Australia Mobile Services 2014-2018 Forecast and Analysis
|出版日||ページ情報||英文 22 Pages
|オーストラリアのモバイルサービス市場:予測と分析 Australia Mobile Services 2014-2018 Forecast and Analysis|
|出版日: 2014年07月31日||ページ情報: 英文 22 Pages||
This IDC study takes a closer look into the 2013 Australian mobile market and the competitive landscape, including a glimpse into network upgrades that have been outlined as part of network road maps and strategies. This study includes a comparison of mobile revenue to mobile subscribers, as well as insights into mobile voice and mobile data revenue trends.
"Mobile data consumption continues to climb rapidly as the development in 4G LTE infrastructure and coverage progresses. Average revenue per user has normalised and is showing signs of recovery as the strong adoption in smartphones and tablets shift from traditional data platforms (SMS and MMS) to over-the-top platforms such as Skype, WhatsApp, and others; increased use of online content streaming services such as Youtube over the Internet is driving demand for higher value mobile data plans. In the long term, mobile subscriber growth in Australia is expected to remain conservatively optimistic, driven in part by the migration to 4G services and shift from fixed to mobile broadband as tablet adoption continues to rise. Although the shift to 4G services and mobile connections offer mobile service providers higher revenue opportunity compared with 3G services and fixed-line connections, mobile services revenue is expected to remain flat in the coming years, as the upside may be muted by slowing contribution from the smartphone market as the latter matures to a saturation point and competition among mobile service providers in the 4G space heats up," says Amy Cheah, senior market analyst of IDC Australia, Telecommunications.