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市場調査レポート

世界と米国のデジタル代理店サービス市場:将来予測

Worldwide and U.S. Digital Agency Services Forecast, 2019-2023

発行 IDC 商品コード 911597
出版日 ページ情報 英文 15 Pages
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世界と米国のデジタル代理店サービス市場:将来予測 Worldwide and U.S. Digital Agency Services Forecast, 2019-2023
出版日: 2019年09月16日 ページ情報: 英文 15 Pages
概要

当レポートでは、世界と米国のデジタル代理店サービスの市場について分析し、現在の市場規模や今後の動向見通し、サービス形態別・業務内容別の詳細動向、主な市場促進・抑制要因、業界関係者が今後取るべき行動、といった情報を取りまとめてお届けいたします。

IDCによる市場動向予測 (図表)

エグゼクティブ・サマリー

技術サプライヤー向け提言

市場予測

  • 世界のデジタル代理店サービス市場:マクロ的見解 (地域別)
    • 世界市場:サービスライン別・分野別の将来予測
    • 米国市場:サービスライン別・分野別の将来予測

市場の背景事情

  • 市場促進・阻害要因
    • 促進要因
    • 阻害要因
  • 市場の主な動向
  • 前回の予測結果からの変更点

市場の定義

  • デジタル代理店サービス市場の分類方法

調査手法

関連調査

目次
Product Code: US44445819
This IDC study examines the market for digital agency services globally. It presents estimates of total demand in 2017 and 2018, and it forecasts future demand for 2019-2023. "Digital agency services remain in high demand because they help enterprises and public bodies to understand, engage with, and serve customers and citizens better," said Douglas Hayward, research director for Digital Strategy Consulting and Agency Services at IDC. "But to remain relevant at a time of change and uncertainty, agency services providers must think and act business-first, and they must bring to the client a broad range of creative, consulting, and technology services. They must also play well in complex ecosystems and be highly attuned to the 'people side' of major change projects if they are to help their clients to succeed."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • Worldwide Digital Agency Services: Macro Services View by Region
    • Worldwide Forecasts by Service Line and Segment
    • United States Forecasts by Service Line and Segment

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Continued Growth in Expectations of Customer Experience
      • Pressure on Senior Enterprise Leadership to Invest in Better CX and Innovation
    • Inhibitors
      • Political and Economic Uncertainty and Possible Economic Downturn
      • "Digital Fatigue" and Possible Disenchantment with Digital Transformation
  • Significant Market Developments
    • Niche Acquisitions of Agencies Continue
    • Clients Selectively In-House Some Marketing/Advertising Activities
  • Changes from Prior Forecast

Market Definition

  • Digital Agency Services Taxonomy

Methodology

Related Research

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