Philippines ICT 2014 Top 10 Predictions
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Toward the end of every year, IDC analysts come together to review the current year and discuss the emerging technologies and market changes that will impact and drive the future of the ICT market. One of the outcomes of this process is a shortlist of our top 10 predictions for the coming year. This list, discussed in this study, includes factors that we believe will have the biggest commercial impact on the ICT market in the Philippines in 2014.
Jubert Alberto, research manager, IDC Philippines, explains that the so-called "changing of the guards" has deeply transformed IT spending habits in the country. "The younger segment of the population makes up the new workforce. These individuals are the driving force behind the heavy traffic in the social networking sites and are what can be considered as multitasker extraordinaire. They have the utmost need to be connected, updated, informed, and entertained. In most cases, they also have lower number of dependents. All these characteristics point to stronger demand for anything mobile, whether devices, services or applications."