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市場調査レポート

世界のソーシャルビジネス動向:2016年の予測

IDC FutureScape: Worldwide Social Business 2016 Predictions

発行 IDC 商品コード 345098
出版日 ページ情報 英文 14 Pages
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世界のソーシャルビジネス動向:2016年の予測 IDC FutureScape: Worldwide Social Business 2016 Predictions
出版日: 2015年11月02日 ページ情報: 英文 14 Pages
概要

デジタル、およびソーシャル転換を総合的に見据えるための顧客エクスペリエンスと労働力、商業、ビジネスネットワーク、そしてイノベーションをつなげる能力は、ビジネスの差別化要素を見出す中心地にあります。

当レポートでは、10大予測に基づく2016年のソーシャルビジネスの展望や、その後24か月の予測などについて取り上げています。

IDCの見解

本調査について

概況

  • 主な活性因子のサマリー
  • IDC FutureScapeの予測
    • 予測1:2017年までに、企業の3割が個別のタスクを支援する自動アシスタントや支援技術のツールを使用する
    • 予測2:2020年までに、企業の5割が経営幹部にビジネスメトリクスを届けるための一貫した測定可能な顧客エクスペリエンス戦略を持つ
    • 予測3:2017年までに、大企業の3割がビジネスモデル分断の影響を受け、大幅な経営変更を迫られる
    • 予測4:2020年までに、すべての購入活動の3割はオンラインコミュニティを通じて行われるようになる
    • 予測5:2017年までに、5社中2社従業員のツールの嗜好を支援するためには労働力最適化イニシアティブに投資する
    • 予測6:2017年までに、企業の4割が積極的に従業員の取り組みを測定し顧客満足度を改善するために従業員に対してソーシャルでの意見を聞く
    • 予測7:2018年までに、企業の15%が組織的な所属に関係なく適時のプロジェクト人材派遣モデルを実施する
    • 予測8:2018年末までに、サポート交流の65%がデジタル化し、ソーシャル/コミュニティサポートは分離した機能ではなくなる
    • 予測9:2016年末までに、企業の半数がコミュニティの積極的な管理をおこない、コミュニティにおける顧客の擁護に力を入れる
    • 予測10:2018年までに、ビジネスの2割は効果的なリソース管理のためにビジネスネットワークに依存するようになる

主な提言

主な活性因子

参考資料

目次
Product Code: 259909

This IDC study presents IDC's social business outlook for 2016 and the planning horizon 24 months beyond through the lens of the top 10 predictions. These predictions make up the framework for the planning and execution of technology-related initiatives of the IT and line-of-business (LOB) decision makers and influencers in the year ahead."The ability to link customer experience, workforce, commerce, business networks, and innovation together in order to deliver a holistic view of digital and social transformation is at the epicenter of where businesses will find differentiation," says Vanessa Thompson, research vice president, Communities and Collaboration. "Technology is at the core of the linkages that need to be made, but it is far from simply implementing some new software/hardware, automating processes, and learning a new workflow."

IDC FutureScape Figure

IDC Opinion

In This Study

Situation Overview

  • Summary of Key Drivers
  • IDC FutureScape Predictions
    • Prediction 1: By 2017, 30% of Organizations Will Be Using Tools That Offer Automated Assistance or Assistive Technology to Support Ad Hoc Tasks
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 2: By 2020, 50% of Companies Will Have Consistent and Measurable Customer Experience Strategies in Place to Deliver Business Metrics to Senior Management
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 3: By 2017, 30% of Large Enterprise Organizations Will Be Impacted by Business Model Disruption and Will Be Forced to Make Significant Operational Changes
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 4: By 2020, 30% of All Purchases Will Be Made Through an Online Community
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 5: By 2017, Two out of Five Companies Will Invest in Workforce Optimization Initiatives to Support Employee Tool Preferences
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 6: By 2017, 40% of Companies Will Be Actively "Listening" to Their Employees on Social to Gauge Engagement and Improve Customer Satisfaction
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 7: By 2018, 15% of Organizations Will Go to Just-In-Time Project Staffing Models Tapping Talent Wherever It Is Regardless of Organizational Affiliation
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 8: By the End of 2018, 65% of Support Interactions Will Be Digital and Social/Community Support Will Not Be Called Out as a Separate Function
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 9: By the End of 2016, 50% of Companies Will Have Active Management of Communities and a Focus on Customer Advocacy in the Community
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 10: By 2018, 20% of Businesses Will Rely on Business Networks for Effective Resource Management
      • Associated Drivers
      • IT Impact
      • Guidance

Essential Guidance

Key Drivers

  • Perpetually Connected Consumers Require a Heightened Level of Interaction and Have Increasingly Accelerated Response Expectations
  • The Sense-and-Respond Business Model Leads to a Data-Driven Decision Process, But Data Is only a Part of the Solution
  • Information Is a New Currency in This New Age, But "Big" Isn't the Point
  • Every Employee Is now a Connected "Information Worker"
  • Need to Intelligently Connect People and Other Support Technologies Such as Cognitive Systems and AI to Help Make Decisions
  • Broad "Platform" Changes Are Very Disruptive - There Are Fundamental Changes at Play
  • Business Model Innovation Is/Can Be More Disruptive than Product/Service Innovation
  • Talent Quest: High Demand for Next-Generation Business/IT Skills - Scarce Supply
  • Connected Well-Being: Convergence of Mobile, Social, and Sensors
  • Shifting Gears: The Slowing Pace of IT Productivity

Learn More

  • Related Research
  • Synopsis
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