市場調査レポート

世界の空港サプライヤー産業における展望(2011年〜2012年):産業の力学、市場動向、市場機会、マーケティング支出および販売戦略についての調査結果

Global Airports Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

発行 ICD Research 商品コード 202088
出版日 ページ情報 英文 132 Pages
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世界の空港サプライヤー産業における展望(2011年〜2012年):産業の力学、市場動向、市場機会、マーケティング支出および販売戦略についての調査結果 Global Airports Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
出版日: 2011年06月03日 ページ情報: 英文 132 Pages
概要

当レポートでは、空港産業の大手企業幹部向けアンケート調査の結果から、サプライヤーのメディア支出、マーケティングおよび販売戦略、実務の変化(2011年〜2012年)について取り上げ、メディアチャンネルの支出見通し、メディア予算、マーケティング代理店選定の基準、事業の課題、主要サプライヤーの販売戦術などについて分析し、地域/企業タイプ/規模別の情報も含め、概略以下の構成でお届けいたします。

第1章 イントロダクション

  • 本書について
  • 定義
  • 調査手法
  • 回答者のプロファイル

第2章 エグゼクティブサマリー

第3章 産業の力学

  • 収益の成長予測
  • 事業構造における将来の発展
  • M&A活動の予測

第4章 空港市場の成長見通し

  • 新興市場における需要
  • 先進国における成長予測

第5章 空港産業の機会と脅威

  • 主な事業上の懸案事項(2011年〜2012年)
  • バイヤーの事業を維持し成功させるための主なサプライヤーの活動

第6章 空港産業におけるサプライヤーのマーケティング支出活動

  • 年間のマーケティング予算:空港産業のサプライヤー
  • マーケティング支出レベルの変更予定
  • メディアチャンネル別の将来投資
  • マーケティングおよび販売技術におけるサプライヤーの将来投資

第7章 マーケティングおよび販売活動と戦略(2011年〜2012年)

  • サプライヤーの主要なマーケティング目的(2011年〜2012年)
  • マーケティング活動への本質的な修正(2011年〜2012年)
  • 事業展望のための新しいメディアの利用
  • マーケティング代理店選定における重要な成功要因

第8章 付録

図表

目次
Product Code: ICDR1218

Synopsis

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading airports industry executives. It analyzes how airports industry suppliers’ media spend, marketing and sales strategies and business practices are set to change in 2011-12. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

* The opinions and forward looking statements of 437 industry executives have been captured in our in-depth survey, of which 31% represent Director and C-level respondents

* The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations

* The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

* In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

* Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.

* The report examines current practices and provides future expectations over the next 12-24 months

* The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results

* This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers

Reasons to Buy

* Benchmark your sales and marketing spend with industry peers to effectively determine strategy

* Identify the specific marketing approaches your competitors are using to win business

* Better promote your business by aligning your capabilities and business practices with your customer’s changing needs

* Secure stronger customer relationships by understanding the leading business concerns and changing strategies of airports industry buyers and suppliers

* Predict how the industry will grow, consolidate and where it will stagnate

* Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

LIST OF FIGURES
LIST OF TABLES
1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1 ) Online Survey
2 ) Secondary Research
3 ) Data Analysis and Report Writing
4 ) Quality Control
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Industry Dynamics
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior level respondents
3.2 Future developments in business structure
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity predictions
3.3.1 Merger and acquisition activity predictions by buyers
3.3.2 Merger and acquisition activity predictions by suppliers
3.3.3 Merger and acquisition activity predictions by region
3.3.4 Merger and acquisition activity predictions by company turnover
4 Airports Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5 Threats and Opportunities for the Airports Industry
5.1 Leading business concerns for 2011-2012
5.1.1 Leading business concerns for 2011-2012 by company type
5.1.2 Leading business concerns for 2011-2012 by region
5.1.3 Leading business concerns for 2011-2012 by company turnover
5.2 Key supplier actions to maintain and win buyer business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority
6 Airports Industry Supplier Marketing Spend Activity
6.1 Annual marketing budgets: airports industry suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Planned change in marketing expenditure levels
6.2.1 Planned change in marketing expenditure levels by region
6.2.2 Planned change in marketing expenditure levels by company turnover
6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Future investment by media channel
6.3.1 Future investment by media channel by region
6.3.2 Planned change in marketing spend by company turnover
6.4 Supplier future investment in marketing and sales technology
6.4.1 Planned investment in marketing and sales technologies by region
6.4.2 Planned investment in marketing and sales technologies by company turnover
7 Marketing and Sales Behaviors and Strategies in 2011-2012
7.1 Key marketing aims of suppliers for 2011-2012
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by company turnover
7.1.3 Key marketing aims by revenue growth expectations
7.2 Essential amendments to marketing activities in 2011-2012
7.2.1 Amendments to marketing activities by region
7.2.2 Amendments to marketing activities by company turnover
7.3 Use of new media for business prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Critical success factors for choosing a marketing agency
7.4.1 Critical success factors by region
7.4.2 Critical success factors by company turnover
8 Appendix
8.1 Full survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

List of Tables

Table 1: Total Global Airports Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 8: Supplier Respondents by Global Company Turnover (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Revenue Growth Optimism (%), 2009-2011
Table 11: Revenue Growth Optimism by Buyers (%), 2009-2011
Table 12: Revenue Growth Optimism by Suppliers (%), 2009-2011
Table 13: Revenue Growth Optimism by Region (%), 2009-2011
Table 14: Revenue Growth Optimism by Turnover (%), 2011
Table 15: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Table 16: Key Expected Changes in Business Structure in the Airport Operator Industry (%), 2011
Table 17: Key Expected Changes in Business Structure, Airport Support Services Industry (%), 2011
Table 18: Key Expected Changes in Business Structure, Airport Industry Supplier (%), 2011
Table 19: Merger and Acquisition Activity Expectations, Airport Operator Industry (%), 2009-2011
Table 20: Merger and Acquisition Activity Expectations, Airport Support Services (%), 2009-2011
Table 21: Merger and Acquisition Activity Expectations, Airport Industry Supplier (%), 2009-2011
Table 22: Merger and Acquisition Activity Expectations by Region (%), 2011
Table 23: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011
Table 24: Demand in Emerging Markets by Airport Operators (%), 2011
Table 25: Demand in Emerging Markets by Airport Support Services Company (%), 2011
Table 26: Demand in Emerging Markets by Airport Industry Supplier Company (%), 2011
Table 27: Growth Expectations in Developed Countries by Airport Operators (%), 2011
Table 28: Growth Expectations in Developed Countries, Airport Support Services Company (%), 2011
Table 29: Growth Expectations in Developed Countries by Airport Industry Suppliers (%), 2011
Table 30: Leading Business Concerns (%), 2009-2010, 2010-2011, 2011-2012
Table 31: Leading Business Concerns by Company Type (%), 2011-2012
Table 32: Leading Business Concerns by Region (%), 2011-2012
Table 33: Leading Business Concerns by Company Turnover (%), 2011-2012
Table 34: Actions to Maintain and Secure Buyer Business, Buyer Responses (%), 2011
Table 35: Actions to Maintain and Secure Buyer Business, Buyer vs. Supplier Responses (%), 2011
Table 36: Actions to Maintain and Secure Buyer Business by Region (%), 2011
Table 37: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 38: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011
Table 39: Annual Marketing Budgets: Airports Industry Suppliers (%), 2009-2011
Table 40: Annual Marketing Budgets by Region (%), 2011
Table 41: Annual Marketing Budgets by Company Turnover (%), 2011
Table 42: Planned Change in Marketing Expenditure: Airports Industry Suppliers (%), 2009-2011
Table 43: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Table 44: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 45: Net Change in Planned Marketing Expenditure, All Industries (%) 2011
Table 46: Future Investment by Media Channels: Airports Industry Suppliers, 2011
Table 47: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Table 48: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Table 49: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Table 50: Key Marketing Aims: Airports Industry Suppliers (%), 2011
Table 51: Amendments to Marketing Activities (% Supplier Comparison), 2011
Table 52: Amendments to Marketing Activities by Region (%), 2011
Table 53: Amendments to Marketing Activities by Company Turnover (%), 2011
Table 54: Use of New Media by Suppliers (% Supplier Comparison), 2011
Table 55: Use of New Media by Region (%), 2011
Table 56: Use of New Media by Company Turnover (%), 2011
Table 57: Critical Success Factors: Airports Industry Suppliers (%), 2009-2011
Table 58: Critical Success Factors by Region (%), 2011
Table 59: Critical Success Factors by Company Turnover (% ), 2011
Table 60: Survey Results - Closed Questions

List of Figures

Figure 1: Revenue Growth Optimism (%), 2009-2011
Figure 2: Revenue Growth Optimism by Company Type (%), 2009-2011
Figure 3: Revenue Growth Optimism by Region (%), 2009-2011
Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 7: Key Expected Changes in Business Structure in the Airport Operator Industry (%), 2011
Figure 8: Key Expected Changes in Business Structure, Airport Support Services Industry (%), 2011
Figure 9: Key Expected Changes in Business Structure, Airport Industry Supplier (%), 2011
Figure 10: Merger and Acquisition Activity Expectations, Airport Operator Industry (%), 2009-2011
Figure 11: Merger and Acquisition Activity Expectations, Airport Support Services (%), 2009-2011
Figure 12: Merger and Acquisition Activity Expectations, Airport Industry Supplier (%), 2009-2011
Figure 13: Merger and Acquisition Activity Expectations by Region (%), 2011
Figure 14: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011
Figure 15: Top Ten Growth Regions (%), 2011
Figure 16: Top Five Emerging Markets, 2011
Figure 17: Demand in Emerging Markets by Airport Operators (%), 2011
Figure 18: Demand in Emerging Markets by Airport Support Services Company (%), 2011
Figure 19: Demand in Emerging Markets by Airport Industry Supplier Company (%), 2011
Figure 20: Demand in Emerging Markets by Region (%), 2011
Figure 21: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 22: Top Five Developed Regions by Growth (%), 2011
Figure 23: Growth Expectations in Developed Countries by Airport Operators (%), 2011
Figure 24: Growth Expectations in Developed Countries, Airport Support Services Company (%), 2011
Figure 25: Growth Expectations in Developed Countries by Airport Industry Suppliers (%), 2011
Figure 26: Growth Expectations in Developed Countries by Region (% ‘Increase’ Responses), 2011
Figure 27: Growth Expectations in Developed Countries by Company Turnover (% ‘Increase’), 2011
Figure 28: Leading Business Concerns (%), 2011-2012
Figure 29: Leading Business Concerns (%), 2011-2012
Figure 30: Actions to Maintain and Secure Buyer Business, Buyer Responses (%), 2011
Figure 31: Actions to Maintain and Secure Buyer Business, Buyer vs. Supplier Responses (%), 2011
Figure 32: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 33: Actions to Maintain and Secure Buyer Business, Purchasing Decision Authority (%), 2011
Figure 34: Annual Marketing Budgets: Airports Industry Suppliers (%), 2009-2011
Figure 35: Annual Marketing Budgets by Region (%), 2011
Figure 36: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 37: Planned Change in Marketing Expenditure: Airports Industry Suppliers (%), 2009-2011
Figure 38: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 39: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 40: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Figure 41: Future Investment by Media Channels: Airports Industry Suppliers, 2011
Figure 42: Future Investment by Media Channels by Region (% Increase Responses), 2011
Figure 43: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2011
Figure 44: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Figure 45: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 46: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 47: Key Marketing Aims: Airports Industry Suppliers (%), 2011
Figure 48: Key Marketing Aims by Region (%), 2011
Figure 49: Key Marketing Aims by Company Turnover (%), 2011
Figure 50: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 51: Amendments to Marketing Activities (% Supplier Comparison), 2011
Figure 52: Amendments to Marketing Activities by Region (%), 2011
Figure 53: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 54: Use of New Media by Suppliers (% Supplier Comparison), 2011
Figure 55: Use of New Media by Region (%), 2011
Figure 56: Use of New Media by Company Turnover (%), 2011
Figure 57: Critical Success Factors: Airports Industry Suppliers (%), 2011
Figure 58: Critical Success Factors by Region (%), 2011
Figure 59: Critical Success Factors by Company Turnover (%), 2011
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