市場調査レポート

世界の化石燃料発電産業支出におけるシェア獲得競争:サプライヤーのマーケティング・販売戦略および産業の見通し

Competing For Share Of Global Fossil Fuel Power Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook

発行 ICD Research 商品コード 136497
出版日 ページ情報 英文 120 Pages
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世界の化石燃料発電産業支出におけるシェア獲得競争:サプライヤーのマーケティング・販売戦略および産業の見通し Competing For Share Of Global Fossil Fuel Power Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook
出版日: 2010年10月19日 ページ情報: 英文 120 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、化石燃料発電産業のエグゼクティブを対象とした調査結果に基づき、世界における化石燃料発電産業ベンダーのメディアチャネル支出、マーケティング・販売の実践および産業の発展について分析しており、サプライヤーのメディア活動、マーケティング・販売の態度・戦略、産業の機会と脅威などについて、概略以下の構成でお届けします。

第1章 エグゼクティブサマリー

第2章 イントロダクション

  • 調査回答者のプロファイル

第3章 産業力学

  • 産業における収益成長の予測
  • 産業における競合構造の将来の発展
  • M&A活動の予測

第4章 化石燃料発電市場の成長見通し

  • 地域別成長予測:国別
  • 市場成長予測:産業セクター別

第5章 化石燃料発電産業の脅威・機会

  • 2010-2011年期間中の主なビジネス懸念事項
  • ビジネス脅威を克服する主なアクション:コスト管理
  • ビジネス脅威を克服する主なアクション:販売の促進
  • バイヤービジネスを維持し、勝利するための主なサプライヤーアクション

第6章 化石燃料発電産業におけるサプライヤーのマーケティング支出活動

  • 年間マーケティング予算
  • マーケティング支出レベルの予測される変化
  • メディアチャネル別による将来の投資
  • サプライヤーによるマーケティング・販売技術への将来投資

第7章 マーケティング・販売の態度・戦略:2010-2011年

  • サプライヤーの主なマーケティング目標:2010年
  • 経済が不確かな期間にサプライヤーはいかにマーケティング活動を適応させているか
  • 将来のビジネスのための最も価値のある新しいメディアの利用
  • サプライヤーがマーケティングエージェンシーを選択する際の重要な成功因子

第8章 付録

目次
Product Code: ICDR1079

Abstract

Scope:
* Opinions and forward looking statements of over 613 industry executives are captured in our in-depth survey, of which 42% represent Directors, C-levels & Departmental Heads
* Analysis on media channel spend, marketing and sales practices and industry developments by power companies and their suppliers and contractors
* Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
* In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
* The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
* The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Reasons to Buy:
* Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
* Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
* Better promote your business by aligning your capabilities and business practices with your customers’ changing needs during these times of market uncertainty
* Predict how the industry will grow, consolidate and where it will stagnate
* Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

* The majority of respondents from the fossil fuel power industry identified India, China, Saudi Arabia and Brazil to be the fastest growing regions in the next 12 months among emerging markets due to favorable economic conditions, rise in industry consolidation, growing demand and increased consumption of fossil fuels as well as improved infrastructure facilities
* 68% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 12% looking to decrease it
* 58% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Table of Contents

Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Fossil Fuel Power Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Fossil Fuel Power Market Growth Outlook
Heading: Regional Growth Forecasts In The Fossil Fuel Power Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Fossil Fuel Power Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Fossil Fuel Power Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Fossil Fuel Power Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Fossil Fuel Power Industry Suppliers
Heading: Future Investment By Media Channel: Fossil Fuel Power Industry Suppliers
Heading: Supplier' s Future Investment In Marketing And Sales Technology
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix


Table 1: Count Of Global Fossil Fuel Power Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Fossil Fuel Power Industry, 2010
Table 3: Buyer Respondents By Organization' s Global Turnover (% Buyer Respondents), Global Fossil Fuel Power Industry, 2010
Table 4: Buyer Respondents By Organization' s Total Employee Size (% Buyer Respondents), Global Fossil Fuel Power Industry, 2010
Table 5: Buyer Respondents By Region (% Buyer Respondents), Global Fossil Fuel Power Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 7: Supplier Respondents By Organization' s Global Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 8: Supplier Respondents By Organization' s Total Employee Size (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 9: Supplier Respondents By Region (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 10: Company Revenue Growth Optimism Trend By Global Fossil Fuel Power Industry Company Type: Fossil Fuel Power Generators, Power Distributors, Power Industry Suppliers (% All Respondents), 2009-2010
Table 11: Company Revenue Growth Optimism Trend In The Global Fossil Fuel Power Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010
Table 12: Company Revenue Growth Optimism In The Global Fossil Fuel Power Industry By Turnover (% All Respondents), 2010
Table 13: Fossil Fuel Power Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Fossil Fuel Power Generator Respondents), 2010
Table 14: Power Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Power Distributor Respondents), 2010
Table 15: Power Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Power Industry Supplier Respondents), 2010
Table 16: Fossil Fuel Power Generator Predictions Of The Fastest And Slowest Growing Industry Sectors (% Fossil Fuel Power Generator Respondents), 2010
Table 17: Power Distributor Predictions Of The Fastest And Slowest Growing Industry Sectors (% Power Distributor Respondents), 2010
Table 18: Power Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Power Industry Supplier Respondents), 2010
Table 19: Fossil Fuel Power Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia-Pacific, Rest Of The World (% ' Very Strong Growth' And ' Strong Growth' Combined, All Respondents), 2010
Table 20: Fossil Fuel Power Generator Vs. Power Distributor Vs. Power Industry Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Fossil Fuel Power Industry Buyers And Suppliers (% All Respondents), 2010
Table 21: Leading Business Concerns For The Period 2010-2011 Among Global Fossil Fuel Power Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2010
Table 22: Leading Business Concerns For The Period 2010-2011 Among Global Fossil Fuel Power Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
Table 23: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Fossil Fuel Power Industry (% All Respondents), 2010
Table 24: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Fossil Fuel Power Industry - Senior Level Responses Only (% Coe/Mad/Board Level Respondents), 2010
Table 25: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Fossil Fuel Power Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 26: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Fossil Fuel Power Industry (% All Respondents), 2010
Table 27: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Fossil Fuel Power Industry - Senior Level Responses Only (% Coe/Mad/Board Level Respondents), 2010
Table 28: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Fossil Fuel Power Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Fossil Fuel Power Generator Vs. Power Distributor (% Buyer Respondents), 2010
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Table 33: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Table 34: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
Table 35: Annual Marketing Budget In US$: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 36: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 37: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 38: Power Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Power Industry Supplier Respondents), 2010
Table 39: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010 (With Comparison To 2009 Expectations)
Table 40: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010 (With Comparison To 2009 Expectations)
Table 41: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 42: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 43: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 44: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 45: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 46: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 47: Key Marketing Aims Over The Next Year: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 48: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 49: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 50: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 51: Power Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Power Industry Supplier Respondents), 2010
Table 52: Most Rated New Media Channels For New Business Generation: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 53: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 54: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 55: Critical Success Factors For Choosing A Marketing Agency: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 56: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 57: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 58: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Table 59: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Table 60: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Table 61: Power Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Power Industry Supplier Respondents), 2010
Table 62: Power Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Power Industry Supplier Respondents), 2010
Table 63: Survey Data Results-Closed Questions


Figure 1: Company Revenue Growth Optimism Trend In The Global Fossil Fuel Power Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Fossil Fuel Power Industry Company Type: Fossil Fuel Power Generators, Power Distributors, Power Industry Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Fossil Fuel Power Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010
Figure 4: Company Revenue Growth Optimism In The Global Fossil Fuel Power Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The Global Fossil Fuel Power Generator Industry (% Fossil Fuel Power Generator Respondents), 2010
Figure 6: Key Expected Changes In Business Structure In The Global Power Distributor Industry (% Power Distributor Respondents), 2010
Figure 7: Key Expected Changes In Business Structure In The Global Power Industry Supplier Industry (% Power Industry Supplier Respondents), 2010
Figure 8: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Fossil Fuel Power Generator Industry (% Fossil Fuel Power Generator Industry Respondents), 2009-2010 Trend Forecast
Figure 9: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Power Distributor Industry (% Power Distributor Industry Respondents), 2009-2010 Trend Forecast
Figure 10: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Power Industry Supplier Industry (% Power Industry Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 11:
Figure 12: Fossil Fuel Power Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Fossil Fuel Power Generator Respondents), 2010
Figure 13: Power Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Power Distributor Respondents), 2010
Figure 14: Power Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Power Industry Supplier Respondents), 2010
Figure 15: Fossil Fuel Power Generator Predictions Of The Fastest And Slowest Growing Industry Sectors (% Fossil Fuel Power Generator Respondents), 2010
Figure 16: Power Distributor Predictions Of The Fastest And Slowest Growing Industry Sectors (% Power Distributor Respondents), 2010
Figure 17: Power Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Power Industry Supplier Respondents), 2010
Figure 18: Fossil Fuel Power Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia-Pacific, Rest Of The World (% ' Very Strong Growth' And ' Strong Growth' Combined, All Respondents), 2010
Figure 19: Leading Business Concerns For The Period 2010-2011 Among Global Fossil Fuel Power Industry Buyers And Suppliers (% All Respondents), 2010
Figure 20: Fossil Fuel Power Generator Vs. Power Distributor Vs. Power Industry Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Fossil Fuel Power Industry Buyers And Suppliers (% All Respondents), 2010
Figure 21: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Figure 22: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Fossil Fuel Power Generator Vs. Power Distributor (% Buyer Respondents), 2010
Figure 23: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Fossil Fuel Power Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Figure 24: Annual Marketing Budget In US$: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 25: Annual Marketing Budget In US$: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Figure 26: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 27: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Figure 28: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 29: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Figure 30: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010 (With Comparison To 2009 Expectations)
Figure 31: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010 (With Comparison To 2009 Expectations)
Figure 32: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 33: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 34: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 35: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 36: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 37: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 38: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 39: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 40: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 41: Key Marketing Aims Over The Next Year: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 42: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 43: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 44: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 45: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 46: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 47: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 48: Most Rated New Media Channels For New Business Generation: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 49: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 50: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 51: Critical Success Factors For Choosing A Marketing Agency: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 52: Critical Success Factors For Choosing A Marketing Agency: Power Industry Supplier (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Figure 53: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 54: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Figure 55: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 56: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 57: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 58: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Figure 59: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2010
Figure 60: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Fossil Fuel Power Industry, 2009
Figure 61: Power Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Power Industry Supplier Respondents), 2010
Figure 62: Power Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Power Industry Supplier Respondents), 2010
Figure 63: Survey Data Results-Closed Questions

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