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市場調査レポート

世界の医療機器業界における持続可能性(2011年〜2012年):市場動向と機会、収益性と予算予測、医療機器業界における調達とマーケティング戦略

Sustainability in the Global Medical Devices Industry 2011-2012: Market Trends and Opportunities, Profitability and Budget Forecasts, Medical Devices Industry Procurement and Marketing Initiatives

発行 ICD Research 商品コード 223963
出版日 ページ情報 英文 172 Pages
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世界の医療機器業界における持続可能性(2011年〜2012年):市場動向と機会、収益性と予算予測、医療機器業界における調達とマーケティング戦略 Sustainability in the Global Medical Devices Industry 2011-2012: Market Trends and Opportunities, Profitability and Budget Forecasts, Medical Devices Industry Procurement and Marketing Initiatives
出版日: 2011年11月18日 ページ情報: 英文 172 Pages
概要

当レポートでは、世界の医療機器業界における経営幹部150名に対する聞き取り調査の結果を基に、業界における持続可能性(環境問題への配慮)に関連した取り組みについて分析し、特にグリーン購入(sustainable procurement)に関連する行動や意思決定、マーケティング部門での対応について、地域・売上高・立場(バイヤー/サプライヤー)などで検証して、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 医療機器業界における持続可能性

  • 持続可能性の認識
  • ビジネス機能における持続可能性
  • 持続可能性の主な促進要因
  • 持続可能性の主な障害
  • 主な成長市場

第4章 持続可能性の導入

  • 組織による持続可能性の前提条件
  • 持続可能性対策の導入
  • 主なエネルギー効率化対策
  • 持続可能性の効果的なモニタリング
  • 持続可能な廃棄物管理

第5章 持続可能性の財政面での影響

  • コスト削減への期待
  • 持続可能性の利益への影響
  • 持続可能性対策予算の計画変更

第6章 グリーン購入

  • サプライヤー選択の重要な要素
  • グリーン購入のガイドライン
  • サプライヤー関与の水準
  • グリーン購入への支出額
  • グリーン購入の特質
  • 持続可能な製品とサービスの調達

第7章 マーケティングのグリーン戦略

  • グリーンマーケティングの促進要因
  • 「グリーン証明書(green credentials)」のマーケティング
  • 販売促進の効果的なチャネル
  • 持続可能性における業界リーダー

第8章 付録

図表

目次
Product Code: ICDR1311

Synopsis

  • The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 150 industry executives are captured in our in-depth survey, of which 71% represent directors, C-level executives and departmental heads.
  • The geographical scope of the research is Global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report analyzes expenditure of medical devices industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
  • Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
  • In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection
  • The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
  • The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.

Summary

"Sustainability in the Global Medical Devices Industry 2011-2012: Market Trends and Opportunities, Profitability and Budget Forecasts, Medical Devices Industry Procurement and Marketing Initiatives" is a new report by ICD Research that analyzes how companies in the medical devices industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Scope

The report features the opinions of power industry respondents related to the following:

  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability.
  • Sustainable and energy efficiency measures and their impact on profitability.
  • Metrics used for the measurement of sustainability performance.
  • Procurement of sustainable materials.
  • Demand for sustainable products and services, including markets that will drive growth.
  • Changes expected in sustainability budgets and cost saving targets.
  • Methods of marketing green credentials and the use of media channels.
  • Sustainability leaders.

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
  • Uncover the business outlook, key sustainability challenges and opportunities
  • Understand the effect of sustainability on other players and competitors in the industry.
  • Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
  • Identify specific green marketing channels your competitors are using to win business.

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of survey respondents
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Executive Summary

3 Sustainability in the Medical Devices Industry

  • 3.1 Perception of sustainability
    • 3.1.1 Perception of sustainability - buyers
    • 3.1.2 Perception of sustainability - suppliers
    • 3.1.3 Perception of sustainability - region
    • 3.1.4 Perception of sustainability - turnover
  • 3.2 Sustainability in business functions
    • 3.2.1 Sustainability in business functions - buyers
    • 3.2.2 Sustainability in business functions - suppliers
    • 3.2.3 Sustainability in business functions - region
    • 3.2.4 Sustainability in business functions - turnover
  • 3.3 Key drivers of sustainability
    • 3.3.1 Key drivers of sustainability - buyers
    • 3.3.2 Key drivers of sustainability - suppliers
    • 3.3.3 Key drivers of sustainability - region
    • 3.3.4 Key drivers of sustainability - turnover
  • 3.4 Major barriers to sustainability
    • 3.4.1 Major barriers to sustainability - buyers
    • 3.4.2 Major barriers to sustainability - suppliers
    • 3.4.3 Major barriers to sustainability - region
    • 3.4.4 Major barriers to sustainability - turnover
  • 3.5 Key markets for growth
    • 3.5.1 Key markets for growth - buyers
    • 3.5.2 Key markets for growth - suppliers
    • 3.5.3 Key markets for growth - region
    • 3.5.4 Key markets for growth - turnover

4 Implementation of Sustainability

  • 4.1 Organizational prerequisites for sustainability
    • 4.1.1 Organizational prerequisites for sustainability - buyers
    • 4.1.2 Organizational prerequisites for sustainability - suppliers
    • 4.1.3 Organizational prerequisites for sustainability - region
    • 4.1.4 Organizational prerequisites for sustainability - turnover
  • 4.2 Implementation of sustainable measures
    • 4.2.1 Implementation of sustainable measures - buyers
    • 4.2.2 Implementation of sustainable measures - suppliers
    • 4.2.3 Implementation of sustainable measures - region
    • 4.2.4 Implementation of sustainable measures - turnover
  • 4.3 Key energy efficiency measures
    • 4.3.1 Key energy efficiency measures - buyers
    • 4.3.2 Key energy efficiency measures - suppliers
    • 4.3.3 Key energy efficiency measures - region
    • 4.3.4 Key energy efficiency measures - turnover
  • 4.4 Effective monitoring of sustainability
    • 4.4.1 Effective monitoring of sustainability - buyers
    • 4.4.2 Effective monitoring of sustainability - suppliers
    • 4.4.3 Effective monitoring of sustainability - region
    • 4.4.4 Effective monitoring of sustainability - turnover
  • 4.5 Sustainable waste management
    • 4.5.1 Sustainable waste management - buyers
    • 4.5.2 Sustainable waste management - suppliers
    • 4.5.3 Sustainable waste management - region
    • 4.5.4 Sustainable waste management - turnover

5 Financial Implications of Sustainability

  • 5.1 Cost-saving expectations
    • 5.1.1 Cost-saving expectations - buyers
    • 5.1.2 Cost-saving expectations - suppliers
    • 5.1.3 Cost-saving expectations - region
    • 5.1.4 Cost-saving expectations - turnover
  • 5.2 Impact of sustainability on profits
    • 5.2.1 Impact of sustainability on profits - buyers
    • 5.2.2 Impact of sustainability on profits - suppliers
    • 5.2.3 Impact of sustainability on profits - Cost-saving expectations
    • 5.2.4 Impact of sustainability on profits - region
    • 5.2.5 Impact of sustainability on profits - turnover
  • 5.3 Planned change in sustainability budgets
    • 5.3.1 Planned change in sustainability budgets - buyers
    • 5.3.2 Planned change in sustainability budgets - suppliers
    • 5.3.3 Planned change in sustainability budgets - lack of budget as a barrier
    • 5.3.4 Planned change in sustainability budgets - region
    • 5.3.5 Planned change in sustainability budgets - turnover

6 Sustainable Procurement

  • 6.1 Critical factors for supplier selection
    • 6.1.1 Critical factors for supplier selection - buyers
    • 6.1.2 Critical factors for supplier selection - senior level respondents
    • 6.1.3 Critical factors for supplier selection - region
    • 6.1.4 Critical factors for supplier selection - turnover
  • 6.2 Sustainable procurement guideline
    • 6.2.1 Sustainable procurement guidelines - buyers
    • 6.2.2 Sustainable procurement guidelines - region
    • 6.2.3 Sustainable procurement guidelines - turnover
  • 6.3 Level of supplier engagement
    • 6.3.1 Level of supplier engagement - buyers
    • 6.3.2 Level of supplier engagement - region
    • 6.3.3 Level of supplier engagement - turnover
  • 6.4 Expenditure on sustainable procurement
    • 6.4.1 Expenditure on Sustainable Procurement - buyers
    • 6.4.2 Expenditure on Sustainable Procurement - region
    • 6.4.3 Expenditure on Sustainable Procurement - turnover
  • 6.5 Attributes of green procurement
    • 6.5.1 Attributes of green procurement - buyers
    • 6.5.2 Attributes of green procurement - region
    • 6.5.3 Attributes of green procurement - turnover
  • 6.6 Procurement of sustainable products and services
    • 6.6.1 Procurement of sustainable products and services - buyers
    • 6.6.2 Procurement of sustainable products and services - region
    • 6.6.3 Procurement of sustainable products and services - turnover

7 Marketing Green Initiatives

  • 7.1 Drivers of green marketing
    • 7.1.1 Drivers of green marketing - suppliers
    • 7.1.2 Drivers of green marketing - region
    • 7.1.3 Drivers of green marketing - turnover
  • 7.2 Marketing of green credentials
    • 7.2.1 Marketing of green credentials - suppliers
    • 7.2.2 Marketing of green credentials - region
    • 7.2.3 Marketing of green credentials - turnover
  • 7.3 Effective channels of promotion
    • 7.3.1 Effective channels of promotion - suppliers
    • 7.3.2 Effective channels of promotion - region
    • 7.3.3 Effective channels of promotion - turnover
  • 7.4 Industry leaders in sustainability

8 Appendix

  • 8.1 Full survey results
  • 8.2 Methodology
  • 8.3 Contact us
  • 8.4 About ICD Research
  • 8.5 Disclaimer

List of Tables

  • Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2011
  • Table 2: Buyer Respondents: Job Role (%), 2011
  • Table 3: Buyer Respondents: Global Turnover (%), 2011
  • Table 4: Buyer Respondents: Region (%), 2011
  • Table 5: Supplier Respondents: Job Role (%), 2011
  • Table 6: Supplier Respondents: Global Turnover (%), 2011
  • Table 7: Supplier Respondents: Region (%), 2011
  • Table 8: Perception of Sustainability: Buyers (%), 2011-2012
  • Table 9: Perception of Sustainability: Suppliers (%), 2011-2012
  • Table 10: Perception of Sustainability: Region (%), 2011-2012
  • Table 11: Perception of Sustainability: Turnover (%), 2011-2012
  • Table 12: Sustainability in Business Functions: Buyers, 2011-2012
  • Table 13: Sustainability in Business Functions: Suppliers, 2011-2012
  • Table 14: Key Drivers of Sustainability: Buyers (%), 2011-2012
  • Table 15: Key Drivers of Sustainability: Suppliers (%), 2011-2012
  • Table 16: Key Drivers of Sustainability: Region (%), 2011-2012
  • Table 17: Key Drivers of Sustainability: Turnover (%), 2011-2012
  • Table 18: Major Barriers to Sustainability: Buyers (%), 2011-2012
  • Table 19: Major Barriers to Sustainability: Suppliers (%), 2011-2012
  • Table 20: Major Barriers to Sustainability: Region (%), 2011-2012
  • Table 21: Major Barriers to Sustainability: Turnover (%), 2011-2012
  • Table 22: Key Markets for Growth: Buyers (%), 2011-2012
  • Table 23: : Key Markets for Growth: Suppliers (%), 2011-2012
  • Table 24: Organizational Prerequisites for Sustainability: Buyers (%), 2011-2012
  • Table 25: Organizational Prerequisites for Sustainability: Suppliers (%), 2011-2012
  • Table 26: Organizational Prerequisites for Sustainability: Region (%), 2011-2012
  • Table 27: Organizational Prerequisites for Sustainability: Turnover (%), 2011-2012
  • Table 28: Implementation of Sustainable Measures: Buyers, 2011-2012
  • Table 29: Implementation of Sustainable Measures: Suppliers, 2011-2012
  • Table 30: Key Energy Efficiency Measures: Buyers (%), 2011-2012
  • Table 31: Key Energy Efficiency Measures: Suppliers (%), 2011-2012
  • Table 32: Effective Monitoring of Sustainability: Buyers (%), 2011-2012
  • Table 33: Effective Monitoring of Sustainability: Suppliers (%), 2011-2012
  • Table 34: Effective Monitoring of Sustainability: Region (%), 2011-2012
  • Table 35: Effective Monitoring of Sustainability: Turnover (%), 2011-2012
  • Table 36: Sustainable Waste Management: Buyers (%), 2011-2012
  • Table 37: Sustainable Waste Management: Suppliers (%), 2011-2012
  • Table 38: Cost-saving Expectations: Buyers (%), 2011-2012
  • Table 39: Cost-saving Expectations: Suppliers (%), 2011-2012
  • Table 40: Cost-saving Expectations: Region (%), 2011-2012
  • Table 41: Cost-saving Expectations: Turnover (%), 2011-2012
  • Table 42: Impact of Sustainability on Profits: Buyers (%), 2011-2012
  • Table 43: Impact of Sustainability on Profits: Suppliers (%), 2011-2012
  • Table 44: Cost-saving Expectations: Increase in profitability (%), 2011-2012
  • Table 45: Impact of Sustainability on Profits: Region (%), 2011-2012
  • Table 46: Impact of Sustainability on Profits: Turnover (%), 2011-2012
  • Table 47: Planned Change in Sustainability Budgets: Buyers (%), 2011-2012
  • Table 48: Planned Change in Sustainability Budgets: Suppliers (%), 2011-2012
  • Table 49: Planned Change in Sustainability Budgets: Lack of Budget as a Barrier (%), 2011-2012
  • Table 50: Planned Change in Sustainability Budgets: Region (%), 2011-2012
  • Table 51: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012
  • Table 52: Critical Factors for Supplier Selection: Buyers (%), 2011
  • Table 53: Sustainable Procurement Guidelines - Buyers (%), 2011
  • Table 54: Sustainable Procurement Guidelines: Region (%), 2011
  • Table 55: Sustainable Procurement Guidelines: Turnover (%), 2011
  • Table 56: Level of Supplier Engagement - Buyers (%), 2011
  • Table 57: Level of Supplier Engagement: Region (%), 2011
  • Table 58: Level of Supplier Engagement: Turnover (%), 2011
  • Table 59: Expenditure on Sustainable Procurement- Buyers (%), 2011
  • Table 60: Expenditure on Sustainable Procurement- Region (%), 2011
  • Table 61:Expenditure on Sustainable Procurement : Turnover (%), 2011
  • Table 62: Attributes of Green Procurement: Buyers (%), 2011-2012
  • Table 63: Procurement of Sustainable Products and Services: Buyers (%), 2011-2012
  • Table 64: Procurement of Sustainable Products and Services: Region (%), 2011
  • Table 65: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
  • Table 66: Drivers of Green Marketing: Suppliers (%), 2011-2012
  • Table 67: Drivers of Green Marketing: Region (%), 2011
  • Table 68: Drivers of Green Marketing: Turnover (%), 2011-2012
  • Table 69: Marketing of Green Credentials: Suppliers (%), 2011-2012
  • Table 70: Marketing of Green Credentials: Region (%), 2011
  • Table 71: Marketing of Green Credentials: Turnover (%), 2011-2012
  • Table 72: Effective Channels of Promotion: Suppliers (%), 2011-2012
  • Table 73: Effective Channels of Promotion: Region (%), 2011
  • Table 74: Effective Channels of Promotion: Turnover (%), 2011-2012
  • Table 75: Top 10 Industry Leaders in Sustainability, 2011-2012
  • Table 76: Survey Results

List of Figures

  • Figure 1: Perception of Sustainability: Buyers (%), 2011-2012
  • Figure 2: Perception of Sustainability: Suppliers (%), 2011-2012
  • Figure 3: Perception of Sustainability: Region (%), 2011-2012
  • Figure 4: Perception of Sustainability: Turnover (%), 2011-2012
  • Figure 5: Sustainability in Business Functions: Buyers, 2011-2012
  • Figure 6: Sustainability in Business Functions: Suppliers, 2011-2012
  • Figure 7: Sustainability in Business Functions: Region, 2011-2012
  • Figure 8: Sustainability in Business Functions: Turnover, 2011-2012
  • Figure 9: Key Drivers of Sustainability: Buyers vs. Suppliers (%), 2010-2012
  • Figure 10: Key Drivers of Sustainability: Buyers (%), 2011-2012
  • Figure 11: Key Drivers of Sustainability: Region (%), 2011-2012
  • Figure 12: Key Drivers of Sustainability: Turnover (%), 2011-2012
  • Figure 13: Major Barriers to Sustainability: Buyers (%), 2011-2012
  • Figure 14: Major Barriers to Sustainability: Suppliers (%), 2011-2012
  • Figure 15: Major Barriers to Sustainability: Region (%), 2011-2012
  • Figure 16: Major Barriers to Sustainability: Turnover (%), 2011-2012
  • Figure 17: Key Markets for Growth, 2011-2012
  • Figure 18: Key Markets for Growth: Buyers (%), 2011-2012
  • Figure 19: Key Markets for Growth: Suppliers (%), 2011-2012
  • Figure 20: Key Markets for Growth: Region (%), 2011-2012
  • Figure 21: Key Markets for Growth: Turnover (%), 2011-2012
  • Figure 22: Organizational Prerequisites for Sustainability: Buyers (%), 2011-2012
  • Figure 23: Organizational Prerequisites for Sustainability: Suppliers (%), 2011-2012
  • Figure 24: Organizational Prerequisites for Sustainability: Region (%), 2011-2012
  • Figure 25: Organizational Prerequisites for Sustainability: Turnover (%), 2011-2012
  • Figure 26: Implementation of Sustainable Measures: Buyers, 2011-2012
  • Figure 27: Implementation of Sustainable Measures: Suppliers, 2011-2012
  • Figure 28: Implementation of Sustainable Measures: Region, 2011-2012
  • Figure 29: Implementation of Sustainable Measures: Turnover, 2011-2012
  • Figure 30: Key Energy Efficiency Measures: Buyers (%), 2011-2012
  • Figure 31: Key Energy Efficiency Measures: Suppliers (%), 2011-2012
  • Figure 32: Key Energy Efficiency Measures: Region (%), 2011-2012
  • Figure 33: Key Energy Efficiency Measures: Turnover (%), 2011-2012
  • Figure 34: Effective Monitoring of Sustainability: Buyers (%), 2011-2012
  • Figure 35: Effective Monitoring of Sustainability: Suppliers (%), 2011-2012
  • Figure 36: Effective Monitoring of Sustainability: Region (%), 2011-2012
  • Figure 37: Effective Monitoring of Sustainability: Turnover (%), 2011-2012
  • Figure 38: Sustainable Waste Management: Buyers (%), 2011-2012
  • Figure 39: Sustainable Waste Management: Suppliers (%), 2011-2012
  • Figure 40: Sustainable Waste Management: Region (%), 2011-2012
  • Figure 41: Sustainability Monitoring Tools: Turnover (%), 2011-2012
  • Figure 42: Cost-saving Expectations: Buyers (%), 2011-2012
  • Figure 43: Cost-saving Expectations: Suppliers (%), 2011-2012
  • Figure 44: Cost-saving Expectations: Region (%), 2011-2012
  • Figure 45: Cost-saving Expectations: Turnover (%), 2011-2012
  • Figure 46: Impact of Sustainability on Profits: Buyers (%), 2011-2012
  • Figure 47: Impact of Sustainability on Profits: Suppliers (%), 2011-2012
  • Figure 48: Impact of Sustainability on Profits: Region (%), 2011-2012
  • Figure 49: Impact of Sustainability on Profits: Turnover (%), 2011-2012
  • Figure 50: Planned Change in Sustainability Budgets: Buyers (%), 2011-2012
  • Figure 51: Planned Change in Sustainability Budgets: Suppliers (%), 2011-2012
  • Figure 52: Planned Change in Sustainability Budgets: Region (%), 2011-2012
  • Figure 53: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012
  • Figure 54: Critical Factors for Supplier Selection: Buyers (%), 2011
  • Figure 55: Critical Factors for Supplier Selection: Senior Level Respondents (%), 2011
  • Figure 56: Critical Factors for Supplier Selection: Region (%), 2011
  • Figure 57: Critical Factors for Supplier Selection: Turnover (%), 2011
  • Figure 58: Sustainable Procurement Guidelines - Buyers (%), 2011
  • Figure 59: Sustainable Procurement Guidelines: Region (%), 2011
  • Figure 60: Sustainable Procurement Guidelines: Turnover (%), 2011
  • Figure 61: Level of Supplier Engagement - Buyers (%), 2011
  • Figure 62: Level of Supplier Engagement: Turnover (%), 2011
  • Figure 63: Level of Supplier Engagement: Turnover (%), 2011
  • Figure 64: Expenditure on Sustainable Procurement- Buyers (%), 2011
  • Figure 65: Expenditure on Sustainable Procurement : Region (%), 2011
  • Figure 66: Expenditure on Sustainable Procurement : Turnover (%), 2011
  • Figure 67: Attributes of Green Procurement: Buyers (%), 2011-2012
  • Figure 68: Attributes of Green Procurement: Region (%), 2011-2012
  • Figure 69: Attributes of Green Procurement: Turnover (%), 2011-2012
  • Figure 70: Procurement of Sustainable Products and Services: Buyers (%), 2011-2012
  • Figure 71: Procurement of Sustainable Products and Services: Region (%), 2011-2012
  • Figure 72: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
  • Figure 73: Drivers of Green Marketing: Suppliers (%), 2011-2012
  • Figure 74: Drivers of Green Marketing: Region (%), 2011-2012
  • Figure 75: Drivers of Green Marketing: Turnover (%), 2011-2012
  • Figure 76: Marketing of Green Credentials: Suppliers (%), 2011-2012
  • Figure 77: Marketing of Green Credentials: Region (%), 2011-2012
  • Figure 78: Marketing of Green Credentials: Turnover (%), 2011-2012
  • Figure 79: Effective Channels of Promotion: Suppliers (%), 2011-2012
  • Figure 80: Effective Channels of Promotion: Region (%), 2011-2012
  • Figure 81: Effective Channels of Promotion: Turnover (%), 2011-2012
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