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市場調査レポート

中国のスマートホーム産業の市場分析と発展動向

Market Research and Development Trend Forecast of Smart Home Industry in China, 2015-2020

発行 Huidian Research 商品コード 324482
出版日 ページ情報 英文 68 Pages
納期: 即日から翌営業日
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中国のスマートホーム産業の市場分析と発展動向 Market Research and Development Trend Forecast of Smart Home Industry in China, 2015-2020
出版日: 2015年02月10日 ページ情報: 英文 68 Pages
概要

中国のスマートホームの成長率は、2011年〜2014年の4年間で30%以上の成長を遂げました。2014年の市場規模は、286億人民元に達し、前年比39.36%の増加となっています。

当レポートでは、中国のスマートホーム産業について調査分析し、発展の概要、見通し、運営構造、需要と供給、競合パターン、主要企業などについて、体系的な情報を提供しています。

第1章 スマートホームの発展の概要

  • 国際的スマートホーム家具製品の発展の概要
  • 中国のスマートホームの発展の概要
  • スマートホームの発展における既存の問題点

第2章 スマートホームの発展の見通し

  • 国際的スマートホーム市場の見通し予測
  • 中国のスマートホーム市場の売上高
  • スマートホームの中期的予測

第3章 中国のスマートホーム市場の運営構造

  • 中国のスマートホームの全体的な市場規模
  • スマートホーム市場の発展の現状
  • スマートホームの地域市場
  • スマートホームの市場構造

第4章 中国のスマートホーム市場の需要と供給

  • 需要
  • 供給

第5章 スマートホーム市場の競合パターン

  • 類似品の国内企業とブランド
  • 類似品の競合パターン
  • 類似品の競合グループ

第6章 中国のスマートホーム市場の財務上の影響

  • 有利な要因
  • 不利な要因
  • 政策要因

第7章 中国のスマートホームの販売動向

  • 製品開発の動向
  • 価格変動の動向
  • チャネル発展の動向
  • ユーザー需要の動向

第8章 中国のスマートホームのベンチマーク企業の事業戦略

  • 企業プロファイル、財務分析、発展計画と戦略など
    • Haier
    • Guangdong Anjubao
    • Super

第9章 中国のスマートホームの市場価格の分析

  • 主要製品価格
  • 価格戦略とブランド戦略

第10章 中国のスマートホームの輸出入動向

  • 輸出と成長率
  • 主な海外市場の分布
  • 主な海外市場ブランド
  • スマートホームの生産と輸入

第11章 中国のスマートホームの市場チャネル

  • 市場チャネルパターン
  • 販売チャネル形態
  • 販売チャネル要因の比較
  • 地域市場の主要代理店

第12章 中国のスマートホームメーカーの収益性の比較

第13章 中国のスマートホームプロジェクトの投資提案と専門家の評価

目次

Market Operation Structure of Smart Home in China

Overall Market Scale of Smart Home in China

In 2011-2014, the growth rate of smart home in China has maintained over 30% for four years successfully, in which, in 2014, the market scale hit CNY 28.61 billion, up 39.36% over 2013.

Status Quo of Smart Home Market Development

At present, the independently-developed smart home system in China is becoming mature gradually with the strong competitiveness with overseas smart home system and products. In technical field, the gap between domestic and foreign smart home is not large. In the near future, China will popularize smart home networking system and products in the homes of ordinary residents all over country. Currently, many developers have considered the smart function and facilitates more or less in design stage of residence, and some high-grade residences have equipped with relatively complete smart home networking.

Market Status Quo

At present, as the extension industry of real estate industry and home industry, the smart home develops steadily with sound development momentum. Currently the high-end market in China is mainly occupied by Honeywell International, ABB, Schneider Electric, Merten GmbH & Co.,KG and Singapore Nico etc overseas brands. Generally, the high-end market brands have the integrated smart home system products with higher price and complete after-sale services, mainly applied in luxurious residence project. The middle-end market is mainly occupied by domestic well-known brands, such as Anjubao, Tianjin Ruilang, Shanghai Super, Bochuang S&T, Qingdao Haier, ShenZhen(China) SoBen Skysafe Hi-Tech Develepment CO.,Ltd, and Fujian Aurine Technology Co., Ltd etc, the market is relatively mature. Generally speaking, the middle-end market brands also have integrated smart home system products, mainly applied in middle, high-grade residences. While the low-end market is still in chaos, the product qualities are very different, seldom has complete set of system products.

Technical Status Quo

At present, the smart home products in market have been abundant and smart home technologies are also changing with each passing day. However, after all, smart home is a new field without uniform industry standard, the poor compatibility and unstable operation commonly etc weaknesses exist in the products in markets. In respect of technology, RS-232/485 serial communication technology, power line carrier technology and radio frequency technique etc technical agreements of smart home are popular now. According to wiring modes, the smart home technologies in market can be classified into 4 kinds of technologies: field bus, power line carrier technology, wireless technology and centralized control.

Existing Problems

At present, the problems existing smart home industry mainly include three aspects: first, smart home industry has not unified the industrial standard, many of middle and small enterprises go their own ways and their products are not compatible mutually; second, because the technicians have not conducted deep market research, the developed products are advanced in respect of technology, but poor in respect of practicability, and out of joint with market demand; third, technically, large-amount of funds are needed for R&D, some middle and small enterprises have no power to innovate constantly, and even harder to form scale production, so product price is always high. In smart home field, the industry leader with powerful technical strength, openness and marketability is needed urgently. Smart home is only one of application orientations of internet of things and it still need to combine with internet to realize the real life of internet of things.

Table of Contents

1. Overview of Smart Home Development

  • 1.1. Overview of International Smart Home Furnishing products Development
    • 1.1.1. International Status Quo
    • 1.1.2. Overview of Major Countries and Regions
  • 1.2. Overview of Smart Home Development in China
  • 1.3. Existing Problems during Smart Home Development

2. Prospect of Smart Home Development

  • 2.1. Prospect Forecast on International Smart Home Market
  • 2.2. Market sales of Smart Home in China
    • 2.2.1. Forecast on Market Scale
    • 2.2.2. Forecast on Market Structure
  • 2.3. Mid-long Term Forecast on Smart Home
    • 2.3.1. Forecast on Economic Growth and Demand for Smart Home, 2015-2020
    • 2.3.2. Forecast on Market Scale of Smart Home, 2015-2020

3. Market Operation Structure of Smart Home in China

  • 3.1. Overall Market Scale of Smart Home in China
  • 3.2. Status Quo of Smart Home Market Development
  • 3.3. Regional Markets of Smart Home
  • 3.4. Market Structure of Smart Home
    • 3.4.1. Product Structure
    • 3.4.2. Brand Structure
    • 3.4.3. Channel Structure

4. Supply and Demand of Smart Home Market in China

  • 4.1. Demand
  • 4.2. Supply

5. Competition Pattern of Smart Home Market

  • 5.1. Domestic Enterprises and Brands of Similar Products
  • 5.2. Competition Pattern of Similar Products
  • 5.3. Competition Group of Similar Products

6. Financial Influences on Smart Home Market in China

  • 6.1. Favorable Factors
  • 6.2. Adverse Factors
  • 6.3. Policy Factors

7. Sales Trend of Smart Home in China, 2015-2020

  • 7.1. Product Development Trend
  • 7.2. Price Change Trend
  • 7.3. Channel Development Trend
  • 7.4. User Demand Trend

8. Business Strategies of Benchmark Enterprises of Smart Home in China

  • 8.1. Haier
    • 8.1.1. Company Profile
    • 8.1.2. Mainly Financial Analysis
    • 8.1.3. Development Plan and Strategy
  • 8.2. Guangdong Anjubao
    • 8.2.1. Company Profile
    • 8.2.2. Mainly Financial Analysis
    • 8.2.3. Development Plan and Strategy
  • 8.3. Super
    • 8.3.1. Company Profile
    • 8.3.2. Mainly Financial Analysis
    • 8.3.3. Development Plan and Strategy
    • 8.3.4. Key Enterprise Brands and Market Shares

9. Research on Market Price of Smart Home in China

  • 9.1. Main Product Price

9.2Price Strategy and Brand Strategy

10. Import & Export Trend of Smart Home in China

  • 10.1. Export & Growth
  • 10.2. Main Overseas Markets Distribution
  • 10.3. Main Overseas market Brands being Operated
  • 10.4. Production and Import of Smart Home

11. Market Channels of Smart Home in China

  • 11.1. Market Channel Pattern
  • 11.2. Sales Channel Forms
  • 11.3. Comparison on Sales Channel Factors
  • 11.4. Main Agents of Regional Markets

12. Profitability Comparison of Key Smart Home Manufacturers in China

  • 12.1. Total Profit of Smart Home Industry, 2011-2014
    • 12.1.1. Total Industry Profit, 2011-2014.
    • 12.1.2. Comparison on Total Profits of Different Scale Enterprises
    • 12.1.3. Comparison on Total Profits of Different Ownership Enterprises
  • 12.2. Gross Profit Rate of Industry Sales, 2011-2014
  • 12.3. Profit Rate of Sales in Smart Home Industry, 2011-2014
  • 12.4. Profit Rate of Total Assets in Smart Home Industry, 2011-2014
  • 12.5. Profit Rate of Industry Output Value, 2011-2014
  • 12.6. Profit-Taxation Rate of Industry Output Value, 2011-2014

13. Investment Suggestions and Expert Evaluation on Smart Home Project in China

  • 13.1. Targeted Group Suggestions (Application Fields)
  • 13.2. Suggestions on Technical Application
  • 13.3. Suggestions on Investment Region
  • 13.4. Expert Suggestions from Huidian Research
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