市場調査レポート

中国の乳児用調製粉乳市場の分析と予測

Research and Forecast of China Infant Formula Milk Powder Market, 2014-2018

発行 Huidian Research 商品コード 302228
出版日 ページ情報 英文 100 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.75円で換算しております。
Back to Top
中国の乳児用調製粉乳市場の分析と予測 Research and Forecast of China Infant Formula Milk Powder Market, 2014-2018
出版日: 2014年05月08日 ページ情報: 英文 100 Pages
概要

2008年のメラニン混入事件以前、中国の乳児用調製粉乳市場のうち70%は国内系企業が押さえていました。しかし2013年末には、その比率は20%にまで低下しています。販売に、外資系企業との合弁企業が徐々にシェアを拡大しており、全体的な市場シェアは60%以上、ハイエンド製品の場合はほぼ100%に達しています。近年では研究開発(R&D)活動が活発化する一方、政府の規制強化に合わせて企業統合や事業撤退が相次ぐものと見られています。現在参入している127社のうち、中小企業を中心に、2〜3年の間に1/3が撤退するものと思われます。

当レポートでは、中国における乳児用調製粉乳の市場について分析し、市場の現状や需給動向、競争状況、輸出・輸入動向、主な国内系・外資系企業のプロファイルと業績、今後の産業発展・市場参入拡大に向けた提言といった内容を盛り込んで、概略以下の構成でお届けします。

第1章 乳児用調製粉乳産業の発展の概況

  • 定義
  • 発展状況(世界・中国の乳児用調製粉乳産業)

第2章 中国の乳児用調製粉乳産業の経営状況

  • 中国のマクロ経済環境
  • 中国国内の関連政策・技術規格
    • 乳児用調製粉乳に義務付けられた3種類の国内基準
    • 乳児用調製粉乳製品の表示内容に対する規制
    • 含有ヨウ素が基準に合致しない乳児用調製粉乳は生産も販売も禁止に
    • 中国が乳児用調製粉乳のリコール体制を実施
    • 粉ミルクの品質改善・信頼性向上のためのアクションプラン
    • 乳児用調製粉乳の製造認可試験のルール
    • 乳児用食品の栄養品質・衛生度に関する部分的指標
    • 政府が乳児用調製粉乳関連の研究開発(R&D)に多額の資金を投入
    • 外資系粉ミルク企業41社の中国市場参入が認可される
  • 社会的環境
    • 乳児用調製粉乳の栄養構造
    • 消費概念
    • メラニン事件に伴う、中国産粉ミルクの信用危機

第3章 乳児用調製粉乳産業の発展状況

  • 市場集中度
  • 発展の現状
  • 乳児用調製粉乳の流通チャネル
    • 従来型の流通チャネル
    • 新たな流通チャネル
  • 乳児用調製粉乳産業の競争環境の分析
    • 中国市場の競争環境
    • 世界市場の競争環境
    • 国内系酪農業の企業合併・買収(M&A)

第4章 乳児用調製粉乳の関連産業との連関構造

  • 産業間の連関構造
  • 完全な産業連鎖パターン

第5章 中国の乳児用調製粉乳市場の需給動向

  • 供給量の分析とその予測
    • 供給量の実績値(過去4年間分)
    • 供給量の予測値(今後5年間分)
  • 需要量の分析とその予測
  • 価格の分析とその予測
    • 過去の価格動向
    • 現在価格
    • 価格への影響要因
    • 今後の価格動向の予測

第6章 中国の乳児用調製粉乳産業の輸出入構造

  • 輸出量・輸入量と平均価格
  • 近年の主な輸入・輸出相手国
  • 今後の輸出量・輸入量の予測

第7章 国内系の主な粉ミルク企業

  • Inner Mongolia Yili Industrial Group Co., Ltd.
    • 主力事業
    • 業績
    • 企業の強み
    • 発展の見通し
  • Bright Dairy & Food Co., Ltd.
  • Zhejiang Beingmate
  • Feihe International Inc.
  • Heilongjiang Yashily Dairy Co., Ltd.

第8章 乳児用調製粉乳産業の発展予測

  • マクロ環境の予測(今後5年間分)
    • 発展の方向性と焦点
    • 産業の分布状況
    • 発展の目標
  • 中国国内の乳児用調製粉乳市場の発展傾向(今後5年間分)
    • 国内消費規模は拡大し続ける見通し
    • ブランド化競争
    • 市場シェアの段階的な集約化
    • 市場のハイエンド化
    • ビジネスモデルの多様化
  • 中国の乳児用調製粉乳産業の発展傾向(今後5年間分)
    • 政府の政策的支援の強化
    • 農村部市場やハイエンド市場が、内外の企業の注力分野となる
    • 市場競争の傾向:ブランディングや企業合併・買収(M&A)が不可避となる
    • 乳児用調製粉乳市場の将来展望
目次

Research and Forecast of China Infant Formula Milk Powder Market, 2014-2018 mainly analyzes the market status, supply and demand, competition landscape, import & export of infant formula milk powder industry both home and abroad as well as business performance of major domestic and foreign enterprises, meanwhile offers suggestions for infant formula milk powder industry, so as to make entrepreneurs get a better understanding of this industry and make a wiser decision with the help of the investment reference.

Before the accident of melamine in 2008, the domestic brands have controlled 70% of the market share. While by the end of 2013, the proportion has dropped about 20%. The market has been gradually seized by joint-ventures and foreign brands. At present, the sales proportion of foreign milk powder in China has reached 60% above, and the high-end products have taken up a nearly 100% market share in China.

The top ten sell-well domestic milk powder brands in 2013 are Beingmate, Yili, Firmus, Yashily, Wondersun, Yaolan, Bright, Qinyong, Benzgo, and Redstar. The sales volume of Beingmate reached CNY 6.117 billion in 2013, and its market share in that year was 8.5%, ranking the top of the domestic infant formula milk powder enterprises. Yili ranked the second in that year, and its sales volume reached CNY 5.512 billion in 2013.

Since 2013, the M&A among enterprises has accelerated. For instance, Mengniu Diary acquired Yashily Foods; Syutra Group acquired Youth-Base; Biostime acquired Shangsha Yingke Nutrition Company. At present, there are 127 enterprises producing infant formula milk powder and 545,000 enterprises marketing infant formula milk powder in China. According to Rules for the Examination of Production Permission of Infant Formula Milk Powder (2013 Version), some enterprises will withdraw from the market in the future two or three years, and it is estimated that nearly one third of the 127 enterprises will exit the market, from which small-sized will take a large part.

Table of Contents

1. Development Overview of Infant Formula Milk Powder Industry

  • 1.1. Definition
  • 1.2. Development Status
    • 1.2.1. Development Overview of the World's Infant Formula Milk Powder Industry
    • 1.2.2. Development Status of China's Infant Formula Milk Powder Industry

2. Operating Environment of Infant Formula Milk Powder Industry in China

  • 2.1. Macroeconomic Environment in China
  • 2.2. Related Policies and Standards in China
    • 2.2.1. Three Mandatory National Standards of Infant Formula Milk Powder
    • 2.2.2. Regulate the Label Content of Infant Formula Milk Powder Product
    • 2.2.3. Infant Formula Milk Powder that Iodine Contents Do Not Meet the Standard will be banned from Production nor Marketing
    • 2.2.4. China Carries Out the System of Infant Milk Powder Recall
    • 2.2.5. Action Plan for the Improvement of Milk Powder Quality and Enhancement of Consumer Confidence
    • 2.2.6. Rules for the Examination of Production Permission of Infant Formula Milk Powder (2013 Version)
    • 2.2.7. Partial Indicators of Nutrition Quality and Sanitation of Infant Foods
    • 2.2.8. Ten Millions of Funds Allocated for Development and Research of Infant Formula Milk Powder by Beijing Government
    • 2.2.9. 41 Foreign Milk Powder Enterprises Permitted to Market in China
  • 2.3. Social Environment of Infant Formula Milk Powder Market in China
    • 2.3.1. Infant Milk Powder Nutrition Structure
    • 2.3.2. Consumption Concept
    • 2.3.3. Confidence Crisis of Domestic Infant Milk Powder Market Resulting From Melamine Incident

3. Development Status Quo of Infant Formula Milk Powder Industry in China

  • 3.1. Concentration Ratio
  • 3.2. Development Status Quo
  • 3.3. Distribution Channel of Infant Formula Milk Powder Industry
    • 3.3.1. Traditional Distribution Channel
    • 3.3.2. New Distribution Channel
  • 3.4. Competition Landscape Analysis on Infant Formula Milk Powder Industry
    • 3.4.1. Competition Landscape in China
    • 3.4.2. Competition Landscape in Overseas
    • 3.4.3. Merger & Acquisition of Domestic Dairy Industry

4. Industrial Chain Structure of Infant Formula Milk Powder in China

  • 4.1. Industrial Chain Structure
  • 4.2. Complete Industrial Chain Pattern

5. Supply & Demand of Infant Formula Milk Powder Market in China

  • 5.1. Supply Analysis and Forecast
    • 5.1.1. Supply Analysis, 2010-2013
    • 5.1.2. Supply Forecast 2014-2018
  • 5.2. Demand Analysis and Forecast
  • 5.3. Price Analysis and Forecast
    • 5.3.1. Overview of Historical Price
    • 5.3.2. Current Price
    • 5.3.3. Factors Affecting Price
    • 5.3.4. Price Trend in the Future

6. Import & Export of Infant Formula Milk Powder in China

  • 6.1. Import and Export Volume and Average Price
  • 6.2. Import Sources and Export Destinations in Recent Years
  • 6.3. Import and Export Trend Forecast

7. Key Domestic Milk Powder Enterprises in China

  • 7.1. Inner Mongolia Yili Industrial Group Co., Ltd.
    • 7.1.1. Main Business
    • 7.1.2. Business Performance
    • 7.1.3. Company Strength
    • 7.1.4. Development Prospect
  • 7.2. Bright Dairy & Food Co., Ltd.
    • 7.2.1. Main Business
    • 7.2.2. Business performance
    • 7.2.3. Company Strength
    • 7.2.4. Development Prospect
  • 7.3. Zhejiang Beingmate
    • 7.3.1. Main Business
    • 7.3.2. Business Performance
    • 7.3.3. Company Strength
    • 7.3.4. Development Prospect
  • 7.4. Feihe International Inc.
    • 7.4.1. Main Business
    • 7.4.2. Business Performance
    • 7.4.3. Company Strength
    • 7.4.4. Development Prospect
  • 7.5. Heilongjiang Yashily Dairy Co., Ltd.
    • 7.5.1. Main Business
    • 7.5.2. Business Performance
    • 7.5.3. Company Strength
    • 7.5.4. Development Prospect

8. Development Forecast of Infant Formula Milk Powder Industry

  • 8.1. Macro Environment Forecast 2014-2018
    • 8.1.1. Development Direction and Focus
    • 8.1.2. Industrial Distribution
    • 8.1.3. Development Goals
  • 8.2. Development Trend of the Domestic Infant Formula Milk Powder Market, 2014-2018
    • 8.2.1. The Scale of Market Consumption Will Continue To Grow
    • 8.2.2. Branding Competition Will Be the Trend
    • 8.2.3. Market Share Will Gradually Be Concentrated
    • 8.2.4. Market Shows High-end Development Trend
    • 8.2.5. Business Model Trends to Be Diversified
  • 8.3. Development Trend of Infant Formula Milk Powder Industry in China, 2014-2018
    • 8.3.1. Government Policy Support Are Strengthened
    • 8.3.2. Rural and High-end Market Will Become the Competition Focus for Foreign and Domestic Brands
    • 8.3.3. Market Competition Trends to Be Branding, Industry Merger and Acquisitions Will Be Inevitable
    • 8.3.4. Market Prospect of Infant Milk Powder Industry
Back to Top