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空港業界における持続可能性費用割当の競合動向:グリーンマーケティング戦略と促進因子、空港関連サプライヤーの支出活動と収益への影響

Competition for Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability

発行 ICD Research 商品コード 137857
出版日 ページ情報 英文 190 Pages
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空港業界における持続可能性費用割当の競合動向:グリーンマーケティング戦略と促進因子、空港関連サプライヤーの支出活動と収益への影響 Competition for Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability
出版日: 2010年11月15日 ページ情報: 英文 190 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、空港業界における持続可能性の意義と慣習導入、問題点、不況後の動向と需要、同業界のグリーンマーケティング戦略の動向などをまとめ、概略以下の構成でお届けします。

第1章 エグゼクティブサマリー

第2章 イントロダクション

第3章 空港業界における持続可能性

  • 空港業界にとっての持続可能性とは
  • 空港業界における持続可能性リーダー
  • 空港業界における持続可能性慣習の導入
  • 空港業界における持続可能性促進因子

第4章 景気低迷が空港業界の持続可能性への取り組みにどう影響したか

  • 不況後の持続可能性の重要性
  • 不況後の支出動向
  • 不況後の持続可能性の取り組みへの修正
  • 持続可能な慣習の効果的導入における主な問題点

第5章 2010〜2012年の持続可能性需要

  • 持続可能性イニシアティブが将来の利益にどう影響するか
  • 持続可能な製品、サービスに対する顧客の需要:地域別成長予測
  • 持続可能性への顧客の支出予測
  • グリーンイニシアティブに対する顧客の認知
  • バリューチェーンにおける持続可能な発展の重要特性

第6章 空港業界のマーケティング支出活動

  • 年間マーケティング予算:2010〜2011年
  • 空港業界におけるグリーンマーケティング予算
  • 主な販促チャネル

第7章 空港業界のグリーンマーケティング動向

  • グリーンマーケティングは従来のマーケティングよりも効果的か
  • グリーンマーケティングの主な牽引因子
  • グリーンマーケティングの信頼性獲得のための主なステップ

第8章 付録

図表

目次
Product Code: ICDR1101

Abstract

Summary

“Competition for Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability” is a new report by ICD research that analyzes how airports industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading marketing decision makers.

Scope

  • The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • Opinions and forward looking statements on sustainability management of over 290 industry executives are captured in our in-depth survey, of which 47% represent Directors, C-levels & Departmental Heads
  • Analysis on effective promotional channels and major drivers of green marketing, along with key steps of marketing green credentials
  • Key topics include suppliers' annual and green marketing budgets, post recession spending trends and modifications, customer acceptance of green initiatives marketing, and how sustainability might influence future business and profitability
  • In the report suppliers identify whether green marketing is more effective than traditional marketing while industry players predict customer spending patterns on sustainability for the next 12-24 months
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Reasons To Buy

  • Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers
  • Identify the specific green marketing channels your competitors are using to win business
  • Better promote your business by aligning your capabilities and business practices with your customers' changing sustainability needs
  • Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues
  • Understand post recession modifications to sustainability initiatives to formulate company policies

Key Highlights

  • Cost savings, managing corporate reputation and compliance with legislation are major drivers influencing sustainability efforts in the airports industry.
  • Post recession some 50% of industry players are looking to increase their sustainability budget over the next 12 months, with only 4% looking to decrease it.
  • Some 36% of companies in airports industry consider green marketing to be more effective than traditional marketing, whereas only 13% consider it to be less effective.

Table of Contents

Chapter 1: Executive Summary

Chapter 2: Introduction

  • Heading: Profile Of Survey Respondents

Chapter 3: Sustainability In The Airports Industry

  • Heading: What sustainability means to the airports industry
  • Heading: Leaders of sustainability in the airports industry
  • Heading: Implementation of sustainability practices in the airports industry
  • Heading: The drivers of sustainability in the airports industry

Chapter 4: How The Economic Downturn Has Affected Sustainability Initiatives In The Airports Industry

  • Heading: The importance of sustainability after the recession
  • Heading: Post recession spending trends
  • Heading: Post recession modifications to sustainability initiatives
  • Heading: Leading concerns in the effective implementation of sustainable practices

Chapter 5: Demand For Sustainability In 2010-2012

  • Heading: How sustainability initiatives will impact future profitability
  • Heading: Customer demand for sustainable products and services: regional growth forecasts
  • Heading: Predictions of customer spend on sustainability
  • Heading: Customer acceptance of green initiatives
  • Heading: Important attributes of sustainable development in the value chain

Chapter 6: Airports industry marketing spend activity

  • Heading: Annual marketing budgets: 2010-2011
  • Heading: Green marketing budgets in the airport industry
  • Heading: Key promotional channels

Chapter 7: Airports industry green marketing dynamics

  • Heading: Is green marketing more effective than traditional marketing?
  • Heading: Major drivers of green marketing
  • Heading: Key steps of marketing green credentials

Chapter 8: Appendix

List of Tables

  • Table 1: Count of global airports industry survey respondents by company type (number of respondents), 2010 industry survey
  • Table 2: Buyer respondents by job role (% of buyer respondents), global airports industry, 2010
  • Table 3: Buyer respondents by organization' s global company turnover (% of buyer respondents), global airports industry, 2010
  • Table 4: Buyer respondents by organization' s total employee size (% of buyer respondents), global airports industry, 2010
  • Table 5: Buyer respondents by region (% of buyer respondents), global airports industry, 2010
  • Table 6: Supplier respondents by job role (% of supplier respondents), global airports industry, 2010
  • Table 7: Supplier respondents by organization' s global company turnover (% of supplier respondents), global airports industry, 2010
  • Table 8: Supplier respondents by organization' s total employee size (% of supplier respondents), global airports industry, 2010
  • Table 9: Supplier respondents by region (% of supplier respondents), global airports industry, 2010
  • Table 10: Airport operator: perceptions of sustainability in the global airports industry (% of airport operator respondents), 2010-2011
  • Table 11: Airport support services company: perceptions of sustainability in the global airports industry (% of airport support services company respondents), 2010-2011
  • Table 12: Design and engineering company: perceptions of sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
  • Table 13: Airports industry supplier: perceptions of sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
  • Table 14: Perceptions of sustainability in the global airports industry by company turnover: (% of all respondents), 2010-2011
  • Table 15: Regional variations: perceptions of sustainability in the global airports industry (% of all respondents), 2010-2011
  • Table 16: Perceptions of sustainability in the global airports industry by senior level respondents (% of senior vs. junior level respondents), 2010-2011
  • Table 17: Champions of sustainability in the global airports industry: airport operator vs. airport support services company vs. design and engineering company vs. airports industry supplier(% of all respondents), 2010-2011
  • Table 18: Champions of sustainability in the global airports industry by region: North America, Europe, Asia Pacific, rest of the world (% of all respondents), 2010-2011
  • Table 19: Champions of sustainability in the global airports industry by company turnover (% of all respondents), 2010-2011
  • Table 20: Airport operator: level of implementation of sustainability practices in the global airports industry (% of airport operator respondents), 2010-2011
  • Table 21: Airport support services company: level of implementation of sustainability practices in the global airports industry (% of airport support services company respondents), 2010-2011
  • Table 22: Level of implementation of sustainability practices in the global airports industry: (% of design and engineering company respondents), 2010-2011
  • Table 23: Level of implementation of sustainability practices in the global airports industry: (% of airports industry supplier respondents), 2010-2011
  • Table 24: Drivers of sustainability practices in the global airports industry: buyer vs. supplier comparison (all respondents), 2010-2011
  • Table 25: Drivers of sustainability practices in the global airports industry: airport operator vs. airport support services company vs. design and engineering company vs. airports industry supplier (all respondents), 2010-2011
  • Table 26: Global airports industry: the importance of sustainability after recession (% of airport operator respondents), 2010-2011
  • Table 27: Global airports industry: the importance of sustainability after recession (% of airport support services company respondents), 2010-2011
  • Table 28: Design and engineering company: the importance of sustainability in the global airports industry after recession (% of design and engineering company respondents), 2010-2011
  • Table 29: Airports industry supplier: the importance of sustainability in the global airports industry after recession (% of airports industry supplier respondents), 2010-2011
  • Table 30: Regional variations: global airports industry: the importance of sustainability after recession (% of all respondents), 2010-2011
  • Table 31: Variations by company turnover: global airports industry: the importance of sustainability after recession (% of all respondents), 2010-2011
  • Table 32: Global airports industry: senior level responses on the importance of sustainability after recession (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
  • Table 33: Global airports industry: post recession spending trends in sustainability: airport operator vs. airport support services company (% of all buyer respondents), 2010-2011
  • Table 34: Global airports industry: post recession spending trends in sustainability: airport operator vs. airport support services company: all ' increase' / all ' decrease' / all ' no change' responses (% of all buyer respondents), 2010-2011
  • Table 35: Global airports industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011
  • Table 36: Regional variations in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
  • Table 37: Regional variations in the global airport industry: post recession spending trends of companies who assign importance to sustainability after recession (% all respondents expecting increase in budget), 2010-2011
  • Table 38: Variations by company turnover in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
  • Table 39: Variations by employee size in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
  • Table 40: Post recession spending trends of companies who assign importance to sustainability after recession, global airport industry (% all respondents expecting increase in budget), 2010-2011
  • Table 41: How sustainability initiatives have changed in the global airports industry (% of airport operator respondents), 2010-2011
  • Table 42: How sustainability initiatives have changed in the global airports industry (% of airport support services company respondents), 2010-2011
  • Table 43: Design and engineering company: how sustainability initiatives have changed in the global airports industry (% of design and engineering company respondents), 2010-2011
  • Table 44: Airports industry supplier: how sustainability initiatives have changed in the global airports industry (% of airports industry supplier respondents), 2010-2011
  • Table 45: How sustainability initiatives have changed in the global airport industry by companies assigning higher importance to sustainability after recession: (' in the process of implementing' and ' implemented' responses), 2010-2011
  • Table 46: Global airports industry: leading concerns in the effective implementation of sustainable practices: airport operator vs. airport support services company (% of buyer respondents), 2010-2011
  • Table 47: Global airports industry: leading concerns in the effective implementation of sustainable practices: design and engineering company vs. airports industry supplier (% of all respondents), 2010-2011
  • Table 48: Global airports industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011
  • Table 49: Global airports industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011
  • Table 50: Global airports industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover (% of all respondents), 2010-2011
  • Table 51: How sustainability initiatives will impact future profitability in the global airports industry: airport operator vs. airport support services company (% of all buyer respondents), 2010- 2012
  • Table 52: How sustainability initiatives will impact future profitability in the global airports industry: buyers vs. suppliers (% of all respondents), 2010- 2012
  • Table 53: Regional variations of how sustainability initiatives will impact future profitability in the global airports industry (% of all respondents), 2010-2012
  • Table 54: How sustainability initiatives will impact future profitability in the global airports industry by company turnover (% of all respondents), 2010-2012
  • Table 55: How sustainability initiatives will impact future profitability in the global airports industry by employee size (% of all respondents), 2010-2012
  • Table 56: Airport operator: forecast growth in customer demand for sustainability by country (airport operator respondents), 2010-2012
  • Table 57: Airport support services company: forecast growth in customer demand for sustainability by country (airport support services company respondents), 2010-2012
  • Table 58: Design and engineering company: forecast growth in customer demand for sustainability by country (design and engineering company respondents), 2010-2012
  • Table 59: Airports industry supplier: forecast growth in customer demand for sustainability by country (airports industry supplier respondents), 2010-2012
  • Table 60: Predictions of customer spend on sustainability in the global airports industry (% of airport operator respondents), 2010-2011
  • Table 61: Predictions of customer spend on sustainability in the global airports industry (% of airport support services company respondents), 2010-2011
  • Table 62: Predictions of customer spend on sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
  • Table 63: Predictions of customer spend on sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
  • Table 64: Predictions of customer spend on sustainability in the global airports industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
  • Table 65: Anticipated level of customer acceptance of green initiatives in the global airports industry: (% of all respondents), 2010-2011
  • Table 66: Buyer vs. supplier comparison: anticipated level of customer acceptance of green initiatives in the global airports industry (% of all respondents), 2010-2011
  • Table 67: Senior level respondents: anticipated level of customer acceptance of green initiatives in the global airports industry (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2012
  • Table 68: Airport operator: important attributes of sustainable development in the value chain, global airports industry (% of airport operator respondents), 2010-2011
  • Table 69: Airport support services company: important attributes of sustainable development in the value chain, global airports industry (% of airport support services company respondents), 2010-2011
  • Table 70: Design and engineering company: important attributes of sustainable development in the value chain, global airports industry (% of design and engineering company respondents), 2010-2011
  • Table 71: Airports industry supplier: important attributes of sustainable development in the value chain, global airports industry (% of airports industry supplier respondents), 2010-2011
  • Table 72: Annual marketing budgets in US$ in the global airport industry (% all supplier respondents), 2010-2011
  • Table 73: Annual marketing budgets in US$ in the global airports industry: design and engineering company vs. airports industry supplier (% all supplier respondents), 2010-2011
  • Table 74: Annual marketing budgets in US$ in the global airports industry by region (% all supplier respondents), 2010-2011
  • Table 75: Annual marketing budgets in US$ in the global airports industry by company turnover (% all supplier respondents), 2010-2011
  • Table 76: Earmarked budget for green marketing (% all supplier respondents), global airports industry, 2010-2011
  • Table 77: Earmarked budget for green marketing: design and engineering company vs. airports industry supplier (% supplier respondents), global airports industry, 2010-2011
  • Table 78: Variations by company turnover in green marketing budgets (% all supplier respondents), global airports industry, 2010-2011
  • Table 79: Variations in green marketing budgets by decision making authority (% all supplier respondents), global airports industry, 2010-2011
  • Table 80: Variations by companies which expect an increase in profitability by sustainability initiatives in green marketing budgets (% of all supplier respondents), global airports industry, 2010-2011
  • Table 81: Design and engineering company vs. airports industry supplier: global airports industry: key promotional channels (% all supplier respondents), 2010-2011
  • Table 82: Green Marketing Vs. Traditional Marketing: Global Airports Industry: Design And Engineering Company Vs. Airports Industry Supplier (% All Supplier Respondents), 2010-2011
  • Table 83: Regional Variations: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% All Supplier Respondents), 2010-2011
  • Table 84: Company Turnover Variations: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% All Supplier Respondents), 2010-2011
  • Table 85: Senior Level Respondents: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% CEO/MD/VP/SVP/HOD/Director Level Respondents), 2010-2011
  • Table 86: Variations by green marketing budgets : green marketing vs. traditional marketing, global airport industry (% of all supplier respondents), 2010-2011
  • Table 87: Green Marketing Drivers: Design And Engineering Company Vs. Airports Industry Supplier (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Table 88: Regional Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Table 89: Company Turnover Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Table 90: Employee Size Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Table 91: Variations By Decision Making Authority: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Table 92: Design And Engineering Company Vs. Airports Industry Supplier: Marketing Green Credentials (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Table 93: Regional Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Table 94: Company Turnover Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Table 95: Senior Level Respondents: Green Marketing Drivers, Global Airports Industry (% CEO/MD/VP/SVP/HOD/Director Level Respondents) Respondents), 2010-2011
  • Table 96: Full survey results - closed questions

List of Figures

  • Figure 1: Airport operator: perceptions of sustainability in the global airports industry (% of airport operator respondents), 2010-2011
  • Figure 2: Perceptions of sustainability in the global airports industry: airport operator vs. airport support services company (% of all buyer respondents), 2010-2011
  • Figure 3: Design and engineering company: perceptions of sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
  • Figure 4: Airports industry supplier: perceptions of sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
  • Figure 5: Perceptions of sustainability in the global airports industry: design and engineering company vs. airports industry supplier (% of all supplier respondents), 2010-2011
  • Figure 6: Perceptions of sustainability in the global airports industry by company turnover: (% of all respondents), 2010-2011
  • Figure 7: Regional variations: perceptions of sustainability in the global airports industry (% of all respondents), 2010-2011
  • Figure 8: Perceptions of sustainability in the global airports industry by senior level respondents (% of senior vs. junior level respondents), 2010-2011
  • Figure 9: Champions of sustainability in the global airports industry: airport operator vs. airport support services company vs. design and engineering company vs. airports industry supplier(% of all respondents), 2010-2011
  • Figure 10: Champions of sustainability in the global airports industry by region: North America, Europe, Asia Pacific, rest of the world (% of all respondents), 2010-2011
  • Figure 11: Champions of sustainability in the global airports industry by company turnover (% of all respondents), 2010-2011
  • Figure 12: Airport operator: level of implementation of sustainability practices in the global airports industry (% of airport operator respondents), 2010-2011
  • Figure 13: Airport support services company: level of implementation of sustainability practices in the global airports industry (% of airport support services company respondents), 2010-2011
  • Figure 14: Level of implementation of sustainability practices in the global airports industry: (% of design and engineering company respondents), 2010-2011
  • Figure 15: Level of implementation of sustainability practices in the global airports industry: (% of airports industry supplier respondents), 2010-2011
  • Figure 16: Regional variations: level of implementation of sustainability practices in the global airports industry (% of ' in the process of implementing' and ' implemented' combined respondents), 2010-2011
  • Figure 17: Variations by company turnover: level of implementation of sustainability practices in the global airports industry (% of ' in the process of implementing' and ' implemented' respondents), 2010-2011
  • Figure 18: Drivers of sustainability practices in the global airports industry: buyer vs. supplier comparison (all respondents), 2010-2011
  • Figure 19: Supplier' s Over- Or Under-Estimated Levels Of Influence Of Drivers of Sustainability By Buyers
  • Figure 20: Drivers of sustainability practices in the global airports industry: airport operator vs. airport support services company vs. design and engineering company vs. airports industry supplier (all respondents), 2010-2011
  • Figure 21: Regional variations: high influence drivers of sustainability practices in the global airports industry (% of all high influence respondents), 2010-2011
  • Figure 22: Variations by company turnover: high influence drivers of sustainability practices in the global airports industry (% of all high influence respondents), 2010-2011
  • Figure 23: Global airports industry: the importance of sustainability after recession (% of airport operator respondents), 2010-2011
  • Figure 24: Global airports industry: the importance of sustainability after recession (% of airport support services company respondents), 2010-2011
  • Figure 25: Design and engineering company: the importance of sustainability in the global airports industry after recession (% of design and engineering company respondents), 2010-2011
  • Figure 26: Airports industry supplier: the importance of sustainability in the global airports industry after recession (% of airports industry supplier respondents), 2010-2011
  • Figure 27: Regional variations: global airports industry: the importance of sustainability after recession (% of all respondents), 2010-2011
  • Figure 28: Variations by company turnover: global airports industry: the importance of sustainability after recession (% of all respondents), 2010-2011
  • Figure 29: Global airports industry: post recession spending trends in sustainability: airport operator vs. airport support services company (% of all buyer respondents), 2010-2011
  • Figure 30: Global airports industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011
  • Figure 31: Regional variations in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
  • Figure 32: Variations by company turnover in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
  • Figure 33: Variations by employee size in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
  • Figure 34: How sustainability initiatives have changed in the global airports industry (% of airport operator respondents), 2010-2011
  • Figure 35: How sustainability initiatives have changed in the global airports industry (% of airport support services company respondents), 2010-2011
  • Figure 36: Design and engineering company: how sustainability initiatives have changed in the global airports industry (% of design and engineering company respondents), 2010-2011
  • Figure 37: Airports industry supplier: how sustainability initiatives have changed in the global airports industry (% of airports industry supplier respondents), 2010-2011
  • Figure 38: How sustainability initiatives have changed in the global airports industry by region: North America, Europe, Asia Pacific, rest of the world (' in the process of implementing' and ' implemented' responses combined), 2010-2011
  • Figure 39: How sustainability initiatives have changed in the global airports industry by company turnover: (' in the process of implementing' and ' implemented' responses combined), 2010-2011
  • Figure 40: Global airports industry: leading concerns in the effective implementation of sustainable practices: airport operator vs. airport support services company (% of buyer respondents), 2010-2011
  • Figure 41: Global airports industry: leading concerns in the effective implementation of sustainable practices: design and engineering company vs. airports industry supplier (% of all respondents), 2010-2011
  • Figure 42: Global airports industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011
  • Figure 43: Global airports industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011
  • Figure 44: Global airports industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% of all respondents), 2010-2011
  • Figure 45: How sustainability initiatives will impact future profitability in the global airports industry: airport operator vs. airport support services company (% of all buyer respondents), 2010- 2012
  • Figure 46: How sustainability initiatives will impact future profitability in the global airports industry: buyers vs. suppliers (% of all respondents), 2010- 2012
  • Figure 47: Airport operator: forecast growth in customer demand for sustainability by country (airport operator respondents), 2010-2012
  • Figure 48: Airport support services company: forecast growth in customer demand for sustainability by country (airport support services company respondents), 2010-2012
  • Figure 49: Design and engineering company: forecast growth in customer demand for sustainability by country (design and engineering company respondents), 2010-2012
  • Figure 50: Airports industry supplier: forecast growth in customer demand for sustainability by country (airports industry supplier respondents), 2010-2012
  • Figure 51: Predictions of customer spend on sustainability in the global airports industry (% of airport operator respondents), 2010-2011
  • Figure 52: Predictions of customer spend on sustainability in the global airports industry (% of airport support services company respondents), 2010-2011
  • Figure 53: Predictions of customer spend on sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
  • Figure 54: Predictions of customer spend on sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
  • Figure 55: Predictions of customer spend on sustainability in the global airports industry by region (% of sum of ' a majority would be willing to pay more' and ' a majority would be willing to switch products and pay more' respondents), 2010-2011
  • Figure 56: Predictions of customer spend on sustainability in the global airports industry by company turnover (% of sum of ' a majority would be willing to pay more' and ' a majority would be willing to switch products and pay more' respondents), 2010-2011
  • Figure 57: Airport operator: important attributes of sustainable development in the value chain, global airports industry (% of airport operator respondents), 2010-2011
  • Figure 58: Airport support services company: important attributes of sustainable development in the value chain, global airports industry (% of airport support services company respondents), 2010-2011
  • Figure 59: Design and engineering company: important attributes of sustainable development in the value chain, global airports industry (% of design and engineering company respondents), 2010-2011
  • Figure 60: Airports industry supplier: important attributes of sustainable development in the value chain, global airports industry (% of airports industry supplier respondents), 2010-2011
  • Figure 61: Regional variations: important attributes of sustainable development in the value chain, global airports industry: sum of ' very important' and ' important' combined (% of all respondents), 2010-2011
  • Figure 62: Variations by company turnover: important attributes of sustainable development in the value chain, global airports industry: sum of ' very important' and ' important' combined (% of all respondents), 2010-2011
  • Figure 63: Annual marketing budgets in US$ in the global airport industry (% all supplier respondents), 2010-2011
  • Figure 64: Annual marketing budgets in US$ in the global airport industry (% all supplier respondents), 2010-2011
  • Figure 65: Annual marketing budgets in US$ in the global airports industry: design and engineering company vs. airports industry supplier (% all supplier respondents), 2010-2011
  • Figure 66: Annual marketing budgets in US$ in the global airports industry by region (% all supplier respondents), 2010-2011
  • Figure 67: Annual marketing budgets in US$ in the global airports industry by company turnover (% all supplier respondents), 2010-2011
  • Figure 68: Earmarked budget for green marketing (% all supplier respondents), global airports industry, 2010-2011
  • Figure 69: Earmarked budget for green marketing: design and engineering company vs. airports industry supplier (% supplier respondents), global airports industry, 2010-2011
  • Figure 70: Regional variations in green marketing budgets (% all supplier respondents), global airports industry, 2010-2011
  • Figure 71: Green marketing budget: variations by marketing budget (% all supplier respondents), global airports industry, 2010-2011
  • Figure 72: Design and engineering company vs. airports industry supplier: global airports industry: key promotional channels (% all supplier respondents), 2010-2011
  • Figure 73: Regional variations: global airports industry: key promotional channels (% all supplier respondents), 2010-2011
  • Figure 74: Company turnover variations: key promotional channels (% all supplier respondents): global airports industry, 2010-2011
  • Figure 75: Variations by decision making authority: key promotional channels (% all supplier respondents): global airports industry, 2010-2011
  • Figure 76: Green Marketing Vs. Traditional Marketing: Global Airports Industry: Design And Engineering Company Vs. Airports Industry Supplier (% All Supplier Respondents), 2010-2011
  • Figure 77: Regional Variations: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% All Supplier Respondents), 2010-2011
  • Figure 78: Company Turnover Variations: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% All Supplier Respondents), 2010-2011
  • Figure 79: Green Marketing Drivers: Design And Engineering Company Vs. Airports Industry Supplier (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Figure 80: Regional Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Figure 81: Company Turnover Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Figure 82: Employee Size Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Figure 83: Variations By Decision Making Authority: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Figure 84: Design And Engineering Company Vs. Airports Industry Supplier: Marketing Green Credentials (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Figure 85: Regional Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
  • Figure 86: Company Turnover Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
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