市場調査レポート

オーストラリアのモバイルサービス市場:予測と分析

Australia Mobile Services 2014-2018 Forecast and Analysis

発行 IDC 商品コード 214980
出版日 ページ情報 英文 22 Pages
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オーストラリアのモバイルサービス市場:予測と分析 Australia Mobile Services 2014-2018 Forecast and Analysis
出版日: 2014年07月31日 ページ情報: 英文 22 Pages
概要

当レポートでは、オーストラリアにおけるモバイルサービス市場と各オペレーターについて分析し、予定されたネットワークアップグレードの状況、モバイルと固定の収益比較およびモバイル音声とモバイルデータの収益比較などをまとめており、概略以下の構成でお届けします。

IDCの見解

本調査書について

  • 調査方法

概況

  • 伸び悩む収益と契約者数
  • モバイルサービスプロバイダー最新情報
    • Telstra
      • 市場実績
      • その他の情報
    • Optus
      • 市場実績
      • その他の情報
    • Vodafone Hutchison Australia
      • 市場実績
      • その他の情報

将来の展望

  • 予測と前提条件
  • 市場の背景

主な提言

参考資料

  • 関連調査
  • 要約

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: AU245776

This IDC study takes a closer look into the 2013 Australian mobile market and the competitive landscape, including a glimpse into network upgrades that have been outlined as part of network road maps and strategies. This study includes a comparison of mobile revenue to mobile subscribers, as well as insights into mobile voice and mobile data revenue trends.

"Mobile data consumption continues to climb rapidly as the development in 4G LTE infrastructure and coverage progresses. Average revenue per user has normalised and is showing signs of recovery as the strong adoption in smartphones and tablets shift from traditional data platforms (SMS and MMS) to over-the-top platforms such as Skype, WhatsApp, and others; increased use of online content streaming services such as Youtube over the Internet is driving demand for higher value mobile data plans. In the long term, mobile subscriber growth in Australia is expected to remain conservatively optimistic, driven in part by the migration to 4G services and shift from fixed to mobile broadband as tablet adoption continues to rise. Although the shift to 4G services and mobile connections offer mobile service providers higher revenue opportunity compared with 3G services and fixed-line connections, mobile services revenue is expected to remain flat in the coming years, as the upside may be muted by slowing contribution from the smartphone market as the latter matures to a saturation point and competition among mobile service providers in the 4G space heats up," says Amy Cheah, senior market analyst of IDC Australia, Telecommunications.

Table of Contents

IDC Opinion

In This Study

  • Methodology

Situation Overview

  • Plateauing Revenue and Subscribers
  • Competitor Update
    • Telstra
    • Optus
    • Vodafone Hutchinson Australia

Future Outlook

  • Forecast and Assumptions
  • Market Context

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Top 3 Assumptions for the Australia Mobile Services Market, 2014-2018
  • Table: Key Forecast Assumptions for the Australia Mobile Services Market, 2014-2018
  • Table: Australian Mobile Service Revenue, 2010-2018: Comparison of Current Versus Prior Forecasts (A$M)
  • Table: Australian Mobile Service Subscriber 2010-2018: Comparison of Current Versus Prior Forecasts (A$M)

List of Figures

  • Figure: Australian Mobile Revenue Versus Subscriber Growth Revenue, 2010-2013
  • Figure: Australian Mobile Data Versus Voice Revenue, 2010-2013
  • Figure: Australian Mobile Services ARPU
  • Figure: Australian Mobile Contract Versus Prepaid Revenue, 2010-2013
  • Figure: Australian Mobile Contract Versus Prepaid Subscribers, 2010-2013
  • Figure: Australian Mobile Service Provider Market Share, 2013
  • Figure: Australian Mobile Service Revenue, 2010-2018: Comparison of Current Versus Prior Forecasts
  • Figure: Australian Mobile Service Subscribers 2010-2018: Comparison of Current Versus Prior Forecasts
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