trends and Market Drivers

  • 2.1. Trends Driving mPOS Adoption
  • 2.2. Trends Slowing mPOS Adoption
  • 2.3. Challenges When Deploying Mobile

3.0. Market Size and Forecasts

  • 3.1. North American mPOS Shipments through 2022
  • 3.2. Fixed vs True Mobile Shipments through 2022
  • 3.3. mPOS North America Installed Base Forecast through 2022
  • 3.4. Fixed vs True Mobile Installed Base Forecast through 2022

4.0. Retailer Purchase Plans

  • 4.1. mPOS Purchase Timing and Intent by Segment
  • 4.2. mPOS Purchase Timing and Intent by Size of Retailer

5.0. What We See Ahead

References and Methodology

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