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The Center of Retail 2018 - Enterprise Order Management

発行 IHL Group 商品コード 589516
出版日 ページ情報 英文
納期: 即日から翌営業日
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オーダーマネジメント The Center of Retail 2018 - Enterprise Order Management
出版日: 2017年10月17日 ページ情報: 英文
概要

当レポートでは、単独のオーダー管理システムに関する動向と障壁に焦点を当てて、主要ベンダー、市場規模、ベンダーのポジショニングなど、体系的な情報を提供しています。

目次

  • 背景とイントロダクション
  • 市場の定義と規模
  • ユニファイドコマースの基礎
  • 支払の収益性
  • ビーコンの潜在性
  • 動向、促進要因、障壁
  • 市場規模:収益別
  • 市場シェア:ベンダー別
  • 市場ポジショニング
  • プロバイダー上位15社:収益別
  • 調査手法
目次

Retailers are racing to compete with Amazon. To do so they must get to a single version of the truth on customers so that their stores become an advantage. They must turn their stores into a competitive advantage and they must be able to fulfill orders from anywhere. To do so they are investing heavily into Enterprise Order Management. In fact, the Enterprise Order Management system is the core for retail going forward. Having that single order management system that allows for shipping from the warehouse, pickup at store, or simply traditional store fulfillment is key to not only surviving, but thriving in the future.

This study reviews the trends and barriers around reaching this goal of a single order management system, the painful process of removing silos, and the goal of using stores and their locations as their competitive advantage. This research looks at the top vendors in this area, the size of the market and the positioning of those vendors. It is designed for retailers and vendors that are looking to move to the central order management process.

HIGHLIGHTS

One of the most exciting developments that retailers are currently embracing is Unified Commerce. We define Unified Commerce as the holistic technology stack that provides one version of the truth for data pertaining to customers, products, pricing and sourcing, that in turn enables the procurement, sale and delivery of merchandise independent of channel. Those solutions that fit within the Unified Commerce umbrella are showing extremely healthy adoption moving forward across a broad range of retail segments and tiers. In retailer discussions the main reasons given include cost savings and a more seamless data flow (for both the retailer and the consumer).

Our view is that in the next five years, the most successful retailers will embrace the concept of Unified Commerce wholeheartedly. The foundation for a successful Unified Commerce strategy is a highly capable and configurable enterprise order management system (EOM) that is able to look at orders independent of the originating order channel. EOM with be linked with the five key technology pillars consisting of Store/POS, E-Commerce, Sales/Marketing/CRM, Merchandising/SCM and BI/Analytics, resulting in the figure shown to the right. OMS will be the natural extension of key Point-of-Sale (POS) functionality such as enterprise inventory visibility, ordering from other stores, return of online purchases, ship from store, order online from the POS, click and collect, and store to store transfer. The broad functionality required by OMS is extended even further when one considers the additional permutations for ordering and return brought by online and phone/catalog sales.

Table of Contents

  • 1.0 Background and Introduction
  • 2.0 Market Definition and Sizing
  • 3.0 Foundation of Unified Commerce
  • 4.0 The Profitability Payoff5.0 Potential For Beacons
  • 5.0 Trends, Drivers and Barriers
  • 6.0 Market Size by Revenue
  • 7.0 Market Share by Vendor
  • 8.0 IHL Insight Market Positioning
  • 10.0 Top 15 Providers by Revenue
  • 11.0 Methodology
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