株式会社グローバルインフォメーション
TEL: 044-952-0102
市場調査レポート

米国の消費者における銀行チャネル選好の調査:リテールバンキングの機会

2019 U.S. Consumer Banking Channel Preference Survey: Retail Banking Customer Journey Experience Ripe with Opportunities for Improvement

発行 IDC 商品コード 906108
出版日 ページ情報 英文 23 Pages
即納可能
価格
本日の銀行送金レート: 1USD=109.81円で換算しております。
Back to Top
米国の消費者における銀行チャネル選好の調査:リテールバンキングの機会 2019 U.S. Consumer Banking Channel Preference Survey: Retail Banking Customer Journey Experience Ripe with Opportunities for Improvement
出版日: 2019年08月09日 ページ情報: 英文 23 Pages
概要

当レポートでは、18歳以上で当座預金を持っている2,504人の米国居住者を対象に実施された、米国の消費者における銀行チャネル選好に関する調査結果に基づき、現状と今後の見通しについて、体系的な情報を提供しています。

エグゼクティブスナップショット

概況

  • 銀行は重要な役割を果たす
  • リテールバンキング関係の拡大と成長

技術バイヤーへの提言

  • 関連銀行のマーケティングメッセージ
  • パーソナルデータの管理
  • 適正価格に対する個人情報交換
  • パートナーオファーに対する個人情報交換
  • ロイヤルティに対するAIとロボティクスの影響

参考資料

  • 関連調査
  • 要約
目次
Product Code: US44309219

This IDC Perspective discusses IDC's 2019 U.S. Consumer Banking Channel Preference Survey conducted among 2,504 U.S. residents who are 18+ and have an active checking account. The way financial institutions interact with their customers during their financial journey continues to evolve as new technology becomes available. Experiences are being shaped by influences from other industries and customer experiences from leading technology companies as we continue to accelerate innovation. Some of these enhancements have benefited the customer directly, while others have provided much needed operational improvements for banks and credit unions.

According to Marc DeCastro, research director at IDC Financial Insights, "The feelings of the customer around privacy, marketing, expanded relationships, and artificial intelligence are creating a journey that is no longer linear, but rather bounces around as quickly as their financial needs change. Solutions need to be flexible enough to be customized to individual needs while allowing the bank to remain on track with their strategic initiatives. Fortunately, the technology is available to assist with providing the right mix of personalization and automation and apply that according to the customer's financial needs to help grow relationships."

Executive Snapshot

Situation Overview

  • Banks Serving a Vital Role
  • Expanding and Growing Retail Banking Relationship

Advice for the Technology Buyer

  • Relevant Bank Marketing Messages
  • Control of Personal Data
  • Personal Information Exchange for Better Pricing
  • Personal Information Exchange for Partner Offers
  • Impact of Artificial Intelligence and Robotics on Loyalty

Learn More

  • Related Research
  • Synopsis
Back to Top