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市場調査レポート

欧州のインテリアデザイン産業の展望(2011-2012年):産業力学・市場動向・市場機会・マーケティング支出・販売戦略

European Interior Design Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

発行 ICD Research 商品コード 218346
出版日 ページ情報 英文 103 Pages
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欧州のインテリアデザイン産業の展望(2011-2012年):産業力学・市場動向・市場機会・マーケティング支出・販売戦略 European Interior Design Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
出版日: 2011年05月11日 ページ情報: 英文 103 Pages
概要

当レポートでは、欧州のインテリアデザイン関連企業(バイヤー・サプライヤー)幹部を対象に調査を行った結果から、欧州のインテリアデザイン産業の収益成長予測、成長地域の分析、M&A動向、事業上の主要課題、サプライヤーのマーケティング予算の現状と見通し、サプライヤー選定における重要影響因子に関する分析などをまとめ、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 イントロダクション

第2章 産業力学

  • 収益成長予測
    • 企業タイプ別
    • 地域別
    • 取引高別
    • シニアレベル回答者別
    • 産業別比較
  • 事業構造の将来の発展
    • バイヤー別
    • サプライヤー別
  • M&A予測
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 取引高別
    • M&A活動と海外への進出

第4章 インテリアデザイン市場の成長見通し

  • 新興市場における需要
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 取引高別
  • 先進諸国における成長予測
    • バイヤー別
    • サプライヤー別
    • 地域別
    • 取引高別
  • 将来の需要:製品・サービスカテゴリー別

第5章 インテリアデザイン産業における脅威と市場機会

  • 主な懸念材料:2010-11年
    • 企業タイプ別
    • 地域別
    • 取引高別
  • 買い手の維持・獲得のためのサプライヤーのアクション
    • バイヤー別
    • 地域別
    • 取引高別
    • 調達予算別
    • 意思決定の権威別

第6章 サプライヤーのマーケティング活動

  • 年間マーケティング予算:インテリアデザイン産業へのサプライヤー
    • サプライヤー別
  • マーケティング支出レベルの変更の計画
    • サプライヤー別
    • 収益成長予測別(2011年)
  • 将来の投資:メディア経路別
    • サプライヤー別
  • サプライヤーの将来のマーケティング・販売技術への投資計画
    • サプライヤー別

第7章 マーケティング・販売活動・戦略

  • サプライヤーの主なマーケティング目標:2011-12年
    • サプライヤーの主なマーケティング目標
    • 収益成長予測別
  • マーケティング活動の主な変更点:2011-2012年
  • ニューメディアの利用
    • サプライヤー別
  • マーケティング代理店の選択における重要成功因子
    • サプライヤー比較
    • 重要成功因子とマーケティング支出の変更計画

第8章 付録

図表

目次
Product Code: ICDR1209

Synopsis

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading interior design industry executives. It analyzes how interior design industry suppliers' media spend, marketing and sales strategies and business practices are set to change in 2011-2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Summary

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading interior design industry executives. It analyzes how interior design industry suppliers' media spend, marketing and sales strategies and business practices are set to change in 2011-2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

  • The opinions and forward looking statements of 406 industry executives have been captured in our in-depth survey, of which 65% represent Director and C-level respondents
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is European - drawing on the activity and expectations of leading industry players
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
  • The report examines current practices and provides future expectations over the next 12-24 months
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
  • This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

1 Executive Summary

2 Introduction

  • 2.1 What is this report about?
  • 2.2 Definitions
  • 2.3 Methodology
  • 2.4 Profile of survey respondents
    • 2.4.1 Profile of buyer respondents
    • 2.4.2 Profile of supplier respondents

3 Industry Dynamics

  • 3.1 Revenue growth expectations
    • 3.1.1 Revenue growth expectations by company type
    • 3.1.2 Revenue growth expectations by region
    • 3.1.3 Revenue growth expectations by turnover
    • 3.1.4 Revenue growth expectations by senior level respondents
    • 3.1.5 Revenue growth expectations - cross industry comparisons
  • 3.2 Future developments in business structure
    • 3.2.1 Future developments by buyers
    • 3.2.2 Future developments by suppliers
  • 3.3 Merger and acquisition activity predictions
    • 3.3.1 Merger and acquisition activity predictions by buyers
    • 3.3.2 Merger and acquisition activity predictions by suppliers
    • 3.3.3 Merger and Acquisition activity predictions by region
    • 3.3.4 Merger and acquisition activity predictions by company turnover
    • 3.3.5 Merger and acquisition activity vs. expand abroad

4 Interior Design Market Growth Outlook

  • 4.1 Demand in emerging markets
    • 4.1.1 Demand in emerging markets by buyers
    • 4.1.2 Demand in emerging markets by suppliers
    • 4.1.3 Demand in emerging markets by region
    • 4.1.4 Demand in emerging markets by company turnover
  • 4.2 Growth expectations in developed countries
    • 4.2.1 Growth expectations in developed countries by buyers
    • 4.2.2 Growth expectations in developed countries by suppliers
    • 4.2.3 Growth expectations in developed countries by region
    • 4.2.4 Growth expectations in developed countries by company turnover
  • 4.3 Future demand by product and service category

5 Threats And Opportunities for the Interior Design Industry

  • 5.1 Leading business concerns for 2010-11
    • 5.1.1 Leading business concerns for the period by company type
    • 5.1.2 Leading business concerns for 2011-12 by region
    • 5.1.3 Leading business concerns by company turnover
  • 5.2 Key supplier actions to maintain and win buyer business
    • 5.2.1 Actions to maintain and secure buyer business by buyers
    • 5.2.2 Actions to maintain and secure buyer business by region
    • 5.2.3 Actions to maintain and secure buyer business by turnover
    • 5.2.4 Actions to maintain and secure buyer business by procurement budget
    • 5.2.5 Actions to maintain and secure buyer business by purchasing decision authority

6 Interior Design Industry Supplier Marketing Spend Activity - Europe

  • 6.1 Annual marketing budgets: interior design industry suppliers
    • 6.1.1 Annual marketing budgets by suppliers
  • 6.2 Planned change in marketing expenditure levels
    • 6.2.1 Planned change in marketing expenditure levels by suppliers
    • 6.2.2 Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
  • 6.3 Future investment by media channel
    • 6.3.1 Future investment by media channel by suppliers
  • 6.4 Suppliers' future investment in marketing and sales technology
    • 6.4.1 Planned investment in marketing and sales technologies by suppliers

7 Marketing and Sales Behaviors and Strategies in 2011-2012 - Europe

  • 7.1 Key marketing aims of suppliers for 2011-12
    • 7.1.1 Key marketing aims of suppliers
    • 7.1.2 Key marketing aims by revenue growth expectations
  • 7.2 Essential amendments to marketing activities in 2011-2012
    • 7.2.1 Amendments to marketing activities
  • 7.3 Use of new media for business prospects
    • 7.3.1 Use of new media by suppliers
  • 7.4 Critical success factors for choosing a marketing agency
    • 7.4.1 Critical success factors: supplier comparison
    • 7.4.2 Critical success factors vs. planned change in marketing expenditure

8 Appendix

  • 8.1 Full survey results - closed questions
  • 8.2 Methodology
  • 8.3 Contact us
  • 8.4 About ICD Research
  • 8.5 Disclaimer

List of Tables

  • Table 1: Revenue Growth Optimism (%), 2011
  • Table 2: Revenue Growth Optimism by Company Type (%), 2011
  • Table 3: Revenue Growth Optimism by Region (%), 2011
  • Table 4: Revenue Growth Optimism by Turnover (%), 2011
  • Table 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
  • Table 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
  • Table 7: Key Changes In Business Structure in the Architecture and Design Industry (%), 2011
  • Table 8: Key Changes In Business Structure in the Interior designer and Consultant Industry (%), 2011
  • Table 9: Key Changes In Business Structure in the Product Manufacturer and Distributor Industry (%), 2011
  • Table 10: Key Changes In Business Structure in the Other Suppliers Industry (%), 2011
  • Table 11: Merger and Acquisition Activity Expectations Architecture and Design Industry, 2011
  • Table 12: Merger and Acquisition Activity Expectations Interior designer and Consultant Industry, 2011
  • Table 13: Merger and Acquisition Activity Expectations Product Manufacturer and Distributor Industry, 2011
  • Table 14: Merger and Acquisition Activity Expectations Other Suppliers Industry, 2011
  • Table 15: Merger and Acquisition Activity Expectations by Region, 2011
  • Table 16: Merger and Acquisition Activity Expectations by Company Turnover, 2011
  • Table 17: Top 10 Regions for Growth, 2011
  • Table 18: Top Five Emerging Markets of Interior Design Industry, 2011
  • Table 19: Demand in Emerging Markets by Architecture and Design Companies (%), 2011
  • Table 20: Demand in Emerging Markets by Interior designer and consultant (%), 2011
  • Table 21: Demand in Emerging Markets by Product Manufacturer and Distributors (%), 2011
  • Table 22: Demand in Emerging Markets by Other suppliers (%), 2011
  • Table 23: Demand in Emerging Markets by Region (%), 2011
  • Table 24: Demand in Emerging Markets by Company Turnover (%), 2011
  • Table 25: Top Five Developed Countries Targeted for Growth, 2011
  • Table 26: Growth Expectations in Developed Countries by Architecture and Design Company (%), 2011
  • Table 27: Growth Expectations in Developed Countries by Interior Designer and Consultant (%), 2011
  • Table 28: Growth Expectations in Developed Countries by Product Manufacturer and Distributor (%), 2011
  • Table 29: Growth Expectations in Developed Countries by Other Suppliers (%), 2011
  • Table 30: Growth Expectations in Developed Countries by Region (% 'Increase' Responses), 2011
  • Table 31: Growth Expectations in Developed Countries by Turnover (% 'Increase' Responses), 2011
  • Table 32: Future Demand for Products and Services of Architecture and Design Companies (%), 2011
  • Table 33: Future Demand for Products and Services of Interior Designers and Consultants (%), 2011
  • Table 34: Leading Business Concerns (%), 2011-12
  • Table 35: Leading Business Concerns (%), 2011-12
  • Table 36: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
  • Table 37: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
  • Table 38: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
  • Table 39: Actions to Maintain and Secure Buyer Business by Purchase Decision Authority (%), 2011
  • Table 40: Annual Marketing Budgets: Product Manufacturer and Distributor (%), 2011
  • Table 41: Annual Marketing Budgets: Other Suppliers (%), 2011
  • Table 42: Planned Change in Expenditure Levels: Product Manufacturer and Distributor (%) , 2011
  • Table 43: Planned Change in Marketing Expenditure Levels: Other Suppliers (%) , 2011
  • Table 44: Future Investment by Media Channels : Product Manufacturer and Distributor, 2011
  • Table 45: Future Investment by Media Channels : Other Suppliers, 2011
  • Table 46: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
  • Table 47: Key Marketing Aims: Product Manufacturer and Distributor (%), 2011
  • Table 48: Key Marketing Aims: Other Suppliers (%), 2011
  • Table 49: Key Marketing Aims by Revenue Growth Expectations (%), 2011
  • Table 50: Amendments to Marketing Activities (% Supplier Comparison), 2011
  • Table 51: Use of New Media by Suppliers (% Supplier Comparison), 2011
  • Table 52: Critical Success Factors: Product Manufacturer and Distributor (% ), 2011
  • Table 53: Critical Success Factors: Other Suppliers (% ), 2011

List of Figures

  • Figure 1: Revenue Growth Optimism (%), 2011
  • Figure 2: Revenue Growth Optimism by Company Type (%), 2011
  • Figure 3: Revenue Growth Optimism by Region (%), 2011
  • Figure 4: Revenue Growth Optimism by Turnover (%), 2011
  • Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
  • Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
  • Figure 7: Key Changes In Business Structure in the Architecture and Design Industry (%), 2011
  • Figure 8: Key Changes In Business Structure in the Interior designer and Consultant Industry (%), 2011
  • Figure 9: Key Changes In Business Structure in the Product Manufacturer and Distributor Industry (%), 2011
  • Figure 10: Key Changes In Business Structure in the Other Suppliers Industry (%), 2011
  • Figure 11: Merger and Acquisition Activity Expectations Architecture and Design Industry, 2011
  • Figure 12: Merger and Acquisition Activity Expectations Interior designer and Consultant Industry, 2011
  • Figure 13: Merger and Acquisition Activity Expectations Product Manufacturer and Distributor Industry, 2011
  • Figure 14: Merger and Acquisition Activity Expectations Other Suppliers Industry, 2011
  • Figure 15: Merger and Acquisition Activity Expectations by Region, 2011
  • Figure 16: Merger and Acquisition Activity Expectations by Company Turnover, 2011
  • Figure 17: Top 10 Regions for Growth, 2011
  • Figure 18: Top Five Emerging Markets of Interior Design Industry, 2011
  • Figure 19: Demand in Emerging Markets by Architecture and Design Companies (%), 2011
  • Figure 20: Demand in Emerging Markets by Interior designer and consultant (%), 2011
  • Figure 21: Demand in Emerging Markets by Product Manufacturer and Distributors (%), 2011
  • Figure 22: Demand in Emerging Markets by Other suppliers (%), 2011
  • Figure 23: Demand in Emerging Markets by Region (%), 2011
  • Figure 24: Demand in Emerging Markets by Company Turnover (%), 2011
  • Figure 25: Top Five Developed Countries Targeted for Growth, 2011
  • Figure 26: Growth Expectations in Developed Countries by Architecture and Design Company (%), 2011
  • Figure 27: Growth Expectations in Developed Countries by Interior Designer and Consultant (%), 2011
  • Figure 28: Growth Expectations in Developed Countries by Product Manufacturer and Distributor (%), 2011
  • Figure 29: Growth Expectations in Developed Countries by Other Suppliers (%), 2011
  • Figure 30: Growth Expectations in Developed Countries by Region (% 'Increase' Responses), 2011
  • Figure 31: Growth Expectations in Developed Countries by Turnover (% 'Increase' Responses), 2011
  • Figure 32: Future Demand for Products and Services of Architecture and Design Companies (%), 2011
  • Figure 33: Future Demand for Products and Services of Interior Designers and Consultants (%), 2011
  • Figure 34: Leading Business Concerns (%), 2011-12
  • Figure 35: Leading Business Concerns (%), 2011-12
  • Figure 36: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
  • Figure 37: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
  • Figure 38: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
  • Figure 39: Actions to Maintain and Secure Buyer Business by Purchase Decision Authority (%), 2011
  • Figure 40: Annual Marketing Budgets: Product Manufacturer and Distributor (%), 2011
  • Figure 41: Annual Marketing Budgets: Other Suppliers (%), 2011
  • Figure 42: Planned Change in Expenditure Levels: Product Manufacturer and Distributor (%) , 2011
  • Figure 43: Planned Change in Marketing Expenditure Levels: Other Suppliers (%) , 2011
  • Figure 44: Future Investment by Media Channels : Product Manufacturer and Distributor, 2011
  • Figure 45: Future Investment by Media Channels : Other Suppliers, 2011
  • Figure 46: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
  • Figure 47: Key Marketing Aims: Product Manufacturer and Distributor (%), 2011
  • Figure 48: Key Marketing Aims: Other Suppliers (%), 2011
  • Figure 49: Key Marketing Aims by Revenue Growth Expectations (%), 2011
  • Figure 50: Amendments to Marketing Activities (% Supplier Comparison), 2011
  • Figure 51: Use of New Media by Suppliers (% Supplier Comparison), 2011
  • Figure 52: Critical Success Factors: Product Manufacturer and Distributor (% ), 2011
  • Figure 53: Critical Success Factors: Other Suppliers (% ), 2011
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