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市場調査レポート

中国におけるゲーム市場の分析と予測

China Gaming Market 2015-2019 Forecast and Analysis

発行 IDC 商品コード 224144
出版日 ページ情報 英文 120 Pages
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中国におけるゲーム市場の分析と予測 China Gaming Market 2015-2019 Forecast and Analysis
出版日: 2015年09月03日 ページ情報: 英文 120 Pages
概要

中国のゲーム市場(オンラインPCゲーム、シングルプレーヤーPCゲーム、モバイルゲーム)は、2014年に前年比で37.6%増の1,144億8,000万人民元に達しました。その内訳は、クライアントベース・オンラインゲームが53%、ブラウザゲームが17.7%、モバイルゲームが24.0%、ソーシャルゲームが5.1%、残りのわずか0.04%がシングルユーザーゲームとなっています。この市場は、2015年から2019年にかけて、15.4%のCAGRで拡大することが予測されています。

当レポートでは、中国のゲーム産業について分析し、最新の産業構造・動向や、オンラインゲーム産業の構造・動向、各部門の概況、主要企業の市場シェアとプロファイル、オンラインゲームのオープン・プラットフォーム、モバイルゲーム市場、中国のゲームプレーヤーの動向などを調査しています。

IDCの見解

本調査について

  • 調査手法

概況

  • 中国のゲーム産業の概要
    • オンラインゲーム業界の関連産業への貢献
  • 中国のゲーム産業の構造
  • 中国のオンラインゲーム産業の分析
    • オンラインゲーム産業発展の概要
    • オンラインゲーム市場の発展状況
    • 産業の発展要因と発展阻害要因
    • オンラインゲーム市場の発展動向
  • 中国の自国開発オンラインゲーム市場の分析
    • 市場の特徴と発展動向
    • 輸出市場の分析
  • 中国のセグメント別ゲーム市場の分析
    • クライアントベース・オンラインゲーム市場
    • ブラウザゲーム市場
    • モバイルゲーム市場
    • 家庭用ゲーム機用ゲーム市場
    • 家庭用ゲーム産業の発展状況
  • 中国のオンラインゲーム産業における主要オペレーターの競合分析
    • 主要ディベロッパーおよびオペレーターの市場シェア
    • 競合分析
  • 中国のオンラインゲームのオープンプラットフォーム
    • エコシステム
    • ケーススタディ
  • 中国のオンラインゲーム・ユーザーの分析
    • オンラインゲーム・プレーヤー数
    • 性別
    • 所得
    • 学歴

今後の展望

  • 市場予測と前提条件
  • 市場の背景

主な提言

  • 大規模オンラインゲーム・オペレーターへの提言
  • 大規模オンラインゲーム・ディベロッパーへの提言
  • 中小規模企業への提言

参考資料

  • 関連調査
  • 付録
  • 定義

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CN251012

This IDC study intensively analyzes the development of the China game industry in 2014. It describes the development status and development structure of the China game industry in 2014; with regard to the online game industry, it analyzes the background environment of industry development, industry history, industry structure, sales income, market features, driving factors, and obstructive factors of the market and market development trends. It also tackles important market segments, including independently developed online games, client online games, web games, and mobile games. This study presents the market shares of main operators in the China online game industry and analyzes in detail eight key game developers and operators and four game operation platforms and channels. In addition, this study also analyzes online game open platforms, the PC console game market, the mobile game market, and Chinese game users. This study puts forth the development forecast and outlook of the China game industry and gives conclusion and advice.

"In 2014, the actual sales income of the China game market (including PC online, PC console, and mobile) reached RMB 114.48 billion, up by 37.6% compared with RMB 83.17 billion in 2013. In 2014, the China mobile online game market maintained a high growth rate and unquestionably became a major force driving the sales income of the China mobile game market. In 2015-2019, the compound annual growth rate (CAGR) of sales income of the China game market is forecast to be 15.4%," says Zhang Yanan, research manager of IDC China Industry Research and Consulting Service Department.

Table of Contents

IDC Opinion

In This Study

  • Methodology
    • Data Collection Methods
    • Data Analysis Methods
    • Quality Control Methods

Situation Overview

  • Overview of the Development of the China Game Industry
    • The Contribution of Online Games to Related Industries
  • Development Structure of the China Game Industry
  • Analysis of the China Online Game Industry
    • Overview of the Development of the China Online Game Industry
      • Macro Development Environment for the China Online Game Industry
        • Growing Attention to the Domestic Internet Industry from China and the Rest of the World
        • Penetration Rate of Internet and Mobile Internet Has further Increased
        • Upgrade of Information Infrastructure and Hardware Brings Development Opportunities for the Game Industry
        • Intergenerational Shift and Change in Consumer Demands Make Personalized Brands and Products Successful
        • Favorable Industrial and Economic Policies Bolster the China Game Industry
        • Game Remains a Hot Investment Theme in the Capital Market
    • Status of the Development of the China Online Game Industry
      • Product
      • Research and Development and Business Operation
      • Market Competition
    • Driving Forces and Hindering Factors of the Development of the China Online Game Market
      • Driving Forces
        • Favorable Policies Support the Longstanding Prosperity of the China Game Industry
        • The Industry Chain Structure Gets Professionalized and Shows Scale of Economy
        • Emphasis on Intellectual Property Drives the Integrated Development of the Internet Industry
        • The Chinese Have Greater Capacity for Cultural Consumption
        • Financial Policies Facilitate Fundraising by Small and Micro businesses
      • Hindering Factors of the China Online Game market
        • The Game Market Becomes the Red Sea of Competition
        • Coexistence of Unregulated, Spontaneous Development and Vicious Competition
        • Heightened Competition Depresses Game Developers' Productivity and Creativity
        • Overall Technological Environment Needs Urgent Improvement
    • Development Trends of the China Online Game Market
      • The Overall Game Market and Segmented Markets Will See Inertial Growth
      • Independent Game R&D Strength Improves
      • A Substantially Higher Proportion of Enterprises Will Seek Fundraising at A-Share Market
      • Defending Rights and Interests Becomes Normalized
      • Incentive Policies and Regulatory Measures Are Gradually Put in Place
  • Analysis of China's Locally-Developed Online Game Market
    • Characteristics and Development Trend of China's Locally-Developed Online Game Market
      • Scale of China's Locally-Developed Online Game Market
    • Analysis of the Export of China's Locally-Developed Online Games
      • Export Revenue of China's Locally-Developed Online Games
      • Exported Online Game Products Locally Developed in China
      • Characteristics of Export Market of China's Locally-Developed Online Games
        • Original games expand export destinations
        • Mobile Games Impel Industry Development
        • Diverse Operating Models in Overseas Markets
        • Product Localization Has Obviously Accelerated
      • Driving Forces of the Export Market of China's Locally-Developed Online Games
        • Frequent Exchanges between Domestic and Overseas Game Firms
        • Increased Support from the Government and Stakeholders
      • Factors That Hinder the Export Market of China's Locally-Developed Online Games
        • Some Countries or Regions Set Excessive Requirements for Market Access
        • Persistent R&D Investments in Europe and the United States add pressure on the China Game Industry
        • China Firms Lack Sufficient Resources and Professional Teams to Operate Overseas Business
      • Development Trend of the Export Market of China's Locally-Developed Online Games
        • Overseas Markets Will Be Hotly Contested Markets by China Firms
        • Differentiated Product Offerings Continue To Be a Primary Strategy in Future Competition
        • Continued Increase of Proportion of Independent Operation
  • Analysis of the China Game Market Segments
    • Client-End Online Game Market
      • Sales Revenue and Forecast
        • Sales Revenue and Forecast of the China MMORPG Market
      • Development Characteristics of the China Client-End Online Game Market
        • Market Size Keeps Growing
        • Quality Products Are an Impetus of Client-End Online Game Market
        • Diversified Operations Boost Market Revenue
      • Driving Forces of the China Client-End Online Game Market
        • Spending on Client-End Online Games Is a Rigid Demand
        • Product Value Can Be Substantially Boosted by Durability and Extendibility
        • Continuous R&D Investment and Innovation in Business Operation
        • Integrated Development of the Different Segments of the Game Market
      • Factors That Hinder the China Client-End Online Game Market
        • Polarized Market Pattern
        • Tough Challenge in Retaining Market Share
        • Bottleneck in Business Model and Profitability
      • Development Trend of the China Client-End Online Game Market
        • Client-End Online Game Market Will Continue To Be Dominated by Quality Products
        • Future R&D to Center on Social Networking and Wearable device
        • Getting Access to Internet Platforms Is Vital to Lift Client-End Online Game Market's User Population
        • Transformation Is the Only Option to Sustain Business Development
    • Analysis of the China Web Game Market
      • Sales Income and Forecast
      • Development Features of the China Web Game Market
        • Steady Expansion of the Web Game Market
        • Heated Contention for Exclusive Licensing
        • Operation Resources Are Getting More Concentrated
      • Driving Factors of the Development of China Web Game Market
        • Brand Concept Optimizes Business Activities
        • Web Game R&D Extensively Applies 3D Technology
        • Platform Competition Raises the Threshold of Game Quality
      • Obstructive Factors to the Development of China Web Game Market
        • The Sustainable Development Capacity Needs To Be Improved
        • The Responsibility of Improving the Cultural Connotation of Web Games
        • Overall R&D Strength of Web Games Declines
      • Development Trends of China Web Game Market
        • Serve as a Link between Past and Future and Become an Important Development Direction
        • Developers Directly or Indirectly Involve Marketing
        • Survival of the Fittest Products Force the Industry to Upgrade
    • Analysis of the China Mobile Game Market
      • Sales Income and Forecast
      • Development Features of the China Mobile Game Market
        • The Mobile Game Industry Turns Out To Be the Greatest Power of Industrial Growth
        • It Possesses the Obvious Industrial Feature of Spontaneous Development
        • Capital Operation's Focus on Mobile Games is Rather Active
        • Overall Scale and Individual Scale of Content Provider are Expanded Rapidly
        • Team Split and R&D Resource Redistribution
        • Operation Resources Are Further Concentrated
        • Blowout of New Products Accompanied with "Sheep-Flock Effect"
      • Driving Factors to the Development of the China Mobile Game Market
        • The Mobile Game Industry Becomes a Hotspot of Newcomers
        • The Mobile Internet Information Infrastructure Construction Fuels Market Growth
        • Awareness of Technology and Excellent Products Is Enhanced
        • Industry and User Resources Render Double Support to Boost the Soft Strength of Competition
        • Brand Enterprises and Famous Products Form an Exemplary Effect
      • Obstructive Factors to the Development of the China Mobile Game Market
        • Vicious Competition Hinders Industry Progress
        • Entrepreneurial Teams Have a Low Survival Rate
        • Oversupply of Products and Lack of Excellent Products
        • Small and Medium-Sized Market Channel Providers Face Increasing Difficulty in Operation
      • Development Trends of the China Mobile Game Market
        • Maintain High Prosperity and Significantly Increase Employment Opportunities
        • The Administrative Departments Regulate Mobile Game Market
        • Expanding Markets Becomes a New Growth Pattern for Mobile Games
        • For Mobile Game R&D Advantage, Survival of the Fittest Is a Highly Probable Event
        • The Operation Model Is Gradually Becoming Platform- and Brand-Oriented
    • Analysis of the China Console Game Market
      • Sales Income and Forecast of the China Console Game Market
      • Features of the China Console Game Market Industry
      • Obstructive Factors to the Development of the China Console Game Market
      • Development Trends in the Console Game Market
    • Development Status of the China Family Game Industry
      • Analysis of Development Status of the China Family Game Market
        • The Base of Potential Users Is Enormous
        • Smart TV Booms
        • Game Consoles Release Policy Dividend and Promote the Development of the Family Game Industry
  • Competition Analysis of Major Operators in the China Online Game Industry
    • Overall Competition Condition and Market Share of Major R&D and Operation Enterprises in the China Online Game Industry
    • Competition Analysis of Major R&D and Operation Enterprises in the China Online Game Industry
      • Tencent
        • Business Structure
        • Analysis of the Game Product Line
        • Analysis of Development Strategy in 2015
      • NetEase
        • Business Structure
        • Analysis of the Game Product Line
        • Analysis of Development Strategy in 2015
      • Shanda
        • Business Structure
        • Analysis of the Game Product Line
        • Analysis of Development Strategy in 2015
      • Sohu Changyou
        • Business Structure
        • Analysis of the Game Product Line
        • Analysis of Development Strategy in 2015
      • Perfect World
        • Business Structure
        • Analysis of the Game Product Line
        • Analysis of Development Strategy in 2015
      • Giant Interactive
        • Business Structure
        • Analysis of the Online Game Product Line
        • Analysis of Development Strategy in 2015
      • CMGE
        • Business Structure
        • Analysis of the Game Product Line
        • Analysis of Development Strategy in 2015
      • iDreamSky Games
        • Business Structure
        • Analysis of the Game Product Line
        • Analysis of Development Strategy in 2015
  • Analysis of China Online Game Open Platforms
    • Ecosystem of the China Online Game Open Platform Industry
    • Case Study of China Online Game Open Platforms
      • Tencent's Open Platform
      • 360 Game's Open Platform
      • Baidu 91 Wireless
      • SnapPea
  • Analysis of Composition of China Online Game Users
    • Number
      • Number of China Game Users in Each Category
    • Gender
    • Income Structure
    • Educational Background

Future Outlook

  • Forecast and Assumptions
  • Market Context

Essential Guidance

  • Advice for Large Online Game Operators
  • Advice for Large Online Game Developers
  • Advice for Small and Medium-Sized Development Teams

Learn More

  • Related Research
  • Appendix
    • Memorabilia of the China Game Industry in 2014
    • Most Favorite Games of Chinese Game Users in 2014
      • Top 10 Most Popular Client Online Games in 2014
      • Top 10 Most Popular Web Games in 2014
      • Top 10 Most Popular Mobile Games in 2014
      • Top 10 Most Anticipated Client Online Games in 2015
      • Top 10 Most Anticipated Web Games in 2015
      • Top 10 Most Anticipated Mobile Games in 2015
      • Top 10 Online Game Companies in 2014
      • Top 10 Rising-Star Online Game Companies in 2014
  • Definitions
    • Definition of Electronic Games
    • Classification of Electronic Games
      • Definition and Classification of PC Games
      • Definition and Classification of Mobile Games
      • Definition and Classification of Games Used on Special Game Devices
      • Definition of Each Link of the Game Industry Chain
  • Synopsis

List of Tables

  • Table: Export of China Locally-Developed Online Games, 2014
  • Table: Market Shares of China Online Game Providers, 2014 (%)
  • Table: Tencent's Major Games and Their Operational Status, 2014
  • Table: NetEase's Major Games and Their Operational Status, 2014
  • Table: Shanda's Major Games and Their Operational Status, 2014
  • Table: Changyou's Major Games and Their Operational Status, 2014
  • Table: Perfect World's Major Games and Their Operational Status, 2014
  • Table: Giant's Major Games and Their Operational Status, 2014
  • Table: CMGE's Major Products and Their Operational Status, 2014
  • Table: iDreamSky's Major Games and Their Operational Status, 2014
  • Table: Distribution of Chinese Game Players by Gender, 2014 (%)
  • Table: Distribution of Chinese Game Players by Age, 2014 (%)
  • Table: Distribution of Chinese Game Players by Revenue, 2014 (%)
  • Table: Distribution of Chinese Game Players by Education Background, 2014 (%)
  • Table: Top 3 Assumptions for the China Online Game Market, 2015-2019
  • Table: Key Forecast Assumptions for the China Online Game Market, 2015-2019
  • Table: Actual Sales Revenue of the China Online Game Market, 2010-2019 (RMB 100 Million)
  • Table: Actual Sales Revenue and Growth Rate of the China Online Game Market, 2010-2019: Comparison of 2015 and 2014 Forecasts

List of Figures

  • Figure: Sales Revenue of the China Game Market, 2009-2019
  • Figure: Contribution of Online Games to Related Industries, 2015
  • Figure: Structure of the China Game Industry, 2014
  • Figure: Percentage of the China Game Market Revenue by Segment, 2014
  • Figure: Number and Growth Rate of China Internet Users, 2012-2019
  • Figure: Number and Growth Rate of China Mobile Internet Users, 2012-2019
  • Figure: Generational Shift of Consumers and Changes in Consumer Preferences Underlie the Rise of Personalized Brands and Products
  • Figure: Actual Sales Revenue of the China Locally-Developed and -Introduced PC Online Games Market in Comparison, 2005-2014
  • Figure: Actual Sales Revenue and Growth Rate of China's Independently Developed PC Online Games in Overseas Market, 2008-2014
  • Figure: Sales Revenue and Growth Rate of the China Client-End Online Games Market, 2014-2019
  • Figure: China PC Online Games Market User Number and Growth Rate, 2014-2019
  • Figure: China MMORPG Market Actual Sales Revenue and Growth Rate, 2014-2019
  • Figure: Actual Sales Revenue and Growth Rate of the China Leisure and Casual Client-End Online Game Market, 2014-2019
  • Figure: Actual Sales Revenue and Growth Rate of the China Web Page Game Market, 2014-2019
  • Figure: User Number of the China Web Page Games Market, 2014-2019
  • Figure: Actual Sales Revenue and Growth Rate of the China Mobile Games Market, 2014-2019
  • Figure: Actual Sales Revenue and Growth Rate of the China Mobile Games Market, 2014-2019
  • Figure: Actual Sales Revenue and Growth Rate of the China Mobile Online Games Market, 2014-2019
  • Figure: Actual Sales Revenue and Growth Rate of the China Mobile Console Games Market, 2014-2019
  • Figure: User Number and Growth Rate of the China Mobile Online Games Market, 2014-2019
  • Figure: China PC Single-Player Games Market Actual Sales Revenue and Growth Rate, 2014-2019
  • Figure: Tencent QQ Active Accounts and Maximum Number of Online Accounts at the Same Time, 2005-2014
  • Figure: Business Revenue and Growth Rate of Tencent Games, 2011-2014
  • Figure: Business Revenue and Growth Rate of NetEase Games, 2011-2014
  • Figure: Business Revenue and Growth Rate of Shanda Games, 2011-2014
  • Figure: Business Revenue and Growth Rate of Changyou, 2011-2014
  • Figure: Business Revenue and Growth Rate of Perfect World, 2011-2014
  • Figure: Business Revenue and Growth Rate of Giant Games, 2011-2014
  • Figure: Business Revenue and Growth Rate of CMGE, 2012-2014
  • Figure: Business Revenue and Growth Rate of iDreamSky Games, 2014
  • Figure: Open Platforms Reshape the Internet Environment, 2014
  • Figure: Actual Sales Revenue of the China Online Game Market: Comparison of 2014 and 2015 Forecasts
  • Figure: Actual Sales Revenue Growth Rate of the China Online Game Market: Comparison of 2014 and 2015 Forecasts
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