新たな技術からの豊かな収穫：アジア太平洋地域の金融サービスにおける人工知能 (AI) の早期導入企業20社の事例
Many Things from the Shiny New Thing: 20 Early Adopters of Artificial Intelligence in Asia/Pacific Financial Services
|新たな技術からの豊かな収穫：アジア太平洋地域の金融サービスにおける人工知能 (AI) の早期導入企業20社の事例|
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人工知能 (AI) は、金融サービス業における全ての問題を解決できる訳ではありません。しかし、適切に活用できれば、顧客体験／エンゲージメントの大幅改善や、経営効率の最適化、新規製品／サービスの創出といった成果を得ることができます。2022年には、アジア太平洋地域の金融サービス業者の50%以上が人工知能 (AI) 関連の投資を実施している、と考えられています。
当レポートでは、アジア太平洋地域 (日本以外) の金融サービス市場における、人工知能 (AI) の導入状況と運用動向について分析し、主な早期導入企業 (アーリーアダプター) における現時点での活用状況や、将来有望な活用分野、今後の普及促進に際して解決すべき課題、といった情報を取りまとめてお届けいたします。
In this report, IDC Financial Insights discusses how Asia/Pacific (excluding Japan) (APEJ) is embracing artificial intelligence (AI) and the many technologies that come under its ambit. Several early adopters of AI have emerged from the region, with a wide range of objectives from the ability to offer superior customer and employee experience and the augmentation of operations to the design and launch of new products and services.In our opinion, AI is not the answer to every business goal and problem. However, for those in which AI is the answer, it can significantly transform customer experience and engagement, optimize operational efficiencies, and create new products and services. Regardless of its promises and emerging evidence of significant benefits, AI adoption has been low. Most of the FSIs in the region were not born digital, and they are still stuck with traditional ways of thinking and working. They still do not consider AI as part of their core, enterprisewide strategy, and as a result, it is being implemented as part of a fragmented, siloed approach without any long-term road map to achieve scale.
However, we are nearing a tipping point and expect this situation to change considerably within the next two to three years as there are more successful use cases and real evidence of unprecedented benefits available in the market. This will further change with a better understanding of the capabilities of AI and as more institutions invest in AI readiness. Sneha Kapoor, research manager, IDC Financial Insights, says, "By 2022, IDC Financial Insights expects more than 50% of Asia/Pacific FSIs to invest in one or more AI technologies. Majority of projects will focus on three objectives: transform the customer experience, optimize operational efficiencies, and create new revenue streams. We also believe that AI will be one of the key technologies to drive institutions through digital business transformation."