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IDC FutureScape:ホスピタリティ・ダイニング・旅行の世界市場の予測 (2020年)

IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2020 Predictions

発行 IDC 商品コード 574561
出版日 ページ情報 英文 16 Pages
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IDC FutureScape:ホスピタリティ・ダイニング・旅行の世界市場の予測 (2020年) IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2020 Predictions
出版日: 2019年10月31日 ページ情報: 英文 16 Pages
概要

当レポートでは、IDCによるホスピタリティ・ダイニング・旅行の10大予測について、体系的な情報を提供しています。

IDC FutureScape値

エグゼクティブサマリー

IDC FutureScapeの予測

  • 外部の促進要因のサマリー
  • 予測:技術バイヤーへの影響
    • 予測1:2023年までに、ホスピタリティ組織の20%が、破壊的なイノベーションを擁護するリーダーシップで完全な文化的変化を受け入れ、成長の次の段階へ進む投資を促進する
    • 予測2:2021年までに、主要なダイニングブランドの60%が、同意ベースのアプローチを使用して、コンテキスト化された顧客エンゲージメントと自動化された対話の価値を最大化し、頻度を20%増加させる
    • 予測3:2024年までに、ホスピタリティ組織の50%が、AI対応ソフトウェアソリューションを実装し、そのうち20%だけが、AIの全機能を活用するサービスの差別化に成功する
    • 予測4:2023年までに、ホテルオペレーター向けの新しいオンプレミスのデジタルサービスが、その他のサービスプロバイダーとのパートナーシップによって、収益が10%増加する
    • 予測5:2023年までに、ホスピタリティ・ダイニング企業の90%が、一時的な労働力をデジタルサービスに頼み、顧客満足度を10%向上させ、賃金を10%削減させる
    • 予測6:2023年までに、大手のホスピタリティ・ダイニング・旅行会社の35%が、顧客訪問の頻度と満足度を向上させるために、小売業者と提携サービスを結ぶ
    • 予測7:2020年までに、ホテルブランドの50%以上が、少なくとも1つの共同イノベーションプログラムを立ち上げる
    • 予測8:2025年までに、5Gが革新的なIoTユースケースを可能にし、ホスピタリティ組織はIT予算の25%を接続デバイスと接続管理ソリューションの展開に割り当てる
    • 予測9:2020年までに、主要なホスピタリティブランドの30%が、顧客が使用する音声起動型デジタルアシスタントを活用し、カスタマーエクスペリエンス基準を少なくとも10%増加させる
    • 予測10:2023年までに、セルフサービス技術戦略をDXにリンクしたホスピタリティ組織の25%が、純利益が10%増加し、顧客ロイヤルティが15%増加する

技術バイヤーへの提言

外部の促進要因:詳細

参考資料

  • 関連調査
目次
Product Code: US45587819

This IDC study explores how hospitality, dining, and travel organizations are responding to the drivers of business and offers guidance on actions to consider. Hospitality organizations, in the new digital era, are responding to a wide range of political, economic, social, cultural, technological, legal, and experiential forces with new business and technology investment strategies. Increasing market pressures, sweeping regulations, and changes in consumer expectations for experiential hospitality call for the industry to act in innovative ways that meet rising expectations, improve outcomes, and deliver value. Consistent themes emerge in how hospitality, dining, and travel organizations are addressing improving business outcomes amid all this transformation, as follows:The industry is digitally transforming, by realigning business strategies, business processes, and technology investments to improve productivity and consumer experience.Investments include new cloud-based platform foundations for financial, asset and people/workforce management, net in-room and on-property digital experiences, and improved reservations systems.Artificial intelligence (AI) is woven throughout, as it improves personalization from a consumer experience perspective and execution from a workplace perspective."Hospitality organizations are playing catch-up - but are doing so at an accelerating pace as the need for digital transformation has become clear. The IDC 2020 worldwide hospitality industry predictions provide a glimpse into how hospitality, dining, and travel organizations will be investing over the next five years to attract and maintain customer loyalty by improving convenience, service, and value in the new digital era," says Leslie Hand, IDC GVP, Retail Insights. "Some of the hot topics covered are privacy, the gig economy, and voice-enabled engagement."

IDC FutureScape Figure

Executive Summary

IDC FutureScape Predictions

  • Summary of External Drivers
  • Predictions: Impact on Technology Buyers
    • Prediction 1: By 2023, 20% of Hospitality Organizations Will Embrace a Complete Cultural Shift with Leadership Championing Disruptive Innovation, Driving Investment That Launches the Next Stage of Growth
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 2: By 2021, 60% of Major Dining Brands Will Use Consent-Based Approaches to Maximize the Value of Contextualized Customer Engagement and Automated Conversations, Driving a 20% Increase in Frequency
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 3: By 2024, 50% of Hospitality Organizations Overall Will Implement AI-Enabled Software Solutions and Only 20% of Those Will Successfully Differentiate Services by Leveraging the Full Capabilities of AI
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 4: By 2023, New On-Premises Digital Services for Hotel Operators Will Drive a 10% Increase in Revenue Through Partnerships with Other Service Providers
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 5: By 2023, 90% of Hospitality and Dining Enterprises Will Enlist Temporary Workforces Through Digital Services, Improving Customer Satisfaction by 10% While Reducing Salary Expenses by 10%
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 6: By 2023, 35% of Large Hospitality, Dining, and Travel Companies Will Have Partnered with Retailers for Collaborative Services to Increase Customer Visit Frequency and Satisfaction
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 7: By 2020, More than 50% of Hotel Brands Will Have Launched at Least One Co-Innovation Program and 15% Will Start to Generate Revenue by Selling Tech IP
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 8: By 2025, 5G Will Have Enabled Innovative IoT Use Cases, Resulting in Hospitality Organizations Allocating 25% of Their IT Budgets to Deploying Connected Devices and Connectivity Management Solutions
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 9: By 2020, 30% of Major Hospitality Brands Will Be Leveraging Voice-Activated Digital Assistants for Customers' Use, Increasing Customer Experience Metrics by at Least 10%
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 10: By 2023, the 25% of Hospitality Organizations That Have Linked Self-Service Technology Strategy to DX Will See a 10% Increase in Net Margin and a 15% Increase in Customer Loyalty
      • Associated Drivers
      • IT Impact
      • Guidance

Advice for Technology Buyers

External Drivers: Detail

  • Accelerated Disruption: Navigating Business Challenges as Volatility Intensifies
  • The Platform Economy: Competing at Hyperscale
  • Sense, Compute, Act: Maximizing Data Value
  • Crisis of Digital Trust: Escalating Threats Mandate Strategic Responses
  • Intelligence Everywhere: AI's Opportunity and Implications
  • Rising Customer Expectations: More Convenience, Customization, and Control
  • The Future of Work: Agile, Augmented, Borderless, and Reconfigurable

Learn More

  • Related Research
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