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IDC PlanScape:小売ブランド製品のイノベーションとPLMプラットフォーム

IDC PlanScape: Retail Brand Product Innovation and PLM Platforms

発行 IDC 商品コード 352245
出版日 ページ情報 英文 22 Pages
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IDC PlanScape:小売ブランド製品のイノベーションとPLMプラットフォーム IDC PlanScape: Retail Brand Product Innovation and PLM Platforms
出版日: 2016年02月12日 ページ情報: 英文 22 Pages
概要

当レポートでは、小売ブランド企業による製品開発プロセスの価値と生産性の向上について取り上げ、小売ブランド製品のイノベーションと製品ライフサイクル管理 (PLM) プラットフォームに焦点を当てて、体系的な情報を提供しています。

IDC PlanScape値

エグゼクティブサマリー

小売ブランド製品のイノベーションとPLMプラットフォームが重要な理由

  • 理由:混乱をもたらし、活力と安定性のバランスを取る

小売ブランド製品のイノベーションとPLMプラットフォームとは

  • 製品イノベーションとPLMプラットフォーム

主なステークホルダーは

  • 製品イノベーションプラットフォーム固有の価値

小売ブランド製品のイノベーションとPLMプラットフォームを組織が活用する方法

主な提言

関連調査

目次
Product Code: US40840515

This IDC PlanScape describes how retail brand companies can advance the value and productivity of product development processes. We present a framework for product innovation and seizing more value through digital transformation and broader innovation efforts. Application areas included in the framework are design, product life-cycle management (PLM), product portfolio management, materials and finished product sourcing, visual and collaborative assortment, requirements, and marketing asset management. The 3rd Platform (social, mobile, cloud, and analytics) and 3D visualization underpinnings enable multiple parties to simultaneously view detailed and visually supported information about products, designs, demand plans, and the development processes globally.According to Leslie Hand, vice president of IDC Retail Insights, "Companies today must digitally transform, remodeling strategy, culture and engagement fit for physically-digitally converged business. When retail brands leverage design thinking and configurable, collaborative, and visual tools built around a digital PLM core, they can innovate faster and improve product performance success rates. Tying together all enterprise applications, data, and tools used to design, develop, specify, source, manufacture, and service products in one system with a central digital PLM core improves digital asset management and re-use, enables parallel processing, and closes the loop between design, product development, sourcing and operations." Hand claims, "Perhaps the biggest benefit of a product innovation platform is that the development of products, the lifeblood of a corporate brands, can be tied to strategic business goals and multiple product, sales, and marketing efforts."

IDC PlanScape Figure

Executive Summary

Why Are Retail Brand Product Innovation and PLM Platforms Important?

  • Why? - Driving Disruption and Balancing Vitality and Stability

What Are Retail Brand Product Innovation and PLM Platforms?

    • The Product Innovation and PLM Platform

Who Are the Key Stakeholders?

  • Unique Value from the Product Innovation Platform

How Can My Organization Take Advantage of Retail Brand Product Innovation and PLM Platforms?

Essential Guidance

  • Actions to Consider
      • Near to medium term (0-24 months):
      • Long term: 24 - 36 months:

Related Research

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