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リテールバンキングにおけるIoTの状況:投資の優先事項は、モニタリング、マーケティング、ウェアラブル、オムニエクスペリエンス

The State of IoT on Retail Banking: Monitoring, Marketing, Wearables, and Omni-Experience Are Key Investment Priorities

発行 IDC 商品コード 830871
出版日 ページ情報 英文 13 Pages
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リテールバンキングにおけるIoTの状況:投資の優先事項は、モニタリング、マーケティング、ウェアラブル、オムニエクスペリエンス The State of IoT on Retail Banking: Monitoring, Marketing, Wearables, and Omni-Experience Are Key Investment Priorities
出版日: 2019年04月22日 ページ情報: 英文 13 Pages
概要

当レポートでは、北米のリテールバンキングにおけるIoTの状況について調査分析し、投資の優先事項、展開のレベル、詳細について、体系的な情報を提供しています。

エグゼクティブスナップショット

概況

技術バイヤーへの提言

  • モニタリング向けIoT
  • ターゲットマーケティング向けIoT
  • ウェアラブル・センサーソリューション向けIoT
  • オムニエクペリエンス向けIoT

参考資料

  • 関連調査
  • 要約
目次
Product Code: US44310019

This IDC Perspective discusses the results from IDC's Quantitative Research Group that had conducted its Global Internet of Things (IoT) Decision Maker Survey in October 2018 to understand the current adoption trends of IoT and the outlook of multiple industries across the globe regarding this technology. For this document, we looked exclusively at the results of this survey from the participating North American banks. In total, 68 bank executives were surveyed: 29 were from the larger North American banks with more than 5,000 employees, and 39 were from midtier and community banks. We broke down the results into four major investment priorities, tracked the level of deployment, and provided the details of those findings in this document."We have reached the starting point where the culmination of legacy, existing, and emerging technology can be used to create a unique and relevant experience for each customer at scale," according to Marc DeCastro, research director at IDC Financial Insights. "As the industry continues to find the right use cases to resonate with the customer, investments will need to be made by banks and credit unions of all sizes to find what works for them. Not all use cases will be successful, and with finite budgets, identifying those that work for the financial institution will rest on line of business and IT working closely with senior management and product managers to choose wisely."

Executive Snapshot

Situation Overview

Advice for the Technology Buyer

  • Using IoT for Monitoring
    • Monitoring: Use Cases and Results
    • Monitoring: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Targeted Marketing Offers
    • Targeted Marketing Offers: Use Cases and Results
    • Targeted Marketing Offers: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Wearables and Sensor Solutions
    • Wearables and Sensors: Use Cases and Results
    • Wearables and Sensors: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Omni-Experience
    • Omni-Experience: Use Cases and Results
    • Omni-Experience: Large Banks Readiness Versus Midtier and Community Banks

Learn More

  • Related Research
  • Synopsis
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