市場調査レポート

中国のオンライン教育/研修市場の調査

In-depth Research on Online Education and Training Market in China, 2014-2018

発行 Huidian Research 商品コード 296398
出版日 ページ情報 英文 101 Pages
納期: 即日から翌営業日
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中国のオンライン教育/研修市場の調査 In-depth Research on Online Education and Training Market in China, 2014-2018
出版日: 2014年01月27日 ページ情報: 英文 101 Pages
概要

中国のオンライン教育/研修市場は、2013年に905億中国元規模でしたが、今後数年間、20%以上の成長が見込まれております。

当レポートでは、中国のオンライン教育/研修市場について調査分析を行い、市場概要、発展の状況、市場規模、部門別市場の概要などについて考察するとともに、主要企業プロファイル、投資の意思決定に有益な情報などをまとめ、概略下記の構成で取り上げております。

第1章 オンライン教育/研修の概要

  • 定義と分類
  • 発展の歴史

第2章 事業環境

  • 政策環境
  • 経済環境
  • 社会的環境
  • 技術環境

第3章 中国の産業発展状況

  • 発展の特徴
  • 既存の問題
  • 産業発展への提案

第4章 中国のオンライン教育/研修市場の概要

  • 市場規模
  • 供給
  • 需要
  • 中国の上場教育企業の重要な出来事

第5章 オンライン教育/研修市場の部門別市場

  • オンライン高等教育
  • 入試指導
  • 職業訓練
  • 育児教育

第6章 関連産業の発展状況

  • 中国のEコマース産業の発展状況
  • 中国のオンライン教育/研修産業の発展状況
  • インターネットクラウド技術がオンライン教育/研修の発展を促進

第7章 主な国内企業

  • China Edu Group
  • China Distance Education Holding Ltd.
  • Ambow Education
  • New Oriental Education & Technology Group
  • TAL Education Group

第8章 中国におけるM&Aのケーススタディ

  • IDGVCは51edu.comに約2,000万米ドル投資
  • 近年の投資ケース
  • 投資状況

第9章 オンライン教育/研修の収益モデル

  • 広告モデル
  • ネットワークコンテンツモデル
  • デジタルコンテンツモデル
  • 取引費用モデル
  • モバイル付加価値モデル
  • 手数料モデル
  • 相談サービスモデル
  • その他の収益モデル

第10章 中国のオンライン教育/研修産業の発展予測

  • 予測
  • 中国市場の動向
  • 発展予測

第11章 中国のオンライン教育/研修の投資機会とリスク

  • 投資環境
  • 投資機会
  • 投資リスク
目次

In 1999, China put forward Modern Distance Education Project. After more than ten years of development, online education and training has got great-leap-forward development. Online education, which is for all ages, such as basic online education, higher online education, is booming; other types of online education, including curricula education, vocational training, etc, are flourishing. In 2013, the market scale of China online education and training was CNY 90.5 billion; it is estimated that the growth will exceed 20% for the years to come.

By the end of 2011, the number of China education enterprises listed in America was 11, of which 8 enterprises are still trading as of 2013. According to different training objectives and contents, China Edu Corporation, China Cast Education Corporation, CEU, China Distance Education Holding Ltd., GEDU, New Oriental, Xueersi, Ambow and ATA have opened online education and training business except for Xueda and Noah. The above nine companies' businesses mainly cover seven categories, namely, parenting education, entrance examination coaching, language training, network higher education, vocational certification training, corporate E-learning and online education services.

In terms of business structure, parenting education serves as a segment market along with the rising of infant market, entrance examination coaching, vocational certification training and network higher education are the major income sources for individual listed companies, while online language training, corporate E-learning and online education services are deemed as supplements of offline businesses in listed companies.

With the advent of information era, online education training is received approvals universally both at home and overseas. Due to Chinese economic development imbalance, huge differences regarding educational level exist in different regions, but the rapid growth of online education plays an important role in narrowing education differences between various regions, expanding education scale and improving education quality. People are willing to spend their money in participating educational training with increasingly fierce talent competition in market, so education industry will be a hotspot for investment and Chinese education market enjoys huge potentials. It is predicted that market scale of online education training will stand at CNY 228.2 billion in 2018.

Table of Contents

1. Overview of Online Education and Training

  • 1.1. Definition and Classification
  • 1.2. Development History

2. Industry Operation Environment in China, 2012-2013

  • 2.1. Policy Environment
  • 2.2. Economic Environment
  • 2.3. Social Environment
    • 2.3.1. Parent's Education Concept Transformation
    • 2.3.2. Rising Standards of Living
  • 2.4. Technology Environment
    • 2.4.1. Network Technologies Will Bring New Changes to the High-end English Training Industry
    • 2.4.2. Blending Teaching Model Will Get Powerful Development

3. Industry Development Situation in China, 2012-2013

  • 3.1. Development Characteristics
    • 3.1.1. Effective Integration of Educational Resources
    • 3.1.2. New Marketing Mode of Education and Training Industry
  • 3.2. Existing Problems of the Industry in China, 2012-2013
    • 3.2.1. Chaotic Situation in Higher Education Market
    • 3.2.2. Online Resource Shortage
    • 3.2.3. Lag of Online Professional Curriculum
  • 3.3. Industry Development Proposals

4. Market Operation of Online Education and Training in China, 2012-2013

  • 4.1. Market Scale, 2012-2013
    • 4.1.1. The Combination of Two "Sunrise Industry"
    • 4.1.2. Market Scale
    • 4.1.3. Market Development Characteristics
  • 4.2. Industry Supply, 2012-2013
    • 4.2.1. Diversified Industry Service
    • 4.2.2. Transformation from "Traditional Class" to "Training Supermarket"
  • 4.3. Industry Demand
  • 4.4. Important Events of China's Listed Education Companies, 2012

5. Segment Market of Online Education and Training

  • 5.1. Online Higher Education
  • 5.2. Entrance Examination Coaching
  • 5.3. Vocational Skills Training
  • 5.4. Parenting Education

6. Development Status of Relevant Industry in China, 2012-2013

  • 6.1. Development Status of E-commerce Industry in China, 2012-2013
    • 6.1.1. Market Development Status
    • 6.1.2. China E-commerce Development Analysis and Forecast, 2013
  • 6.2. Development Status of Education and Training Industry in China, 2012-2013
    • 6.2.1. Status Quo
    • 6.2.2. Development Characteristics in Recent Years
    • 6.2.3. Future Development Trend
  • 6.3. Internet Cloud Technology Motivates the Development of Online Education and Training

7. Domestic Key Enterprises

  • 7.1. China Edu Group
    • 7.1.1. Company Profile
    • 7.1.2. Business Scale
    • 7.1.3. Business Scope
    • 7.1.4. Comprehensive Competitiveness
  • 7.2. China Distance Education Holding Ltd.
    • 7.2.1. Company Profile
    • 7.2.2. Business Scale
    • 7.2.3. Comprehensive Competitiveness
  • 7.3. Ambow Education
    • 7.3.1. Company Profile
    • 7.3.2. Business Scale
    • 7.3.3. Business Scope
    • 7.3.4. Comprehensive Competitiveness
  • 7.4. New Oriental Education & Technology Group
    • 7.4.1. Company Profile
    • 7.4.2. Business Scale
    • 7.4.3. Business Scope
    • 7.4.4. Comprehensive Competitiveness
  • 7.5. TAL Education Group
    • 7.5.1. Company Profile
    • 7.5.2. Business Scale
    • 7.5.3. Business Scope
    • 7.5.4. Comprehensive Competitiveness

8. M & A Case Study in China

  • 8.1. IDGVC Invested in 51edu.com (The up-market Learning Group) with About USD 20 Million
    • 8.1.1. Investor Background Study
    • 8.1.2. Financing Background Study
    • 8.1.3. Motivation and Process Study of the Case
  • 8.2. Investment Cases in Recent Years
  • 8.3. Investment Status, 2012
    • 8.3.1. "Taobao Students" Involves Online Education
    • 8.3.2. Employees Working in Internet Industry Resign for Initiating Online Educational Institutions
    • 8.3.3. Gong Haiyan the Co-chairwoman of JiaYuan (a dating website) Resigned for Launching 91waijiao.com

9. Profit Model of Online Education and Training

  • 9.1. Advertisement Model
  • 9.2. Network Content Model
  • 9.3. Digital Content Model
  • 9.4. Transaction Expenses Model
  • 9.5. Mobile Value-added Model
  • 9.6. Service Charge Model
  • 9.7. Consultation Service Model
  • 9.8. Other Profit Models

10. Industry Development Prospects Forecast of Online Education and Training in China, 2014-2018

  • 10.1. Prospect Forecast
    • 10.1.1. Five Advantages
    • 10.1.2. Online Study-Training Model in the Future
  • 10.2. Market Trend in China, 2014-2018
    • 10.2.1. Development Trend
    • 10.2.2. Market Forecast, 2014-2018
  • 10.3. Development Proposals
    • 10.3.1. Emphasis on Efficiency
    • 10.3.2. Focus on Core Business
    • 10.3.3. More Attentions from Two and Three-tier Cities

11. Investment Opportunities and Risks of Online Education and Training in China

  • 11.1. Investment Environment
  • 11.2. Investment Opportunities
    • 11.2.1. Diversified Education Promotes the Development of Online Education and Training
    • 11.2.2. Online Education and Training will be Important Complement to Traditional Education
    • 11.2.3. Industry is in Growth Stage and Has Great Development Potential
  • 11.3. Investment Risks
    • 11.3.1. Policy and System Risks
    • 11.3.2. Market Competition Risks
    • 11.3.3. Technology Risks
    • 11.3.4. Foreign Investment Risks
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