市場調査レポート

西欧のCRMアプリケーション市場の予測

Western Europe CRM Applications 2014-2018 Forecast

発行 IDC 商品コード 242862
出版日 ページ情報 英文 35 Pages
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西欧のCRMアプリケーション市場の予測 Western Europe CRM Applications 2014-2018 Forecast
出版日: 2014年06月19日 ページ情報: 英文 35 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、西欧のCRM(顧客関係管理)アプリケーション市場の過去における構造と市場規模を調査すると共に、将来の市場動向を予測し、その結果を機能市場(計4種類)・企業規模・導入モデル(SaaS/専用パッケージ)・国別に整理しています。

IDCの見解

当レポートについて

概況

  • CRMアプリケーション市場

将来の展望

  • 欧州のエンドユーザーにおけるCRM支出の動向
  • 地域別予測と前提条件
    • 機能別
    • 企業規模別
    • 設置モデル別
  • 国別予測と前提条件
    • CRM支出の調査情報
    • 機能別
  • 市場状況

IDCの提言

参考資料

  • 関連調査
  • 調査手法
  • Synopsis
目次
Product Code: LC07W

This IDC study analyzes and sizes the Western European CRM applications market for 2011-2013 and includes a forecast for 2014-2018. It segments the CRM applications market by functional market (four functional markets), company size (1-99, 100-499, 500-999, 1,000+ full-time employees, government, and education), deployment model (SaaS and on-premises), and country.

"The CRM market dynamics have changed. Managing opportunities, ensuring information sharing, adherence to sales and customer service policies, and other behind-the-scenes issues remain important, but the main focus has shifted to how customers experience doing business with providers. This shift is happening because customer interaction itself is becoming increasingly digital, and thus traceable and manageable via software. As a consequence, software for marketing management, ecommerce, customer self-service, social network experiences, and mobile experiences have taken the top positions in terms of growth," said Bo Lykkegaard, research director, IDC European Enterprise Applications.

Table of Contents

IDC Opinion

In This Study

  • Methodology
  • Definition of CRM Applications

Situation Overview

  • The CRM Applications Market in 2013

Future Outlook

  • End-User Spending Indications in Europe
  • Regional Forecast and Assumptions
    • Forecast by Functional Market
    • Forecast by Company Size
    • Forecast by Deployment Model
  • Country-Level Forecast and Assumptions
    • Survey Information on CRM Spend by Country
    • Country Forecasts by Functional Market
  • Market Context

Essential Guidance

  • Vendor Advice
  • End-User Advice

Learn More

  • Related Research
  • Methodology
    • Forecast Information Sources
    • Forecasting Process
    • Company-Level Data Collection
    • Exchange Rates
  • Synopsis

List of Tables

  • Table: Western Europe CRM Applications License, Maintenance, and Subscription Revenue, 2011-2013 (Current $M/2H13 Constant $M)
  • Table: Top 3 Forecast Assumptions for the Western European CRM Applications Market, 2014-2018
  • Table: Key Forecast Assumptions for the Western European CRM Applications Market, 2014-2018
  • Table: Western Europe CRM Applications License, Maintenance, and Subscription Revenue by Market, 2011-2018 (2H13 Constant $M)
  • Table: Western Europe CRM Applications License, Maintenance, and Subscription Revenue by Company Size, 2011-2018 (2H13 Constant $M)
  • Table: Western Europe CRM Applications License, Maintenance, and Subscription Revenue by Deployment Model, 2011-2018 (2H13 Constant $M)
  • Table: Key Forecast Assumptions for the Western European CRM Applications Market by Country, 2014-2018
  • Table: Western Europe CRM Applications Forecast by Country, 2012-2018 (2H13 Constant $M)
  • Table: Western Europe Sales Applications Forecast by Country, 2012-2018 (2H13 Constant $M)
  • Table: Western Europe Marketing Applications Forecast by Country, 2012-2018 (2H13 Constant $M)
  • Table: Western Europe Customer Service Applications Forecast by Country, 2012-2018 (2H13 Constant $M)
  • Table: Western Europe Contact Center Applications Forecast by Country, 2012-2018 (2H13 Constant $M)
  • Table: Western Europe CRM Applications, 2013-2018: Comparison of May 2013 (2H12 Constant $M) and June 2014 (2H13 Constant $M) Forecasts
  • Table: Key Exchange Rate Information

List of Figures

  • Figure: Western Europe CRM Applications License, Maintenance, and Subscription Revenue, 2011-2013 (Current $B/2H13 Constant $B)
  • Figure: Average Spending Change Indication by Software Category, 2011-2014
  • Figure: Average Spending Change Indication, CRM Applications by Company Size, 2013-2014
  • Figure: Western Europe CRM Applications License, Maintenance, and Subscription Revenue, 2012-2018 (Constant 2H13 $B)
  • Figure: Western Europe CRM Applications License, Maintenance, and Subscription Revenue by Market, 2013
  • Figure: Western Europe CRM Applications License, Maintenance, and Subscription Revenue by Size Band, 2013
  • Figure: Western Europe CRM Applications License, Maintenance, and Subscription Revenue by Deployment Model, 2013
  • Figure: Average Spending Change Indication, CRM Applications by Country, 2011-2014
  • Figure: Western Europe CRM Applications CAGR by Country, 2013-2018
  • Figure: Western Europe CRM Applications Share by Country, 2013 and 2018
  • Figure: Western Europe CRM Applications, 2013-2018: Comparison of May 2013 and June 2014 Forecasts
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