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市場調査レポート

世界の石油・ガス市場調査:市場動向・バイヤーの支出・販売戦略

Global Oil and Gas Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry

発行 ICD Research 商品コード 237085
出版日 ページ情報 英文 161 Pages
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世界の石油・ガス市場調査:市場動向・バイヤーの支出・販売戦略 Global Oil and Gas Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry
出版日: 2013年06月06日 ページ情報: 英文 161 Pages
概要

当レポートでは、世界の石油・ガス市場における企業のメディア支出、マーケティング・販売戦略および業務、事業計画ついて、予測される変化を調査し、現在のマーケティング・広告予算、サプライヤー別による支出の変化予測、将来におけるサプライヤーおよびM&A活動の成長予測、地域および企業タイプ・規模別の情報を提供しており、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 世界の石油・ガス産業力学

  • 収益成長予測
    • 企業タイプ別
    • 地域別
    • 企業の粗利益別
    • シニアレベルの回答者別
    • 企業の収益成長の楽観的見通し:産業間の比較
  • 将来における事業構造の発展
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 企業の粗利益別
    • シニアレベルの回答者別
  • M&A活動の予測
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 企業の粗利益別
  • 資本支出予測
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 企業の粗利益別
  • 予測される従業員募集の変化
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 企業の粗利益別

第4章 世界の石油・ガス産業における成長の見通し

  • 新興市場における需要
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 企業の粗利益別
  • 先進諸国における成長予測
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 企業の粗利益別

第5章 世界の石油・ガス産業における脅威・機会

  • 主な事業の懸念事項
    • 企業タイプ別
    • 地域別
    • 企業の粗利益別
  • バイヤー事業を保証するための主要サプライヤーの行動
    • 地域別
    • 企業の粗利益別
    • 調達予算別
    • 購入決定権限別

第6章 世界の石油・ガス産業におけるサプライヤーの支出活動

  • 年間のマーケティング予算
    • 地域別
    • 企業の粗利益別
  • 予測されるマーケティング費の変化
    • 地域別
    • 企業の粗利益別
    • 収益成長予測
    • 産業間の比較
  • 将来の投資:メディアチャネル別
    • 地域別
    • 企業の粗利益別
  • マーケティング・販売におけるサプライヤーの将来の投資
    • 地域別
    • 企業の粗利益別

第7章 世界の石油・ガス産業におけるマーケティング・販売行動・戦略

  • サプライヤーの主なマーケティング目標
    • 地域別
    • 企業の粗利益別
  • マーケティング活動の重要な修正事項
    • 地域別
    • 企業の粗利益別
  • マーケティング代理店を選択する際の重要な成功因子
    • 地域別
    • 企業の粗利益別

第8章 付録

図表

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目次
Product Code: OG2190PR

Description

Product Synopsis

"Global Oil and Gas Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry" is a new report by ICD Research that analyzes how oil and gas industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. Additionally, this report presents comparative analysis between two years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global oil and gas industry suppliers and how spending by global oil and gas industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global oil and gas industry buyers and suppliers, and MandA activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global oil and gas industry executives. The report provides data and analysis on global oil and gas industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global oil and gas industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global oil and gas industry. The report also identifies global oil and gas industry buyers' and suppliers' future growth, MandA, and investment expectations. Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global oil and gas industry.

What is the current market landscape and what is changing?

The average size of the annual marketing budget of global oil and gas industry supplier respondents stood at US$2.5 million in 2012, a figure that increased to US$3.5 million in 2013.

What are the key drivers behind recent market changes?

In the process of choosing marketing agencies, the 'ability to target specific audience niches', 'strategic and tactical consulting', and 'flexibility in customizing services' are considered the most important factors by global oil and gas industry suppliers.

What makes this report unique and essential to read?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading oil and gas industry companies. This report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013-2014. Additionally, this report also presents comparative analysis between two years of survey results (wherever applicable). Furthermore, the report reveals the current size of oil and gas industry suppliers' marketing and advertising budgets and how expenditure by industry suppliers will change, providing an insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, this chapter also aims to identify key amendments to marketing agencies that aid business generation, respondents' criteria for marketing agency selection, and attitudes towards marketing and sales.

Key Features and Benefits

Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying the overall size of the marketing budgets of global oil and gas industry supplier companies.

Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 2013-2014.

Key Market Issues

Middle East, Brazil, India, China, and Indonesia are the important emerging markets to offer growth in2013.

'Rising competition ', 'retention or recruitment of skilled staff', 'Market uncertainty', and 'responding to pricing pressure' are the leading business concerns for the global oil and gas industry in 2013.

Oil and gas industry supplier respondents from companies operating in Asia-Pacific indicated the highest average budget of US$6.1 million in 2013.

'Social media and networking sites', 'online content sites and portals', and 'email and newsletters' are expected to have increased expenditure in 2013 as identified by 40%, 39%, and 35% of respondents, respectively.

Overall, 'business performance management solutions', 'customer intelligence and analytics' and 'competitor and market intelligence research' were identified as the marketing and sales solutions most expected to be invested in during 2013.

Key Highlights

An analysis of revenue growth expectations by senior level respondents reveals that 55% are 'more optimistic' about their company's revenue growth in 2013.

A significant percentage of upstream oil and gas company respondents highlighted capital expenditure towards 'facility expansion', 'machinery and equipment purchase', and 'new product development' would increase in 2013.

The top three priorities for global oil and gas industry upstream oil and gas companies in 2013 are 'expand in current market', 'improve operational efficiency', and 'focus on sustainability'.

A total of 66% of respondents from upstream oil and gas companies, 63% of respondents from downstream and midstream oil and gas companies, and 65% of respondents from oil and gas industry supplier companies anticipate an increase of their current workforce in 2013.

Survey results show that respondents from the global oil and gas industry identified US, Australia, Singapore, Taiwan, and Hong Kong as offering the highest growth potential among developed countries in 2013-2014.

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of survey respondents
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Executive Summary

3 Global Oil and Gas Industry Dynamics

  • 3.1 Revenue Growth Projections in the Global Oil and Gas Industry
    • 3.1.1 Revenue growth projections by company type
    • 3.1.2 Revenue growth projections by region
    • 3.1.3 Revenue growth projections by company turnover
    • 3.1.4 Revenue growth projections by senior level respondents
  • 3.2 Future Developments in Business Structure in the Global Oil and Gas Industry
    • 3.2.1 Future developments in business structure by buyers
    • 3.2.2 Future developments in business structure by suppliers
    • 3.2.3 Future developments in business structure by region
    • 3.2.4 Future developments in business structure by company turnover
    • 3.2.5 Future developments in business structure by senior level respondents
  • 3.3 Change in Company Strategies in the Global Oil and Gas Industry
    • 3.3.1 Change in leading company strategies by buyers
    • 3.3.2 Change in leading company strategies by suppliers
    • 3.3.3 Change in leading company strategies by region
    • 3.3.4 Change in leading company strategies by company turnover
  • 3.4 Merger and Acquisition Activity Projections in the Global Oil and Gas Industry
    • 3.4.1 MandA activity projections by buyers
    • 3.4.2 MandA activity projections by suppliers
    • 3.4.3 MandA activity projections by region
    • 3.4.4 MandA activity projections by company turnover
  • 3.5 Capital Expenditure Projections in the Global Oil and Gas Industry
    • 3.5.1 Projection of capital expenditure by buyers
    • 3.5.2 Projection of capital expenditure by suppliers
    • 3.5.3 Projection of capital expenditure by region
    • 3.5.4 Projection of capital expenditure by company turnover
  • 3.6 Planned Change in Staff Recruitment in the Global Oil and Gas Industry
    • 3.6.1 Planned change in staff recruitment by buyers
    • 3.6.2 Planned change in staff recruitment activity by suppliers
    • 3.6.3 Planned change in staff recruitment activity by region
    • 3.6.4 Planned change in staff recruitment activity by company turnover

4 Global Oil and Gas Industry Market Growth Outlook

  • 4.1 Global Oil and Gas Industry - Demand in Emerging Markets
    • 4.1.1 Demand in emerging markets by buyers
    • 4.1.2 Demand in emerging markets by suppliers
    • 4.1.3 Demand in emerging markets by region
    • 4.1.4 Demand in emerging markets by company turnover
  • 4.2 Global Oil and Gas Industry - Growth Projections in Developed Countries
    • 4.2.1 Growth projections in developed countries by buyers
    • 4.2.2 Growth projections in developed countries by suppliers
    • 4.2.3 Growth projections in developed countries by region
    • 4.2.4 Growth projections in developed countries by company turnover

5 Threats and Opportunities for the Global Oil and Gas Industry

  • 5.1 Global Oil and Gas Industry: Leading Business Concerns for 2013-2014
    • 5.1.1 Leading business concerns for 2013-2014 by company type
    • 5.1.2 Leading business concerns for 2013-2014 by region
    • 5.1.3 Leading business concerns by company turnover
  • 5.2 Global Oil and Gas Industry: Key Supplier Actions to Secure Buyer Business
    • 5.2.1 Actions to secure buyer business by buyer respondents
    • 5.2.2 Actions to maintain and secure buyer business by region
    • 5.2.3 Actions to maintain and secure buyer business by turnover
    • 5.2.4 Actions to maintain and secure buyer business by procurement budget

6 Global Oil and Gas Industry - Supplier Marketing Spend Activity

  • 6.1 Annual Marketing Budgets - Global Oil and Gas Industry Suppliers
    • 6.1.1 Annual marketing budgets by region - global oil and gas industry suppliers
    • 6.1.2 Annual marketing budgets by company turnover - global oil and gas industry suppliers
  • 6.2 Planned Change in Marketing Expenditure Levels - Global Oil and Gas Industry Suppliers
    • 6.2.1 Planned change in marketing expenditure by region - global oil and gas industry suppliers
    • 6.2.2 Planned change in marketing expenditure by turnover - global oil and gas industry suppliers
    • 6.2.3 Planned change in marketing expenditure by decision making authority - global oil and gas industry suppliers
    • 6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
  • 6.3 Future Investment by Media Channels - Global Oil and Gas Industry Suppliers
    • 6.3.1 Future investment by media channel by region - global oil and gas industry suppliers
    • 6.3.2 Future investment by media channel by company turnover - global oil and gas industry suppliers
  • 6.4 Global Oil and Gas Industry Suppliers' Future Investment in Marketing and Sales
    • 6.4.1 Planned investment in marketing and sales technologies by region - global oil and gas industry suppliers
    • 6.4.2 Planned investment in marketing and sales technologies by turnover - global oil and gas industry suppliers

7 Global Oil and Gas Industry - Marketing and Sales Behaviors and Strategies in 2013-2014

  • 7.1 Key Marketing Aims for 2013-2014 - Global Oil and Gas Industry Suppliers
    • 7.1.1 Key marketing aims by region - global oil and gas industry suppliers
    • 7.1.2 Key marketing aims by company turnover - global oil and gas industry suppliers
  • 7.2 Global Oil and Gas Industry - Essential Amendments to Marketing Activities in 2013-2014
    • 7.2.1 Amendments to marketing activities by region - global oil and gas industry suppliers
    • 7.2.2 Amendments to marketing activities by company turnover - global oil and gas industry suppliers
  • 7.3 Global Oil and Gas Industry - Critical Success Factors for Choosing a Marketing Agency
    • 7.3.1 Critical success factors by region - global oil and gas industry suppliers
    • 7.3.2 Critical success factors by company turnover - global oil and gas industry suppliers

8 Appendix

  • 8.1 Global Oil and Gas Industry Survey Results - Closed Questions
  • 8.2 Methodology
  • 8.3 Contact us
  • 8.4 About ICD Research
  • 8.5 Disclaimer

List of Tables

  • Table 1: Global Oil and Gas Industry Survey Respondents by Company Type, 2013
  • Table 2: Global Oil and Gas Industry Buyer Respondents by Job Role (%), 2013
  • Table 3: Global Oil and Gas Industry Buyer Respondents by Company Turnover (%), 2013
  • Table 4: Global Oil and Gas Industry Buyer Respondents by Region (%), 2013
  • Table 5: Global Oil and Gas Industry Supplier Respondents by Job Role (%), 2013
  • Table 6: Global Oil and Gas Industry Supplier Respondents by Company Turnover (%), 2013
  • Table 7: Global Oil and Gas Industry Supplier Respondents by Region (%), 2013
  • Table 8: Global Oil and Gas Industry - Revenue Growth Optimism (%), 2012-2013
  • Table 9: Global Oil and Gas Industry - Revenue Growth Optimism by Buyers (%), 2012-2013
  • Table 10: Global Oil and Gas Industry - Revenue Growth Optimism by Suppliers (%), 2012-2013
  • Table 11: Global Oil and Gas Industry - Revenue Growth Optimism by Region (%), 2013
  • Table 12: Global Oil and Gas Industry - Revenue Growth Optimism by Company Turnover (%), 2013
  • Table 13: Global Oil and Gas Industry - Revenue Growth Optimism by Senior Level Respondents (%), 2013
  • Table 14: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Buyers (%), 2013
  • Table 15: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Suppliers (%), 2013
  • Table 16: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Region (%), 2013
  • Table 17: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Turnover (%), 2013
  • Table 18: Global Oil and Gas Industry - Change in Leading Company Strategies by Buyers (%), 2013
  • Table 19: Global Oil and Gas Industry - Change in Leading Company Strategies by Suppliers (%), 2013
  • Table 20: Global Oil and Gas Industry - Change in Leading Company Strategies by Company Turnover (%), 2013
  • Table 21: MandA Activity by Buyers - Global Upstream Oil and Gas Companies (%), 2012-2013
  • Table 22: MandA Activity by Buyers - Global Downstream and Midstream Oil and Gas Companies (%), 2012-2013
  • Table 23: Global Oil and Gas Industry - MandA Activity by Suppliers (%), 2012-2013
  • Table 24: Global Oil and Gas Industry - MandA Activity by Region (%), 2013
  • Table 25: Global Oil and Gas Industry MandA Activity by Company Turnover (%), 2013
  • Table 26: Global Oil and Gas Industry - Projection of Capital Expenditure by Buyers - Global Upstream Oil and Gas Companies (%), 2013
  • Table 27: Global Oil and Gas Industry - Projection of Capital Expenditure by Buyers - Global Downstream and Midstream Oil and Gas Companies (%), 2013
  • Table 28: Global Oil and Gas Industry - Projection of Capital Expenditure by Suppliers (%), 2013
  • Table 29: Global Oil and Gas Industry - Projection of Capital Expenditure by Region (% 'increase' responses), 2013
  • Table 30: Global Oil and Gas Industry - Projection of Capital Expenditure by Company Turnover (% 'increase' responses), 2013
  • Table 31: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Buyers (%), 2013
  • Table 32: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Suppliers (%), 2013
  • Table 33: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Region (%), 2013
  • Table 34: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Company Turnover (%), 2013
  • Table 35: Global Oil and Gas Industry - Demand in Emerging Markets by Buyers - Upstream Oil and Gas Companies (%) , 2013
  • Table 36: Global Oil and Gas Industry - Demand in Emerging Markets by Buyers - Downstream and Midstream Oil and Gas Companies (%) , 2013
  • Table 37: Global Oil and Gas Industry - Demand in Emerging Markets by Suppliers (%), 2013
  • Table 38: Global Oil and Gas Industry - Demand in Emerging Markets by Region (%), 2013
  • Table 39: Global Oil and Gas Industry - Demand in Emerging Markets by Company Turnover (%), 2013
  • Table 40: Global Oil and Gas Industry - Growth Projections in Developed Countries by Buyers - Upstream Oil and Gas Companies (%), 2013
  • Table 41: Global Oil and Gas Industry - Growth Projections in Developed Countries by Buyers - Downstream and Midstream Oil and Gas Companies (%), 2013
  • Table 42: Global Oil and Gas Industry - Growth Projections in Developed Countries by Suppliers (%), 2013
  • Table 43: Global Oil and Gas Industry - Growth Projections in Developed Countries by Region (% 'increase'), 2013
  • Table 44: Global Oil and Gas Industry - Growth Projections in Developed Countries by Company Turnover (% 'increase'), 2013
  • Table 45: Global Oil and Gas Industry- Leading Business Concerns (%), 2013-2014
  • Table 46: Global Oil and Gas Industry - Leading Business Concerns by Company Type (%), 2013-2014
  • Table 47: Global Oil and Gas Industry - Leading Business Concerns by Region (%), 2013-2014
  • Table 48: Global Oil and Gas Industry - Leading Business Concerns by Company Turnover (%), 2013-2014
  • Table 49: Global Oil and Gas Industry - Securing Buyer Business: Buyer Responses (%), 2013
  • Table 50: Global Oil and Gas Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
  • Table 51: Global Oil and Gas Industry - Securing Buyer Business by Region (%), 2013
  • Table 52: Global Oil and Gas Industry - Securing Buyer Business by Turnover (%), 2013
  • Table 53: Global Oil and Gas Industry: Securing Buyer Business by Procurement Budget (%), 2013
  • Table 54: Annual Marketing Budgets - Global Oil and Gas Industry Suppliers (%), 2012-2013
  • Table 55: Annual Marketing Budgets by Region - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 56: Annual Marketing Budgets by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 57: Planned Change in Marketing Expenditure Levels - Global Oil and Gas Industry Suppliers (%), 2012-2013
  • Table 58: Global Oil and Gas Industry - Planned Change in Marketing Expenditure Levels by Region (%), 2013
  • Table 59: Global Oil and Gas Industry - Planned Change in Marketing Expenditure by Company Turnover (%), 2013
  • Table 60: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013
  • Table 61: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2013
  • Table 62: Future Investment by Media Channels - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 63: Planned Investment in Marketing and Sales Technologies - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 64: Planned Investment in Marketing and Sales Technologies by Region - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 65: Key Marketing Aims - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 66: Key Marketing Aims by Region - Global Oil and Gas Industry Suppliers (% 'very important' and 'important' responses), 2013
  • Table 67: Key Marketing Aims by Turnover - Global Oil and Gas Industry Suppliers (%'very important' and 'important' responses), 2013
  • Table 68: Amendments to Marketing Activities - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 69: Amendments to Marketing Activities by Region - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 70: Amendments to Marketing Activities by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 71: Critical Success Factors - Global Oil and Gas Industry Suppliers (%), 2012-2013
  • Table 72: Critical Success Factors by Region - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 73: Critical Success Factors by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
  • Table 74: Survey Results - Closed Questions

List of Figures

  • Figure 1: Global Oil and Gas Industry - Revenue Growth Optimism (%), 2012-2013
  • Figure 2: Global Oil and Gas Industry - Revenue Growth Optimism by Company Type (%), 2013-2014
  • Figure 3: Global Oil and Gas Industry - Revenue Growth Optimism by Region (%), 2013
  • Figure 4: Global Oil and Gas Industry - Revenue Growth Optimism by Company Turnover (%), 2013
  • Figure 5: Global Oil and Gas Industry - Revenue Growth Optimism by Senior Level Respondents (%), 2013
  • Figure 6: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Buyers (%), 2013
  • Figure 7: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Suppliers (%), 2013
  • Figure 8: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Region (%), 2013
  • Figure 9: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Turnover (%), 2013
  • Figure 10: Global Oil and Gas Industry - Key Expected Changes In Business Structure by Senior Level Respondents (%), 2013
  • Figure 11: Global Oil and Gas Industry - Change in Leading Company Strategies by Buyers (%), 2013
  • Figure 12: Global Oil and Gas Industry - Change in Leading Company Strategies by Suppliers (%), 201
  • Figure 13: Global Oil and Gas Industry - Change in Leading Company Strategies by Region (%), 2013
  • Figure 14: Global Oil and Gas Industry - Change in Leading Company Strategies by Company Turnover (%), 2013
  • Figure 15: MandA Activity Projections - Global Oil and Gas Industry (%), 2013
  • Figure 16: MandA Activity by Buyers - Global Upstream Oil and Gas Companies (%), 2012-2013
  • Figure 17: MandA Activity by Buyers - Global Downstream and Midstream Oil and Gas Companies (%), 2012-2013
  • Figure 18: Global Oil and Gas Industry - MandA Activity by Suppliers (%), 2012-2013
  • Figure 19: Global Oil and Gas Industry - MandA Activity by Region (%), 2013
  • Figure 20: Global Oil and Gas Industry MandA Activity by Company Turnover (%), 2013
  • Figure 21: Global Oil and Gas Industry - Projection of Capital Expenditure by Buyers - Global Upstream Oil and Gas Companies (%), 2013
  • Figure 22: Global Oil and Gas Industry - Projection of Capital Expenditure by Buyers - Global Downstream and Midstream Oil and Gas Companies (%), 2013
  • Figure 23: Global Oil and Gas Industry - Increase in Capital Expenditure by Oil and Gas Industry Suppliers (%), 2013
  • Figure 24: Global Oil and Gas Industry - Projection of Capital Expenditure by Region (%'increase' responses), 2013
  • Figure 25: Global Oil and Gas Industry - Projection of Capital Expenditure by Company Turnover (%'increase' responses), 2013
  • Figure 26: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Buyers (%), 2013
  • Figure 27: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Oil and Gas Industry Suppliers (%), 2013
  • Figure 28: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Region (%), 2013
  • Figure 29: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Company Turnover (%), 2013
  • Figure 30: Global Oil and Gas Industry - Top Ten Growth Regions , 2013
  • Figure 31: Global Oil and Gas Industry - Top Five Emerging Markets , 2013
  • Figure 32: Global Oil and Gas Industry - Demand in Emerging Markets by Buyers - Upstream Oil and Gas Companies (%) , 2013
  • Figure 33: Global Oil and Gas Industry - Demand in Emerging Markets by Buyers - Downstream and Midstream Oil and Gas Companies (%) , 2013
  • Figure 34: Global Oil and Gas Industry - Demand in Emerging Markets by Suppliers (%), 2013
  • Figure 35: Global Oil and Gas Industry - Demand in Emerging Markets by Region (%), 2013
  • Figure 36: Global Oil and Gas Industry - Demand in Emerging Markets by Company Turnover (%), 2013
  • Figure 37: Global Oil and Gas Industry - Top Five Developed Regions by Growth (%), 2013
  • Figure 38: Global Oil and Gas Industry - Growth Projections in Developed Countries by Buyers - Upstream Oil and Gas Companies (%), 2013
  • Figure 39: Global Oil and Gas Industry - Growth Projections in Developed Countries by Buyers - Downstream and Midstream Oil and Gas Companies (%), 2013
  • Figure 40: Global Oil and Gas Industry - Growth Projections in Developed Countries by Suppliers (%), 2013
  • Figure 41: Global Oil and Gas Industry - Growth Projections in Developed Countries by Region (% 'increase'), 2013
  • Figure 42: Global Oil and Gas Industry - Growth Projections in Developed Countries by Company Turnover (% 'increase'), 2013
  • Figure 43: Global Oil and Gas Industry - Leading Business Concerns (%), 2013-2014
  • Figure 44: Global Oil and Gas Industry: Top Five Leading Business Concerns, 2013-2014
  • Figure 45: Global Oil and Gas Industry: Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
  • Figure 46: Global Oil and Gas Industry - Securing Buyer Business by Turnover (%), 2013
  • Figure 47: Annual Marketing Budgets - Global Oil and Gas Industry Suppliers (%), 2012-2013
  • Figure 48: Annual Marketing Budgets by Region - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 49: Annual Marketing Budgets by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 50: Planned Change in Marketing Expenditure Levels - Global Oil and Gas Industry Suppliers (%), 2012-2013
  • Figure 51: Global Oil and Gas Industry - Planned Change in Marketing Expenditure Levels by Region (%), 2013
  • Figure 52: Global Oil and Gas Industry - Planned Change in Marketing Expenditure by Company Turnover (%), 2013
  • Figure 53: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013
  • Figure 54: Future Investment by Media Channels - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 55: Global Oil and Gas Industry Suppliers - Investment in Media Channels by Region (%), 2013
  • Figure 56: Global Oil and Gas Industry Suppliers - Investment in Media Channels by Turnover (%), 2013
  • Figure 57: Planned Investment in Marketing and Sales Technologies - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 58: Planned Investment in Marketing and Sales Technologies by Company Turnover - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 59: Key Marketing Aims - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 60: Key Marketing Aims by Region - Global Oil and Gas Industry Suppliers (% 'very important' and 'important' responses), 2013
  • Figure 61: Key Marketing Aims by Turnover - Global Oil and Gas Industry Suppliers (% 'very important' and 'important' responses), 2013
  • Figure 62: Amendments to Marketing Activities - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 63: Amendments to Marketing Activities by Region - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 64: Amendments to Marketing Activities by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 65: Critical Success Factors - Global Oil and Gas Industry Suppliers (%), 2013
  • Figure 66: Critical Success Factors by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
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