表紙
市場調査レポート

中国のタクシー市場における詳細調査

In-Depth Survey on China Taxi Market, 2013-2014

発行 Huidian Research 商品コード 290763
出版日 ページ情報 英文 102 Pages
納期: 即日から翌営業日
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中国のタクシー市場における詳細調査 In-Depth Survey on China Taxi Market, 2013-2014
出版日: 2013年11月15日 ページ情報: 英文 102 Pages
概要

近年、中国におけるタクシーの登録台数および売上台数は増加傾向にありましたが、2012年から増加率の減少が始まりました。2012年および2013年前期のタクシー登録台数はそれぞれ200万7,000台および94万9,000台で、前年比4.5%および2.1%の減少となりました。

当レポートでは、中国のタクシー市場について調査し、現在・将来の発展動向、地域別の特徴、関連政策、需要動向および消費者調査結果の分析を提供しており、概略以下の構成でお届けいたします。

目次

第1章 プロジェクト概要

  • プロジェクト背景
  • 調査要件
  • 調査対象タクシーの種類
  • 調査対象都市
  • 調査対象地域
  • サンプル区分

第2章 中国のタクシー産業の簡単なイントロダクション

  • 中国のタクシー産業の発展と進化
  • 中国のタクシー産業のビジネスモデル
  • 中国のタクシー産業の価格管理

第3章 タクシー産業の特徴

  • 従業員数
  • 企業数・仕事の性質
  • 事業形態
  • 事業
  • タクシーの経営権・財産権
  • 調達手法

第4章 タクシー所有・変化のアップデート

  • 回答都市におけるタクシー所有の構造
  • 総数・都市・燃料別
  • 排出量・車種・ブランド別
  • タクシーブランド購入の主要因
  • 主なタクシーブランドの満足率
  • 回答都市におけるタクシー更新・既存タクシー数
  • 回答都市におけるタクシー更新・既存タクシー数の予測

第5章 中国のタクシー登録の地域別変化

  • 過去5年間の中国におけるタクシー登録総数
  • 省・地域
  • 市場シェア
  • 過去5年間のタクシー登録の上位10地域の変化

第6章 関連マネジメント政策

  • 回答都市におけるタクシーの基準
  • 総数、車種、ブランド、排気量、動力
  • 燃料、全長、必須構造、トランク容量
  • 新エネルギー政策、サービス寿命、取り扱い方法、連宅価格
  • タクシー料金を調整する主な要因
  • タクシーメーカーの信用融資
  • タクシーのスペアパーツの価格
  • 新エネルギーのタクシー使用に対する懸念

第7章 タクシー需要

  • 回答都市におけるタクシー購入の影響因子
  • タクシー購入の分析
  • 車種、排気量、全長
  • ギアボックス形状、燃料タイプ、燃料消費
  • 新エネルギー者、自動車料金のタイプ
  • 回答都市におけるタクシー構造
  • 安全性、利便性、快適さ、仕様
  • 必須構造、重要構造
  • 不要な構造

第8章 タクシー市場の消費者調査

  • 主要消費者層
  • 主な懸念事項
  • タクシー選択の頻度
  • 主要消費者層の年齢
  • タクシーをつかまえる難しさ
目次

In recent years, from the perspective of taxi registrations, sales volume of taxi witnessed an increased tendency in China, however, from 2012, the increase started to slow down. In 2012 and the first half of 2013, taxi registrations were 200.7 thousand and 94.9 thousand respectively, dropped by 4.5% and 2.1% on year-on-year basis respectively. In order to accurately seize status quo of China's taxi industry and future development trend as well as analyze characteristics of different regions, Huidian Research join hands with nationwide administrative department of taxi industry and national key taxi enterprises so as to conduct In-Depth Survey on China Taxi Industry, 2013-2014.

There are 100 cities sampled in this survey, involving 2670 taxi companies and 571,931 taxis. The taxi quantity accounts for 46% of 1.23 million taxi ownerships in China.

As for specific regulations for total taxi numbers in respondent cities, 38.4% of cities do not increase total taxi quantity but have taxi renewal equally; 61.6% of cities increase their total number of taxis although they are controlling total number. And 72% of cities have specific regulations for choosing taxi brands.

As for specific standards for taxi service life in respondent cities, 56.9% stipulate that taxi service life should be 8 years; 25.7% ask for 5 years of service life; 10.1% stipulate that 6 years of service life are needed; 3.7% ask for 4 years.

In the structure of taxi ownership, Jetta, Poussan (Vista), Elantra rank on the top three of ownership.

Among the respondent cities, business models of taxi companies mainly have four types, namely, company operation, cooperative business operation, subordinated operation and individual operation. Company operation serves as a priority, accounting for 72.7%. Subordinated operation serves as the second one, representing 23.7%.

Among factors of influencing the purchase of taxi, cost performance, high-quality and convenient maintenance with low cost, as well as low oil consumption are the top three factors, accounting for 14.4%, 12.7% and 12.3% respectively.

As for the survey of choosing taxi price, there is 69.1% choosing price range from CNY 80,000 to CNY 100,000; 15.5% for CNY 50,000-CNY 80,000; 10.3% for CNY 100,000 -CNY 120,000; 3.1% for CNY 120,000-CNY 150,000; 2.1% for less than CNY 50,000.

As for taxi displacement that also influencing the purchase of taxi, there is 66.1% of taxi purchases choosing taxi with 1.6L displacement; 22% for 1.8L; 5.5% for 1-1.3; 2.8% for 1.5L; 1.8% for 1.9L; 0.9% for 2.0L; 0.9% for 2.2L.

In the purchase of safe configurations of taxi, ABS is the primary consideration, accounting for 26.2%. Drivers airbag, passengers airbag and child safety lock account for 18.8%, 13.5% and 10.8% respectively.

As for consumer's main concerns in taxi market, price of taking taxi accounts for 48.8%; taxi's comfort and inner space account for 26.8% and 13.1% respectively; as for taxi's exterior, consumers pay less attention to that.

"The State Council's Instruction on Preferential Development of Public Transport" indicates that it will vigorously develop taxi/car rental industry so as to meet the demand for different people. The Instruction clearly points out that energy conservation and emission reduction serves as a priority, to accelerate promotion and application of new technology, new energy and new equipment for advocating green commuting. The implement of this policy will further promote the development of domestic taxi/car rental industry, it is not only beneficial to release the demand for taxi/car rental but also improve domestic market structure of taxi market.

Please note: The report is in Chinese version now. The English version will be delivered in 3-5 business days.

Table of Contents

Part 1: Project Overview

  • Project Background
  • Research Requirement
  • Surveyed Taxi Type
  • Cities Surveyed
  • Regions Surveyed
  • Sample Distribution

Part 2: Brief Introduction of China's Taxi Industry

  • Development and Evolution of China's Taxi Industry
  • Business Model of China's Taxi Industry
  • Price Management of China's Taxi Industry

Part 3: Characteristics of Taxi Industry

  • Number of employees
  • Number of companies and nature of business
  • Business mode
  • Operation
  • Management right and property right of taxi
  • Procurement method

Part 4: Taxi Ownership and Updating Changes

  • Taxi ownership structure in respondent cities
  • By total number, by cities, by fuels
  • By emissions, by type of van, by brands
  • Principal factor of buying taxi brands
  • Satisfaction rate of major taxi brands
  • Number of taxi renewal and increment of taxi in respondent cities, 2012-Jun.2013
  • Expected number of taxi renewal and increment of taxi in respondent cities, Jun.2013-Jun.2016

Part 5: Regional Changes of China's Taxi Registration, 2009-Jun.2013

  • Total taxi registrations in China in recent five years
  • Provinces and regions
  • Market shares
  • Change of top ten regions of taxi registrations in recent five years

Part 6:Relevant Management Policy

  • Standards for taxi in respondent cities
  • Total number, type of van, brand, displacement, power
  • Fuel, vehicle length, mandatory configuration, volume of trunk
  • New energy policy, service life, methods of treatment, rental price
  • Major factor of adjusting taxi fare
  • Credit financing of taxi manufacturers
  • Price of taxi spare parts
  • Concerns over using new energy taxi

Part 7: Demand for Taxi

  • Factors of influencing the purchase of taxi in respondent cities
  • Analysis of the purchase of taxi
  • Type of van, displacement, vehicle length
  • Shape of gearbox, type of fuel, fuel consumption
  • Type of new energy vehicle, vehicle price
  • Taxi configurations in respondent cities
  • Safety, convenience, comfort, specified
  • Mandatory configuration, important configurations
  • Necessary or unnecessary configuration, configuration that absolutely does not need.

Part 8:Consumer Survey of Taxi Market

  • Main Consumer Groups
  • Main Concerns
  • Frequency of Choosing Taxi
  • Age of Main Consumer Groups
  • Difficulty of Taking Taxi
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