市場調査レポート
商品コード
1107726
カスタマーエクスペリエンス(CX)の将来:プロフェッショナルサービスがCXに不可欠な理由Future of Customer Experience: Why Professional Services Are Critical to CX |
カスタマーエクスペリエンス(CX)の将来:プロフェッショナルサービスがCXに不可欠な理由 |
出版日: 2022年07月27日
発行: IDC
ページ情報: 英文 13 Pages
納期: 即納可能
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CXサービスのベンダーにはさまざまな形態や規模があり、適切なベンダーを見つけるには、価格だけでなく、ベンダーの能力、人材の質、企業の戦略に注目する必要があります。ビジネス環境は、現実世界の劇的な変化に対応して急速に進化しており、現状に満足している余裕はありません。
当レポートでは、プロフェッショナルサービスがCXに不可欠な理由について説明しています。
This IDC Perspective discusses why professional services are critical to customer experience (CX). Customer experience-related professional services play an important role in helping organizations position their brand and design, create, market, and sell new products and services. By providing critical advice on consumer and business dynamics, CX services vendors also help organizations navigate a world of increasingly fast-paced social, political, and economic change. "CX services vendors come in all shapes and sizes and finding the right one means looking beyond price and focusing instead on the vendor's capabilities, its people quality, and its strategy for your enterprise," says Douglas Hayward, research director, Worldwide Digital Strategy and Agency Services at IDC. "Look for a vendor that has a broad mix of services and is willing to constructively challenge you - even to the point where you start to feel uncomfortable," Hayward added. "The business environment is evolving fast in response to dramatic real-world changes, and there's no room for complacency."