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市場調査レポート

サイネージ市場は2年以内にデジタルへ移行

Survey Analysis Shows Notable Transition to Digital in the Signage Market Within Two Years

発行 IDC 商品コード 330522
出版日 ページ情報 英文 44 Pages
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サイネージ市場は2年以内にデジタルへ移行 Survey Analysis Shows Notable Transition to Digital in the Signage Market Within Two Years
出版日: 2015年05月11日 ページ情報: 英文 44 Pages
概要

当レポートでは、IDCによるデジタルサイネージ (電子看板) に関する調査の結果に基づき、ユーザー比率、非ユーザーの関心度、ユーザーの満足度、デジタルサイネージの将来性、重要性、チャネル選好などについて検証して、体系的な情報を提供しています。

IDCの見解

調査概要

  • 調査手法

概況

  • デジタルサインを利用している企業の比率
  • 非ユーザーによるデジタルサイネージへの関心
  • 現在のユーザーによるデジタルサインへの満足度
  • デジタルサインの現在・将来の構成
  • デジタルサイネージの特徴における重要性
  • デジタルサイネージのチャネル選好

将来の展望

主な提言

  • バイヤー向け
  • 現在・将来のデジタルサイネージプロバイダー向け

参考資料

  • 関連調査
  • 要約

図表

目次
Product Code: 255822

This IDC study analyzes survey responses on digital signage. The following questions were addressed:

  • The percentage of companies with digital signs
  • If not a current user, the level of interest in acquiring digital signs
  • If a current user, the level of satisfaction with the current digital signs
  • Current and future mix of digital signs at the company
  • Feature importance ratings (users and nonusers)
  • Channel preferences to acquire digital signs (users and nonusers)

"This survey study indicates that the signage market is readying for a transformative change. Current digital sign implementations are demonstrating a significant value proposition by enabling content that is changeable and interactive for its target audience. This new level of communication is an effective broadcast medium that will grow in usage over the coming years," said Keith Kmetz, vice president of IDC's Imaging, Printing and Document Solutions research.

Table of Contents

IDC Opinion

In This Study

  • Methodology

Situation Overview

  • The Percentage of Companies with Digital Signs
  • Nonuser Interest in Digital Signage
  • Current Users' Level of Satisfaction with Their Digital Signs
  • Current and Expected Mix of Digital Signs
  • Digital Signage Feature Importance Ratings
  • Digital Signage Channel Preferences

Future Outlook

Essential Guidance

  • For Buyers
  • For Current and Future Digital Signage Providers

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Companies with Digital Signage by Company Size, Industry, and Usage (% of Respondents)
  • Table: Level of Interest in Having Digital Signage from Current Nonusers by Company Size, Industry, and Usage (% of Respondents)
  • Table: Level of Digital Signage Satisfaction from Current Users by Company Size, Industry, and Usage (% of Respondents)
  • Table: Current and Expected Mix of Digital Signage by Company Size, Industry, and Usage (Mean %)
  • Table: Current Digital Signage Penetration by Company Size, Industry, and Usage (% of Respondents)
  • Table: Expected Digital Signage Penetration by Company Size, Industry, and Usage (% of Respondents)
  • Table: Digital Signage Feature Importance Ratings by Company Size, Industry, and Usage (Mean Rating)
  • Table: Respondents Saying Feature Is Important by Company Size, Industry, and Usage (% of Respondents)
  • Table: Respondents Saying Feature Is Not Important by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Display Quality by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Display Size by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Energy Use by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Display Cost by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Ease of Use by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Provider's Level of Industry Expertise by Company Size, Industry, and Usage (% of Respondents)
  • Table: Importance of Digital Signage Supplier Level of Maintenance/Support by Company Size, Industry, and Usage (% of Respondents)
  • Table: Digital Signage Channel Preferences by Company Size, Industry, and Usage (% of Respondents)

List of Figures

  • Figure: Companies with Digital Signage by Company Size and Industry
  • Figure: Level of Interest in Having Digital Signage from Current Nonusers by Company Size and Industry
  • Figure: Level of Digital Signage Satisfaction from Current Users by Company Size and Industry
  • Figure: Current and Future Digital Signage Penetration by Company Size and Industry
  • Figure: Digital Signage Feature Importance Ratings by Company Size and Industry
  • Figure: Digital Signage Channel Preferences by Company Size and Industry
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