市場調査レポート

中国の使い捨ておむつ市場の調査と投資予測

Research and Forecast of China Baby Disposable Diaper Market, 2014-2018

発行 Huidian Research 商品コード 296401
出版日 ページ情報 英文 62 Pages
納期: 即日から翌営業日
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中国の使い捨ておむつ市場の調査と投資予測 Research and Forecast of China Baby Disposable Diaper Market, 2014-2018
出版日: 2014年02月18日 ページ情報: 英文 62 Pages
概要

中国の使い捨ておむつ市場は新しい市場ではあるものの急速に成長しております。中国国内の使い捨ておむつの生産量は約200億枚で、今後5年間も2桁成長を続ける見込みとなっております。

当レポートでは、中国の使い捨ておむつ市場について調査分析を行い、市場概要、競合状況、輸出入の状況などについて考察するとともに、海外の有名企業、中国国内の主要企業、投資動向などについてまとめ、概略下記の構成で取り上げております。

第1章 使い捨ておむつ産業の概要

  • 産業の定義、分類、消費の特徴
  • 使い捨ておむつ産業の発展の歴史

第2章 中国の使い捨ておむつ産業の環境分析

  • 中国の経済発展環境
  • 関連政策、規制、規格

第3章 中国の使い捨ておむつ産業の状況分析

  • 現状
  • 製品の供給
  • 需要
  • 価格
  • 使い捨ておむつ産業の競合状況

第4章 中国の使い捨ておむつの輸出入

  • 輸出/輸入量と輸出/輸入額
  • 中国の使い捨ておむつの主な輸入元

第5章 川上・川下の発展

  • 川上分析
  • 川下分析

第6章 世界的に有名な使い捨ておむつメーカー

  • Kimberly-Clark
  • Procter & Gamble
  • Kao Group
  • Unicharm

第7章 中国の主要な使い捨ておむつメーカーの競合分析

  • HENGAN Group
  • Everbeauty Industry (Shanghai) Co., Ltd.
  • Zhejiang Huashun Polyester Co., Ltd.
  • Dongguan White Swan Paper Products Co., Ltd.
  • Beijing Beishute Maternity & Child Articles Co., Ltd.

第8章 中国の使い捨ておむつ市場の今後の発展動向

  • 中国の使い捨ておむつ産業の成長予測
  • 中国の使い捨ておむつ市場の予測

第9章 専門家による中国の使い捨ておむつ産業の投資分析

  • 投資機会
  • 投資リスク
  • 使い捨ておむつ産業への提案
目次

Research and Forecast of China Baby Disposable Diaper Market, 2014-2018 mainly analyzes market status of baby disposable diaper in China, supply and demand, import and export, business performances of major domestic and foreign enterprises, meanwhile offers suggestions for baby diaper industry, so as to make enterprises know this industry better and provide decision-making references for investors.

In China, baby disposable diaper market started late, but it has a strong development momentum. Its application has widely spread from first-and second-tier cities to towns and rural areas. The output of disposable diapers was about 20 billion pieces in China.

At present, more than 90% of babies aged 0-2 in large and medium-sized cities used the disposable diapers. In medium and small-sized cities, as well as affluent rural areas, the cheap disposable diapers are gradually expanding the market. Compared with developed countries, however, the penetration rate of China's baby disposable diapers is low, reaching about 45%, while the penetration rate of baby disposable diapers in developed countries has reached 95%.

Currently, there are numerous producers in China's disposable diaper market, but the national brands are few and the brand concentration is low. According to relevant data, the top ten baby disposable diaper brands in China are HUGGIES, Pampers, Mamy Poko, Merries, GOON, Anerle, Fitti, Sealer, Chiaus and Pigeon. The sales volume of the Top 10 disposable diaper manufacturers accounts for about 70% of total sales volume.

In recent years, with the increasing purchasing power of Chinese people and the changing of childcare concepts, disposable diaper market has been keeping a rapid growth momentum with the growth rate exceeding 20%. According to the statistics by Yearbook of China Paper-making Industry, the market scale of China's baby disposable diaper in 2012 stood at CNY 22 billion, and the market scale in 2013 also remained double-digit growth. Chinese large population base and the fourth baby boom bring about huge growth space for baby disposable diaper market, so it is predicted that China's baby disposable diaper market will remain double-digit growth in next five years.

Table of Contents

1. Overview of Baby Disposable Diaper Industry

  • 1.1. Industry Definition, Classification and Consumption Characteristics
    • 1.1.1. Definition
    • 1.1.2. Product Classification
    • 1.1.3. Consumption Characteristics
  • 1.2. Development History of Baby Disposable Diaper Industry

2. Environment Analysis of China's Baby Disposable Diaper Industry

  • 2.1. China's Economic Development Environment
  • 2.2. Relevant Policies, Regulations and Standards

3. Status Analysis of China's Baby Disposable Diaper Industry

  • 3.1. Status Quo
  • 3.2. Product Supply
  • 3.3. Demand
  • 3.4. Price
  • 3.5. Competitive Landscape of Baby Disposable Diaper Industry
    • 3.5.1. Market Concentration
    • 3.5.2. Brand Pattern

4. Import and Export of China's Baby Disposable Diaper

  • 4.1. Import &Export Volume and Import &Export Amount
  • 4.2. Major Import Sources of China's Baby Disposable Diapers

5. Upstream and Downstream Development

  • 5.1. Upstream Analysis
  • 5.2. Downstream Analysis

6. International Well-Known Baby Disposable Diaper Enterprises

  • 6.1. Kimberly-Clark
    • 6.1.1. Company Profile
    • 6.1.2. Business Performance
    • 6.1.3. Brand Competitiveness
    • 6.1.4. Business in China
  • 6.2. Procter & Gamble
    • 6.2.1. Company Profile
    • 6.2.2. Business Performance
    • 6.2.3. Brand Competitiveness
    • 6.2.4. Business in China
  • 6.3. Kao Group
    • 6.3.1. Company Profile
    • 6.3.2. Business Performance
    • 6.3.3. Competitive Edges
    • 6.3.4. Future Development Strategy
  • 6.4. Unicharm
    • 6.4.1. Company Profile
    • 6.4.2. Business Performance
    • 6.4.3. Competitive Edges
    • 6.4.4. Development Strategy

7. Competitiveness Analysis of China's Major Baby Disposable Diaper Enterprises

  • 7.1. HENGAN Group
    • 7.1.1. Company Profile
    • 7.1.2. Business Performance
    • 7.1.3. Competitive Edges
    • 7.1.4. Development Strategy
  • 7.2. Everbeauty Industry (Shanghai) Co., Ltd.
    • 7.2.1. Company Profile
    • 7.2.2. Business Performance
    • 7.2.3. Competitive Edges
    • 7.2.4. Development Strategy
  • 7.3. Zhejiang Huashun Polyester Co., Ltd.
    • 7.3.1. Company Profile
    • 7.3.2. Business Performance
    • 7.3.3. Development Strategy
  • 7.4. Dongguan White Swan Paper Products Co., Ltd.
    • 7.4.1. Company Profile
    • 7.4.2. Business Performance
    • 7.4.3. Development Strategy
  • 7.5. Beijing Beishute Maternity & Child Articles Co., Ltd.
    • 7.5.1. Company Profile
    • 7.5.2. Business Performance
    • 7.5.3. Development Strategy

8. Future Development Trends of China's Baby Disposable Diaper Market

  • 8.1. Growth Prediction of China's Baby Disposable Diaper Industry
    • 8.1.1. Development Prediction of Baby Disposable Diaper Industry
    • 8.1.2. Growth Prediction of Baby Disposable Diaper Products
  • 8.2. Market Prospect Prediction of China's Baby Disposable Diaper Market
    • 8.2.1. Optimistic Baby Product Industry
    • 8.2.2. Broad Prospects
    • 8.2.3. Huge Market
    • 8.2.4. Consumption Upgrading Promotes Demand Growth of High-End Products

9. Industry Experts' Investment Analysis on China's Baby Disposable Diaper Industry

  • 9.1. Investment Opportunities
    • 9.1.1. Policy
    • 9.1.2. Per Capita Income
    • 9.1.3. Consumption
  • 9.2. Investment Risks
    • 9.2.1. Intensifying Low-end Competition
    • 9.2.2. Crude Oil Price Fluctuations
    • 9.2.3. Human Resources
    • 9.2.4. Management Risks
  • 9.3. Development Proposals for Baby Disposable Diaper Industry
    • 9.3.1. Cultivate Professional Talents
    • 9.3.2. Diversified and Differentiated Products
    • 9.3.3. Product Development and Production
    • 9.3.4. Build Alliance with Raw Material Production Companies
    • 9.3.5. Develop Disposable Diaper Consumer Market
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