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市場調査レポート

北米地域におけるモバイルPOSの動向

mPOS: Houston, Do We Have A Problem?

発行 IHL Group 商品コード 339449
出版日 ページ情報 英文
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=101.55円で換算しております。
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北米地域におけるモバイルPOSの動向 mPOS: Houston, Do We Have A Problem?
出版日: 2015年06月05日 ページ情報: 英文
概要

当レポートでは、北米地域の小売業者によるモバイルPOSの導入動向について調査し、デバイスタイプ別の出荷数およびインストールベースの推移と予測、モバイルPOS導入の推進因子・阻害因子の分析、小売業者によるベンダー・サイズなどの好み、利用計画などをまとめています。

エグゼクティブサマリー

  • 主要調査結果
  • モバイルの4つの段階

第1章 市場規模

  • mPOS出荷数:タイプ別
    • タブレット
    • 堅牢性ハンドヘルド製品
    • 電話・非堅牢性製品
  • mPOS出荷数の予測
  • mPOSインストールベース:タイプ別
  • mPOSインストールベースの予測

第2章 市場動向・成長推進因子

  • mPOS導入の推進因子
  • mPOS導入の阻害因子
  • mPOS以上に大切な要素

第3章 小売業者の購入計画

  • mPOS購入の意思決定のタイミング
  • mPOSの意思決定における現在のPOSプロバイダーの役割
  • 好まれるmPOSソフトウェアプロバイダー
  • 好まれるmPOSハードウェアベンダー
  • デバイスサイズの好み
  • mPOSの必要としていない小売業者

文献・調査手法

目次

Mobile and the buzz about Mobile POS (mPOS) in Retail has been increasing ever since Apple began using it in their stores. The market has taken off, but in a somewhat bifurcated manner. While among smaller retailers, mPOS has truly been transforming, replacing traditional POS for new retailers at a rapid pace, the use of mPOS as a standard every day product in enterprise retailers have seen fits and starts. Some retailers have deployed, others have talked a lot about it, and still others are planning to roll out mPOS. Without question, the opportunity is staggering as some retailers have seen upwards of 25% increase in sales per transaction when mobile is used.

This research looks at the current state of Mobile POS in North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). It includes market sizing, trends, and forecasts through 2019. We also provide forecasts for shipments and installed base of these devices, as well as an estimate of the impact that these devices will have on the use of traditional POS hardware.

This study is designed for use by Private Equity Investors, Mobile POS Hardware and Software Providers, Service Providers, Maintenance Providers, Retailers and others who might have a vested interest in the North American Mobile Point-of-Sale Market.

Note, this study does not include share by vendor although it does discuss future retailer preferences. For detailed vendor share and forecasts we recommend our Mobile POS by Vendor research where we track the number of devices shipped by Apple, HP, Toshiba, Motorola, and others and our Mobile POS Software Vendor Data Service.

HIGHLIGHTS

The study looks at the opportunity for each of the mobile devices as well as the impact on POS terminals for the following segments:

  • Food
  • Drug
  • Superstore/Warehouse Club
  • Mass Merchandisers
  • Department Stores
  • Other Specialty
  • Category Killers
  • Convenience/Gas
  • Bar Restaurant
  • Fast Food
  • Lodging
  • Ent. Casino-Cruise
  • Ent. Theme, Theaters, Sports

PREVIEW

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Table of Contents

Executive Summary

  • Key Takeaways
  • 4 Stages of Moble

1.0 Market Sizing

  • 1.1 mPOS Shipments by Type (Tablets, Rugged HandHelds, Phones/non-Rugged)
  • 1.2 mPOS Shipments Forecast 2014-2019
  • 1.3 ImPOS Installed Base by Type
  • 1.4 mPOS Installed Base Forecast 2014-2019

2.0 Trends and Market Drivers

  • 2.1 Trends Driving mPOS Adoption
  • 2.2 Trends Slowing mPOS Adoption
  • 2.3 Something More Important Than MPOS

3.0 Retailer Purchase Plans

  • 3.1 Timing for mPOS Purchase Decisions
  • 3.2 Roll of current POS Provider in mPOS Decisions
  • 3.3 Preferred mPOS Software Providers
  • 3.4 Preferred mPOS Hardware Vendors
  • 3.5 Device Size Preferences
  • 3.6 Which Retailers Don't Want mPOS?

References and Methodology

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